Music Trade Review

Issue: 1923 Vol. 76 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
JUNE 2, 192.3
11
CONDUCTBD BfWWUPtiA BRAID WHITfr
matic in the hands of any competent manager.
And it must, likewise, be as efficient as can be
imagined for the ultimate purposes which are
to be subserved by the goods which are to
The Three Key Ideas Which Have Been Responsible for the Development of Volume Production spring from it. Now, no candid man will say
that the piano business possesses many funda-
in the American Industrial Plant—Their Application to the Piano Industry—Standardiza-
mental sets of designs to which these qualities
tion as It Applies to the Piano Within the Walls of the Individual Factory
could rightly be attributed.
It will be admitted generally, I suppose, that in vain, to the extent that numerous industrial
Scientific Principles Are Practical
modern industrial methods are all being direct- atrocities have been committed by persons who
Yet, that it can easily, or relatively easily,
ed towards the attainment of what is usually have had the enthusiasm needed to follow him, be established in "the piano industry is a fact
called "mass production." By this term is without, unfortunately, his technical or financial about this key idea not generally appreciated.
meant the continuous generation, through me- abilities, need not be considered beside the fact Because piano making has been hitherto an in-
chanical processes duly classified and indefinite- that the Ford method, when paralleled through- dustry almost anarchical in its organization, an
ly repeated, of articles exactly alike, costing out in industries affording the necessary simi- industry standardized only in certain obvious
precisely the same and selling at equal retail larities, proposes and attains to the ideal of mechanical aspects (such as in the interior de-
prices. This definition may, of course, be ex- identical production of identical mechanical sign of actions), it is commonly assumed that
panded to cover the analogous cases where goods to an extent only limited by the physical any attempt to bring to a common focus all
the scattered theories and methods of practice
goods of different species within the same ge- circumstances of the case.
in respect of tonal design is necessarily im-
nus are separately manufactured, each species
The Key Ideas
practical. Yet this whole assumption rests upon
having its own plant and being regarded, for
Now, the Ford method essentially is gov-
all practical purposes, as if it were the single erned by three great key ideas. The first is the mere ipse dixit of the small group which
in every industry invariably opposes reform.
object of the manufacturer's endeavors.
the attainment and maintenance of a standard There is no gain in arguing with persons of this
Now, I am not prepared to argue for a mo- design. The second is the reduction of the
ment that this ideal is altogether admirable, processes of building after that design, from the sort.
Connotations of the Idea
but that it is inevitable as a result of the kind original irreducible minimum to the greatest
But there is a tendency to be met and, if
of civilization in which we live is a proposition possible number of stages, each proportionately
not, I think, to be disputed. Unfortunately, simpler and more nearly automatic. The third possible, to be directed. That tendency is the
the question of questions in most industries is is the establishment, training and maintenance tendency to mass production methods, and the
no longer how good, but how uniform and prac- of a working force of machine-tenders—radi- direction we desire to give to it is towards sci-
tically satisfactory can a product be; in other cally differing in their activities and, conse- entific principle. Only by scientific principle,
words, how can we produce something which quently in their thinking from the craftsmen, expressed in accurately efficient standard de-
will at once satisfy the greatest number of the whom they are slowly but surely displacing. signs, can the ideals of mass production be at-
people, something, therefore, always the same, Upon these three ideas rests the possibility as tained. These'ideals, even when expressed in
no matter how many millions of times it be re- well as the success of any method of mass pro- the lowest commercial terms, connote the in-
definite reproduction of one single efficient type,
produced. For the taste of the mass is never duction.
the best of its kind for the money, produced
distinguished; and, as time goes on, appears to
I have argued more than once that the first and reproduced unendingly, with the minimum
become less and less individual.
of these ideas—that which relates to the attain-
One must not be particularly happy at all ment and maintenance of standard design—has of variation and at the lowest attainable cost.
this, especially when one sees in our piano busi- not yet been attained in the piano industry, The foundation essential to them in any con-
ness the social insidious tendency towards mass save in a negative sense. That is to say, there ceivable case is a scientifically worked out de-
production of virtually identical articles; yet it has yet been no intimation anywhere that the sign, with accuracy of calculation limited only
is impossible to combat successfully what is, strivings of our more active manufacturers to- by the mechanical considerations involved in
after all, only the common direction of all con- wards the attainment of mass production are translating into it material tangible results.
In the business of piano manufacturing what,
temporary industry. That this direction must accompanied by the realization of the great
(Continued en paijc 12)
ultimately lead to a civilization mechanized truth that standard designs are something more
beyond all present possibilities of imagination than a mere average of the pattern-making
is one of the appalling prospects which one had which has managed to survive the wear and
better not make worse by dwelling upon it.
tear of the factory. In other words, there is
Guiding What We Cannot Prevent
no general realization that, in any method of
Since, then, our piano industry is inevitably mass production, the designing is really the
More profits for you
Our book tells you how to ln-
obliged to take its place (I assume the neces- most important of all the key ideas, since the
crease your profits. How to
sity, which, however, can very easily be proved) others are wholly useless without it. Design
c u t t h e d ar n aK ed goods, losses.
This valuable book tells you "How to repair
it becomes important to guide, if we can, the in mass production is the foundation on which
damage to varnished surfaces." If you are in-
progress of what we cannot prevent. It is rests the entire structure; and this design needs
terested in reducing- your losses write for your
copy, on your firm stationery, or send name of
Only necessary to go into many large and pro- must be the most nearly perfect for its purpose
firm, otherwise enclose ten cents to cover
postage.
gressive piano factories to-day to see sincere at- that the mind of man can beget. It must be
Write
tempts being made to attain to the ideal of accurate from the engineering standpoint. It
mass production, an ideal which in the mechani- must be so easily understood and so obviously
The M. L. Campbell Co.
cal field has perhaps been most efficiently ex- clear that the deduction of manufacturing proc-
Kansas City, Mo.
23 Penn. Street
pressed by the manufacturing activities of Hen- esses from it becomes a process almost auto-
rv Ford. That Mr. Ford's name has been taken
In it's 20-year
with upwards of
POLKS
1 U N £J K. IS
Here are
HARLEM PIANO & ORGAN KEY CO.
1OOO
TUNING
IVOKY AND PORCELAIN CEMENT
SUCCESSFUL
FOR PIANO KEYS
GRADUATES
THE FUNDAMENTALS IN THE DEVELOPMENT OF
MASS PRODUCTION IN THE PIANO FACTORIES
Profits-Profits
This is a fine white ivory cold plue.
We have spent IS years perfecting it.
Parcel post paid anywhere in U. S. for $1.
121-123 East 126th Street
New York. N. Y.
FAUST SCHOOL
OF TUNING
BASS STRINGS
Special attention given to Iko loads of tko tuner and tho doalor
AODMIt
OTTO R. TREFZ, Jr.
COURTHOUSE SO.
VALPARAISO. IND.
2110 Fair-mount Avenue
Philadelphia, Pa.
The TUNER'S FRIEND
Repair Parts and Tools of
Every Description
New stria all leather bridle strap
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Send for New Prices
Standard of America
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Piano Toning, Pipe and Reed Or (a a
and Player Piano. Year Book Free.
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27-29 Gainsboro Street
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Felt* and Cloths In anu Quantities
GEO. W. BRAUNSDORF, Inc.,
Papor, Felt Mid Cloth
Patchings, Fibre Waaharn
and Bridge* for
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE
OUR TECHNICAL DEPARTMENT
(Continued from page 11)
precisely, do the words "standard design" prac-
tically connote? Obviously, they are based on
a general understanding by all concerned that,
in respect of size, all pianos can be classified
into two or three horizontal and an equal num-
ber of vertical types; that, in respect of tonal
apparatus, all horizontal pianos may be classi-
fied in two types; and, lastly, that in mechanical
apparatus all horizontal and all vertical instru-
ments may be regarded as presenting identical
problems, each within its own division.
The point about size will at once be per-
ceived as one notes that, in respect of both hori-
zontal and vertical pianos, there is a certain
point at which a line must be drawn, separat-
ing two non-comparable ideas: the idea of tone
and the idea of shape. In other words, when a
piano, either grand or upright, is built below
a certain level, as it were, of size in critical
portions of its tonal apparatus it ceases to be
interesting as an example of the tonal possi-
bilities of a piano and remains interesting only
because of such considerations as its miniature
measurements, its pretty appearance or its low
price. This statement, of course, docs not ap-
ply in cases where for special reasons and du-
ties pianos are deliberately made undersized.
Now, I do not wish to hurt anyone's feel-
ings and shall, therefore, content myself with
saying that, when we begin to reduce the di-
mensions of a grand piano, we arrive at a point,
expressible in a sound board area of anything
less than 2,500 square inches, where it is no
longer possible to do justice to the tonal re-
quirements of the grand piano. Above this
point, however, it is possible to do substantial
justice; but, at the same time, it is not neces-
sary, at the most, to have more than two sizes
in this classification. So that we may say that
three sizes of grand pianos, connoting three
types of design essentially standardized, fully
cover all possible practical requirements. Of
these two tonally and one in respect of its shape
will be interesting.
Meaning of "Standardized"
It is, of course, understood that, in using the
word "standardized," I am not referring to
inter-factory, but to intra-factory practice.
Standardization in this sense deals entirely with
the internal affairs of each factory, considered
separately and individually.
If, now, it be asked what I mean by standard-
ized tonal designs within each factory I answer
that I mean designs in which the same string-
length at the same weight are invariably used to
produce the same pitch and to exercise the
same effect upon a sound board; any concomi-
tant variations in tonal quality, as apart from
pitch, being due to variations in sound board
area and in hammer specifications. This de-
scription connotes the use of acoustic engineer-
ing methods and exact calculation. It also con-
notes careful co-operation with the iron-casting
shop to the end that the plate shall be exact,
at least, in respect of its critical dimensions
(V-bearings, etc.).
And, speaking generally in respect of size, I
may simply add to the above observations the
additional remark that upright pianos are at
their best when full advantage is taken of a
height of, say, four feet six inches and that it is
possible to have them intrinsically excellent
when they are not higher than four feet two
inches. These two sizes, the first of which may
even be two inches lower, represent the best
for the vertical piano, in my opinion.
The observations already made about the
tonal design of the grand piano apply, with
suitable modification, to the upright.
Summary
This, then, is what I mean by standardized
tonal design within each factory, namely, re-
duction of the number of sizes and styles to
two upright and three (at most) grand, adop-
tion of engineering principles and, consequent-
ly, the beginning of a system of founding the
entire construction upon exact measurement,
MUSIC TRADE
REVIEW
which must not be subject to notable variation
in any instance. This, in turn, leads to the
adoption of permanent scale patterns, bellying
founded upon string-length measurements, to
jigs and templets, in place of the rule and the
pencil, and finally to the multiplication of proc-
esses and their individual reduction to the sim-
plest machine forms.
Of the three key-ideas, then, the first is es-
sential to the existence of the others.
COMMUNICATIONS
Communications for this department should
be addressed to William Braid White, care The
Music Trade Review, 373 Fourth avenue, New
York City, N. Y.
BROWN STORE IN HACKENSACK
Formal Opening Held on May 28—Handles
United Line, Brambach, Milton and Victrola
HACKENSACK, N. J., May 28.—The official open-
ing of Brown's Music Shop at 122 Main street,
this city, took place this evening.
The new store, one of the most attractive in
the city, was profusely decorated and the public
was invited to hear a concert given by the
Hawaiian Quartet and various vocalists, includ-
ing William Robyn and others. Many mem-
bers of both the piano and talking machine
trades were present.
The store is located in the heart of the busi-
ness section of the city and has two large show
windows for the display of both pianos and
Victrolas. Its interior decorations are in good
taste, the walls painted cream color and the
four soundproof booths in harmonizing colors.
To the left of the entrance is the sheet music
department and back of this the record and
music roll department.
The store is managed by E. G. Brown, Jr.,
son of E. G. Brown, the well-known dealer in
Bayonne, N. J., who is also secretary of the
Talking Machine Men, Inc. During the eve-
ning refreshments were served under the super-
vision of Mrs. Brown, Sr.
JUNE 2, 1923
A complete line of pianos and player-pianos
are handled, including the A. B. Chase, Emer-
son and Lindeman pianos, manufactured by the
United Piano Corp., New York; the Brambach
baby grand and the Milton line.
Among the members of the trade present
were Charles McConville, of the United Piano
Corp.; Irwin Kurtz, president of the Talking
Machine Men, Inc.; Albert Galuchic, treasurer of
the Talking Machine Men, Inc.; J. A. Johnson,
of the Blackman Co.; Charles D. Mason, sales
manager of the 'New York Talking Machine
Co.; H. S. Maraniss, of Ornies, Inc.; George
Thaw, of the Blackman Co.; Carleton Chace,
of The Review, and others.
ALTERING LOESER DEPARTMENT
A sale of used pianos is meeting with suc-
cess in the piano department of Frederick
Loeser & Co., one of Brooklyn's largest depart-
ment stores. This is the third successful sale
held by the Loeser store this season. Simul-
taneously with the clearing up of their floor
space in the piano showroom alterations on the
walls and demonstration rooms have been start-
ed. It is planned to tear down the partitions
between several of the rooms, making a much
larger space for reproducing demonstrations.
American
Piano Wire
"Perfected"
"Crown"
Highest acoustic excellence dating back to the
days of Jonas Chickering. Took prize over whole
world a t Paris, 1900. For generations the
standard, and used on the greatest number of
pianos in the world.
Services of our Acoustic Engineer always available — free
Illustrated books—free
American Steel & Wire
ACOUSTIC DEPARTMENT
208 S. LA SALLE ST., CHICAGO
Tuners and Repairers
We have just issued a little 20
page price list of
PIANO MATERIALS AND TOOLS
and will send a copy upon request.
It is in convenient form and of in-
terest to every Tuner and Repairer.
Simply ask for Circular No. 244
L
HAMMACHER, SCHLEMMER & CO.
PIANO AND PLAYER HARDWARE, FELTS AND TOOLS
NEW YORK SINCE 1848
4th Avenue and 13th Street

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