NOVEMBER 10, 1923
THE
MUSIC TRADE
REVIEW
MUSIC WEEK IN SAN FRANCISCO PROVES TO BE SU(:CESS
Program, Most Elaborate Ever Prepared, Moves Through Without a Single Jarring Note
Sherman, Clay Advertises for Used Stein way Grands-Ash Recordings in Demand
'=:.
SAN FRANCISCO, CAT_, November 1.-·- San Fran
cisco Music ""-eek is now in its fifth day and
everything is goi ng off without a jarring note.
Here are a few of the hi gh spo ts of an octave
of days-Sunday to Sunday-so full of musical
events that merely to enumerate them would
require an extra page: Ten thousand school
children sing in the Civic .\uditorium; the San
Francisco Symphony Orchestra plays for thou
sands of people in the same building where
there is an organ recital every day; Anny and
Kavy bands play singly and collec tively; clubs,
teachers, musical organi za tions of many kinc,ls
give co ncert<; s in gers of twent y different na·
tionalities give a joint concert, and, on SUlld!!-y
He xt, churches of a dozen different denomina·
tions will mass their choirs for a joint concert.
Speaking of the music trad es R edfe rn Mason,
critic of the San Fran cisco Examiner, says:
"Tribute must be paid to the practical useful
ness of the help rendered by the music trades.
Great firms and small arc doing their part
and that without self-advertising. Money, the
use of instruments, personal service of many
kinds they are contributin g. True, the y will
profit with San ioranc isco's ,~ rowth in mu sical
g rac e. But so w ill you and I and so will the
city at large."
.For months past the two lar ges t music houses
in the city, Sherman, Clay & Co. and the Wiley
B. Allen Co ., have been planning and workin g
for the success of Music vVe ek. George R.
Hughes, secretary of the Wiley B. Allen Co.,
and Shirley Walker, of Sherman, Clay & Co.,
have gi Yen remarkable service to the cause.
The dealers have .all co-ope rated with subscrip
tions, inst rume nts loaned and other assistance
g Iven to clubs and musical organizations.
George R. Hughes, chairman of the finance
committee, bore the burden of the work in
raising the necessary $1,500. Shirley Walker
whipped into shape the mammoth program, on
which the San Francisco Community Service,
Recreation Lea gue, had done a tremendous
amount of preliminary work, and the member?
of the music trades, havin g supplied much Of l'
the initiative and the money, kept in th e back
g round and watched the en thu siastic handlin g
of Mu sic Week hy the citizens of San Fran
cisco.
A no t icea ble feat ur e of the prO i! ral11 is that
it be;lrs no advertising of any kind. Not a mu
s ic house is mentioned in it. Commenting on
this, George R. Hughes said that, in his opinion,
thi s example ought to be followed throughout
the country. For one thin g, it shows the pub
lic that the members of the mu sic trades are
not fostering :Music 'Neek for the ex ploitation
of busine ss , but for the exploitation of music
and of more and better m usic.
Advertising for Pianos
It is rat her reversing the usual order of
th ings when a music house advertises that it
wishe~ to buy goods, but Neill C. Wilson, ad
vertising manager for Sherman, Clay & Co.,
was found in his office readin g the proof of an
advertisement that began : "\/v'anted, Stein way
gran d pianos." Mr. Wilson remarked that it
wa s a bit unusual for a piano house to place
pianos in its want advertisements, but he re
ferred to the body of the advertisement, which
ran, in part:
"We do not blame you for desirin!" to keep
your Steinway grand piano . But it is con
ve rtible instantly into cash if you will sell it
back to us. The gre a t Steinway factorie s at
Long Isl and are totally unable to supply us
with e nough new Steinway g ra nd pianos. This
is a g lorious proof of the steadfast care with
which Stcinway & Sons manufacture their pi
anos. Phone Sutter 6000 and we will immedi
ate ly send some one to appraise your used
Steinway grand and make YOtl a cash offer for
it. We will then overhaul and resell it as a
used Steinway." When questioned regarding
thi s advertiseme nt William F. Tatroe, manager
of the San Fran cisco store's retail piano de
partment, state d that Sherman, Clay & Co. are
oversold to the amount of thousands of dollars
on som'e of their high-class goods, especially
Steinway pianos.
Mark P. Campbell Still Here
lvlark P. Campbell has found sO .much to oc
cup y his time since arriving in San Francisco,
a week ago, that he is stili here, though plan
ning to leave shortly. The president of the
Brambach Piano Co., who is always vitally
a.live to all that concerns trade conditions, has
, bee~ ..noting with keen interest tne rapid growth
, of bu's in ess and industrial conditions here.
Ludwig for Hotel Canterbury
Harold Pracht, sales manager ' 6:£ the Wiley
B. Allen Co." reports that the New Canterbury
Hotel, San Francisco's latest and most modern
residence hotel, has installed a Ludwi g repro
ducing g rand piano in its reception' room. On
the opening night there was a large gathering
of representative men and women and the mu
s ic of th e piano was much appreciated.
Ash Recordings in Demand
Quite like the proverbial way in which hot
cakes di sap pear was the manner in which the
public bought up the Paul Ash recordings on
Brunswick records. These records were put on
the local market a few days ago and . F. P. Cor
coran, local manager of the phonograph de
partmen t of th e Brunswick, reported their rapid
disappe arance by the houses handling them,
both in this city and in Oakland. At the Wiley
B. Allef) store, on Thursday, November 1, Paul
Ash and some of his "symphonists" gave a
popular concert to further the sale of the Bruns
wick records.
At the H . C. Hanson Music House it was
stated that the "Leviathan" Orchestra, now per
forming at the Or.pheum, had been featuring
all week one of the songs composed by Paul
Ash and published by the Hanson Music Co.,
. "When Night ' Time Comes." This song is
shortly to be recorded for the Brunswick. It
was Miss Gladys Nance, manager of the sheet
mu s ic department, who first urged the Hanson
House to take over the publication of th ese
so n gs.
F. A. NORTH IN READING, PA.
Mails Thousands of Circulars Calling Attention
to New Building in That City
READING, PA., November 3.-The F. A. North
Co., factory distributor of the Lester piano,
with offices and warerooms at 13 North Fifth
street, Reading, has mailed thousa nd s of attrac
tive printed folders, entitled "Our New Lester
Hom e." The front page bears an excellent pic
tUre of the attractive new business place of the
concern and on the back page is a cut of the
small Lester gran d.
The folder states that for fifteen years the
firm has enj oyed the confidence of the people
of Reading and vicinity and that the new store
i, the outgrowth of that confidence expressed
in the development of a business which the
concern was unable to fully serve in the old
quarters. The four-story building is on·e of the
most complete of its kind in eastern Pennsyl
va nia. It comprises every convenience and the
~tock includes a fine showing of Lester pianos,
wh ich th c ~orth Co. has succeeded in making
very popular in Reading.
RECEIVER FOR ALPHON'ZO SMITH
A petition in bankruptcy was filed thi s w eek
against :\Iphonzo Smith, tradin g as the Al
.J,hon zo Smith Piano Hous e at 142 Flatbush
a\'c nue, Brooklyn. N. Y.
9
Player-Piano
NOTES
FROM THE LAUTER-HUMANA
FACTORY, NEWARK, N. J.
LAUTER-HUMANA TRAVELS
OVER 11,000 MILES
. Hauschildt Music Co. Makes Unique Deal
After Inspecting All Leading Makes at San
Francisco, Prominent New Zealand Exporter
Buys Lauter-Humana
The Hauschildt Music Co., well-known piano
house of San Francisco, recently completed a ·
deal that strongly illustrates the quality appeal
of the Lauter-Humana player-piano. Arthur
Dodson, of the firm of Dodson & Zucker, one of
'(he largest wool exporting houses in Welling
ton, New Zealand, was in San Francisco several
weeks ago on business; and decided to purchase
a player-piano for his home. After visiting all
the piano houses in San Francisco and hearing
practically every leading make, he finally
se lected the Lauter-Humana. Its remarkable
case of operation and beauty of tone won his
instant admiration.
In a telegram the Hauschildt Music Co. com
ments upon the sale as follows: "Dodson de
lighted with Lauter-Humana. Had first decided
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~ L~LLlNGTON
NEW
'lU,LA.HPpr
LAUTER-HUMANA TRAVELS 11,000 MILES
upon another make, but after hearing and play
ing the Lauter-Humana he changed his mind .
Dodson sure that home folks will want s.i milar
instruments. Is a very prominent figure in New
Zealand."
The Lauter-Humana that Mr. Dodson selected
was one of a shipment of Style 420's that re
cently went from Newark to the Hauschildt
Music Co., San Francisco, via the Panama
Canal, a distance of 5,219 nautical miles, The
voyage from San Francisco to Wellington, New
Zealand, is one of 5,909 nautical miles, so that
this ' particular Lauter-Humana traveled a total
distance of 11 ,128 miles. This indicates the
great extent to which people will go to secure a
quality product.
The Oxford School for Boys, Hightstown,
New Jersey, through its head, Major A. J.
Bender, last week purchased a Lauter-Humana ·
player-piano, Style 420. The selection was made
.
only after a thorough inspection of many differ- ~-:,
ent mal
rooms.
In a recent letter M. & G. Salas, Lauter
Humana representatives in Havana, Cuba, write
as follows: "We are operatirig a radio broad
casting station and are using the Lauter
Humana eve ry ni gh t. 'VIle have attained con
siderable su ccess with it, and another station
that will open shortly a lso intends to install the
J .auter-Humana. Its clearness of tone makes
for ideal tran smiss ion ,"
,