•
OCTOBER
20, 1923
THE
MUSIC
TRADE
FIRST INDUSTRIAL FILM IS SHOWN ON THE HIGH SEAS
Aeolian Co,'s Latest Duo-Art Moving Picture, "s onia's Song," Praised by Audience Aboard the
SS, "Leviathan"-Demand From Deale rs for Showings Very Heavy Already
A radiogram receiv ed a t Aeolian Hall la s t
weck from H. B. Trem a ine, presid e nt of the
\eoli a n Co., whil e at sea on the SS. "Leviathan"
bound for En g lan d , announ ced that the new
Aeolian film, "Soni a 's Song," de s igned for the
ex ploitation of the Duo-Art pi a no, had been
s ho wn twic e in one da y on board the mammoth
lin e r and ha d proven most su ccess ful. P a r
tiCLd a r interes t attached to the ex hibition for
the rea so n that it is believ ed to be th e first tim e
an industrial film wa s ever s hown at sea, and
the showin g is th ere forf to be accept ed as a
tribute to the quality of the picture and the
s tor y it unfolded.
In cidentall y, the de mand from dea lers for the
s howing of "Sonia's Son g" in th e ir particul a r
localiti es is beco ming in cr eas in g ly in si's tenl, so
that th e Aeolian Co. ha s reached the point
w her e it will mak e t wo sh ow ings of the film
s imultaneou s ly in different lo ca lities with two
pi a nists to appear in person. The su cc ess 01
th e new film is due.l a r .Q el y to the remark a bl e
r es ult s achiev ed last sea son with th e sho w in g
of " Th e :-1u s ic :-1irror " and "Th e Lamp of
Inspira tion," and the Aeoli a n Co. ha s bee n suc
cessfnl in secnrin g the servi ce s of P ese t zki, the
youn g pianist who appeared w ith the former
film last season, to tour aga in with "Sonia 's
So ng."
For the sec ond showing of the film Sergei
Bar s ukov has b e en engaged. He is a young
Ru ss ia n compo ser-piani s t, who rec e ntl y cam e
to thi s country a nd who was preparin g for a
conc e r t tour with the Steinway piano w hen en
gaged t o travel with the fil m .
Bars uko v when a child of fi ve s howed rem a rk
a ble mu s ica l ability a nd wh e n s even y ea rs old
wa s taken to Italy to s tudy, becoming a pu p il
of Busoni. At the a ge of fourt ee n he ,"v as a
finish ed piani st ready for a publi c career, bu t
the war interfe red and aft e r sev eral y ea rs spent
in stud y ing and teachin g in Petro g rad, Kie v
and Mo scow, he finall y enter ed the arm y and
had som e nerve-rac king ex pe riences, being
wounded and taken p ri soner.
He cam e to
A m e rica, pay ing his passage by giving recita ls
on s hipboard and , reaching New York, was com
pelled to work as bottle washer and loader for
a milk cOll1pa ny to earn a livelihood. He then
got in t o uch with Rachmaninoff and, through
that conn ec tion, sec ur ed the recognition due his
p ia nistic ability.
In orde r to enable the dealer s using th e
" Sonia 's Son g" film to give prop e r publicit y to
th e showin g , the A eolian Co has pr epa r ed el a b
orat e one and three-she et poster " for use in
local te rritory a nd, in addition, ther e are th e
, cvera l boo klets to w hich refe r ence has a lr ead y
been lll ade, beside s another r e ga rding th e s tory
o f Basukov a nd news paper adv e rti sement s de
si g ned to attra ct audiences of high caliber h ave
al so bee n prepa red for dealers' u s e.
Th e ex perien ce of th e .\e olian <":0. w ith th e
illdustr'ia l film has , hO \\, 1l this sellin g method
to be o ne of th e IlI Os t dire ct, pro vidin g the film
is prope rl y conceiv ed and pr odu ce d.
MILTON REPORTS HEAVY DEMAND
PAYS TRIBUTE TO WILLIS & CO.
President George W . Allen States Production
at Present Is at Peak
Special Article in Ottawa (Ont.) Citizen De
voted to the History of Willis & Co., Ltd .,
Prominent Canadian Music House
'-'Vith readju s tm e nts pra c ti ca lly completed III
it s new fac tory on \ Ve st Fi fty-first st r ee t, N ew
York, th e lvIilton Piano Co. is ex peri e nc in g the
Fall ru sh of business earlier th a n other ye ars,
a cc ordin g t o G eorge W. Allen , president. Mr.
'\ll e n s tated that the t emporary lo ca tion of th e
Milton offic e force in the Autopiano pl a nt
ha(~ bee n mana g ed with no handi ca p to it s
effici ency, and that problem s of labor a nd equip
ment in th e large r fac tor y pl a nt have bee n met
with equ a l ease. " In fact, th e r<' is nothin g yet
in sight to keep thi s from b ein g onr la r ge st
an d mo s t fr uitful year from th e produ ction
standpoint, " said ~vlr. All e n, "and w e are stra in
In g cv cry effort with a n o vertime schedule to
get out onr imm ediate bu s in ess. I never saw
the F a ll order s co m e in so heav y and so early,
but it is a good s ig n."
VISITORS AT JAMES & HOLMSTROM
South American Representative Among Those
Calling at New York Warerooms
MO'lTlu,; I L, C \:\. , Oc toher 1.1.' T h" Ultall'a Citi
ze n, whi c h is runnin g a - crie s ' o f s pecial a rti cle s
on " The Upbuild of O ur Pi a no Fir ms ," re ce ntl y
devo ted con s id e rable spac e to th e s tor y of th e
busin ess pro g re ss of '-'Villis & Co ., Ltd, thi s
city, Canadian r e presentativ es for th e Knab e
and Chi ckering pi a no s and th e .'\mpi co.
The s to r y told of the openin g by A. 1'. \ ,Villi"
o f his fir s t s tore in 1876 and his ra pid pro g res.
sin ce that tim e. At th e present ti me IvIr. \-\l illi s ,
as head o f th e compa ny, has assoc iated ,,· itlr
him fonr of hi s sons, th ey being R :\. \ V illi s,
vice-pr es ident ; yl,i. D. YVillis, sec reta ry ; A. 1".
Willi s, Jr ., factor y mana ge r, a nd In g li s \Villi s,
in the sal es departm e nt. J . F. 'Villis, a brother
o f the hea d of th e company, r e presents it s in
te re sts in H a lifax, and '-'V. A. \Villi s is th e rcp
I es entati\'c in Va ncouv e r, B . C.
H oj ill S t r0111 Piano Co ., I nc. , a t the Th irt y-sev
<: nth stren s howroom s of that co mpan y las t
we ek , report ed excell e nt retail conditions in
their re s pectiv e territori es. Amon g them w ere
\,V. S. l.'ndef\\iood, of 'Jorth Adams, :M a ss., and
Jo seph 1Iri, of Sta mford , Conn. The la tt e r w a s
re turning from Ital y, w here h e had "pe nt the
S Ulllmer, a nd had m uch to sa y a bout improving;
indu s trial conditions in that country. Anoth e r
ca lie I' was a Sou th American r e presen tati ve ,
carr y ing the J a m es & Holm s trom lin e in Buenos
"'ir es, who mad e further ne gotiation s for ex
tendin g lh e line throughout th e Argentine. Mr.
Gl y nn repo rts a r esumption of demand for the
upri g ht m odels from the forei g n a ccounts, w hich
have been in recent sea sons ord e rin g pl aye rs.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
m-- -
Victrola No. 330
$350
Electric, $390
Ma hogany
\nctorsuprernacy
is the supremacy
of performance
Right here and now you
have the advantage of the
experience and knowledge
gained through a quarter
century devoted solely to
the so und-reproducing art.
This is a consideration of
vital importar1ce to every
dealer in Victor products,
Victrola No. 410
$300
Electric, $340
Maho gan y
Other styles $25 to $1500
PLANS NEW STORE FOR JAMESTOWN
Danielson's Mnsic House to Reopen at Former
Location on North Main Street
.\ number of tr a de vIsItor s calling on Joh~'
J Glynn, wholesal e m,lI1ager for the James &
7
REVIEW
JA.\IE';T()W'I,
:\.
Y. , Oc tober 15. -Dani elsu n's
:\IIu s ic Hon se, located at 17-19 Ea s t Third ,tr ee:,
wh e r e the J ,allt e l', A. B. C ha se, M e hlin, Pa ck
ard and Cable-N els on pianos a nd Vi ct o r talkin g
rnachin es are ha ndled, has a rranged to o pe n a
lIew stor e a t hi s o ld location, 17 N or t h Main
s treet, whi c h wa s burned down SOrYle tim e ag o.
A ne w fi rep roof buildin g has replaced th e
burn ed stru ctur e and th e mnsic ho u se will oc
cupy the ground Aoor, which will be fitted up
in a 11l0dern ma nn e r . . \t t h e Third s tr eet stor e
twel ve booths ar e availabl e for dem o nstratin g
record s and roll s .
CHARTER FOR TRIANGLE PIANO CO.
A c harter of incorporation ha s ju s t been fil ed
for th e Trian gle Piano Co. , which w ill opera t e
in Brooklyn, N. Y ., with a capital s tock of
$10,000. C. Coglin, E. E. Sc hl es inger a nd S P .
Cohen ar e the prin cipal inco rp o rators
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"HIS MAST
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"". . ~~.~. VOtCE"
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Victrola
REG.U.S . PAT. OFF
Look under the lid and on the labels
for these Victor trade -marks
Victor Talking
Machine Co.
Camden, N.J.