Classic Mode

Music Trade Review

Issue: 1923 Vol. 77 N. 18

"'TIRE
54
MUSIC TRADE
REVIEW
NOVEMBER
~
3, 1923
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~JJ~J
NEW VOCAUON ·PIANO RECORDINGS
EDISON NOW IN PERSONAL CHARGE
L. L. SPENCER HOST AT LUNCH
Record by David Pesetzki and Another by Cliff
Hess and the Ambassadors in the December
List Just Issued
Thos. A. Edison Takes Over General Sales Man­
agement of the Edison Phonograph Industry
With A. M. Farrier as His Chief Executive
Entertains Talking Machine Men at Beginning
of Red Cross Drive
Among the new Vocalion Red records to be
released in December will be a piano record
played by David Pesetzki. On one side of the
record is "Juba" (Dance), from the suite "In
the Bottoms," a characteristic number, ·and on
the other side is ";'1arche Mignonne." These
two compositions are standard selections of a
lighter vein and are beautifully rendered. This
record is the first of a series of piano records
to be made in the future by different artists;
ranging from light standards to higher classics.
The December Vocation Red record bulletin
will also contain another piano record that will
ha v(; a popu lar appeal. This is record No.
14671, with ';Upright and G~and" on ont: side
and "Corn on the Cob" on the reverse side.
Both numbers are fox-trots, with Cliff Hess
and the Ambassadors playing "Upright and
Grand" and Frank Banta and Cliff Hess with
the Broadway Syncopatcrs playing "Corn on
the Cob."
Announcement has been made by Thos . A.
Edison, Inc., that Thos. A. Edison himself is to
take over the general sales management of the
Edison phonograph industry, with A. M. Farrier
as his chief executive, occupying the chair left
vacant by the resignation of A. H. Curry.
M r. Farrier brings to the Edison service a
large fund of merchandising experience.
A
graduate of Dartmouth, his selling career began
with J. A. & W. Bird & Co., of Boston, paint
and roofing manufacturer. Later he was sales
engineer with the M. A. Treadwell Co., New
York, ana then became vice-president and ·sales
manager of the Eastern Car & Construction Co
He resigned as treasurer and sales manager of
the Thrift Homes Corp., N ew York, to join the
Edison organization.
L. L. THOMAS IN NEW QUARTERS
Popular Marshfield, Ore., Music Merchant
Opens Handsome and Spacious Establishment
MARSHFIELD, ORE., October 29.-The L. L. Thomas
Music Co., of this city, is now located in attrac­
tive new quarters at 162 South Second street.
The illustration shows the large and .attractively
arranged talking machine department of the
I ~
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RECORD BROADCASTING INTERESTS
]. N. Pitts, of Connecticut Agricultural College,
Pays Tribute to the Aid of a Brunswick
Phonograph in Its Broadcasting Plans
J. N. Pitts, dean of the mechanical engineer­
ing department of the Connecticut Agricultural
College at Storrs, writes the Brunswick-Balke­
Collender Co., of New York, that a powerful
radio broadcasting station, ranking with the
best in that locality, has recently been installed
and remarks:
"As part' of our equipment we have purchased
a Brunswick phonograph to be used for the
broadcasting of records. Results of our tests
have been very satisfactory in a rad·ius including
Maine, Canada, Ohio and Maryland .. ,A number
of those replying are complimenting us on the
talent of our 'artists' and 'quartets,' when, in
reality, it has all been taken from records and
delivered by the Brunswick phonograph. We
believe that the Brunswick is the machine for
radio broadcasting."
FT. WAYNE FIRM CHANGES NAME
Spiegel Sonora Shop Incorporates and Changes
Name to Spiegel Music Co.
Interior of New Thomas Store
new establishment, where a complete line of
Victor and Brunswick machines and records is
handled. Mr. Thomas has been in the music
business in this city for eleven years and he
is one of the most succt:ssful as well as onc
of the best-known music merchants here.
FIRST DISCS OF BIJOU ORCHESTRA
Among the first Gennett records made by the
Bijou Orchestra, under the direction of Capt.
Frederic D. Wood, recording manager of the
Starr Piano Co. , with headqllarters in New York
City, are two waltzes, "I Love You," and "For
Old Time's Sake." Other numbers recently re­
corded at the Starr Laboratory were "Oh, You
Little Sun-Uv-Er-Gun"- and "Steaiing to Vir­
ginia," by Baily's Lucky Seven.
FT. \\fAYNE, IND., October 29.-The Spiegel Music
Co., 1223 Calhoun street, this city, which was
(ormerly known as the Spiegel Sonora Shop,
was recently incorporated under the laws of
this State and thc name changed to the above.
The concern has one of the most attractive
stores in this vicinity. There arc ten booths
for the demonstration of machines and records
and the whole interior has been pleasingly dec­
orated in old ivory. Miss Ida Pickmeyer is
president and general manager of the concern
and has been in active charge of the business
for the last two years. Brunswick and Sonora
phonographs are handled.
The Markley Brunswick Shop is the title of
a new addition to the retail music houses of
\,\farren, O. Robert Marley is the proprietor.
I PHONOCRAPHS
AND
Lloyd L. Spencer, of the Silas E. Pearsall Co.,
New York, was the host at an informal lunch­
eon held Thursday, October 25, at the Cafe
Boulevard. This luncheon took place primarily
to call the attention of the metropolitan trade
to the forthcoming Red Cross drive, which will
start on November 11 and continue throughout
the month. The Red Cross organization was
represented by one of its field secretaries, who
gave those present an intimate idea of the splen­
did work the Red Cross is doing and asked for
the co-operation of the talking machine trade.
Mr. Spencer is chairman of the Red Cross com­
mittee in the talking machine industry, and
everyone present at the luncheon will assist him
in securing the quota allotted this industry.
Among those present on Thursday were Otto
Heineman, president of the General Phono­
graph Corp.; Frank J. Coupe, Sonora Phono­
graph Co.; E. A. Widman, president Pathc ·
Phonograph & Radio Corp.; R. H. Keith, Long
Island Phonograph Co., Brooklyn, N. Y.; T. ].
Niles, Columbia Graphophone Co.; Chas. B.
Mason, New York Talking Machine Co.; G. T.
Williams, American Talking Machine Co.,
Brooklyn, N . Y.; Paul Carlson, Chas. H. Ditson
& Co.; Don Leopold, Brunswick-Balke-Collen­
der Co., Jerome T. Harris, C. Bruno & Son,
Inc.; Maurice Landay, Greater City Phono­
graph Co.; Oscar W. Ray, Aeolian Co.; B. D.
Colen, Musical Products Distributing Co. and
Irwin Kurtz, president Talking Machine Men,
Inc.
At the close of the discussion regarding the
plans for the Red Cross campaign, Mr. Kurtz
briefly discussed the subject of trade advertising
for the coming Fall along the lines prepared
this Spring, during the course of the National
Music V/eek, and also inquired as to the atti­
tude of the trade towards a phonograph show
to be held some time next year. Both of these
subjects were discussed at length, but no defi­
nite decision was reached as to the plans to
be pursued in connection with these two ideas.
BRUNSWICK PARLORS IN WARREN, O.
WARREN, 0., October 29.-0pening of Markley's
Brunswick Parlors in North Park avenue took
place recently. The new shop will be exclusive
agents for the Brunswick phonographs and
records.
R. N. Markley, formerly of the Forrest Music
Co., is proprietor of the new store. He has
been identified with the local music industry
for many years. The formal opening was held
with the usual ceremonies.
NEW COLUMBIA AGENCY IN DETROIT
Among the new accounts recently. opened by
the Columbia Graphophone Co.'s Cleveland
branch is that of }.if. McCaffrey, of Detroit, who
for a number of years has been the leading
Singer sewing machine dealer in that city and
who at present has four stores. He has an
outside selling organization of twelve men.
RECORDS
THE BRUNSWICK-BALKE-COLLENDER CO.
CHICAGO
NltW YOU
CINCINNATI
_
NOVEMBER
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FINE "TREASURE CHEST" WINDOW
VICTOR WEEKLY RELEASE POPULAR
.
Many Sales of Records and Several Machines
Result From Special Display Staged by M.
Rappaport, Gotham Victor Dealer
Double-Faced Red :Sea1 Records Bringing In­
creased Business-f-Victor Co. Speeds 'Produc-
tion to' Meet the' Demand
.
M. Rappaport's Music Shop, 880 Westchester
avenue, New York City, recently featured the
"T reasure Chest," twelve selected Victor rec­
ords of the music of the world packed in spe­
cial containers originat~d by C. Bruno & Son,
Inc., New York Victor jobber, in a big way
through the medium of a special window dis­
play and the distribution of prizes to customers .
The window display was probably one of the most
effective, from the standpoint of sales of both
the "Treasure Chest" and other re cords, and even
ta lkin g machines, that have ever been staged
in this section of N ew York. The floor of the
en ti re window was covered with white sand.
In the center was a "treasure ches t" filled with
coins and scatte red abo ut were the colorful
conta iners of the records. During the evening
"Captain Kidd," a man dressed as an old-time
buccaneer, stood in the window and the curious
of th e entire neighborhood gathered outside to
gaze at the display. They crowded the side­
walk and street in front of the store and many
came in to sec ur e further information, a num­
ber goi ng out with "Treasure Chests" und er
their arms, as well as various other records
which' they remained to purchase . During the
first evening several talkIng machines were
so ld. Such is the power of a desirable product,
plus a good wi ndow display!
During the first evening a number of promi­
nent members of the trade visited the s tore, in­
cluding W. J. Haussler, general ' manager of C.
Bruno & Son ; Miss H. Marjorie Brown, E . G.
Eva ns and Phillip S ilverman, of the same con­
cern; B. F . Bibighaus, of the New York sales
or gani zat ion of the Victor Co., and Mr and
Mrs. N. Shilkret. Mr. Shilkret is in cha r ge of
the Victor foreign re co rd department, wit h
headquarters in New York.
The new Victor plan of weekly r elease of
records has had an a uspicious beginning and
ha s been granted a very favorable r ecep tio n
by both the Victor dealer trade and the con­
sum er publi c, according to R. L. Freeman, direc­
tor of distribution of . the' Victor Talking
Machine Co . Mr. Freeman added that th e
n ewspape r advertising program of th e Victor
Co. has been increased approximately 33 per
ce nt, so that the public thTough out the entire
country may be promptly informed of each new
weekly release of Victor recordings.
Th e recently adop ted plan of offering Red
Seal records, double-faced, and at greatl y re­
duced prices, it ~as lea rned, has also met with
a very gratify in g response on the part of the
public. In fact, the numb er of copies of in­
dividual Red Seal records that have been so ld
by cer tain dealers since the introduction of this
new policy has been of an astounding character.
Mr. F reeman a ls o sta ted that the Victor Co.
is pu s hed to capacity to meet the demand for
both Vi ctro las and records, and that as fast as
parts of the new addition to the V ic tor plant
a re comp leted, the company is iriuTlediately mov­
ing in , thereby as rapid ly as possible in creasing
its output. This great new ad diti o n to the Vic­
tor plant is a lready complete ly erected and pre­
sents a very impressive appearance as one
approaches Camden from . the Philadelphia side.
The interior portions are being finished up a t
a rapid rate.
RESULT OF GOOD BUSINESS METHODS
-
The Song Shop, Lowell, Mass., Although in
Business Only a Year, Has Become Estab­
lish~d With Public and Is a Success
VOWELL, MASS., October 29.-0ne of the most
suc~Jssful dealers in this vicinity is H. B. Leg­
-.
ss
THE MUSIC TRADE REVIEW
3, 1923
gat t, proprietor of the Son g Shop, 127 Merri­
» ... - ..... ..
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,­
.
LUDWIG BAUMAN
« CO.'S
NEW STORE
Well-known Furniture House Opens Second
Newark Store-Victor, Brunswick and Sonora
Lines Featured in Fine Department
The Newark ta lking ma chine trade was well
in evidence at the opening of th e new store of
Ludwig Bauman & Co . on Broad street and
Central avenue.
This well-known furnitur e
hous e handles Victor, Brunswick and Sonora
products, and general newspaper publicity was
used featurin g the various lines coincident with
the opening of the s to re. The new establiSh­
ment is in the so-called "high rent" dis tri ct of
Newark, adjacent to s uch well-known co nce rn s
as the Lauter Piano. Co., Griffith Piano Co. and
the large department s tore of Hahne & Co .
While th e Ludwig Bauman establishment is es­
sentially a furniture store, the talking machine
department is located in a prominent section on
the g round floor and is one of the most attrac­
ti ve departm ents in the New Jersey trade.
and the proposition could be proved
sound from .every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment?
Thousands of other retail music mer ­
chants have proved the above made
statement true and thousands of retail
music merchants have looked to The
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine Industry.
VICTOR RECORD GIFT CERTIFICATES
.
...,:
Warerooms of Song Shop of Lowell
mack street, this city. Although the store was
opened less than a year ago, November 20, 1922,
to be exact, the business has been a success
from the start, largely through th e aggressive
policy inaugurated by Mr. Leggatt, and the
Song Shop is now a favorite rendezvous for
music love rs . The lines handled include Hallet
& Davis talking machines, portable instruments,
Okeh, Vocalion, Columbia and Banner reco rds,
as 'well as a complete line of sheet m usic.
CLEVER CARD BOOSTS RECORD SALES
PEORIA, ILL., October 27.- The P . A. Bergn er Co.,
this city, has issued an interestin g ca rd adver­
tising Victor records. A li s t of two dozen rec­
ords is given on a card of shopping list size and
each record numb er is followed by some mys­
terious lett ers, suc h as V .V .G.-W. A key at
the bottom of the card ex plain s this to mean
"very-very good waltz."
.
The advertising department of th e - Victor
Talkin g Machine Co. has recent ly issued the
"Victor Record Certificate" for use during th e
Christmas season of 1923. This ce rtifi cat e,
which incorporates in general th e gift plan
which has bee n used in previous years, is printed
in gree n, orange and black on a white s to ck.
The ce nt er, in typography, resembles a bo nd or
stock cer tificate. The bord er presents sma ll
portrait s of distinguished Victor artists.
Some book, eh? Yes, and some encyclo­
pedia of the kind of information' that
will positively double your income.
Don't miss your chance.
coupon now.
Send in the
TAKES ON THE SONORA LINE
'The Ober Furniture Co., at Chagrin Falls, 0 .,
'has taken on the Son ora line of talkin g ma­
chines, a nd alterations to the store to permit
the opening of a Sonora talking machine de­
partment hav e be en started.
Smith's Brunswick Shop, one of the prominent
ta lkin g machine dealers of Jamaica, N . Y., has
been successfully tying up this line of machines
and records with the exhibitions of ele ctric al
homes arranged by the New York & . Queens
Electric Light Co.
TAf.K Tl\' G MACHINE WORL D,
383 Madison _\.ve., ,", ,: w York City.
P lease enter m y s ubscription for one year. I w a llt to
learn how to (iouble my income via a talking machin e
de partment. R ill me $2 at your convenienc..: to cover cos t
of same.
.
Name
Firm
Street
City and State . . . . • . . .. . . .

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