Music Trade Review

OCTOBER
THE MUSIC TRADE REVIEW
13, 1923
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A YEAR OF STEADY PROGRESS
STRONG "BARNEY GOOGLE" DISPLAY
COSLOW LEAYES STARK & COWAN
Jack Mills, Inc., Has Accomplished Many Big
Things During the Past Twelve Months
McCrory Store in Baltirnore Devotes Entire
Window to Featuring Remick Number
Jack i'vLills, Inc ., s tates that it expects to have
what is probably the biggest Fall sea son that
thi s publishing house has ever experi enced and,
with the opening of th e Fall se llin g months,
it is perhaps not out of place here to review
some of the progress which this house has
made during the past twe lv e months . O ne of
the mo st important of its ac hievements during
that time has been the acquisition of such well­
known men in the publishing field as Geo. A.
Friedman, Joe Mittenthal, Ed. Sma li e, Irwin
Das h, Harry Rom aine, Lew Colwell and others,
who a re lIO W a~s istin g in the exp loit a ti on of the
Mill s ca talo g.
During the yea r Jack Mills himself was in
Furope, where he succeeded in acq ui r in g a
number of the Old World' s son g and instru­
mental hih. During th e same time Jack Mills,
Illc., was ra ted as a Cla ss _\ firm by the Mu sic
.Publishers ' Protective Asso ciation, which, of
course, did much to insp ire its executives. A
number of bran ch hou ses throughout the coun­
try we r e a lso opened during this time to giv e
th e trade better se rv ice.
One of the outs tandin g achi evements of the
yea r was the success of Irving Mills in assem­
blin g the Jack Mills ca t alog of "blu es," and, of
cour se , what is proba bly th e bigges t ac hie ve­
ment was the occupation of its new quarters in
the Jack Mills B uildin g . A noth er important
ev e nt wa s the app o in tm ent of Clara Edward s,
we ll known as vocalist and composer, to have
c harge of the Jack Mills "Series of Beautiful
Ba llads. "
One thin g may be said for the syndicate
s tores and that is that, in th e handling of sheet
music, they show a proper appreciation of the
Sam Coslow, w ho was assoc iat ed for th e p,,-,t
year wit h Sta rk & Cowan , In c., as one of the
sta ff write r s, dur in g whic h tim e h e wrote such
popu lar numbers as "vVanila" an d " Dumdora, "
h as ju s t obtained a release from hi s contrac t
with the ab ove concer n and cont empl a t es en­
tering the music publishin g fi e ld in conj un c­
tion with two of the best-known exec ut ives in
the business, sta rtin !! a new publi s hin g firm
within a ve ry s hort time. Mr. Cos lo w is w idel y
kno wn in the tr ade.
Ed Sma lle has been added to the sta ff of
J ac k Mills, Inc ., as music arranger. .Mr . Sma lle
is one of th e best-known arra ngers in the coun­
try and in the preparation of popular fox-trot s
is con si d ered an ar tist.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
The Greatest Collection of Songs
ever published under
one r0e>!/
McCrory "Barney Google" Display
value of the s how window in pre se nting the
ne W numbers to th e p ublic mo s t effectively. It
is nothing unu sual for a lar ge sho\\ wi ndow
to be devo ted entire ly to the exploitation of a
single number, as is s hown in th e accompany­
in g illustration of th e window of the]. B, M c­
Cro ry s t ore in Baltimore, with the Remick song
success "Ba rne y Google" presented in a way
th at att ract ed both atte ntion and business.
A particularly lar ge number o f sheet music
dealers ar ranged special displays of "Barney
Google," th e 9ubj ec t evidently lending itself
Illos t acceptab ly to attractive: window treatment,
ty ing up wi th th e cartoon of the same title.
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GUS KAHN WALTER DONALDSON
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