Music Trade Review

Issue: 1923 Vol. 76 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
34
THE MUSIC TRADE REVIEW
TUNE 2,
1923
VOCALION RECORD EXECUTIVES BUSY
FINE OMAHA BRUNSWICK QUARTERS
R. J. COLEMAN JOINS STANDARD STAFF
Charles E. McKinnon Calling on and Co-operat-
ing With Wholesalers—O. W. Ray Off for
Chicago to the Conventions
Handsome Building Houses Omaha, Neb.,
Branch of the Brunswick Business
Member of Victor Educational Staff Appointed
Special Representative by Standard T. M. Co.
—Will Assume New Duties July 1—Ideally
Qualified for Important Work
Charles E. McKinnon, district manager of
the wholesale Vocalion record division of the
Aeolian Co., recently spent two weeks with the
lately organized Vocalion Record Co., of Mary-
land, in Baltimore, aiding that company in or-
ganizing its sales force on a permanent basis.
From Baltimore he went at once to Cleveland,
where he will spend a similar period with the
Vocalion Co. of Ohio.
O. W. Ray, general manager of the Vocalion
record division, will leave Sunday for Chicago
to attend the convention of the allied music
trades. Mr. Ray has arranged for the appear-
ance of a number of exclusive Vocalion record
artists at the various official and social functions
held at the Drake during Convention Week by
the various associations.
OMAHA, NETS., May 26.—One of the most splen-
didly equipped jobbing houses engaged in the
talking machine business in the West is the
Omaha branch of the Brunswick-Balke-Collcn-
der Co., 2549-51 Farman street. The accom-
C. F. LIGHTNER WITH BRUNSWICK CO.
Prominent Export Man Representing Brunswick
Interests in South America—Making Head-
quarters at Buenos Aires—Important Move
The
Brunswick-Balke-Collender
Co. an-
nounced recently that Chas. F. Lightner has
been appointed traveling representative and
will handle the Brunswick products exclu-
sively. Mr. Lightner is now making his head-
quarters at Buenos Aires and will cover the
trade extensively throughout Argentina, Brazil
and Uruguay.
The appointment of Mr. Lightner as Bruns-
wick export representative will be welcome
news to the talking machine trade in South
America, as he is recognized throughout the
industry as one of the most capable and valu-
able export men in the talking machine field.
He has been identified with this industry for
many years.
PHILPITT BUYS OUT DEPARTMENT
Takes Over Victrola and Record Department of
E. B. Douglas Store in Miami—Elected Gen-
eral Manager of Music Festival Association
MIAMI, FLA., May 28.—S. Ernest Philpitt & Son
last week purchased the entire Victrola and rec-
ord department of the E. B. Douglas department
store, this city, and is merging the stock with
that of the I'hilpitt store here. The combined
record stock is said to be the most complete
in the South.
S. Ernest I'hilpitt, head of Philpitt & Son, was
recently elected general manager of the Miami
Music Festival Association in appreciation of
his successful efforts in the promotion of music
in this section. The directors on the board
include a representative from each organized
music club, as well as from the Chamber of
Commerce, Rotary Club, Kiwanis Club, etc.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
The Brunswick Home in Omaha
panying illustration shows the attractive build-
ing which the branch occupies. This structure
faces on one of the best business streets in this
city and the electric sign on the roof is a Bruns-
wick beacon which can be seen for some dis-
tance in the evening when it is lit up. R. S.
Pribyl, district manager in charge of the local
headquarters, is one of the most aggressive job-
bing representatives in this territory and he
has been instrumental in bringing the Bruns-
wick to a high state of popularity here.
SPECIAL VICTORJ*ECORD RELEASE
The Victor Talking Machine Co. has an-
nounced the early release of four records in-
cluded in the July supplement to be available to
the retail trade in time to be placed on sale
June 15. A special window hanger, featuring
these records, and other publicity helps will be
furnished at the same time. The records are
as follows:
19069 When Will the Sun Shine for Me ?—Fox-trot,
International Nov. Orchestra
Gone (But Still in My Heart)—Fox-trot,
Great White Way Orch.
l ( >071 Underneath the Mellow Moon,
Alice Green-Edna Brown
River Shannon Moon
Charles Hart-Lewis James
19071 Saw Mill River Road—Fox-trot,
Great White Way Orch.
Everything is KO in KY—Fox-trot,
Whiteman and His Orch.
19077 Wildflower— Fox-trot
Great White Way Orch.
Dreamy Melody; Rocky Mountain Moon; The
Trouhadoitrs—Medley Waltz.
PAUL SPECHT IN ENGLAND
Paul Specht and His Orchestra, exclusive Co-
lumbia artists, sailed recently on the "Aqui-
tania" to fulfill a Summer engagement at the
"Corner House" in London, England. A group
of well-wishers, including many prominent mem-
bers of the theatrical world, were present to bid
the orchestra "au revoir," and among this group
was Frank Walker, of the Columbia Co.
Robert .1. Colcman, for a number of years
connected with the educational department of
the Victor Talking Machine Co. as assistant to
Mrs. Frances M. Clark, head of this department,
will join the staff of the Standard Talking Ma-
chine Co., Pittsburgh, Pa., Victor wholesaler, on
July 1, as special representative.
Mr. Coleman's experience and preparation has
been ideal for the work which he is undertaking
for the "Standard," which will include not only
the work with Victor dealers of the tri-State
territory along educational lines, but will also
include retail sales help, right in the store of
the dealer.
For some time Mr. Colcman has been pre-
paring himself for this specialized work, which
is along the linos suggested by several Victor
executives at the Colorado Springs convention
of the National Jobbers' Association. It will
be recalled that a retail sales specialist was
urged by these men for the stall of Victor dis-
tributors whose duties would be the diffusion of
sales ideas and the actual application of them
for.thc dealer in his store. Mr Coleman, while
not assuming the pretentious title of retail sales
specialist, will, however, work along these lines.
He is at present at the Victor factory in further
preparation for his new line of work.
IMPORTANT SONORA APPOINTMENTS
J. F. Quinn and J. E. Hornburger Become As-
sistant General Sales Managers in the Field
Frank J. Coupe, vice-president and general
sales manager of the Sonora Phonograph Co.,
announced recently the appointment of J. F.
Quinn and J. E. Hornburger as assistant sales
managers in the field. Both of these men are
experienced in the talking machine trade and
they will call upon Sonora jobbers and dealers
throughout the country, co-operating with them
along practical lines. With the addition of these
two representatives the Sonora Phonograph Co.
now has four men in the field constantly and,
judging from the reports of Sonora jobbers and
retailers, their work is prolific in results of a
most satisfactory nature.
MILLER & HUNT HANDLE VICTOR
PORTLAND, ME., May 26.—A complete line of Vic-
tor talking machines and records was displayed
at the recent opening of the new store of Miller
& Hunt Co., 21-23 Forest avenue, this city. The
company was formed a short time ago by Ralph
W. E. Hunt, president, who was formerly a
director of the Henry F. Miller & Sons Piano
Co., and manager of the Portland branch of
that concern, and Burton R. Miller, formerly
president, treasurer and director of the piano
company, is treasurer of the new concern.
The prospect is a shy bird, but still he can
be caught.
THE BRUNSWICK-BALKE-COLLENDER CO.
CHICAGO
NEW YORK
CINCINNATI
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 2,
1923
35
THE MUSIC TRADE REVIEW
ELIMINATING DUPLICATIUSAMES FROM MAILING LISTS
"Voice of the Victor" Points Out the Unnecessary Expense Involved in Carelessness in Maintain-
ing the Mailing List in a Neglected Condition and the Way in Which It Lowers Returns
()n numerous occasions The Music Trade mation and data which such a mailing brings
Review lias emphasized, editorially and other- back to you is astonishing. First, you will be
wise, the absolute necessity for the talking able to compile a list of all people who want
machine dealer keeping his mailing list alive you to continue sending them the supplement;
and up to date if he is to get the maximum re- second, you will receive a large number of cor-
sults from that form of solicitation. An inac- rected addresses from people who have re-
curate list represents a distinct burden on the moved to other quarters. Third, you possibly
business, creating an expenditure for print- receive a fair proportion of 'not found,' 'de-
ed matter and postage that does not bring re- ceased,' and 'no such address.' The last-men-
tioned classification also may discover errors
turns in the matter of actual sales.
In connection with the losses suffered, not in your stencils of which you have not been
alone in money, but in prestige, as a result of aware. Fourth, there will be a goodly number
inaccurate and duplicated mailing lists, the who receive but do not answer your card. Some
"Voice of the Victor" has the following per- dealers personally investigate this part of the
list, and the result is very often the rescue of
tinent comments to make:
"Too frequently to make us feel happy over many families from a state of indifference. The
it we receive letters from customers of dealers cure for indifference is suggestion.
in Victor products, complaining that they re-
"The larger you make a poor list the more
ceive three or four supplements a month. These money you are certain to lose every time you
individuals usually want to know whether the have a mailing. Experience has proved that
monthly supplements cost nothing to print or lists may deteriorate as much as 60 per cent
whether dealers revel in enriching the post of- when not overhauled in a year, especially in
fice. Aside from expressing the feeling that metropolitan centers, where there is more fre-
they are being overfed, the writers of the let- quent shifting of the population.
ters deplore the expense which such a waste of
"Your mailing list is part of your advertising
good Victor literature must entail upon both and selling program. Without it you would be
the Victor Co. and the dealers in its products. unable to give all your customers the latest Vic-
"A single Victor supplement in a person's tor news. Without it—you might as well give up
mail is usually received with welcome. A sec- business. It is just as uneconomical to mail to
ond one may flatter, but it also may suggest a half-alive list as it is to drive your delivery
that supplements are cheap. A third annoys, truck with half its cylinders missing.
"Let us suggest that you go over your mail-
and a fourth may even make that person 'take
pen in hand' and complain to us at the Victor ing list now, while the idea is warm. You have
many new customers as the result of your holi-
Co.
"Three or four supplements a month do more day activities and you will need supplements
harm than good. Normally, every one of four to send to each one. Without doubt you will
dealers might receive some of that person's save more than enough supplements through a
business. But, if among them they irritate him, careful revision of your mailing list to send to
all of your new customers.
nobody is likely to get a cent's worth.
"Sometimes, in the liurry of business, things
"There is only one remedy for this condi-
tion, and that is to make sure that everyone so important as this may be passed over. But
who gets a supplement from you wants it. Send they shouldn't be passed over more than once.
a post-card to your mailing list every six Your mailing list is part of your advertising
months, with a return card to be filled out by system, without which you are at a loss to ex-
the recipient. The amount of profitable infor- pand your business."
STAGES "KING TUT" WINDOW
INCREASES TRAVELING STAFF
Wittstcin's Music Shop, New Haven, Conn.,
Sonora dealer, is a keen believer in the value of
attractive window displays and the accompany-
ing illustration, showing a "King Tut" window,
J. J. Denehan and A. J. Wilckens Added to New
York T. M. Co.'s Sales Organization—Both
Are Experienced in Victor Field
Charles B. Mason, sales manager of the New
York Talking Machine Co., New York, Victor
wholesaler, announced recently the appointment
of J. J. Denehan and A. J. Wilckens as members
of the company's sales staff. These additions
to the company's sales force are both experi-
enced, efficient Victor men, who are thoroughly
familiar with the Victor retailers' problems and
who are qualified to co-operate with the trade.
According to Mr. Mason's present plans Mr.
Denehan will visit the trade in New England
and Mr. Wilckens will call on the dealers in
Pennsylvania. In both of these important ter-
ritories the New York Talking Machine Co. has
been making rapid progress and the new men
will, therefore, have ample opportunities to
utilize their previous experience to advantage.
NEW BRUNSWICK SHOP OPENED
Artistic Display by Wittstein's Music Shop
is one of the most effective displays prepared
by this enterprising dealer during the past year.
The Sonora William and Mary De Luxe pe-
riod model is the keynote of the display, being
surrounded by groups of early Egyptian objects
closely allied to the "King Tut" fad. The win-
dow won the attention and approval of all pas-
sers-by and emphatically proved its value from
a publicity standpoint.
John Kaurich has taken on the Columbia
agency at his store at 124 Fifth street, Milwau-
kee, Wis.
Under the management of H. H. Kindelberger
the Brunswick Shop opened recently at 473 Or-
ange street, Roscville, N. J. The Brunswick
machines, Brunswick, Vocalion and Pathe rec-
ords, pianos, sheet music, music rolls and acces-
sories arc handled.
UKRAINIAN CHORUS TO RETURN
It will be good news to lovers of the best
in music to learn that the Ukrainian National
(horns, Brunswick artists, which has been tour-
ing the United States and Mexico this season,
will return again next year.
SELLING MUSICAL
MERCHANDISE
By J. R. FREW
This is a practical book that describes
the methods pursued by a successful
music dealer in conducting his musical
merchandise departments. It covers
every routine problem incident to es-
tablishing and operating a depart-
ment devoted to band and orchestra
instruments.
This branch of the music industry
has had a very prosperous year and
an excellent opportunity awaits other
dealers who take it up. It requires a
small investment, gets quick turnover,
involves no risk and, in addition to
being highly profitable itself, increases
the sale of talking machines, records,
etc., and helps make a given store the
music center of its community.
READ THE CONTENTSof
THIS PRACTICAL BOOK
Chapter
From the Publisher.
Introduction.
PART I
THIS PROBLEM OF BUYING
I. Buying In General.
II. Importance of Quality In Buying.
III. Where to Buy.
IV. Future Buying.
V. Buying for Special Sales.
VI. Some Don'ts for the Buyer.
PART II
THK PROBLEM OF PUBLICITY
VII. Advertising In General.
VIII. Space or Display Advertising.
IX. Advertising by Personal Contact.
X. Advertising Through Service.
XI. Direct and Mail Advertising.
XII. Advertising Through Musical
Attractions.
PART III
THE PROBLEM OF MANAGEMENT
XIII. Management In General.
XIV. Stock Display.
XV. The Care of Stock.
XVI. Inventory and Sales Analysis.
XVII. The Question of Credit.
XVIII. The Repair Department.
XIX. The Value of Co-operation.
PART IV
THE PROBLEM OF SELLING
XX. Selling In General.
XXI. The Sales Organization.
XXII. Psychology of Salesmanship.
XXIII. Collective Selling.
XXIV. Organizing a Band or Orchestra.
XXV. The Used Instrument Problem.
PART V
INSTRUMENTATION
XXVI. Musical Organizations and their
Instrumentation.
XXVII. The Principal Instruments of the
Band and Orchestra Described.
APPENDIX
List of Principal Musical Merchandise
Products
FREE INSPECTION OFFER
Edward Ljrmsn Bill, Inc.
373 Fourth Avenue, New York.
You may send me, on five days' free Inspec-
tion, your book SELLING MUSICAL MER-
CHANDISE. I agree to return It to you
within five days, or remit $2.00
Name
Address
City

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