Music Trade Review

Issue: 1923 Vol. 76 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
11
THE MUSIC TRADE REVIEW
FEBRUARY 17, 1923
OuTTECHNICAL DEPARTMENT
CONDUCTED BY WILLIAM BRAID WHITE
PRICES, EDUCATION AND PEOPLE
With Some Observations on One Most Mean
Fraud—What a Pacific Coast Brother Thinks
About the Entire Situation
Dear Brother White:—Some months ago in
your columns a price list was printed showing
the charges made by a certain brother for all
kinds of work on pianos and players. This
interested me because I made up my mind
many years ago that piano tuning is a profession
of a high order and that as a professional man
a tuner is entitled to demand and receive a
price. The only fixed price I have is for tuning,
and my charges are for uprights or squares,
$5; player-pianos, $7.50, and grand pianos, $7.50.
On all other work I make a price for each
separate case, charging enough to yield a good
profit after the cost of material has been fig-
ured in.
Of course, one has to gauge the price to be
charged for tuning according to the city in
which one is working. When I first came here
the price for tuning was $3.50, but the other
tuners here agreed to make it $5 owing to the
advance in the prices of all other services and
commodities. I find that it is just as easy to
get $5 as it was to get $3.50, especially as the
majority of piano owners only have their pianos
tuned about once in five years.
The Horrible Example
There have been several articles in the trade
papers at different times telling tuners to edu-
cate the people to have their pianos tuned at
least once a year. Let me relate an experi-
ence I had this very week. When you have
read it perhaps you too will ask, "Can they be
educated?"
I was called to tune a piano in a certain
home, but found during the day that I should
be unable to keep the appointment. A new
one was therefore made for two days later.
Upon arriving I opened up my grip and started
to try the piano for pitch. I then said to the
lady of the house, "Your piano is fearfully out
of tune," whereupon, to my great surprise, she
began to laugh. Knowing her very well I ven-
tured to ask, "What is so funny?" Then she
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FAUST SCHOOL
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|
told me that her daughter, who is in high school,
upon coming home the day I was originally
expected, sat down to the piano and said, "Oh,
Mother, doesn't the piano sound fine since the
tuner was here?"
I told the mother that probably, when the
piano had been put in tune, the daughter would
wonder what was the matter with it.
The Source of the Evil
There has also been a great deal of difficulty
in the player business because owners do not
retain their interest after buying. Many articles
have also been written on this subject and it is
asked why so many owners become knockers
instead of remaining boosters. For one thing,
the majority of firms who sell player-pianos
never teach the purchasers how to play and
never call on the purchasers, after the sale is
made, to see how they are getting on. In the
second place, more than half the salesmen (I
am safe in saying "more than one-half") can-
not play a player properly. Here is an instance:
I was called to look over a Gulbransen player
in a certain store. The salesman said that it
needed tuning and was not working rightly.
I tuned it, but found that it played all right
and so simply oiled the metal parts which
needed oil and went away. Three days later,
when I went to the store again on other busi-
ness, the same salesman approached me and
complained that I had not fixed the player.
I said, "Get a music roll and show me what is
wrong." He did so, inserted it and started to
pump. It sounded fierce, and he said, "See?"
1 replied, "There is nothing wrong with the
instrument, but something very wrong with
you. You do not know how to handle this
player, that is all." He was very angry, but I
said, "Let me prove it to you." Then I showed
him that the tracker-bar had been thrown out
of adjustment and that the thumb-screw in the
spool box should be slightly turned to bring it
back again. He admitted that he had never
known what the thumb-screw was for or that
there was a tracker adjustment.
Now, say I, how can we expect people to
become enthused when those from whom they
buy cannot handle rightly what they are trying
to sell?
The "By Mail" Fraud
Before closing I wish to add a few but forci-
ble words about one piano tuning school which
undertakes .to teach the art by mail (I can give
you the name of the school if you want it). A
barber who shaves me asked me recently
whether 1 would teach him to tune and what
I would charge. I told him that I had never
taught any one and doubted if I had the pa-
tience to try. However, I had him come to
my shop one day recently and on his arrival
I at once asked him if he had ever taken up
the matter before he came to me. He said that
he had taken a three months' course by cor-
TUNERS
(Continued on page 12)
POLKS
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respondence. So I tested his ear by letting him
try to tune one note in unison. He could not
do it. I asked if he had ever tried to tune a
temperament. He said that he had and that
he would bring down the temperament-getter
which the school had sent him.
The next week he brought what the school
had sent. There was the guide to temperament
(some reeds in a wooden frame with a rubber
blowing tube), some charts of piano actions, a
tuning hammer of the cheapest kind, some tools
of the same kind, a few pieces of repair stuff
and a single section of an action with key, such
as some factories send out for wareroom dis-
play. Last, but not least, he had two diplomas,
a small one for the pocket and a large one for
framing, telling the world that the bearer had
graduated from the school with high honors.
Now, I can assure you that, in all probability,
this man will never learn to tune. He cannot
even whistle a tune. He has paid out good
money for absolutely nothing. 1 think that the
National Association of Piano Tuners ought to
look into schools of this sort and stop their
work.
There are good reliable schools, but they do
not teach by mail. Such schools as the one I
have mentioned hurt us all. Very truly yours,
James C. Boies, Eureka, Cal.
Three Texts and a Sermon
Brother Boies has been generous. He has
supplied me with no less than three pregnant
texts. Let me see what justice I can do to
each of them in a short space.
First of all, then, let me refer all readers to
the recent article in which I argued for an all-
inclusive charge based on the popular idea that
a "tuning" means an adjustment of any small
difficulty, whether acoustical or mechanical,
which does not require new parts and does not
involve taking down and readjusting any whole
element of the instrument. In arguing for such
an all-inclusive charge I insisted that it is use-
less to try to teach the people what is meant
by the word "tuning" and that in fact to most
people it has virtually no meaning at all.
The fact that there exists in every community a
certain limited group of musical people, includ-
ing professional and amateur musicians, is
nothing to the point. It but serves to empha-
size the gross darkness in which the mass of
the people lives.
If, therefore, any practical solution of the
tuner's economic problems is to be found, some
satisfactory relationship between him and his
clients must be established upon a basis com-
mon to both. The all-inclusive charge is based
upon the undoubted truth that most men and
women have no knowledge to enable them to
criticize the tuner's work and that in conse-
quence the charges they are called on to pay
Now atria all loathor bridle atrap
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12
THE
OUR TECHNICAL DEPARTMENT
(Continued from page 11)
should be made intelligible to them by being
expressed in terms which have for them a living
meaning. The all-inclusive charge means "For
five (or whatever is the amount) dollars I will
put your piano in proper shape, provided I do
not have to replace broken or worn-out parts,
readjust the entire action or undertake any
work made necessary by your neglect."
This is a practical solution. In effect it has
already been made the basis for the charges of
hundreds of successful technicians. I have no
doubt that Brother Boies in practice adopts it
also.
The Public Taste Question
Of course, it is perfectly true, as I have more
than once had to say in these columns, that the
masses of the people are almost totally ignorant
of tonal relations, while any native talent that
might be expected to arise here and there is
most likely to be corrupted from the start by
the present condition of popular music, with its
emphasis upon noise and its almost complete
blurring of harmonies through excessive syn-
copation and excessive use of barbaric tone-
colors. For that matter all modern music is
going in the same direction and the produc-
tions of our Sowerbys, Graingers, Schoenbergs,
Hoists, Baxes and Goossens are becoming mere
states of rhythmic noise, empty alike of form
and of recognizable harmonic relation. Of
course, it will not be always like this. We
shall have a change, for all human activity
seems to work in cycles despite the childish
belief of the present age that there exists some-
thing like progress in a straight line. The
superstition that no previous generation ever
knew anything worth knowing has been the
mark of each succeeding age. There is nothing
new about it. The young person of to-day who
believes that her mother must have had a miser-
able girlhood because she did not wear trousers
and smoke cigarettes has had her counterpart
in all ages. But meanwhile, until the inevitable
change back to sanity, calmness and rational
pleasure does come, we shall have to do the
best we can. Which, in our case, means to be
patient and accept the situation as we find it.
A Hopeless Condition
And what are we to do about the salesmen
who do not even understand the player-pianos
they are selling? Here the facts are more posi-
tive and direct, just as the condition to which
they point is more definitely evil. When we
consider that player-pianos have been on sale
for more than twenty years and that to-day a
player like the Gulbransen is almost a miracle
of simplicity and efficiency, it seems almost
incredible that the retail branch of the industry
should be badly informed about so important
a part of its stock-in-trade. Yet the evidence
by no means rests upon a single instance.
Brother Boies is only the latest in a long line
of expert observers who have had to chronicle
equally irritating and significant occurrences.
What is to be done?
It is perhaps characteristic of our industry
that at a time when the retail trade is still
commonly unable to promote intelligently the
simplest form of player-piano the most strenu-
ous efforts should be made to introduce and
popularize a much more complex form, demand-
ing much greater knowledge and intelligence.
There is one answer and one only. We can-
not educate the retailer. Either the manufac-
turers must set themselves to educate their re-
tail distributors, or those distributors will find
the business dying on their hands, quietly and
painlessly.
Meanwhile, the technicians must be apostles,
preaching and teaching. They have the knowl-
edge and they must spread it wherever they
can. That is what they best can do for the
sake of all. •
Mail Order Experts
One word about tuning schools, which teach
or profess to teach by mail. Any tuner will
agree that they set themselves an impossible
task and most tuners would say that they know
MUSIC
TRADE
REVIEW
it to be impossible when they undertake it. The
presumption of fraud might be strong in the
minds of tuners, but to establish it to the satis-
faction of the postal authorities as a step to
forbidding the use of the mails to such institu-
tions would be a very difficult task, for sundry
reasons, legal and evidential rather than tech-
nical. Meanwhile, I do not in the least fear
the mail-order school. It has been on the de-
cline for some years and I believe its day to be
pretty nearly over. Most of all there is not
enough money in the tuning game to bring the
usual horde of simpletons looking for an easy
road to fortune. The big mail-order schools do
not feature tuning among their courses. That
is significant.
Communications for this department may be
addressed to William Braid White, care The
Music Trade Review, 373 Fourth avenue, New
York, N. Y.
STUDYING PIANO CONSTRUCTION
Harold Clark, of Clark, Jones & Sheeley, Knox-
ville, Tenn., Spending Some Time in Study-
ing at Factories of Aeolian Co.
Harold Clark, of the prominent piano house
of Clark, Jones & Sheeley, with stores in Knox-
ville, Chattanooga and other cities, is spending
some time in New York, where he is visiting
the factories of the Aeolian Co. and making a
close study of the structural features of Aeolian
instruments with a view to acting as technical
adviser for his house upon returning to Ten-
nessee. Mr. Clark is accompanied by his wife, a
talented singer, who, while here, is being
coached by a prominent vocal teacher.
Harold Clark, his wife and his brother, Frank
Clark, some time ago organized a very capable
string trio which has already won a wide rep-
utation among music lovers in Tennessee and
neighboring States. The trio have planned a
very interesting series of concerts in which the
Duo-Art piano will be featured very prom-
inently in exploitation work throughout this
dealer's territory.
FEBRUARY 17,
ROOM FOR GOOD SALESMANSHIP
TERSE HAUTE, IND., February 13.—A petition for
three additional instruments for the Gerstmeyer
Vocational School Band was recently denied by
the Terre Haute Board of School Trustees on
the grounds that purchase of additional instru-
ments at this time would involve an undesirable
burden on the taxpayers of the city. The origi-
nal request for instruments for school bands
was refused, due to excessive costs, but a later
requisition for fewer instruments was allowed,
and the present action of the board is taken with
the view that by subsequent requests the or-
ganizations are attempting to exceed the num-
ber of instruments which could be reasonably
granted by the board.
GERMANS STRONG IN SOUTH AFRICA
The market for pianos in South Africa is
limited by the small white population, which
amounts only to 1,500,000 whites for the whole
Union of South Africa. During 1921, however,
2,547 pianos were imported, nearly 80 per cent
of which came from Germany.
Tuning Route and Home
For Sale
My three-year-old five-room house, fairly fur-
nished, with IS acres of level land, mostly wooded,
on the Island of Spa Juan, in the Puget Sound
country (Washington State), 1 Vi miles from the
county seat, Friday Harbor, on the main road,
telephone, rural route. Good schools of all grades,
all churches, bank, fish packers, agreeable climate,
hardly any snow, quiet life and well adapted to
the cultivation of small fruit, _ chickens, etc.
Steamer service twice daily to either Seattle or
Bellingham or Aracortes; also my tuning route
of some 1,200 customers. Tunings pay from $5
to $7.50 and net a yearly income of some $3,500.
Shall sell all for $6,000, preferably cash. No
incumbrances, all taxes paid and a good oppor-
tunity for you and the family. Am moving East,
cause of the sale. If not all cash at least half
cash and a mortgage for three years on the
other three thousand. Please do not disturb your-
self in case you cannot meet the conditions and
only if you mean business. When you are ready
to talk business and take possession, address Box
No. 2485, care The Music Trade Review, 373
Fourth Avenue, New York.
Tuners and Repairers
We have just issued a little 2 0
page price list off
PIANO MATERIALS AND TOOLS
and will send a copy upon request.
It is in convenient form and of in-
terest to every Tuner and Repairer.
Simply ask for Circular No. 2 4 4
HAMMACHER, SCHLEMMER & CO.
PIANO AND PLAYER HARDWARE, FELTS AND TOOLS
NEW YORK SINCE 1848
1923
4th Avenue and 13th Street

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