Music Trade Review

Issue: 1923 Vol. 77 N. 14

THE
OCTOBER 6, 1923
MUSIC
TRADE
REVIEW
65
You can(go wro~ with arry FEIST son..,g
I 5(1: ~ V F
1 don't
POPULAR SELLERS IN PORTLAND
iTt
CDre
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whose
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Were,
J. WITMARK BACK WITH GOOD NEWS
a v IFF v r' \
But yoorc my
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now
"SAW MILL RIVER ROAD" DRIVE
Local Dealers Report Demand for Sheet Music
Steadily Increasing
Finds
Numbers
Leo Feist, Inc., to Conduct N ationa! Campaign
on Number During October
POllTI.AND, ORE., September 28.-·-Miss l\'1aybcl1c
Elliott, manager of the sh eet music d epa rtm ent
of the Seiberling-Lucas Music Co., says th at
sin ce the seas on has ope ned the sa le of s heet
Illusic in h er dep art m en t has materiall y in­
creased an d th a t am ong the b est sell ers at the
present tim e arc th e Sherman, Cla y publi ca­
tion, "T he West, th e N est a nd You," and
Forster's walt z, "Wh en th e Clouds H av e Van­
i,hed." Bu t good saks are a lso being made of
"Love Tal es," Cut Yourself a Piece of Cake"
and " Te ll Me a Sto ry, " published by Feist,
I nc., and th e Jerome H . Remick numbers, "Big
Blonde :vI am a," "Firs t, La s t and .\lways" and
"My J .a ely an d Me. " This department had a
v is it from Bill Ja cobs, representing the Irving
Be rlin publicati o ns. He had a guo d li st of new
numb ers , a lllon g th em "That O ld Gang of
Mine," "Indiana M oo n" a nd "Love, I lIe a r You
Calling." Mi ss Eliott's department was a lso
v is it ed during the week b y Bob Cole, of Sta rk
& Cowe n, and by :l ick La n g, the representative
of lhe B. F. Wood Publi s hin g Co.
Jay VV' ilmark rec ently returned from an un­
uwally s lI ccessful trip West and brought back
w ith him abundant evi d ence of the tremendou s
popular interest in M. Witmark & Sons' pub­
licati on s. Orders for the leading successes both
in th e Popular-Standard-Pictorial numb ers and
the Witmark Bla ck and White series were
prodigious. A mo ng the popular numbers the
leaders a r e "B ebe," whi ch is a fo x-t rot success.
Other ac ti ve numbers are "Midnight Rose" and
"Lo ng Lost Mamma," whi ch is especia lly big in
th e West; "Wh en Will .the S un Shine for M e'''
a nd th e lates t successes, "I'm Sittin g Pretty in
a Pretty Littl e City" and "That Bran' New Gal
of Mine." Both in Chic ago a nd Detroit :-'1r.
V/itm ark found that already the new rea rran ge­
ment a nd organization of th e professional de­
partments of the firm had bo rne remarkable
result s, reflected in eno rmous ly ac tiv e demand
a nd a fine co-op era ti ve enthusiasm on the part
of th e trad e ge ner a lly.
Th e October campaign ina ugurat ed by Leo
Feist, Inc., 011 the so ng "Saw Mill River Road,"
whi ch is to include a wi nd o\\ di spl ay com peti­
tion in which num erou s d ea lers thr o ug hout th e
U ni ted S tat es and Can ada are to mak e full
window s ho wings of the a bove s uccess fu t~o n g,
has aro use d unu su al interest in trad_e circles.
This s ucc essf ul numb er will have a thirty-day
cam pai g n of exp loita tion in w'hich the vari o us
bra nc h offices a nd numerou s rep res enta tive s of
l-he Fei~t organization will take pa rt.
Hundreds of d ea lers throu gho ut the "C"nited
St a te's have alr ead y sig nified their intention s
of maki ng full window showings of "Saw Mill
River Ro ad," th e objective bein g a part in
numer ous pri ze s, to tal in g over $500. "Saw :vIill
River R oa d" is one of the most succes s ful popu­
lar so ngs in th e Fei s t Fall ca talo g. Thi s num ­
ber originally was one of th e outstanding suc­
cesses in the musical s how, "Gl ory," a nd de sp ite
th e fact th a t th e s h ow closed, th e number was
of such m er itori o us character that the sales and
professional offices of Leo Feist, Inc., d eci ded
to ex ploit it o n ' a wide scale.
MUSIC MEN HOLD 'FALL MEETING
Hearst, Mu s ic Publishers, Ltd., ha s been s uc­
cessfully featuring the two balla ds, "Wonderful
Child" and "Beautiful Ros e." Th ese numbers
have bee n placed in the rep er toire of a long
li st of vaudeville performers, including Jack
Sherman , the \vell-known baritone. The pro­
fessional department of the above company ha s
decided to ma ke these two songs the fea tur e
i, sues of a Fall ca mpa ign am o ng singers.
The Association o f Mu sic M en held it ~ first
me eting of th e Fall se as o n on Tuesday eve­
. ning of last we ek :1t th e H ote l Ri chmond, New
Yo rk Cit y. About twenty-five members of thi s
organization of salesmen attended. Henry C.
Schulz, president of the or ga ni za tion, occ up ie d
the cha ir and ga ve a brief resume of th e Asso­
cia tion's activiti es.
William J. Glassmacher,
vi ce-pres id ent, sug ges ted the organizin g of a n
orc hes tra co mposed of Association member s.
The ma jority of the membership is quite ve n;a ­
til e in p lay in g a nu m ber of in qr umen ts .
Consult the Univ.ersaI Want Directory of
The Review. In it advertisements "are inserted
free of charge for men who desire positions.
Big
Demand for Witmark
Throughout Entire \~lest
HEARST FEATURED BALLADS
BROADCASTS JACOBS=BOND NUMBERS
Frank E. K nee la nd, trav eli ng representative
of the Bos to n Mu sic Co. and a well-known bari­
tone, recently broadcast ed from the WMAQ
station, La Salle H otel, Chicago, a numb er of
<;ongs fro m th e catalog of Ca rrie-Ja cobs- Bond,
includin g th e wel1-known "Perfect Day."
"KEEP TURNING" BROADCASTED
The Red Son g Boo k Co., Chi cago, Ill., pub­
lisher of "Keep Turning," a popular fo x -trot,
has linked up thi s number with the pro g ram s
of seve ral broadc ast in g sta tion s. In addition,
th e publisher is carrying on an exploitation
C "O#IHcYlJ.L a'.;'.;'~ a31S'.3~3'lNI \!II
"
There I S nothin~ wrong witb dance.
Its all in how you p ra nee ­
"KEEP TURNiNG "
66
THE
MUSIC
'>
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TRADE
REVIEW
OCTOBER 6, 1923
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"REO HEAD GAL" IS FEATURED
Sherman, Clay & Co. Devote Window in San
Francisco to Fred Fisher Number
Sherman, Clay & Co. ar e featuring a "Red
H ead Gal" window display in their main store
at San Francisco and hav e annollnced in the
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Th eat re in San Francisco. NIr. J .ips chult z has
a large orchestra and it is accounted one of
the best. "Red Head Gal," he writes Fred
Fisher, Inc. , the publisher, is the most popular
number that has ever been th e plea!'ure of his
orchestra to play in rece nt years.
BUSINESS ACTIVE IN CINCINNATI
Dealers Report Rapid Resumption of Demand
With Opening of School Year
Featuring "Red Head Gal"
window dis pla y that "Red Head Gal" is one of
the biggest hit, in San Francisco.
There have been severa l contributing factors
to the popularity of thi s song in that section
of the country, but probably none of them ha~
been more potent than the playing of the
George Lipschultz orchestra at the vVarfield
C INc[ NNAT [, 0., September 29. Th e sheet music
trade in Cincinnati is reported to be very good
by local dealers who are optimistic about the
general outlook for Fall business.' All present
indications point to a big- season ahead. The
opening of the numerous musical colleges and
schools about Cincinnati always brings with it
a co nsid e rabl e volume of s he e t music business
to boost sal es.
Th e '''Iillis Music Co. sta tes that its August
bu siness was far a head of :\ugust last year,
while the first few weeks of the cur rent month
show a proportional in c rea se over .\ugust sales.
}Iusic [or teaching is the largest s in g le fa ctor in
sheet music sa les at present. Mu sie histori cs
and or gan stu die s are a lso havin g read y sale s.
The opera he ld at the Zoo during the past
Summer had a st imulatin g effect on the sale of
opera music, but t hi s was only temporar y. Cin­
cinnati dealers say that th e mu s ical public of
this city knows what it wants and does not de­
pend to a great extent upon special occasions to
purchase its music.
Several new musical sel ec tion s '..viII be puh­
lished shortly by the Willis ),IIusic Co. These
are by Louis Victor Saar, with lyri cs by George
Flliston , of the Cincinnati Times-Star. Their
tities a re "Indian Summer," "Lost Youth" and
"Fighting Courage."
Dealer~ gene rall y expect a highl y profitable
\"Iinter season.
REMICK FORCES IN WIDE DRIVE
Philadelphia Headquarters Using Strong Ex­
ploitation in Territory Handled by That Office
PHIL,\DELPH IA, FA" September 29. Manager Ed.
"vlcCauley, who for sixteen years has be en con­
nect ed wit h Jerome H. Rem.ick & Co., 31 South
Ninth street, and who is the f<:astprn district
manager taking- in th e territory from. New Yo rk
as far south as Mi ami , Fla., and west to Clev r ­
land, atten ded th e monthly meltin g at the New
York headquart ers in prepara t ion for the Fall
campaign on Remick po pu lar ~on~ ~. tpon hi~
return he announced that L o ui s J.onfYo is now
ill charge of the Remick orchestra departillent
here. Mr. Longo formerly wa s connected with
:Meyer Davi~, of the famous r.elle vue-Stratford
Orchestra, as pi anis t, an d io now hea d of the
orchestra and d::tnce music at t he ("afe La H.i­
vie ria in Fairmount Park, where for the past
week he has been featurin(C the Remick b est
se llers. Renni,_' Cormack is now en;;a ged in ,\t­
Ian tic City, where for the past t welve weeks h e
has been in rhar!?;e of th e exploitation of popu­
lar so ngs for the R emick Co., amon,L; them bein g
"Irish Man's Dreams." ppO!) th e clo sing of the
\tlantic C ity full-s;ving "cason h e went to
I)ittsburp:h ;In([ w estern Pen n,y lva nia points
and Cleveland 'with a singing forc e, in <-r der to
place before the public the new features which
the Remick Co. will make its specia lties during
th e com ing sea~ on. Leo ),Iroore ha s just tinished
a s ixte en-week engagement wit h the Stanley Co.
wo rking the prologues.
vValtrr Collins ha s
gained fame for popularizing Remick produc­
tions in dance halls and Billie Milligan, making
the rounds of the cafes, ha s done much to bring
business to dealers who carry the Remick pub­
lic ations. The same pro gra m of exploitation In
conjunction with dealer,;' help is to be carried
0 11 durini' the Winter months ~l1 d from ti me
to time
The Sensational Parisian Success
"NIGHTS IN THE WOODS"
The Hit of the "Folies Bergere," Paris, whose popularity is
spreading all over the European Continent. Its contagious
melody is making it an International Hit. America will
soon be dancing to its entrancing strains.
Published as Song and Fox Trot
.0,.

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