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THE
38
MUSIC TRADE
REVIEW
JUNE 2, 1923
T2
Cry- ing, for you,
cry-in^ for y o u , Heart bro-ken tone-some and blue,
CRYIKO FOR YOU
A N E W BALLAD
„
BytheWriterti of Why Should I Cry OverYou?
dealer can get arc given. Unpaid bills are not
forced for collection, as the company's policy
In Slightly Over Two Years Canadian Firm Has Built Up an International Organization- that ever)' dealer is honest and will pay if given
ample time has won many customers for the
Main Offices in Winnipeg, With Branch Offices in Toronto and New York—Firm's Many Hits
company. The money-back guarantee is gill-
edged, for the company has found thai it pays
Hearst Music Publishers, Ltd., of New York, Caldwell, Bill Davis, Gordon Mac Lean, John
publishers
to stand behind its songs in every
Wilton,
Sammy
Epstein,
Aubrey
Gibson
and
a
Winnipeg and Toronto, have been in active op-
way and not lose any source of the distribu-
eration a little over two years, during which host of clerical hands.
In reviewing the activities of the company tion of their products, for that is exactly what
they have been quite successful in the sales
of their songs throughout Canada, the United John Anderson, professional manager, said, in would happen if a dealer has a dead stock of
any publisher's songs, etc.
States, England and Australia. The Hearst part:
"Further, the company sends lo most of the
"Unusual as it may seem for the sheet music
concern took over the company operating in
Canada formerly under the name of Music Pub- business, the company has a guaranteed mini- dealers in sheet music in the bigger cities of
mum sale of each of its releases, a number one the United States and Canada sample copies of
lishers of Canada.
The present company, with head offices in song having a greater outlet than others. The its songs with order cards and self-addressed
Winnipeg, Canada, and branch offices in Toron- company has a tremendous mail-order list envelopes, so as not to burden the dealer with
throughout Canada and the United States and any work whatever.
to and New York, has a full and competent
"The men heading the company have been
is now going after several of its songs that
staff in each of its branches, where the orches-
have taken very strong hold on the music-buy- connected with the music business in various
tra leader, the performer, the dealer and, in
fact, everyone is given courteous attention by ing public. Among the many songs of the com- capacities for over twenty years. As European
pany's catalog are found 'Wonderful Child,' representatives the company has one of the
its members.
'She's Got Another Daddy,' 'Beautiful Rose,' largest and oldest music publishing firms in
All detail work for the company is done at
Winnipeg, including mailing, circularizing, ac- 'Home (My Lovin' Dixie Home),' 'Many Years,' England, namely, l>. Feldman & Co., London,
ceptance of manuscripts, billing, invoicing, rec- 'In Baby's Smile,' 'Love Is Love Forever,' England, who publish every number of the
ords, etc. Printing of the company's songs is 'You'll Never Know Daddy,' 'Piano Dreams,' Hearst catalog, a special contract having been
'Step,' 'In the Land of Sweet Sixteen,' 'Always written between the greatest English and the
done in both the United States and Canada.
Looking for a Little Sunshine,' 'Just a Little greatest Canadian firms.
The directorate of the company consists of
"At present the company is working on the
Gold
Watch and Chain,' 'Honey Brown Eyes,'
seven. The business is managed by both Joe
Hearst and John Anderson, with the following 'It's Always Pa or Ma,' 'We Met (Was It Only following songs: 'Wonderful Child,' 'She's Got
Another Daddy,' 'Home (My Lovin' Dixie
assistants in the various branches of the com- Good-bye?),' etc. Over 3,000,000 copies of
pany : Everett J. Evans, Robert Brennen, Bert Hearst songs have been sold throughout the Home)/ 'Beautiful Rose,' 'Always Looking for
United States, Canada, England and Australia. a Little Sunshine,' 'Many Years' and 'In the
Land of Sweet Sixteen.'
At present the company's songs 'Wonderful
HERE THEY ARE IN BOOK FORM
"The company will shortly release the follow-
Child' and 'She's Got Another Daddy,' both fox-
ing songs which arc expected to have fair sales
trots by Joe Hearst, are going very strong.
"Thousands of dance orchestrations as well among many new as well as the old dealers:
as band arrangements have already been dis- 'Just a Lullaby,' 'If T Had You,' Tin Lonely,'
tributed to the various orchestras and bands 'Spain,' 'When She Talks About Seeing Fa-
of the L T nited States, Canada and England. Tin* ther,' ' 'Ginny,' 'Mother, My Own,' etc. The
company also sends professional copies of each trade will look forward to these and will see
of its releases to the piano players of the bet- regular announcements of release through the
ter photoplay houses of Canada and the United mediums of the various trade magazines."
States, issues vocal orchestrations of its songs
'HOP IN A YELLA WITH STELLA'
in various keys and only now is going after
the professional element for further success. It
is indeed remarkable to think of the success Chicago Office of Waterson, Berlin & Snyder
Features Latest Hit, "Stella," With Signs in
the company has had without the aid of many
All Yellow Taxis
professional performers, and it is needless to
state that, with this added source of advertis-
As Used in THE ZIKGFKL1) FOLLIES OF 1923.
ing, the company will reap further benefits. The
CIMCACO, May 26. -Probahly one of the biggest
Great for (ilee Clubs, Lodges, Banquets, Enter-
good-will that the company has among its many p r o m o t i o n a l s t u n t s ever launched is the c a m -
tainment Committees, Etc., Etc.
dealers, orchestras, theatres, etc., is one, indeed, paign W a t e r s o n , Merlin K; S n y d e r have put on
that any publisher would be envious of. The to feature their latest hit, "Stella," words a n d
company carries on a direct house-to-house music by Al Jolson, I'enny Davis a n d H a r r y
A Great Bet for Your Counters
Beginning
mailing advertising campaign and the results Akst and featured by Al Jolson.
Plenty of Advertising Matter
Monday, May M), every yellow taxi will carry
prove the wisdom of this move.
"The company's policy has been, and always the sign " H o p in a Yclla W i t h S t e l l a " — " G o
will be. to protect the dealer in every way pos- Sec Fatty Arbucklc at the Marigold F e a t u r i n g
GET TWICE AS MANY AS YOU THINK
'Stella.' " T h e SOUL; will also be featured al
YOU'LL NEED
sible and not to try to unload on him. The
W h i t e City for four weeks b e g i n n i n g J u n e 10
company sells its sheet music to all dealers at
prices lower than is customary for publishers with posters r e a d i n g "Find Stella—Big M y s t e r y
15c IN 1 0 0 LOTS
and guarantees to take back all unsold, un- Girl." Needless to say, the leading o r c h e s t r a s
18c IN SMALLER QUANTITIES
marked copies of its songs, paying exprcssage are featuring the n u m b e r as well as s o n g shops.
As a result of this novel publicity t h e n u m b e r
both wnvs on these, so that the dealer cannot
lose on any Hearst song and cannot have any lias achieved wide popularity a n d is in s t e a d y
MlIsi<1
l v 1 M>s 4r>Ul Ht
larlf Mills Fnr
'
*
-
dead stock. Streamers, displays, chorus sheets, demand a m o n g the buyers of the Big City by
J d l K millS, inc. Publishers JJ> W York, N. Y.
circulars, slides, etc., with every co-operation a the Lake.
RAPID PROGRESS OF HEARST MUSIC PUBLISHERS, LTD.
GALLAGHER
MISTER S H E A N "
20
NEW VERSES
ILLUSTRATIONS
LONG LAUGHS