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THE
52
MUSIC TRADE
REVIEW
FEBRUARY 3, 1923
CONDUCTED BY V. D. WALSH
COMPLAIN OF EXPLOITATION ON PRODUCTION NUMBERS
Dealers Declare Lack of Playing by Orchestras Affects Sales of Compositions—Roll and Record
Releases Best Publicity To-day in Reaching the Buying Public
The Review has received a number of letters used for dancing, is confined exclusively, as a
in recent months from dealers outside of the song, to the show itself.
One point that seems quite clear is that the
Metropolitan District in which some complaint
is made of present-day methods used in exploit- universal release of such numbers in record and
ing outstanding numbers of musical shows. The roll form induces the sheet music dealer to
substance of these letters brings forth the fact stock the songs of the same title on the grounds
that invariably in years gone by song gems that such works have assumed national impor-
from practically all of the Broadway shows tance. The dealer, therefore, must be guided
were heard, in dance form, frequently in the on show numbers in the same manner as he is
dealers' localities, thereby often creating a sale upon the more popular catalogs—that is, on
the amount of exploitation and the number of
for such works long before the appearance of
renditions a given song has had in his territory.
the show there.
However, a simpler way of the dealer judging
The result was that dealers frequently stocked
such numbers in fair quantities in anticipation the value of such works may be arranged, for,
of sales and this habit has been continued no doubt, publishers interested in such numbers
although, according to the letters received, the will give the needed attention to the matter.
numbers are nowadays getting little or no pub-
licity from this source in their territory. An-
NEW DITSON FEBRUARY NOVELTIES
other point that has been brought out is the
fact that shortly after the New York premieres Boston House List Includes Songs, Three Piano
of the majority of musical comedies all the Pieces, Organ Selections, Violin and Piano
record and player roll companies make im-
Duets and Octavo Songs
mediate release of several numbers from each
show, naturally, according to their merits. This,
The Oliver Ditson Co., Boston, Mass., re-
the dealers say, has largely induced them to con- cently forwarded to the trade its February list
tinue stocking such goods on the assumption of novelties, which includes some particularly
that, even though the dance orchestras of their timely songs, three piano pieces, several organ
city do not play them, the publicity derived from selections, duets for violin and piano and violon-
demonstration or from purchasers of records cello and piano. There are also included oc-
and rolls creates sales.
tavo songs, both sacred and secular, arranged
Still, under the present arrangements, the sit- for various voices. Under the caption, "Sell-
uation is said to work to the disadvantage of ing Points for New Music and Books," the cir-
the dealer and it is evidently "his hope that the cular reads: "Every dealer should see to it that
condition will be remedied. Outside of the sug- the teachers and music directors in his terri-
gestion to have more numbers played by orches- tory have a copy of this advanced material or
tras, no ideas for improvement in exploiting a piece of music suited to their needs for the
musical comedy works have been presented. purposes of examination." Some other timely
There seems to be a need for improvement, but hints to the retailer are given which will, with-
out doubt, prove profitable to those who take
just what it should consist of is not clear.
From the publishers' standpoint there are, of advantage of such suggestions in reaching the
course, a number of reasons why orchestrations buying public.
of musical comedy numbers are not forwarded
broadcast to orchestras in all parts of the coun-
NEW FEIST NUMBER RELEASED
try. In the first place, the publisher feels that
too much exploitation in some cases would have
Leo Feist, Inc., has released to vaudeville per-
a tendency to injure the show; if not the draw- formers a new song, entitled "Crying for You,"
ing power of the show as a whole, it might by Ned Miller and Chester Cohn, writers of
effect the sale of some of the numbers of lesser "Why Should I Cry Over You?"
value than those termed the outstanding hits.
Another point taken into consideration is the
NEW ROBINSON CRUSOE NUMBERS
fact that many of our modern orchestras play
numbers with their own individual arrangements
The Robinson Crusoe Music Pub. Co., Phila-
to the detriment of the melody. This, of course, delphia, announced the release of two songs,
sliould not be done with any number, particu- "You Said You'd Die for Me" and "Give Me
larly so with the music that, outside of being Poison if Loving Is a Crime."
4 Reasons for "PIARTHA" beiiuf a big hit
A simple melody-beautifully
arranged -combined With ao
consistent hjric.
2*
Hundreds dt arts and sincere
beincr constantly added lo grea t
throng now s\n$\nc['YiKRTY\K'
Now beincj "played by
every orchestra in the
country.
The best singing fox-
trot now before tne
1.
BeAov eoor* For*.
ALL TALKING- MACHINE3
ORDER NOW
public.
rUBLISHCO BY
OhO
cmr. no
JACK MILLS, Inc.
OFFERS
The Most Sensational Collection
of PIANO SOLOS Ever Con-
tained in One Catalog
Pianists playing all kinds of engagements,
and students and instructors are buying the
entire catalog, which will be standard for
years to come. The dealer who has not as
yet taken advantage of this excellent means
of added profits should do so immediately.
Novelty Piano Solos
KITTEN ON THE. KEYS
POOR BVTTERMILK
MY PET
VW TELL'EM. IWRIES
GREENWICH WITCH
COAXINQ THE PIAN9
By HENRY LANGK
(Pianist With Paul Whiteman's Orchestra)
'Symphanola"
'Cho-Piano'
By U'M. FAZIOT.I
(Pianist With Kay Miller's Orchestra)
"Piano-Mania"
By HARRY JKNTKS
(Noted Composer and Pianist)
'Cat's Pajamas"
"Rainbow Waltz"
By HENIiV W. ROSS
(Special Pianist to the Prince of Wales)
"Tickles"
"Foolin' Around'
ORDER BLANK
Jack Mills, Inc.,
152-4 West 45th St.,
New York, N. Y.
Send Numbers checked above by quickest
possible route.
Name
Street
City
State
Price 2.'5 cents each, 20 cents in 100 lots assorted.
STASNY NUMBERS IN DEMAND
A. J. Stasny, head of the A. J. Stasny Music
Co., who recently planned to leave for Europe
to visit the main office and various brandies of
the company in London, found it necessary to
defer his trip owing to the demands in the
United States for several of the features of
his firm's catalog. Among the songs that are
showing up well and that are having good sales
are "I've Got Another Lovin' Mamma (Callin'
Me Daddy Now), "Sun-Kist Rose," "Those
Silvery Bells" and "Butterfingers."
ERNO RAPPE WRITES NEW SONG
Erno Rappe, musical director at the Capitol
Theatre, New York, in collaboration with Wal-
ter Hirsch, has written a song, entitled "When
Love Comes Stealing." It has been incorpoj
rated in the "Gold Seal" catalog of Richmond-}
Robbins, Inc.
"•