Music Trade Review

Issue: 1923 Vol. 76 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE MUSIC TRADE REVIEW
"THE RISE OF ROSIE O'REILLY" PROVES A BIG SUCCESS
New Musical Comedy by George M. Cohan Scores Immediately Upon Production in Boston—
Numbers in Score Receive Immediate Exploitation by Boston Music Dealers
Not being lightning, but certainly the next
tiling to it in speed, Geo. M. Cohan doesn't
mind striking more than once in the same place.
With a Song" and "Born and Bred in Brook-
lyn." The Telegram says the piece is "a howl-
ing success, and deservedly so. The music is
JUNE 16,
1923
and another, "A Ring to the Name of Rosie."
Rather an unusual record was achieved in
the way of window displays in Boston last week,
justified fully, however, by the success of
"Rosie O'Reilly." Each of the three principal
thoroughfares of the city had a solid window
display of the "Rosie O'Reilly" songs, repro-
ductions of which are here presented. The
three stores that thus paid tribute to the instant
success of the new Cohan show were Ditson's
on Trernont street, Chas. Homeyer on Boylston
street and Jordan Marsh on Washington street.
POPULARITY AFTER^TWELVE YEARS
"Parade of the Wooden Soldiers" in American
Catalog for That Period Before It Took Hold
There is quite an interesting history attached
to the musical success, "Parade of the Wooden
Soldiers." The average talking machine record
or sheet music dealer does not know that it is
some twelve years old. It was first secured
abroad in 1911 by Joseph W. Stern & Co., now
known as the Edward B. Marks Music Co. Its
success at the time was only moderate, although
it was recognized as a musical composition
above the ordinary. It established some favor
with bandmasters at that period, following
which it lay dormant until an opportunity pre-
sented itself to be used in Balieffs "Chauve
Souris" and his Russian company.
There it proved the outstanding musical fea-
ture and for a continuous period of over two
Window of the Jordan Marsh Co.
Once again, and for the fourth time in suc- full of pep as well as harmony." And so on,
cession, he has chosen Summer time, Boston all down the line. The Boston critics, in fact,
and the Tremont Theatre to produce a musical were hard put to it to find adjectives sufficiently
show that already has taken the Back Bay strong to describe the manifold excellencies all
City by storm and threatens to even completely around of "Rosie O'Reilly."
outdo the success there achieved last Summer
in the same theatre by "Little Nellie Kelly."
As with that hit, so with the new show, "The
Rise of Rasie O'Reilly," its book, lyrics and
music have all been written by Geo. M. Cohan
himself and he has personally produced it with
bis own clever company of comedians, singers
and dancers. "Little Nellie Kelly" ran for fif-
teen weeks in Boston last season and would
have stayed longer had not other bookings
rendered that impossible; but the piece is still
crowding the Liberty Theatre, New York,
where the run is in its ninth month, with no
signs of an end in sight. "The Rise of Rosie
O'Reilly" looks like equaling and exceeding the
record of her predecessor.
GwAGtts
In the first place, Mr. Cohan has leased the
iRtft/
Tremont Theatre for five months solid, so that
On Stale Here
t'oston won't have to bid a hurried and regret-
ful adieu to "Rosie" in the way it was obliged
to do with "Little Nellie Kelly."
The Boston Daily Globe says of the music that
"it is the kind that the general public most en-
joys. It is always alluringly tuneful, in its jazzy
dance rhythms as well as in its songs of senti-
mental and comic appeal. Had all the demands
Window of the Oliver Ditson Co.
for repetitions been granted last evening the
All the songs in "The Rise of Rosie O'Reilly" years it not only added to its popularity, but
performance would not have ended until day-
light." The Herald describes the musical result and those in "Little Nellie Kelly" are published no attempt was made to find anything to take
its place. More than one musical critic has
as "Songs that have an irresistible swing to by M. Witmark & Sons. The complete list of
them." "As to the music, well, you are going titles being "When June Comes Along With said that "Parade of the Wooden Soldiers"
did much to give the Russian company its phe-
nomenal run.
Of course, the modern orchestras have also
added to its popularity. The publisher took
great pains in the preparation of the melody.
OLIVER DITSON COMPANY
NEW DITSON TEACHING PIECES
A recent issue of teaching pieces released by
Oliver Ditson Co., of Boston, includes "Char-
mian," by Arthur Cleveland Morse; "Elves,"
by Gustav Lazarus; two short numbers by Ar-
thur Traves Granfield, and also by J. Frank
Russell. A Doerfel & Schmidt arrangement of
Schuman's "Album for the Young," Op. 68, is
included in this issue of piano pieces.
GREEN'S ORCHESTRA ON TOUR
to hear several
says the Boston
to be popular,"
alluring strains
Window of Chas. W. Homeyer & Co.
'O'Reilly' tunes this Summer," a Song," "Poor Old World," "Let's You and I
Traveler. "They are destined
Just Say Good-bye," "Love Dreams," "Keep a
and mentions particularly the Countin' Eight," "In the Slums," "I Never Met
of "When June Comes Along a Girl Like You," "Born and Bred in Brooklyn"
Jacques Green's Society Orchestra has just
finished its metropolitan tour over the B. F.
Keith vaudeville circuit and leaves for a twenty-
week engagement throughout the country.
Among the numbers it will play while on tour
arc "March of the Siamese," "Beside a Babbling
Brook" and "Parade of the Wooden Soldiers."
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 16, 1923
THE
MUSIC TRADE REVIEW
i ve cot those Blue
47
Hoosier
Blues
BLOE HOOSIER
BLUES
An Indiana Fox^Trot
You carVt bo wrond
With an/FEIST'song"
LEO. F E I S T I N C . N Y C
CREOLE WEEK IN BUFFALO
Remick Numbers, "I'm Through Shedding
Tears Over You" and "Beside a Babbling
Brook," Are Widely Featured
During the appearance of the Creole Fashion
Plate in Buffalo many dealers in that city made
special window displays of the title pages of
instance the artist was given the predominating
SYMPHONY BODY FOR ROCHESTER
position. This is unusual advertising for the
artist but undoubtedly the supplementary pub- George Eastman Announces That Alfred Coates
licity for the songs involved created as many
Will Head Rochester Philharmonic Connected
sales as an exclusive campaign on the titles.
With Eastman Music School
At least, the dealers of Buffalo so report.
Herewith are shown windows given during
ROCHESTER, N. Y., June 11.—Albert Coates,
the week by Denton, Cottier & Daniels, one famous Anglo-Russian musician and widely
of the leading houses of Buffalo, and the W. T. known in this country becatise of his appear-
ance as conductor of the New York Symphony
Orchestra during the past two seasons, has ac-
cepted the directorship of the Rochester Phil-
harmonic Orchestra associated with the East-
man School of Music of the University of
Rochester.
Mr. Coates will return to Rochester, it was
announced, in time to conduct the first Phil-
harmonic concert on the evening of January 16.
He will conduct three evening and ten afternoon
concerts, the last one the night of April 9. The
announcement was made by George L. Last-
man, the donor of the school, after a four days'
conference before Mr. Coates sailed for Europe.
em
I
"IN A TENT" EXPLOITED
I
Two Window Displays During Buffalo Creole Week
the songs programmed by that artist. The vari- Grant Co. stoje, which were two of the most
ous windows carried placards set in conspicu- attractive of the series. The title pages dec-
ous places announcing the showing as a con- orating the windows are the Jerome H. Remick
tribution to "Creole Week." This move is quite & Co. numbers, "I'm Through Shedding Tears
a departure from the usual "Week" campaigns Over You" and "Beside a Babbling Brook."
on behalf of selected songs. Generally the song Both of these numbers are having unusual sales
itself becomes a primary feature, but in this in all parts of the country.
"In a Tent," recently purchased by Stark &
Cowan, is receiving some unusual publicity from
its publishers. The number is being introduced
in vaudeville and a special arrangement for
orchestras has also been issued. The Stark &
Cowan organization in New York, with its vari-
ous representatives throughout the country, will
inaugurate a national campaign to exploit the
number during the Summer months.
FRANK GOODMAN ON THE COAST
Frank Goodman, president of Goodman &
Rose, Inc., is making a trade trip to the Pacific
Coast and intervening territory. While away
he will feature the active numbers in the cur-
rent catalog of the company and introduce the
successes from the musical show "Home
Come."
A_SPONTANEOUS HIT
NOVELTY FOX TROT SONG
M.Witmark 6 Sons • New York

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