Classic Mode

Music Trade Review

Issue: 1923 Vol. 77 N. 16

THE
OCTOBER 20, 1923
MUSIC
TRADE
REVIEW
49
WW&)2I~:L\~ttE~~~); t~~~¥
for architects, construction engineers and con­
tractors.
No change will be made in the course as
Discussion Shows That Where Brilliancy Leaves Off Durability Begins-Former Property of
. presented in the past, except to include the
Varnish Depends Upon the Proportion of Resin in the Mixture Used
very recent results of research work in connec­
tion with glues. The points covered include
\n interesting discussion of the methods of
a ssisted eye, on the surface of the varnish coat.
methods of manufacture; characteristics and ad­
producing varnish brilliance versus durability
"The next experiment deals with the employ­
vantages of different kinds of glues; gluing
ment of moist driers when boiling the varnish.
:cppears in Veneers in an article by A. A. Kelly.
methods for various commercial ;voods; prep­
According to the latter the brilliance and luster
This practice was found to produce pinholes in
aration of the wood for gluing; proper pressure,
Ot the varnish depends on the resin employed in
varnish. To eight gallons of very fine African
temperature and assembly time; defects com­
i·t s production. The greater the proportion of
copal during the boiling were added eight
mon in gluing and how to prevent them; effect
resin used with the linseed oil the greater will
ounces of undried sugar of lead. After the
of kiln drying on the wood as compared with
iJe the luster of the varnish. The brilliancy of
varnish had stood to settle for eight months
air seasoning.
a varnish is a property dependent on its index
a pale yellow panel was varnished with jt. It
Inquines concerning thiS course should be
of refraction. .'\s the index of refraction of a
floated very well and set and looked well for
addressed
to the Director, Forest Products
re,in is greater than that of linseed oil, it
hours, when it began to dry off in small pin­
Laboratory, Madison, Wis. The fee for the
follows that the :,:;reater proportion of resin the
holes which completely covered the surface of
kiln drying course is $150; for all others, $100.
C::"eater the luster 01 the product.
the panel; some of these pinholes were as large
"f<~xperiments have been made on the 1111.­
as a pin head. The varnish coat dried off in
NEW FORESTRY POLICY PLANNED
provement of varnish by heat, and also by
seven hours without any tackiness,
aging, that would be useful and ver y interesting
"In the next experiment it was found that the
Special Committee of United States Chamber
here, but space limits our quotations. In one
greater the quantity of driers and acid used
of Commerce Outlines New Policy
of a large number of such experiments it was
the larger the pinholes were. Of this varnish,
BRILLIANCE AND DURABILITY IN PRODUCING VARNISH
foul"l that the employment of too much driers
in a varnish renders it o pa qu e and unfit for
dcll,'ale colors or light natural woods, An ex­
perimenter tells of how two panels were pre­
parcd a~ for carriage work, being glazed with
a VI"'." rich crimson lake, and then varnished.
No.1 'liaS varnished with body varnish made
[rom ,\ frican copal entirely, without any driers,
cithn in the clarified oil or in boiling. No.2
\\as varnished with body yarnish made from
the sarlle copal, age and proportion, but with
a small quantity of dried lead acetate (sugar
of lead) and dried white copperas. Panel No. I
dried in nine hours and remained tacky for five
hours morc. Panel No.2 dried in seven hours
and without tack. In a da" after both panels
were fhtted down and varnished and repeated
until each panel had Four coats of varnis h. The
varnish ,vas eight months old and each dried in
(he same amount of time. The panels we re
then hung up for one month when they were
polished and cxanlined with a microscope.
Fanel .\f o. 1 appcared to be quite cl ear in color
and solid and brilliant, like plate glass. But
No.2 had changed a trifle in color, inclining to
a purplish cast; in the varnish were seen almost
imperceptible opaque points.
"These two experimental panels were then
laid by lor the space of two years, when they
were again cxamined
There did not appear
to be any decay in panel No.1, but in panel
No.2 the driers wcre to be seen with the un-
Write for a sample can of Behlen's
Vamish Crack Eradicator and try it.
Once you learn how much it means to
you in the saving of time on your refin­
ishing jobs by eliminating the necessity
of scraping off old varnish and shellac,
and how much more satisfactory are
the results, because of the better sur­
face it gives to work on, you, like others
will continue to use it.
Laboratory at Madison Offers Number of Fall
Courses in Lumber Practice
MAIJISON, V-/Is., October 15.· December 3 to 8
has been fixed as the date for the next course
in the gluing of wood to be given by the Forest
Products Laboratory, Madison, Wis. This will
be the seventh time that this course has been
given at the laboratory. Forty-six firms, repre­
senting fifteen different industries, have sent
employe s to take previous cours es of thi s kind.
Five courses will be given. These include the
kiln drying of lumber, which has previously
been given to thirty-one classes, totaling 370
individuals from all parts of the country; boxing
and crating, given twenty times to 184 repre­
sentatives; gluing of wood, six classes with a
total enrollment of fifty-five; wood properties
and uses (formerly called the lumber sales­
men's course), three classes with twenty-three
individuals. The fifth course, wood as a build­
ing material, is a new one designed particularly
Wall Roxes, 1Ila&"azlne Slot Boxes,
Coin SlId"., ReroU Ma.,hlne., Money
Boxes, Pumpa, Pomp Hardware. Sp.­
.,Ial Partl Made to Order.
120 Opera Place
FlY
H. BEHLEN & BRO.
Shellacs
FOREST PRODUCTS COURSES
MonarchTool & Mlg.Co.
Write to-day.
Aniline.
of which there were eight gallons, six gal­
lons were emptied into another vessel, and out
of the remaining two gallons another panel was
varnished; the panel dried in the same space
of time and went not only into pinholes, but
caused large blotches all over the panel.
"\\'e find, therefore, that according to the
amount of resin and oil will the luster be greater
or lesser. In order to produce a varnish for
any particular purpose this fact has to be kept
in mind. If a brilliant varnish is desired the
resin must not be less than one-third to one­
fourth of the dried coat by weight. Where a
durable varnish is to be made, coach varnish
for instance, a larger proportion of resin to the
amount of oil is used, but with piano varnish
durability is to a certain extent sacrificed to
luster, and hence we find a large resin content
in such a varnish. vVhere brilliancy leaves off,
durability begins. /\nd the harder the resin the
greater the brilliance."
THE
Stains
Fillers
10.12 Christopher St., New York
OINOINNATI, O.
I
GOSHE N
Leather Specially;
Tanned for Player~
Pianos and Organs.
Also Chamois
Sheepskins, Indias
and Skivers
A Specialty of
AT{.T NO\?ELTVCO.
c..ol.,i~ _nu/.oluNN'!
Piano Beneh.es
and Musie eabinets
lIIritefo-rccdalOfJ Wlci detail"
Near 6th Ave.. and 8th St.
A national forestry policy, with the idea of
the conservation of the nation's lumber re­
sources as its object, has been proposed by a
special committee of the "Cnited States Chamber
of Commerce and was laid before the directors
of the Philadelphia Bourse for consideration at
their meeting last week.
In summing up the present timber situation
the special committee in its report says among
other things:
"Our original timber is 70 per cent gone. We
are using timber four and one-third times faster
than it is growing. Certain important industries
are suffering through shortage. Certain locali­
ties have decreased in wealth and population
through the removal of forests. The public is
paying increased freight expense, which will
continue to increase.
No commodity enters
lllore into every-day life than wood and its
scarcity or increase in price affects every citizen.
Vve must conserve our timber resources and
develop the idle lands in each State (there are
thirty-three States consuming more lumber than
they produce) by reforesting."
As showing the burden placed on the nation
as a whole as one after the other of our im­
portant Eastern timber regions have been "cut
out," the report states that Pennsylvania in 1890
ranked first in lumber production; in 1899, pro­
ducing 2,321,284,000 feet, the State ranked
fourth; in 1920, producing 520,000,000 feet, it
ranked twentieth.
Fight distinct proposals were listed by the
committee as a program for aiding timber con­
servation and can be reduced to the following:
the reseeding and replanting of waste lands, to
be undertaken by both the Federal and State
governments; the appointment of Federal for­
estry and conservation committees and the
arrangements for national surveys and inven­
tories of forest resources; the increase of Fed­
eral appropriations by Congress for the protec­
tion of timber lands against fire.
INDIANA
Pneumatic and
Pouch Skin Leathers
so
THE
MUSIC
TRADE
REVIE'W
OCTOBER 20, 1923
ITU$~
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SONORA DEALERS IN NEW YORK DISTRICT HOLD MEETING
PROMOTION FOR C. LLOYD EGNER
Retailers Served by the Greater City Phonograph Co., Sonora Jobber, Listen to Instructive Talks
and Discuss Trade Problems at Convention Held in Hotel Pennsylvania
Appointed Manager of the Traveling Depart­
ment of the Victor Talking Machine Co.­
Makes Business Tour Through Middle West
Sonora dealers in the terri tory served by th e
Greater City Phonograph Co., Ne w York,
Sonora jobb er, at tende d a convention held at
the Hotcl P en nsy lva ni a recentl y.
M aur ice
Landa y, pr es id cn t of tb e Greater Cit y Phono­
g raph Co. a nd o ne of the most popul a r
members of th e Sonora jobbing orp-anization,
th e dealers to anticipate their needs as far in
tadvance as poss ible, placing their orders accord­
in g ly. An interestin g open forum was then held
a m o n g the dealers and among those who con­
tributed brief talks were Lamb e rt Friedl, man­
age r o f the John VVanam a ker phonograph de­
partment, N ew York; H. S. Conn, manager of
C. Llo yd Egner, for some time past ass is tan t
manag er of the traveling departm e n t of the
Victor Talking Machine Co., was, on October
1, made m a n ager of that department in recogni­
tion of his lon g and faithful servi ce.
Mr. F. g ner return ed to Camden ear ly th is
month fr om a three weeks' trip throu gh the
Middle West, in the course of w hich he made
a numb er of talks before gatherings of Vic tor
dealers held durin g September in Des Moin es,
la.; Columbus, 0., a nd, in October, in St. Louis.
In chatting with the representative of Th e
\Vorld Mr. Egner sta ted that he found bu s ine ss
conditions, in the territory which he had cov ­
ered, to be of a very promising charact er, both
as regard s th e balance of the Fall sea so n and
the forthcoming holiday season.
VISITS VOCALION DISTRIBUTORS
O. W. Ray Finds Satisfying Conditions in Chi­
cago , Detroit and Cleveland
presided at the conv('ntion and in an address
of welcome stat ed that it was plannp.d to hold
similar meetings thr ou gho ut t he coming year.
Prior to the opening of th e busine the dealers enjoyed a typical Hotel Penn sy l­
va nia luncheon and an enterta inin g mu s ical pro­
g ram was furnished b y Clare nce Bu s h's Or­
chestra .
.
Geo rge E. Brightson, president of the Sonora
Phonograph Co., was introduc ed by 11'1,·. Lan­
day as the first sp ea k er and during the course'
of an. interesting addr(' ss told the dealers that
the company had rec eived enough orders fro 111
it s di stributors to k eep the fa ctory \\."orkillg to
capacity until March . H e congrat ul ate d th e
dealers present upon th e aggressiveness and
co-op erative spirit m a nif este d by the Greater
Cit y Phonograph Co., complim e ntin g Mr. Lan­
day upon the splendid s trid es a ttain ed by the
Sonora product in hi s territor y. S. O. Martin,
v ice- pres ident and ge ne ra l manager of the
So nora Co., gave the dealers and their g uests
one of his usual forceful addresses, wherein he
illustrated graphically sa les possibilities for
Sonora phonographs durin g the entire year.
This chart showed the various flu ctuations and
sa les totals during the differen t mo nth s and em­
phasized the fact that b y an ti cipating their
o rd ers for the Fall and holiday seaso n, the deal­
ers would be adding mat eria ll y to th e ir profit s.
Brief addresses were a lso mad e by Frank Good­
man, assistant ge neral sales man age r of th ('
Sonora Phonograph Co.; R W. Keith, president
of th e Lon g Island Phonograp h Co, and others.
One of the features of the address made by
Mr. Landay was the outlinin g of the plans that
his compa ny had made to meet the require­
ments of the Sonora dealers in this territory
and the efforts that were bein g made to dis­
tribut e Sonora merchandis e eve nl y a nd effi­
c ientl y. H e s tated that in order to car ry out
th ese plans to adva ntage it was necessary for
l"'nonograph Co. Meeting
the phonograph departm e nt of Ludwig Bau­
l11an & Co.; Herbert D. Berke ley , manager of
th e phonograph department of Bloomingdale
B ro s., and A. H. Ma ye rs.
:\mon g tho se seated at the s pea ker s' table at
th e convention were the following : Geo. E.
Brightson, S. O. Martin, O. S. Keyes, treasurer
of the Sonora Phonograph Co.; L. C. Lincoln,
a dvertising manager of the Sonora Phonograph
Co.; Fra nk Goodman, E. S. White, Sonora Co.,
of Philade lphia; Fred :\llen and H erbert C.
Youn g, Sonora Co. of New Jers ey; Robert VV.
Keith, president, and J. J. Schratwei ser, sa les
l11anager of the Long Island Phonograph Co.
JOINS NEW YORK T. M. CO.'S STAFF
C harl es B. Mas on, sales manager of the New
York Talking Machine Co., Victor wholesaler,
announced recent ly the appointment of Alb er t
G. Linzig as h ea d oi the company's foreign lan­
guage reco rd department. Mr. Linzi g is con­
centrating his activities on the developm ent o f
Victor for eign language record sales for the
New York T alking Machine Co.'s clientel e a nd
the result s of his work to date have been very
gratifying. He is well qualified for tbis s peci a l
wo rk
CELEBRATES BRUNSWICK AGENCY
Los !\.NGELES. C.~ L ., Octo ber 15. .\ special con ­
cert w a s g iven by a twelve-piece orches tr a at
the Geor ge L Birh l Music Co., 442-446 South
llroac!wa y, re cen tly in ce lebration of the taking
o\"Cr of the Brunswic k phonograph agency by
the Birkel hOll se. The orchestra enga ged for
the occa s ion was .\be Lyman's .\mbassador
Orche s tra, wh ich was recently added to th e
Brunswi ck ar ti st,,' li s t, a nd the concert was
under th e direction of E. P. Geissler, vice-presi­
dent and ge nera l ll1 a nager of the Birkel (0.
O. , V. Hay, ge ne ra l manager of the Vocaliol1
H.ed R eco rd department of The Aeo lian Co.,
returlJed on ylonday from a trip through the
Middle \Ve s t in th e co urs e of which he visited
the Vocalion Red Record distributors in Chi­
cago, Detroit an d Cleveland. In Chicago a con­
ve ntion of th e sa les organization of the Vocalion
Co. of Chica go was ca ll ed while Mr. Ray was in
town and he took occasion to outline before the
~neeting the details of the future sales and pub­
licity campai g n to be devo ted to the exploitation
of Vocal ion recor ds.
In each o f the severa l cities v isi ted Mr. R ay
found a s tead y in c rease in the d emand for rec­
ords, w ith a la rge numb e r of new dealers bein g
added to th e li sts co nsta ntl y. The double fa c­
in g of the standard an d classic records in th e
Yo ca lion catalo g an d the liberal exchange put
into effect to fr ee the dealers' shelves of sur­
plus stocks of single-faced records had an ex­
ce llent effect upon tr ade ge nerally, and it is
believed will prove a distinct stimulant to the
business.
SONORA LINE IN HARTMAN STORES
CHICAGO, ILL., October 15.-··Leon Golder, sales
manager of the Illi nois Phonograph Corp., of
this city, Sonora jobb er 111 this territory, an­
noun c ed this week that arran ge ments had been
completed whereby t he Sonora line would be
carri e d in the four stores of the Hartman Furni­
ture & Carpet Co., Chicago. The main store
of this company is located at 258 South Wabash
ave nue, in the heart of "Piano Row," and the
others are situated at 1272 Milwaukee avenue,
2558 West North avenue a nd 819 West Sixty­
third street. A complete line of Sonora instru­
ments, including the la te s t period models, is
now on display at th e H ar tm a n stores and M r.
Golder has been congratulated upon closing thi s
dea l, as the Hartman Furniture & Carpet Co.
is one of Chicago's larges t re ta il furniture estab­
lishments.
THE BRUNSWICK-BALKE-COLLENDER CO.
CHICAGO
NEW YOU
CINCINNATI

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