Music Trade Review

SEPTEMBER
THE MUSIC TRADE
29, 1923
65
REVIEW
"SWINGlN' DOWN THE LANE" ACTIVE
Receiving Wide Expl·oitation in Display Win­
dows of Retail Music Dealer~
The G us Ka hn and l shalll J ones Illlll1b er
"Swing-in' Dow n th e Lane," w hi c h had it s origi­
na l po pularity in . th e M id dle West, has suc-
"Century"
HI-LE-HI- LO
SNAKE'S HIPS
APPLE SAUCE
RUN-NIN' WILD
JOURNEY'S END
CltYING FOR YO U
WONDERFUL ONE
CAROLINA lIIAMJllY
DUSTING THE KEYS
GOOD NlGHT WALTZ
HOP, SKIP AND JUJlIP
BLUE HOOSIER BLUES
RIVER SHANNON 1I100N
SA W MITJL RIVER ROAD
SWINGIN' DOWN THE LANE
CUT YOURSELF A PIECE OF CAKE
THREE O'CLOCK IN THE MORNING
YOU ' VE GOT TO SEE IIIAIIUIA EVERY
NIGHT
Campaign
Is In
Full Sway
Century Music Pub. Co.
alS Welt 40th St.
New York
EXPLOITING "NELLIE KELLV" WIDELV
Fifty Philadelphia Stores Give Numbers for
Cohan Show Window Displays During Run
Displays in the lead in g music stores in Phila­
de lphia are being fea tur ed by M. Witm ark &
Sons, whose Philadelphia bran ch is located at
35 South Ninth s treet, in connec tion with the
first s howin g o f the season of George M. Co­
han's new play "Ne lli e Kelly." One of th e mos t
important and attractive di splays is th a t in th e
s tore win dow of H . A. Weymann & Son, Inc .,
11 08 Ches tnut s tr eet, featu rin g th e outstanding
hits of th e s how, "Ne lli e Kelly, I Love You,"
waltz song; "You Remind M e of My Moth e r"
a nd "U ntil My Love Comes Rollin g Along." As
a resu lt of the exploitin g of the se so ngs th e
dealers a re doin g a la r ge over- th e-co unt er bu s i­
ness a nd init ial orders have bee n entirely sold
o ut, w ith r epeal orders in 'd ouble quantity com­
in g into th e headquarters. Another not ewort h y
window in th e up town sect ion featuring t he
" Nellie Kelly" hits is that of Wo lf's Victrola
S hop, B ro ad and Co lumbi a aven ue ~ , one of t he
li ve-wire music centers of the north Philad e l­
p hi a sec tion. Fifty othe r sto res wi ll cont inu e
th e di splays fo r th e entire four weeks' run at
the Forre s t Theatre. Sales of the number have
been more than heavy.
HERE IS A BIG HIT
"Daylight Saving Time"
a song with a fine melody
PROFESSIONAL COPIES ON REQUEST
Fo.. ParticularB Wr ite
W M. P. MACK.
Emerald. Pa.
Kresge "Swingin' Down the Lane" Display
ceeded in becoming o ne o f the 1110st im portant
popular pr ints of th e present season. Accord­
ing to late sa les report s it ha s con tinu ed a
leade r over a per iod of weeks. No othe r num­
be r of the early F a ll sea son has been more ac­
ti\'e in poi nt of sales and, inasmuch as bot h
. t h e melody and lyric of thi s iss ue are fa r above
the average, its life as a sales creator w ill,
doubtles sly, be extended beyond th at w hi ch is
accorde d th e usual pop ular nu mber.
"Swingin' Down the L ane" is not on ly popu­
la r as a fox-tro t dance, but it has more than
a li tt le merit in song form. It carries an ex­
cept ionally appea ling title and, to s uppl eme nt
all th is, th e publishe r, Leo Feist, I nc., has
selected it as one of the outs tanding iss ues of
its Fa ll campaign.
The tit le page of "Sw in gin ' Down the Lane,"
as we ll as th e title itself, lends itself adm ir­
ab ly to display purposes and the r es ult ha s
been that several hundr ed excl usive windows
have been g iv en the num be r.
H erewit h is
s h own th e S. S. Kresge Buffalo store, in which
a par ti cu larly ap p ropriate window· di sp lay of th is
popul ar so ng, "S wingin' Down th e Lan e," is
Besides th e title pages,
g iven prominence.
wh ic h are a rranged attrac tively, th e re a re leafy
BIG SELLERS
in the various catalogs of
M.· Witmark &
Sons
ALABAlIIY BLACK SHEEP, WON'T YOU
RETURN TO lilY FOLD'?
CEBE
FATE
FOR THE SAKE OF AULD LANG SYNE
GONE
GYPSY LOVE SONG
HONEYlIIOON TIllIE
I'JJL FORGET YOU
Jl.1ST BEEN WOND'RING
JUSS lIlE AGAIN
LET THE REST OF THE WORLD GO BY
LONG LOST ll-IAlIlMA - DADDY lIIISS}; S
YOU
MIDNIGHT ROSE
"IOTHER lIIACHREE
lilY WILD IRISH ROSE
NELLIE KELLY, I LOVE YOU
(From LitUe Nellie Kolly
OUT SAN FRANCISCO WAY
OUT THERE IN THE SUNSHJN}~ WJTH
YOU
SLOW POKE
SlIIILIN' THROUGH
SUNRISE AND YOU
TEN THOUSAND YEARS FROllI NOW
THE LAlIIPLET HOUR
VIRGINIA BROWN
WHEN WILL THE SUN SHINE FOR ME?
YOU RElIfIND ME OF JlIY MOTH E R
(From Little NelJle K e lly)
I
•
Writ LEO. FEIST, Inc.,
FEIST BId,., New York
branches of tr ees arranged in a manner to ca rry
c ut the illu sion suggested by the titl e .
TO BE FEATURED WIDELV
"Wh en It's Ni g httime in Ita ly It 's Wednes­
day Over Her e," the new so ng taken over by
Shapiro, Bernstein & Co., Inc., from Jam es
Ken di s, of the publi shi n g- fir m of Kendis &
Brockman, will be feature d by the new owners
du ring th e early F a ll season. The number has
bee n played s uc cessfull y by severa l orchestra s
and has met with wi d e favor.
WATERSON~
BERLIN & SNYDER CO.
5.0.N.G H·I. T·5
My Sweetie Went Away
Oh! Gee, Oh! Gosh, Oh! Golly, I'm
in Love
Waitin' for the Evenin' Mail
Who's Sorry Now
Back in the Old Neighborhood
Land of Cotton Blues
Stella
Two Time Dan
You're Trying to Throw Me Down
Wanna Go South Again Blues
Roll Along Missouri
. Da:ddy's Wonderful Pal
Publiabed by
WATERSON,
BERLIN & SNYDER CO.
Strand Thutre rlld,., New York City, N. Y_
'"