Music Trade Review

Issue: 1923 Vol. 77 N. 1

JULY 7, 1923
THE
MUSIC
TRADE
REVIEW
SALT LAKE CITY FINDS BUSINESS BETTER. THAN USUAL
Piano and Player-piano Sales Showing Material Improvement-Harry Gardner Joins Z . C M. I.
Forces as Manager of Talking Machine Department-Fine Window of Consolidated Music Co.
,-
SALT LAKE CITY, UTAH, June 30.-The retail
music business generally in this section is con­
sidered very fair for thi s season of the year and
al though piano and player sales are not r efiect~
ing mid-\Ninter act ivity, the y nevertheless show
material improvement. The feature of the busi­
ness with most houses, of course, is the dem and
for portable phonographs for the vacationists,
but nevertheless tho se who are staying home
are spend ing a fair amount of money in the
music stores.
Henry Gardn er, for many years with the
D aynes -Beebe Music Co., wi ll manage the new
phonograph department at Z. C. M. 1.
Dick Thompson, popular adver ti sing mana get'
of Daynes-Beebe Music Co., has been called
East on acco unt of the death of his mother.
J. C. McClain, h ead of Uta h Mu sic Co., has
gone to West Baden, Ind., where h e will attend
the fifty-seventh annual conven tion of the Sigma
Chi fraternity. Mr. McClain ha s served the Or­
ga nization as a gran d trust ee for more than
twenty years.
"Ukulele" Hughes, well known in local music
circles and connected wit h O'T.oughlin's on
Main street for the past yea r or so, is to have
- his system of teaching ukulele, Hawaii an guitar
and tenor banjo published b y th e Goodman-Rose
Music Publi shing Co., New York.
T. N. Taylor, of the Taylor Bros. Co., Provo,
has return ed home after attending the recent
trade convention in Chicago. Mr. Taylor said he·
was much impi'essed by what he saw. While
away he visited several lar ge music houses in
the convention ci t y. Lester Taylor and wife,
who also attend ed the convention, are sti ll away,
but are expect ed back soon.
Brigham Young llniversity, of Provo, is b e­
coming a real music ce nte r and doing mu ch to
mak e music popular in the Utah Count y seat.
It has just started a Summer school for the
violin.
. Dean Daynes has a fine window at th e Con­
solidate d Musi c Co. this week. It is a canyon
scene and calculated to make th e passerby long
for a spell by a running brook and a portabl e
phonograph. A prominent lo cal sporting g60ds
hous e co-operated with the scenery, ,<\'hich s hows
what merchant~ in different lin es can do for the
mutual benefit.
The song hits, a<:cord ing to Miss Lucile
Darton , head of s heet music d epa rtm ('nt of the
Glen Bros.-Roberts Piano Co., art "The Parade
of the vVooden Soldiers" and "Marcheta." There
are several other numbers, however, which are
sellin g fa st.
Th e pho no grap h dep artme nt of the George
A. Lowe Co, Ogden, is to be discontinued.
, The natlles of Royal 'y\,. Daynes, genera l man­
ager of the Consolidated Music Co., and :.vIrs.
Daynes were included among th e committee to
honor President and Mrs. Harding th is week.
INDIANAPOLIS DEALERS DRIVING HARD FOR BUSINESS
Intensive Selling Efforts Bringing Good Results-Dealers Feature Evans Brunswick Golf Records
-Many Manufacturers' Representat!,ves Stopping ro See Local Dealers
}:'>IDIAKWOLIS, IND., July 2.- Indianapolis, durin g
the past week, has passed til rou gh a period of
oppressive heat, but, in spite of this condition,
which has had a tend ency to create a depres­
sion in most lines of business, the piano busi­
ness as well as other musica l lin es have suf­
fered very littl e loss. Piano sales have held up
quite well throu gh all the Summer months and
have been genera lly better than in the same
months of last year. Just what the effect of the
unu sua ll y warm weather will be is, of course,
not known, but dealer s and sa les mana gers fee l
that it will not seriou sly affect the normal vo l­
ume of sales.
S ummer sales of instruments held by various
houses for purposes of moving used goods, sur­
plus stocks and as business stim ulants have
proven very successful. The Pearson Piano Co.,
as report ed last week, is contin uing its sa le
of surplus stock, usin g special temporary sales­
rooms. T he Pearson sale a t Portland, Ind.,
was v ery successful, in view of its purpose,
which was to stim ul ate sales durin g the Sum­
mer months, and a simila r sal e is being held at
the Pearson store in Kokomo, Ind . Rob er t­
son's Music House has continued its special sa le
of ins trum ents which have been marred in han ­
dlin g, etc., and has includ ed in the sale a few
traded-in used instruments. Thc sale is consid­
ered by the Robertson House to have been
worth while in clearing these instruments from
th e fioor and has also attracted a considerable
amount of at tention to th e Robertson s tore.
This stores anno unces a sa le of sma ll grands be­
ginnin g this week.
The Starr Piano Co., acco rdin g to T. H .
Bracken, manager, is doin g a very go·od vo lume
of Summer busin ess . The sales of players have
been unusually good' and there is no ca use for
complaint on th e account of other ins truments.
Starr phonographs and Gennett records are
holdin g up quite well. The Starr st ore has bee n
handicapp ed for some time by an inabilit y to
secure prompt deliveri es of instruments from
the factory at Richmond, Ind., but this handi­
cap is being gradually eliminated and prompter
deliveries are being made. Rapp & Lennox re­
port a good share of the business, which might
be grea ter except for the fact that this store is
not working any intensive sales campaign at
·this tim e. The store has been chosen by the
Association of Army and :\favy Stores as the
Army and Navy Store in Indianapolis and an­
nouncement of thi s selection has been sent to
all members of this organization, w hich will ac­
count for a gre at deal of favorable publicity.
Quoting from the Indianapolis Commercial,
a business man's daily paper, "Blues are in
greatest demarJd in the form of phon ograph rec­
ords and s h eet music, with 'low down ni gger
jazz' being preferred to the more melodious
13
music. The 'I{ed Head Gal ' is leadin g in sheet
music sa les at th e Ed East Song Shop this
week."
Brunswick phonograph dealers are taking ad­
vantage of the appearance of "Chick" Evans in
the :-rational Amate ur In vi tation seventy-two·
hole medal tournament held on the Coffin-High­
land and Riverside Municipal links this week
and are featuring his golf instruction records,
which are produced by Brunswick. Robert­
son's Music Hou se furnished the Wissner grand
piano used in e nt ertai nin g at a banquet given at
the Coffin-Highland clubhouse for visiting play­
ers, on Saturday evenin g of the tournament.
(Incidentally, Il'lr. Evans won this tournament.)
E. L. Lennox, who has just r e turned from an
('xtended visit in Europe, was unable t o take
part in the pla y. Mr. Le nnox is th e golf en­
t hu siast of the Indi anapolis piano men, but at
presen t is devoting his ent ire time to pianos.
Visitors during the week have been Charles
Grundy, of th e Premier Grand Piano Corp.;
M. E. Doser, of Lyon & Healy; Gustave Behn­
ing, of the Behning Piano Co. ; Al Lindem ann,
of th e United States Music Co.; Geo. E . Mc­
Nally, of the Es tey Piano Co., and C has. Stan­
ley, of the Q R S Music Co.
Hal P. Shearer, of the Robertson Music
House, ha s been elected to membership on the
e ntertainm ent com mitte e of the Athenaeum
(:Jub, an Indianapolis soci al orga n iza tion.
McLOUGHLIN BRANCH IN FULTON
FULTON, Ky., July 3.- A branch store of the
McLoughlin Piano Co., .of Padu cah , has just
been opened in the Meadows block on Church
street and w ill be in char ge of R. E. Ham, of
St. Loui s. The stor eroom has been remodeled
to meet the need~ of the music co nc ern a nd i,
attractive.
NATIONAL STORE FIRE DAMAGED
MT. CARMEL, PA., July I.- A. fire loss of $15,000
was suffer ed here recently by the Nat ional Mu­
s ic Stor e on Sou th Oak street. A large stock
of musical in str ument s was destroyed.
KOSKIE CO. FIRE DAMAGED
HORNELL, N. Y, June 2. The Koskie Music t.:o.
located at Ma in and B road way, suffered a mod­
erate fire lo ss h ere recently. lt s cause is not
known.
Ludwig-The Only Complete Line of Small
Artistic Grands, Uprights and Players
The advent of the small grand, upright and player has been wel­
comed by dwellers in homes of limited space and has thus created
a large new field of buyers. But those who purchased these little
instruments llave not been content with the commercial piano of
unknown parentage; they demand pianos of reputation, known
quality, artistic pianos.
The Petite Ludwig Pianos fulfill these requirements to the utmost;
a soft, mellow, string-like tone, of striking similarity to the voices
of 'cello, violin and harp; models of classic beauty, shining with
dazzling polish, or the rich, dull mission finish-in mahogany, wal­
nut and oak-at a surprisingly moderate price.
Let us tell you how quickly these little artistic Ludwig Pianos
vanish from our dealers' floors. Write for full information.
Ludwig & Co.
Willow Ave. and 136th St.
New York
THE,
14
MUSIC
TRADE
REVIEW
AEOLIANITES SHOW REAL PROFICIENCY ON THE DIAMOND
The Score Keeper Admired the Playing So Much That He Forgot to Keep the Score , So the
Stru ggle Had to Be Officiall y Declared a Tie-Neither Vocalions or Duo- Arts Satisfied
T h c a nnual b,, ~c b al l ga nlC and dinn er of the
sa les s t a~f of th e Acolian Lo. was held on last
Sat urda y arternoon a nd in eve ry way pro ved
one of the most succcssful of the se ri es of such
outings ill which th e saksillcll have participated.
As usual, th e officials in charge of th e Hackley
h I I "
'" , , I I I I I I I I I " , " ' "
I", I "'"
th e "V ocalio n Graduo las," made up of Maccar­
ron e, catc hcr; Rienzo, third base; Madelung, first
ba se ; King, le rt field; Kalte nba c h, pitcher; Rich­
mond, sho rt stop; Parkyn, ri g ht field; Clancy ,
seco nd base , and Fox, center field.
The ga m e proceeded for seve n innin gs amid
0>
ILLY 7, 1923
e ntire absence of pop bottles and lo ose bri cks.
Practicall y anything th'at GU ile within six fe et
of the bat sma n h e ca ll e d a str ikc and c lun g to
his decision despite the menac in g attitude of
the rooter s.
However, th e re were no cas ualties and arte r
the pl aye rs had e njoyed a refre s hin g dip in th e
Hackl ey ' S~hool pool the entire party proceeded
10 the 'exc lu sive Briarc li ff Lod ge for dinner.
Here it was that Moe S t ein and the B ron x d e le­
gatio n won their reputation as interi or decora­
tors and th ey used no dull finish at that.
During th e dinn e r AI Rien zo and Harry Braun
gave e labo rate ex hibitions of two and four-hand
piano playing, th e rormer favoring th e delega­
tion with a number of his own co mpositi ons.
After a brief s tud y of the dist ant Hudso n by
moonli gh t , th e members of the party, which
numbere9 ove r fift y, proc eede d to t he ir variou.S
homes py m,Otor <;a r and train.
GRINNELL BROS. OPEN NEW STORE
Latest Establishment Makes This Firm's Sixth
Store in the City of Detroit Alone
Annual Outing of Ae olian Co. Sales Organi zati'On
1. Laurin.o sai d the ha g was f ull oi h ~l ~t:ba l l s. hllt baseha ll s don' t jj'n r-.: !L likl' g lass.
2. Paul fink doing so me r ea l work.
3. Cha rlie Br ady ("Umps " ) jus t hefore the moh rushed him . 4. Sunderman t holl!.!ht they were: ]~o illg to p!ay golf.
5. Proudfit 5Wt.'1Ic;: th~ c l·ow d . hut didn ' t play. 6. "Presidcn t o Richter vn:: pared lo show speed . 7. N ic ho ls thoug'ht it
wa:-, a ball , hut "L" II: PS" sal(l "~,;!, jk ,' ," }ll': l Ct.: Ih~ frown.
Illuc h excitemcnt on both side" as home run s
Sc ho o l, at Tarrytown, turned over th e ll~e of
w e re hit and perfect !lie 'i muffed. Eac h s id e camc
th e excel le nt baseball field and the gym nasium
out of the ga ill c with Ihe full confi d e n ce o f being
of the sc hoo l t o thc _"-eolianite s through the
eFfort- of C. \. Laurino, a nd the res ult wa s a. th e victor and then it \\a" di scove r ed thai no
o n e h a d kept <;core. The res ult was that one
baseba ll game worth go in " miles t o sec.
man's g uess was as goo d as a noth er and so
T h e first team was known as th e "D uo-Art
peace was J]laintained by d ec lari n g the game a
Reproducers" a nd consisted
Johnson, third
tie w ith the score 8-8. Charles Bead y, head of
ba ,e; Nichols, second base; Ma rti n, pitcher;
th e shippi n g department, acted as um pirc, an<:1
\!\Ieiss , ca tch cr; Laurino, lir s t base; Richtcr,
the fact t ha I h e was able to report at the Ha ll.
s hort s top; El y, right ficld; Iluckridg-c, left field,
on ' Monday morning, a~ us ua l, was due to the
and Phill ips, center field. Opposed to thcm wcrc
0,
~£Q~rRt
Uniformly
Good
Reliable
Always
Bogart Tone
the result of nearly 40 years of ex­
perience in tone production, is of
that SUp e rio r quality which im­
mediately commands attention. Dis­
tinctively individual in its character,
it captivates the most critical and is
an ever present sales
asset for the dealer.
Bogart Piano Co.
E. B. Bogart, Pres.
13Sth St. and Willow Ave.
New York City
Factory of the Bogart Piano Co.
DETROIT, ~.JlCH., July 2. · -With the month of June
g one piano dealer s are not lookin g forward to
anythin g ve r y exc itin g in a business way for
July and August.
These are the vacat ion
months-the warm weather months-and peo­
ple in var ia bl y have their mind s on other things
bes id es buying' pianos Or players. Of co ur se ,
the sales departments of the variou s concerns
will n ot let up in th eir effo rts and at le as t many
goo d pro s pects ca n be secured that will make
good timber to work on in the Fall months.
VVe do find, in ta lking with retail e rs, that
ther e is a big s horta ge of high-priced m e rchan­
dise, a brisk d e mand for it, but no dem a nd in a
bi g wa) fo r the c he ape r s tuff. For instance,
ove r at G rinn e ll Bros. they simp ly cannot ge t
e nou g h I)uo -. \rt p layers or Steinway grands.
This con ce rn ha s many unfilled ord ers on its
books and ca nnot get the merchandi se in rast
enou g h, which s ho ws Ihat the wealthier peop le
buildin g new h omes want qualit y in the way of
lllu sical merchandise. Ove r at the Hud so n :Vlu­
sic Store pra ct ica ll y the sa me is true on the
C hickerin g and th e Ampico pian os. Janney­
Bow man Co. is in the same fix on t he Knab e,
as well as the Ampico, which it handl es.
Almost every piano d ea ler the past few weeks
ha s been boosti n g some make of baby gran d
p iano for the June bride and th e bulk ' of the
busines s durin g the mon th of June was done
on thi s type of instrument, showing that th e
baby gran d is comi n g int o its own for th e small
hou se and small apar tm e nt s. The 1- L Hud son
Store goes so far as to furni s h a !loor plan,
showin g th e befit lo ca tion for the bab y g ra nd
and where it fits in moq attractively. The s u c­
cess or the baby gra nd is just another proof
of what constant advertising will do.
T he
writer can reca ll, not so many years ago, whe n
a ce rtain De troit dealer exp re ssed th e v iew that
th e baby gra nd was a mcr e toy and that, as a
nov e lt y, it wou ld take ror a while, but th at peO­
ple would not take to them ge ncra ll y. It is
needless to say ho w wrong hi s co nt cntion has
proved out.
Grinn e ll Bros., of Detroit, continue to open
new stores in a nd a round Detroit a s new sec ­
tions buil d lip. They now have the followin g
r e tail plac es in the Motor City: Headqu a rt e rs at
ISIS Woodward aven u e ; Broadway, near Mon ­
ro e s treet; East Jefferson avenue, in Fairview
distri ct; Jo seph Campa u, near Yemans; Mi chi­
g an avenue, at Thirty-second st reet; West J e f­
fe r son ave nll e, near the River Rou ge post office,
an d the newest store is on -Grand River avenue.
half a bl ock a bo ve Jo y road . Add to this th eir
c hai n of r etai l stores in the State, as we ll as
O hio a nd Ontar io, yo u ca n readily see that Grin­
nell Bros. probab ly ope rate mOre retail estab­
lishm e nts than a ny other co ncern in the e ntire
co unt ry.
'.N. H. Hutti e, ma nage r of the Starr Piano
Co..' states that business the first six mont h s of
1923 exceeds th e same period of 1922.
"

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