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REVIEW
JANUARY 20,
1923
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"CAROLINA IN THE MORNING^ FEATURED BY KRESGE
Boston Store Makes Special Showing of Jerome H. Remick Number During Holiday Season and
Boston Public Makes Quick Response to Handsome Window Display
Among this season's songs which have been
active in the catalog of Jerome H. Remick & Co.
is "Carolina in the Morning." The sales de-
partment of the Remick concern inaugurated
a campaign in trade circles in behalf of this
number at the start of the new year. The
result has been the arrangement of several ex-
clusive window displays of "Carolina in the
Morning" by dealers throughout the country.
During the holiday season the S. S. Kresge
Co. store, Boston, Mass., made a special show-
Boston and was played by numerous dance
orchestras added to its value.
INDIANA DEALERS SALES WORK
Music Shop in Indianapolis Finds Live Mailing
List an Effective Business Builder
jNDiANAPOi.rs, IND., January IS.—Miss LaRue E.
Black, who opened the Music Shop on January
4, 1922, reports that her first year's business in
sheet music exceeded
expectations despite
the fact that two
other similar stores
have been opened in
the downtown sec-
tion of the city in
recent months. She
says that her big
turnover is in popu-
lar music and that
the d e m a n d for
snappy
f o x -1 r o t
numbers has con-
tinued without inter-
ruption through the
year.
Miss Black has
"Carolina in the Morning" Display in Kresge Store
ing of the title pages of this popular number made a special effort to develop out-of-town
in its large window and, in addition, gave it a business together with her city trade, so that
most conspicuous place upon the counters. The now she has a live mailing list of 6,000 music
window itself was most artistically arranged and
buyers throughout the State, as well as an
the colored title pages, together with the plac- equal number in Indianapolis. She has adver-
ard set in the center carrying the season's tised heavily through bulletins issued monthly.
greetings, created interest and sales.
These list the latest numbers and their prices
Herewith is shown a reproduction of this and are mailed to regular customers and their
Kresge display. The fact that during the period
friends. Miss Black considers her list to be
in which this window appeared the song was made up practically 100 per cent of actual
heard frequently in the vaudeville houses of
buyers, with no waste names upon it.
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A considerable part of the business of the
Music Shop is in orchestrations and band
arrangements. This end of the business has
been developed by Miss Black through careful
attention to the needs of theatre orchestras
throughout the State, as well as requirements of
small-town bands. Her efforts in this line have
been to secure trade that otherwise would go
to Chicago, Cincinnati or New York.
The strategic location of Indianapolis in the
center of the State, together with exceptional
distributing facilities afforded by numerous elec-
tric lines, supplementing steam roads, has
proven a big aid in promoting this business.
Miss Black also gives particular care to notify-
ing customers immediately when an order is
received if a number is not in stock and to
explaining when they may expect their orders
to be filled.
F. J. A. FORSTER A VISITOR
F. J. A. Forster, well-known music publisher
and head of Forster, Music Publisher, Inc., 235
South Wabash avenue, Chicago, 111., was one
of the visitors in New York during the past
week. Mr. Forster announces, besides the other
feature numbers of his catalog, he has added
"My Carolina Rose" and "Mellow Moon." Botli
of the latter numbers are by Wendell Hall,
who will write for Forster exclusively for a
period of years.
A. J. STASNY RETURNS TO EUROPE
A. J. Stasny, well-known music publisher, has
returned to London, where he is now operating
a branch office and stores in the United King-
dom.
TO PUBLISH WIEDOEFT'S SOLOS
Rudy Wiedoeft, the well-known saxophone
artist and arranger, has contracted with Rich-
tnond-Robbins, Inc., whereby that organization
will publish all of his future saxophone solos.
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