Classic Mode

Music Trade Review

Issue: 1923 Vol. 76 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
JUNE 2, 1923
9
HIGH GRADES PREDOMINATE IN TOLEDO TRADE'S SALES
Shaw and Child With Duo-Art Score Success in Concert Under Grinnell Auspices—Frazelle to
Handle the Kranich & Bach Piano—Cash Payments Running, to Good Percentages in Sales
TOLEDO, O., May 28.—Icy winds from the North
Lake regions are retarding warm weather, but,
in spite of this, music merchants are closing
many fine contracts. Recently Player Week
and Better Homes Week were observed with
fitting store and window decorations and with
newspaper publicity setting forth the purpose
of the special observations. Both contributed
prospects and sales, thus in a substantial man-
ner justifying the efforts.
Further, the early part of the month saw a
good number of Steinways, Knabes, Mason &
Hamlins, Kranich & Bachs, Starrs, and other
fine pianos installed in beautiful homes, and this
showing speaks volumes for the buying power
of patrons. It indicates that dividends are being
received again by stockholders and that profits
are growing. Moreover, the industrial worker,
too, is buying many instruments this Spring.
He is fully employed and, therefore, the excuse
that the family is unable to buy is seldom given
to the salesman.
Further, the Spring building boom will prob-
ably reach the sum of ten or fifteen millions.
The school board plans to spend five million,
the new Hotel Wallick will cost three million
and the Edward Ford Plate Glass Co. enlarge-
ment plans will cost two million. Music dealers
will certainly share in the benefits to workers
coming from these several activities.
Farmers, too, are again taking heart and are
visiting the music stores for merchandise. They
are confident of a profitable year and are going
ahead in a manner which shows much optimism.
The Whitney-Blaine-Wildermuth Co. has
conducted a Spring clearance sale of used pi-
anos and old instruments for the past two
weeks. The sale was a pronounced success and
every sale piano on the floor was sold. The
advertising employed in this drive was of the
heavy black-face type class and was directed
mainly at the man who regards buying a piano
as an event in his life and usually keeps an in-
strument for many years.
The J. W. Greene Co. is now the Ampico
agent for Toledo. In the new store, which
is rapidly approaching a state of completion,
rooms for the exhibition and demonstration of
the Ampico have been especially designed. In
the fine concert hall, which is a new feature of
the store, provisions are made to take care of
musical events and reproducing concerts. The
hall has a seating capacity of 500. Patrons of
the house, teachers and artists will be privileged
to use the hall on occasion. Mason & Hamlin,
Chickcring, Ludwig, Vose and Johnson instru-
N instrument in which quality
is never sacrificed in any de-
'tail to meet low price compe-
tition, and yet well within the
bounds of fair value, is the Florey
small grand piano.
A
The workmanship and finish, the
tone quality and range of expres-
sion are surprises in store for
those who have never seen nor
tried the instrument.
Jflorep
, N. if.
ments will, likewise, have special rooms for dis-
play. Preston P. Brown, sales manager, re-
ports business as usual, although the handicap
of remodeling has made greater efforts neces-
sary.
At Grinnell Bros, the Duo-Art reproducing
concert held at Scott-Hi Auditorium drew a
large enthusiastic audience. Miss Eleanor Shaw
and Mr. Child .made a wonderful impression
with the Duo-Art in a Steinway. Large news-
paper display ads appeared following the con-
cert and coupled the event with the store and
the instrument. It is believed the good-will
created will result in much benefit for the house
and the Duo-Art.
Frank H. Frazelle, Adams street upstairs pi-
ano dealer, has been appointed exclusive repre-
sentative in Toledo for the Kranich & Bach
line of pianos and players. He will feature the
instruments in an early advertising drive to ac-
quaint patrons with the change in local repre-
sentation. The Janssen, Kurtzmann, Hardman,
Apollo and Schiller are other well-known makes
featured here. An illustrated piano booklet, en-
titled "Soul Music" and dealing with the hopes
and ambitions as well as the desire for owner-
ship of the music-loving person, is a worthy
addition to the literature going to prospects.
At the Goosman Piano Co. records indicate
that about twelve out of every fifteen pianos
sold are players. A goodly number of grands,
too, are demanded. The original upright type
is scarcely holding its own; in fact, customers
are looking for more value for their money and,
therefore, are turning their attention to the
player.
The Cable Piano Co., according to A. F. Maag,
is securing an unusually large number of volun-
tary large cash payments on instruments and
full cash deals are not rare. Collections, too,
are satisfactory. Seldom have old accounts
shown a healthier financial state among the
working class.
DU0=ART IN BROOKLYN CONCERT
Reproducing Piano Takes Leading Part in Con-
cert for Benefit of Samaritan Hospital
The Duo-Art piano was featured as part of
the popular program held in the Brooklyn
Academy of Music a few nights ago for the
benefit of Samaritan Hospital, Brooklyn. Many
well-known artists took part in the concert, in-
cluding Julian Eltinge, female impersonator;
Dolly Connolly and Percy Wenrich, composer
of "Moonlight Bay" and a score of other hits.
Selections by a 100-piece band, from Headquar-
ters of U. S. A. C. C, were rendered between
the vocal numbers. Special interest was cen-
tered on the performance of Robert Armbrus-
ter, an Aeolian Co. artist, with the Duo-Art
piano in a Sternberg concert waltz, which was
played part of the time by the artist and partly
by the instrument alone through the use of a
special roll. The reproducing piano held the
stage again during the rendering of the "Valse
Bluette," Drigo, by Madaleine MacGuigan, vio-
linist, this time serving as the accompanying
instrument, which was equally well received by
the audience. The use of the Duo-Art piano
was arranged through the courtesy of C. J. Da-
vis, manager of the Brooklyn branch of the
Aeolian Co.
CABLE COMPANY IN WOODSTOCK, ILL.
May 30.—A retail piano sales-
room has been opened in the former Adams
Motor Co. Building on Benton street, by the
Cable Piano Company, of Elgin, 111. The store
is being managed by H. R. Biederman, of Elgin.
A large stock of pianos and Victrolas has al-
ready been installed, and business is already
in progress.
WOODSTOCK, III.,
Victrola No. 105
$180
':•
M
Mahogany or walnut^., S3
Other styles $25 to $1500
Victor supremacy
is the supremacy
of performance
The satisfaction, pres-
tige, and profit which
are part of the business
of every dealer in Victor
products, reflect it.
'HIS MASTER'S VOICE"
Victrola
REG. U.S. PAT OFF
Look under the lid and on the labels
for these Victor trade -marks
Victor Talking
Machine Co.
Camden,N.J.
k
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
10
MUSIC
TRADE
REVIEW
JUNE 2, 1923
MARCH EXPORTS SHOW INCREASE OVER PREVIOUS YEAR
COINOLAS
Supremacy thru their
Performance
Tiny Coinola
Durability that has
defied the years
Total Value in That Month of Present Year Was $1,004,773, Compared to $652,003 in March of
1922—642 Pianos Exported and 895 Players, Compared to 378 and 507 in March, 1922
WASHINGTON, D. C, May 26.—The summary of
exports of the commerce of the United States
lor the month of March, 1923, the latest period
tor which it has been compiled, has just been
issued as follows:
The total domestic exports of musical instru-
ments for March, 1923, amounted to $1,004,773,
as compared with $652,003 for the same period
of the previous year. The nine months' expor-
tations of musical instruments amounted to
$7,2-47,290 in 1923, as against $5,309,484 in 1922.
This shows an increase of $1,937,806, a remark-
able advance, considering conditions.
(Jf the aggregate exportations in March there
were 140 organs, valued at $10,588, as compared
with 120 organs, valued at $9,4b3, in 1922. The
nine months' total showed that we exported
1,009 organs, valued at $107,708, in March, 1923,
and 843 organs, valued at $89,870, for the same
period of 1922.
In March, 1923, we exported 642 pianos,
valued at $139,566, as compared with 378 pianos,
valued at $90,001, for the same period of the
previous year. The nine months' total shows
4,829 pianos, valued at $1,114,741, as compared
with 3,161 pianos, valued at $837,307, for the
same period of 1922.
The exports of player-pianos show that 89.i
of these instruments, valued at $285,397, were
exported during March, 1923, as compared with
507, valued at $171,826, exported in 1922. The
nine months' total shows that 5,565 player-
pianos, valued at $1,809,946, were exported dur-
in 1923, as compared with 2,710 player-pianos,
valued at $961,520, for the same period during
1922.
The exports of perforated music rolls for the
month of March, 1923, amounted in value lo
$32,545, as compared with $16,167 in 1922. The
nine months' total amounts in value to $194,965,
as compared with $155,653 in exports for the
same period in 1922.
Player-piano actions and parts thereof shipped
abroad during March, 1923, were valued at
$27,374. The exports of piano actions proper
and parts thereof were valued at $11,244.
Band instruments to the value of $24,468 were
shipped abroad during March, 1923, while string
instruments totaled $8,191.
The value of all other musical instruments
and parts thereof exported during March, 1923,
amounted to $150,306, as compared with $125,-
574.
The total exports for the nine months
under this heading foot up to $983,146, as against
$883,319 in 1922, showing an appreciable in-
crease over last year.
The countries to which imports were sent in
March, and the values thereof, are as follows:
Spain, $30,709; Canada, $16,620; Mexico, $56,930;
Cuba, $45,766; Argentina, $29,210; Other South
America, $23,327; Japan, $2,559; Philippine
Islands, $2,635; Australia, $182,826; Other coun-
tries, $34,381.
EDITOR'S NOTE.—The omission of figures on imports from
the above list is explained liy the liureau of Foreign and
Domestic Commerce as follows: "Only tin; exports of
domestic merchandise by articles and principal countries
are published at this time, MI account of delay in the
import reports due to the new tariff. The corresponding
statement of imports will be published when the delayed
reports are received."
FRENCH MUSIC INDUSTRY HOLDS EXPOSITION IN PARIS
Showing of Duo-Art by Aeolian Co. One of Outstanding Features—Other American Instruments
Shown Include French Victors and Brunswicks—Selmer Makes Large Small Goods Showing
Reproduco Player Organ
Known Values
Proven Satisfaction
Style CO
Your territory may be open
Manufactured by
The Operators Piano Co.
16-22 S. Peoria Street
Chicago
Illinois
PARIS, May 12.—The first music show held in
France opened at the Esplanade des Invalides,
Foire de Paris, on May 10, with a large and
representative showing of the products of
French and foreign piano and player manufac-
turers, small goods manufacturers and music
publishers. There are over 100 exhibitors who
have taken space and most of them are showing
their complete lines. Particularly interesting to
the American visitor is the large showing, com-
paratively speaking, of player-pianos, an instru-
ment which at the present time, seems to have
the attention of the French manufacturing
industry concentrated upon it.
One of the exhibits attracting most atten-
tion is that of the French house of the Aeolian
Co., especially the Duo-Art, which is featured.
The reproducing piano is somewhat of a nov-
elty yet in France and the visitors to the show
marvel at the fidelity with which this instru-
ment reproduces the interpretations of the
great pianists in the Duo-Art library. Other
instruments in the Aeolian exhibit were a Ga-
veau Pianola grand, a Gavcau Pianola upright
and an Aeolian upright Pianola. The Aeolian
Co. also shows a full line of Vocalions and
both Duo-Art reproducing rolls and music rolls
for the player-piano.
In the talking machine section the exhibit of
La Compagnie Brunswick Francaisc is being
largely visited. This French house is showing
a full line of P>runswick machines and records.
Another exhibit in this section which is at-
tracting a steady stream of visitors is that of
the Compagnie Francaisc du Gramophone,
French representatives of the Victor Talking
Machine Co. "La Voix. de son Maitre" is as
popular in France as "The Voice of His Mas-
ter" is in America. The concern shows a hand-
some selection of its full line, especially a num-
ber of special models which are masterpieces
of cabinet work and fully worthy of the record
library which it controls.
In the musical merchandise section, as we
would call it in America, one of the most com-
prehensive exhibits was that of H. Selmer. The
feature of this exhibit is this firm's scries of
saxophones for 1922, which are offered at very
interesting prices. The Selmer house has con-
tributed greatly to the development of the saxo-
phone in France, evidence of this being shown
in the exhibit of these instruments. The entire
line of this house was shown.
Other instruments which arc shown in this
section and which are well known in the United
Stales are Bcsson band instruments, imported
to America by Carl Fischer, and Buffet wood
wind instruments.
STERLING INDIVIDUAL SERVICE
Brooklyn House Using Series of Ten Folders
to Reach Old Customers and New Prospects
The Sterling Piano Corp., Brooklyn, has
printed ten separate folders about the size of
a normal blotter, which are being sent prospects
of this concern instead of a larger Spring
pamphlet. Each of the folders features a dif-
ferent point of its products, having to do in-
dividually with their players, grands, renting
and accessories, etc. This is a more direct way
to reach its prospects than crowding all the in-
formation into one bulky pamphlet, and tends
to give the customer more of the "personal
touch" with his particular needs considered. Old
customers have been mailed details for tuning
or moving their instruments, whenever this
service is needed.
SAMUEL BITTEL IN NEW STORE
CAI.IKH'N, KV., May 29.—The Samuel Bittel
Music Co. is now doing business in the new
location at 112 West Main street. The large
building now occupied gives ample space for
displaying the stock. To inaugurate the new
business, several used and rebuilt pianos, in per-
fect condition, have been offered at bargain
prices.

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