Music Trade Review

~(J\'EMn};R
3, 1923
THE
MUSIC
TRADE
REVIEW
7
REAVY BOOKINGS FOR DUO-ART FILM "SONIA'S SONG"
Aeolian Co. Compelled by Demand to Place Two Films on the Roa-cl, One With David Pesetzki
and the Other With Se,rgei Barsukov, as Featured Artists in Appearances
Jud gi ng from the volume of bookings already
closed and those now und er consideration, the
film and music fan tasy, "Sonia's Song," featur­
ing the Duo-Art piano, will enjoy a lon g suc­
cess ful s easo n. A t the p rese nt time there are
two units pr es enting the fantasy on the road,
one with David P esc tzki and the other with
Sergei Barsukov, th e Rus s ian pianist. The lat-
""
Sergei Barsukov .Featured With "Sonia's Song"
ter unit had its prrmiere in Reading, Pa., re­
ce ntly, where it was prese n te d at the Capitol
Theatre und cr the ausp ices of the 'Wittich Store,
:\ eo li an ( ' 0. representative in that city, who
ill a lett e r to th e Aeo li a n Co. imm ediatel y after
the showing wrot e:
""'ie are enclosing a few clippi ngs of write­
ups we received on 'Sonia's Song'; also samples
of advertising done beforc and after the show­
ing. W e ha ve received m any flatterin g com ­
ments on thi s production a nd a re sure the re­
s ults from an adver ti s in g , tandpoint will in time
be very satisfying. Artistically, we feel safe
in saying it is the finest thing of its kind ever
presented to the public. Th e theatre mana ge­
ment were also delighted with it and the re­
ception it received; the house was crowded
almost every evening and the afternoon crowds
were good also."
From Vly S. Hill, managing director of the­
atres in Troy and Albany, N . Y., Cluett &
Sons, who sponsored two New York State ap­
pearances of "Sonia's Song" with David
Pesetzki as the featured artist, was received the
following letter: "I wish to attest to th e
great success of 'So nia's Song' wit h Mr. Davi d
Pesetzki in a personal appearance at our Troy
Theatre, Troy, N . Y., and our Mark Strand,
Albany, N. Y ., usin g the Duo-Art piano with
grea t effect. Thousands were deli ghted at each
performance with this wonderful presentation
a nd I, personally, consider it one of the greatest
an d most dignified novelt ies that I have had
th e pleasure of liste nin g to in many years. You
will have no tr o ubl e makin g productions in our
theatres if they are 50 per cent as entertaining
an d enjoyable as 'Sonia's Song.'''
Dealers and managers, too, comment on the
thorough plan fo r co-operation in each local
presentation which has been made by th e
wholesale promotion department of the Aeolian
Co. This plan, worked out in detai l, particularly
covers every point in the important items of
stage arrangement and lightin g for "Sonia's
Song."
Dealers bookin g "Sonia's Son g" and the the­
a tr es wh ere it is to be present ed are supplied
with full inst ructions regarding the stage settin g
a nd the lighting eff ects, so th at th e presentation
may be kept up to the es tablished standard and
ca rry out the idea to the best advantage.
WAR ECHO IN STEINWA V SALE
GROSS STORE BEING ALTERED
Former Buddy of Chas. F. M. Steinway Buys
Steinway Grand in Richmond, Va., as Result
of Thrilling Experience in France
Cincinnati Dealer Making Extensive Alterations
in Building R~ent1y Purchased
An echo of th e world war an d of th e friend­
s hip s d eve loped amo ng those \\/ho served in
Franc e. was found recent ly in the sale of a
Stein way grand by Walter D. Moses & Co.,
Steinway r epresentatives in Richmond, Va.
The story was told by Lou is J. H eindl, of
th a t company, while in New York last week.
He said a young man accompanied by his wife
('a rn e into the :"foses s tore to purchas e a
medium-priced upri ght and suddenly the pros­
pect's eyes li ~h t e d on a Steinway baby grand.
"Is there a Charles Steinway connected with
the peop le who make that piano?" asked the
customer. Mr. Heindl stated that th ere was.
"Then I'm goin g to buy that piano," said the
custom er, "because Steinway a nd I fou g ht to­
gether in France and I made up my mind to
buy a St einw ay if I ever did ge t a piano."
Furth er questioning developed th e fact that
th e cus tom e r had served in the same outfit w ith
Charle s F. M . Steinway, who was a m emb er of
Ambulan ce Company No. 30 in the Fifth Divi­
sion. Durin g- one of the driv es thr ee wounded
men w ere seen lying in a sh ell-sw ep t ro a d ahead
of the co mpan y and volunteers werc call ed for
to bl'in g them in. Mr. Stein way was one of
the fir s t to volunteer a nd he a nd the Ric hmond
man performed th e dangerous task successfully.
The name Steinway on the piano simp l) served
to recall t h" vcry exciting war experience .
G. R. SUTTON OPENS NEW STORE
LIVI NGSTON, TEX., Octoher 30.- A new music
store has bee n recently opened her r by George
R. Sutton, formerly in the music business at
Lufkin. The store will b e situated in the Polk
County Enterprise office buildin g.
CINCINNATI, 0 ., October 29.-George P. Gross,
the enterprising music merch an t of thi s city
who r ece ntly purchased the building at th e cor­
ner of Woodw a rd and Mai n streets, is havin g
extensive alteration s made w hi ch wh en C0 111 ­
pleted will make th e Gross establishm ent one
of the mos t attr ac tive and complete in this city.
On the g round floor of the bulldi ng th e r e
were several small stores which ar e now bein g
made into one la r ge wa rer oom, whil e on th e
second fl oor recital rooms for reprodu c in g
piano dem onstration are being planned, as we ll
as a mo s t complete music roll depa r tm en t. The
Victrola department is also bein g renov ated
and redecorated, as are the ge neral offices wh ich
are in the r ear of the main wareroom .
Mr. Gross, who has been in the mus ic busi ­
ness for some time, has built up a very s uccess·
ful foll owing in this cit y and stated to a repre­
sentative of Th e Review this wee k th a t the
business done this yea r shows a ve ry pro­
nounced increase over previous yea rs. The
store a t the prese nt time is under th e manage­
ment of Carl J. Rest, who has had a w ide ex pe­
rience in retail merc handisin g.
Victrola No. 230
$375
Electric, $415
. Mahogany
Vlctor supremacy
is the supremacy
ofperformance
Year a ft e r year for a
quarter-century Victor
achievements have led the
way in the talking-machine
industry" It means some­
thing to be a d e ale r in
Victor products.
Victrola No. 405
$250
Electric, $290
Walnut
Other styles $25 to $1500
~A~
~'W
"HIS Mb-.~l~~} VOICE""
Victrola
REG . U .S . PAT. OFF
TO OPEN SEPARATE MUSIC STORE
HOQULUf , W AS H., October 27.-·Scparation of
the music departm ent in the Quimby & Wil son
furniture s tore b ecame neces sary he re rece ntl y,
due to th e rapid growth of th e Victrola bu si ­
ness under the management of Al Ri char ds.
New quarters at 716 I st re et have th e refo re
been selected for the music bu siness of Quimby
& Wilso n, with Mr. Richards in char ge. The
store will be known as the Harmony Mu sic
Store and will ca rry the Mason & Hamlin,
Ludwig and Cable pianos.
lOOK under the lid a.nd on the labels
for these Victor trade -marks
Victor Talking
Machine Co.
Camden. N.J.