Music Trade Review

Issue: 1923 Vol. 76 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
"The Maker's Name and Reputation Are
MARCH 3, 1923
BUSH & GERTS PIANO COMPANY
Keal Protection of the Buyer
General Office, Factory and Display- Rooms
•rery high-grade BUSH & GERTS piano bears the name of Its MAKERS. For •
quarter of a century BUSH & GERTS have made high-grade pianon. Both BUSH
A GERTS are practical piano makers and have made 50,000 pianos under the ONI
NAME, ONE TRADE-MARK. Dealers wanted In all unoccupied territory. Writ*
for price* and terms.
KURTZMANN
PIANOS
REVIEW
Weed and Dayton Streets
Chicago, 111.
THE FINEST FOOT-POWER PLAYER-PIANO IN THE WORLD
Manufactured by
BEHNING PIANO NEW CO.
YORK
East 133rd Street and Alexander Avenue
Retail Warerooms, 22 East 40th Street at Madison Avenue, New York
364 Livingston Street, Brooklyn, N ; T»
Win Friends for the Dealer
C. KURTZMANN & CO.
FACTORY
526-536 Niagara St., Buffalo, N. Y.
FOTOPLAYER
for the finest
Motion Picture
Theatres
STULTZ & BAUER
Manufacturers of Exclusive High-Grade
Grands—Uprights—Players—Reproducing Pianos
For more than FORTY-TWO successive years this company has
been owned and controlled solely by members of the Bauer family, whose
personal supervision is given to every instrument built by this company.
A World's Choice Piano
Write for Open Territory
Factories and Warerooms:
338-340 E. 31st St., New York
gnmnnnanin
"If there is no harmony in the factory
there will be none in the piano"
The AMERICAN PHOTO
PLAYER CO.
The Packard Piano Company
New York
San Francisco
Chicago
NEW YORK HEADQUARTERS, 130 WEST 42d STREET
STERLING
PIANOS
! ? • what It in«de of the Sterling that has made itt rcpu-
totiOK. Krery detail of its construction receives thorough
•Maatien from expert workmen—every material used in its
t*Mtruction is the best—absolutely. That means a piano
•f permanent excellence in every particular in which a
piano should excel. The dealer sees the connection b«-
tw«en these facts and the universal popularity of the
Sterling.
THE STERLING COMPANY
FORT WAYNE, IND., U. S. A.
JAMES & HOLMSTROM PIANO CO., Inc.
SMALL GRANDS PLAYER-PIANOS
KE£MAW
Eminent at an art product for ovmr 60 yarn
Prices am«i terms will interest you. Write u».
Office: 25-27 West 37th St., N. Y.
Factory: 305 to 323 East 132dISt., N. Y.
DERBY, CONN.
"A NAME TO REMEMBER"
MANSFIELD
PRODUCTS ARE BETTER
A COMPLETE LINE OF GRANDS.
UPRIGHTS AND PLAYER-PIANOS
135lh St. and Willow Ave.
NEW YORK, N. Y.
BRINKERHOFF
Pianos and Player-Pianos
The details are vitally Interesting to you (
BRINKERHOFF PIANO CO.
Uniformly Good
Always Reliable
ROGART
PIANOS
BOGART PIANO CO.
ISStb St. and Willow Ave.
NEW YORK
Telephone. Melrose 10155
I
& SONS
" CABLE
Pianos and Player-Pianos
SUPERIOR IN EVERY WAY
Old Established Houie. Production Limited to
Quality. Our Playera Are Perfected to
the Limit of Invention.
CABLE & SONS, 550 W. 38th St., N.Y
209 South State Street, Chicago
LEHR
PIANOS an*
PLAYERS
Used and Endorsed by Leading Conserva-
tories of Music Whose Testimonials
are Printed in Catalog
M - r EST. 1856
5L SON
"Made by a Decker Since 18M"
PIANOS and PLAYERS
•t7-7«l East lSStk Street. New York
OU ought to see the Schaff
Y
B r o s . Style 23 Solotone
Player, for it is the most modern
player. The price is right, too.
WANT OUR SPECIAL PHOTO OF IT ?
OUR OWN FACTORY FACILITIES, WITHOUT
LAHCC O4TY EXPENKS, PRODUCE FINCST
INSTRUMENTS AT M O D E R A T E PRICES
H. LEHR & CO., East on, Pa.
THE GORDON PIANO CO.
(KaUbllsteed 1846)
DECKER
WHITLOCK iwd LEGGKT AVE8., NEW YORK
HUNTINGTON. IND.
Manfrs. of The Gordon & Sons Pian*
and Player-Piancs
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
VOL. LXXVI. No. 9 Published Every SaUrday by Edward Lyman Bill, Inc., 373 4th Ave., New York, N. Y.
Mar. 3, 1923
Single Copies 10 Cents
92.00 Per Year
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M MUM H M mi in mm mini mini mum minimum mum
Co-operation in Compiling Depreciation Schedule
minimum
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L
ACK of accurate knowledge regarding the age of instruments offered in exchange as part payment on
new pianos has cost the piano merchants of this country hundreds of thousands of dollars through in-
ducing them to make allowances more or less in the dark and consequently considerably in excess of
actual values.
It happens frequently that the dealer himself makes an earnest effort at least to break even on the ex-
change and, while giving the customer what he believes to be an honest valuation, at the same time seeks to
protect his own interests. Unless, however, the dealer can personally inspect each piano offered in exchange
through his salesman and have some accurate knowledge of its age and standing, he is almost sure to get
into frequent difficulties.
It is with a view to giving the retailer some fairly accurate guide on used piano values that the Music
Industries Chamber of Commerce, through a capable committee of which C. Alfred Wagner is chairman, is
working on the compilation of a depreciation schedule of used piano values. At the present time the Com-
mittee is seeking the co-operation of both manufacturers and dealers in an effort to develop a schedule that will
be of genuine value.
Of particular interest is the plan for collecting the serial numbers of as many makes of pianos as pos-
sible for each year since 1890, and the co-operation of the manufacturers as already manifested practically in-
sures obtaining much authentic information along that line. This list of serial numbers is expected to prove
of great value, for it will give to the dealer a direct means of checking up on the age of instruments upon
which salesmen have passed first judgment. It will mean that instruments which in many cases are valued
by the salesmen at $225 to $250 on a basis of appearance and anxiety to close the sale will prove through the
serial number to be of an age that will warrant only an allowance of $150, or less. It is realized, of course,
that no hard and fast schedule of allowances applicable to all situations is possible, but it is likewise realized
that it is very possible to gather together information that will serve as a rule and guide to the dealer without
binding him to follow out rigidly the figures given in the schedule.
Another important feature of the proposed schedule is that providing for the listing of retail prices of
practically all makes of pianos as of February 1. 1923, in order that the retailer may have some guide in deter-
mining the price actually paid by the customer for the used instrument when it was bought originally. This-
is the most important factor in enabling the retailer and his salesmen to place a fair value on the piano offered
in exchange. There have been cases known where prospects have been inclined to exaggerate to a greater or
less degree when proclaiming the original cost of the piano offered in exchange.
There have been allowance schedules on used pianos prepared by local and national organizations at
various times, and several of them have worked out very successfully. I-Hit this is the first time that a really
serious effort has been made to draft a schedule, national in scope both as to the information offered therein
and its sphere of usefulness.
Piano manufacturers, merchants, travelers and, in fact, all those engaged in the various branches of
the industry are being approached by the committee, through the medium of questionnaires, in an effort to
gather from all sources as much information as possible on the value and standing of used instruments, with
a view to making this new schedule authentic and practical. The movement is deserving of the support of all
members of the trade who have appreciated the tremendous losses occasioned through over-allowances and
who will see in the new schedule a means, to a certain degree, at least, for overcoming the problem.
It cannot be expected,'however, that any schedule or any budget of information will act as a panacea
for all evils associated with trade-ins. Over-allowances will continue to be made by retailers who gauge their
business success by volume rather than by profit and who meet competition with price-cutting and concessions.

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