Music Trade Review

Issue: 1923 Vol. 77 N. 18

THE
NOVEMBER 3, 1923
MUSIC
TRADE
REVIEW
OCTOBER PROVES BEST MONTH OF THE YEAR IN DETROIT
Player-Piano
Dealers Are Unanimous in Declaring Month's Volume Has Exceeded That of Any Previous
Month-Grinnells complete Used Piano Sale in Their Forty Retail Stores
M lel{., October 30.-The barometer of
business conditions can always be determined
by collections-whether good or bad. So this
week The Review correspondent visited' some
of the bigger downtown stores and a few in
t he outskirts, located in the industrial centers.
He found that the downtown stores reported
collections were holding up very satisfactorily,
while in the outskirts the reports were not so
favorable. Some of the motor plants and ac­
cessory concerns have cut down production for
thc time being, mcn h a ve been laid off and, as
a natural consequence, their families are not so
prompt in mceting- their obligations.
How­
ever, the situation is by no means serious. The
lay-off is only temporary and the piano mer­
chants affectcd are not the least bit afraid that
they won't get paid in full. It's purely a tem­
Jlorary condition.
October, which ends on \Vedncsday night,
will be the best month of the year from the
standpoint of sales. Thi s is the unanimous
opinion of dealers allover the city. There was
a lull at times during the month, but, taking the
sales for the entire thirty-one days, th ey will
exceed that of September and all previous
months.
Used pianos have been selling in abundance
since the first of October. l'ractically every
store has been conducting a sale. The biggest,
of course, was the used piano sale of Grinnell
Bros., which ended this week and which pre­
vailed in all of their forty retail s tores. The
Detroit Music Co. is now conducting its thirty­
ninth anniversary sale of used instruments. Th e
]. L. Hudson l'vlusic Store made no great noise
DETROIT,
about its used pianos, but it has disposed of
quite a good many. Story & Clark and the
Artonian Co. are among the other downtown
stores which have made a strong feature of used
instrum en ts during the month.
The Christmas Club idea is being ,pushed
quite vigorously by the Peoples Outfitting Co.
and th e Cable J)iano Co., and both report that
the membership is quite large. Manager Red­
daway, of th e \Jeoples store, predicts a holiday
business more than double that of last year,
while Harry Zickel, manager oi the piano de­
partment of the Cable store, says that the in­
crease is certain to be a healthy onc.
The Wolverine Piano Co. has opened a store
on VVoodward avenue, ju;;t north of Montcalm
street, and is fe a turin g the Baldwin piano.
Quarters are on the sec ond floor of the building.
This week the annual drive for the Detroit
Community Fund started and every merchant
and person in the city will be solicited for dona­
tions. Monday being the first day, not all of
the donors have been announced, but we notice
that the ]. L. Hudson Co. is listed for $12,000
and that Clayton A. Grinnell, president of Grin­
nell Bros., came in pcrsonall.y for a donation
of $1,200. This i, exclusive of the other mem­
bers of the firm or the company donation.
The announcement that Henry Ford would
build 30,000 homes on his property in Dearborn,
Mich., to be sold at cost, was good news to
the piano industry and retail merchants look
·upon thi s move as one that will reflect itself
in numerous sales of musical instruments. Ac­
tual work on these homes will be started before
Spring.
9
NOTES
FROM THE LAUTER-HUMANA
FACTORY, NEWARK, N. J.
I
PIANO SUCCESS IS
BUlLT ON QUALITY
Lauter=Humana Is Outstanding Example
Dealers Who Feature This Player-Piano Enjoy
the Best Trade in Their Respective Com­
munities
Each year a g reater number of piano dealers
throughout the country are coming to realize
that the suc cess ful piano busine<;s is built on
quality. Price slashing, sensational advertising,
extravagant claims, and slip-shod methods are
bein g discarded and the retail piano trad e as a
whole is bein g conducted on a more conserva­
tive, bu sinesslike basis than ever before .
======~========
BALTIMORE DEALERS COMPLETING FINE OCTOBER SALES
Business During Past Month Far Ahead of Tha t in October, 1922-D. ]. Trembley Appointed
Manager of the Knabe Studios, Inc.-B oschen Joins]. H. Williams Organization
BALTIMORE, MD., October 30.- Business last
month averaged anywhere from 25 to 100 per
cent ahead of October, 1922, according to a
canvass of the trade here. This is attributed,
to a large extent, to the fact that many of the
dealers held sales of used in s trum e nts durin g
the month and bargain prices in new pianos
and players was generally the rule.
Practically every house holdin g clearance
sales reports good re sults and many of th em
have disposed entirely of every used in s trument
in stock. The outlook for Fall and Winter
business is good, according to the best-posted
men in the trade here, and this is based on the
fact that there is practically no unemployment
in Baltimore at present, with all indu s tries
working full time.
A movement is on foot and negotiations have
already been started for bringing to Baltimore
to conduct the Baltimore Symphony Orchestra
at one of the mid-Winter concerts Siegfried
Wagner, son of the great composer, Richard
\"Iagner, and himself a composer of rank.
One of the features in musical circles last
month was the appearance at the Lyric of the
young American pianist Henry Souvaine, who
appeared with Madam Louise Homer.
Mr.
Souvaine, who appeared here last seaso·n,
also played at the Rotary and Civitan club s
and at the .\"Iestern High School and State
Normal schools. He made an address before
the Rotary Club, in which he expressed the
opinion that .'\merican business men need more
music in their daily lives. :Mr. Souvaine also
declared that the majority of popular composi­
tions are excellent.
E. Paul Hamilton, president of Chickering
Warerooms, Inc., through whose courtesy M r.
Souvaine appeared before the club, received a
personal letter of thanks from the president as·
well as the following notice in the "Spinning
Wheel," the official organ of the Rotary Club of
Baltimore: "Our C lub is greatly indebted to
E. Paul Hamilton, of the Chickering Ware­
lAUTER-HUMANA, 5TYlE 420
room s, for the appearancc Tue sday of the dis­
tingui s hed pianist and composer, Henry Sou­
The best materials and the IlIost skilled work­
vaine, of New York. We were given a rare
men are employed to produce the Lauter-Hu­
treat and our guest, Mr. Souvaine, proved a de­
mana, and the finished product is a delight to
iightful speaker and an excellent artist at the
hear and behold.
It is "the world's finest
piano."
player-piano" and several hundreds of the best
. F.. Paul Hamilton, who left to-day for New
dealers from coast to coas t are recommending
Yo rk to attend the me eting of the B oard of
it as such.
Direc tors of the Music Industries of the Cham­
ber of Commerce, has just received notice from
Illustrated is Style 420, the most popular
Matt J. Kennedy, secretary, of his appointment
Lauter-Humana made. This instrument ha s
by President Robert N. Watkin as a member
gained world-wide fame because of its many
of the Kational Association's Speakers' Bureau.
features, foremo st among which is the Duplex
Harry H. Juelg, a piano salesman, has filed
Pumper. This device has resulted in an ease of
application in the l.-nit ed States District Court
operation that is unequalled. Other exclusive
for the benefit of the bankruptcy law. He has
features are the pressure gauge, the suction
$102 assets and $12,010.77 liabilities.
pump, the back bolt and the electric light on the
D. J. Trembley, formerly of the Collins Pi­ . inside of the spool box.
ano Co., of New Orleans, has been made man·
ager of the Knabe Studios, Inc. , succeeding
The wisdom of establishing a business on a
Louis C. Dederick, who becomes treasurer of
(luality basis was demon<;trated during the re­
the Chickering Warerooms, Inc. Harry How,
cent period of d epression. While the piano
who was secretary and treasurer, will continue
trade as a whole wa s very s low, Lauter Humana
as secretary of the company and, in addition,
sales were pra ct ically undiminished.
will devote time to the sales force in the future.
E. D. Cameron, head of the Cameron Piano
John F. Boschen is again with J. H. Williams,
Co., Allentown and Lansford, Pa., visited the
Inc., as inside salesman.
The Peabody Piano Co. is featuring daily 111­
l.auter-Humana factory during the past week.
VVhile 1!fr. Cameron ordered quite heavily for
formal afternoon con ce rts on the Henry F.
this Fall, his trade has been so brisk that he
1·Iiller reproducing piano.
finds himself short of Lauter-Humana player­
Hildebrandt', have made some extensive im­
pianos. He made inquirie<; about the possibility
provements to their store, where they are fea­
of securing additional in s truments.
turing the Tonk piano and players.
NEW ARTISTS USINO HARDMAN
Two new Metropolitan Opera artists, who will
use th e Hardman piano as their official instru­
ment in both studio and recital work, are Vin­
cenzo Ballester and Miguel Fleta .
V.' holesale :\1anager _\.. E. Schmalzigan is !)ow
on a Western trip and last Saturday was in
St. Louis. .'\.. \"1. Musser is sending in orders
from various parts of Pennsylvania, while Frank
T. Dloom is again in the South. Lauter dealers
report business as being uniformly good.
10
THE
MUSIC TRADE
REVIEW
NOVEMBER
3, 1923
PIANOS AND PLAYERS DOMINATING IN BUFFALO DEMAND
AMPICO WITH GORDON IN NEWARK
Public, However, Is Buying All Lines of Musical Instruments He·a vily-Neal, Clark & Neal to
Hold Formal Opening Soon-Victor Dealers' Association Holds Luncheon
Valuable publicity for the Ampico in th e
Chickering was obtained last week in Newark,
N. ]., when Philip Gordon, the well-known
Chickering artist, appeared in concert with th at
instrument in the Newark The a tre, one of the
largest motion picture houses in the East. Mr.
Gordon gave seve ral s hort performances a da y
during his week's engagement at the theatre,
and in the intermi ss.ion between th e afternoon
and evening performan ces he appeared for a
short recital and demon s tration of the Ampic'o
on the fl.oor of th e piano department of Bam ­
berger's d epar tment s to re .
BUFFAlO, N. Y., October 30.- -The Fall trade
outlook is very encouraging, accor din g to Buf­
falo dealers and jobbers. This is indicated by
t he continued enla rging of store space and in­
crea,i n g of the sales force of a nu mber of re­
tailers. Pianos and players sti ll hold the lead
in vo lume of sales. Talking machine dealers
are optimistic as to the holiday t rade, and in a
number of instances are me eting their so-called
radio compe tito r, by incorpo ra ting radio de­
partments in th eir stores.
A large radio department is bei ng installed in
the Neal, Clark & Neal music store. DeForest
and Kennedy s ets w ill be carried in all styles
and prices, said Clare nce Lucore, manager of
the new department.
R. E . Burley, West Ferry street dealer, has
installed a radio department, hand lin g the De­
Forest line, and reports a good business.
Arthur V·i. Erion, president of the Erion Pian o
Co., In c., is especially opt imi s ti c as to the out­
look for Fall and Winter business . "VVe hav e
had a tremendous bus iness this year in both
pianos and talkin~ machines," he said. "We
have sol d on an avnagc of two carloads of
Cable-Nelson pianos this yea r and are receiving
the ten carloads' oi pianos ordered for our Win­
ter busine·ss. To say that we feel optimistic
as to the holiday trade is putting it mi ldl y. Our
spirit is indicated by the addition to our Broad­
way store, which will add 6,000 sq uar e feet to
the piano d epartm ent, an d the proposed addition
to the warehouse in 'vVilliam street. Plans are
now bei ng prepared for an addition to our
warehouse whi ch will add 5,000 sq ua re feet of
floor space. Even this will not take care of
the large volume of business that I look for
thi s 'vVinteL"
The Neal, Clark & ~eal store, now goi ng
lhrough the process of reconstruction, will soon
ho ld ilS formal opening. The store will be
lhoroug-hly complete as a music store and will
carry a high- grade line of instruments. It is
planned to open a store to the public shortly
a ft er j\;ovember 1.
Miss Eileen Stanley, Victor record artist, was
honor guest at a noon lun ch eo n held in the
Statler Hotel by the Victor Dealers' .'\ssocia­
tion on October 19. Near ly fifty guests were
present. Miss Stanley was introduced by E. C.
Seigesmund, of Curtis N. Andrews , Victor
who lesa ler, who complimented her for her great
interest in her work as a Victor artis t and fo r
her co-operation with the dealers.
Foll owin g the luncheon Miss Stanley, who is
appear in g in Buffa lo at Loew's State Theatre,
repeated her act for the luncheon gro up. Sh e
was accompanird on th e piano by Robert H .
Huttenuth, who has written seve ra l so ngs for
Miss Stanley, includin g "]'111 a Lonesome Cry­
baby" and "I Can't Be lie ve It." These two
so ngs were very favorably received by the
grou p and her th eat re audienc€ ' S. Her no ve lt y
Victor act, in which s he carries on a co nve rsa­
tion with her o""n voice o n t he records, was a
hit.
Afternoon and evening co ncerts in the Ru­
dolph Wurlitzer Co. s tore in Main street, are
att ra cti ng a great deal of attention. The con­
certs h el d from 3 until 8 P. M. feature the Wur­
lit zer reproducing piano.
Beginning :Monday, October 22, Vincent
Lope z' Orchestra will play for dinnrr and s up­
pe r dance a t th e Statler Hotel. The orchestra,
which has be e n playi n g und er the direction of
Vi nc ent Lope" in the Hotel P e nnsylvania, will
be here permanently. Th eir music will bc
broadcasted from \i\fGR. Okeh record dealers
throughout the city are featuring the orchestra
through attractive window displays.
E. C. Beshgetoor, music dea ler in James­
town, N. Y., has moved from his old location
in Roosevell Square to his new s tore in 217
Spring street, Jamestown .
"It is lu cky for Jim Barron that thi s is h\lnt­
ing season," said A . W. Erion, president of the
Erion Piano Co., Inc., in Buffalo, who e nte r­
tained :Mr. Barron w hile he was a Buffalo visi­
to r re ce ntly, "for he shot an eagle on the seven­
teenth hole on the Orchard Park links." .
Mr. Barron, vice-president of the Cable­
Nelson Piano Co., returned to the plant in
South Haven, Mich ., with an order for ten
carloads of pianos from the Erion Piano Co.,
of this city.
Fine Workmanship
Identifies the
Weaver
'"i?
HE studious effort of our
entire organization has been
devoted for generations to the
building of unsurpassed quality
into Weaver Pianos. This has been
supplemented by excellent sugges­
tions and constructive criticism
from practical piano men who can
give and have given so much to the
piano industry.
T
Many of the mechanical features
of the Weaver Piano are unique­
the result of constant testing and
experimenting in our successful
endeavor to attain a beauty of tone
that arouses involuntary enthusi­
asm and admiration, a mechanical
excellence that removes all thought
of mechanics in the player, and a
durability that defies time and use.
The fitting tribute to Weaver
quality is found in the substantial
and ever increasing sales of W ea vel'
Pianos. To customers they repre­
sent the utmost in piano value,
to dealers they mean a profitable
and growing business.
Write us for the Weaver catalog,
and ask for the Weaver plan for
representation.
WEAVER PIANO CO., INC.
Factory and ' General Offices
York, Pa.
EAVER
PIANOS

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