Music Trade Review

Issue: 1923 Vol. 76 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
10
MUSIC
TRADE
REVIEW
JUNE 2, 1923
MARCH EXPORTS SHOW INCREASE OVER PREVIOUS YEAR
COINOLAS
Supremacy thru their
Performance
Tiny Coinola
Durability that has
defied the years
Total Value in That Month of Present Year Was $1,004,773, Compared to $652,003 in March of
1922—642 Pianos Exported and 895 Players, Compared to 378 and 507 in March, 1922
WASHINGTON, D. C, May 26.—The summary of
exports of the commerce of the United States
lor the month of March, 1923, the latest period
tor which it has been compiled, has just been
issued as follows:
The total domestic exports of musical instru-
ments for March, 1923, amounted to $1,004,773,
as compared with $652,003 for the same period
of the previous year. The nine months' expor-
tations of musical instruments amounted to
$7,2-47,290 in 1923, as against $5,309,484 in 1922.
This shows an increase of $1,937,806, a remark-
able advance, considering conditions.
(Jf the aggregate exportations in March there
were 140 organs, valued at $10,588, as compared
with 120 organs, valued at $9,4b3, in 1922. The
nine months' total showed that we exported
1,009 organs, valued at $107,708, in March, 1923,
and 843 organs, valued at $89,870, for the same
period of 1922.
In March, 1923, we exported 642 pianos,
valued at $139,566, as compared with 378 pianos,
valued at $90,001, for the same period of the
previous year. The nine months' total shows
4,829 pianos, valued at $1,114,741, as compared
with 3,161 pianos, valued at $837,307, for the
same period of 1922.
The exports of player-pianos show that 89.i
of these instruments, valued at $285,397, were
exported during March, 1923, as compared with
507, valued at $171,826, exported in 1922. The
nine months' total shows that 5,565 player-
pianos, valued at $1,809,946, were exported dur-
in 1923, as compared with 2,710 player-pianos,
valued at $961,520, for the same period during
1922.
The exports of perforated music rolls for the
month of March, 1923, amounted in value lo
$32,545, as compared with $16,167 in 1922. The
nine months' total amounts in value to $194,965,
as compared with $155,653 in exports for the
same period in 1922.
Player-piano actions and parts thereof shipped
abroad during March, 1923, were valued at
$27,374. The exports of piano actions proper
and parts thereof were valued at $11,244.
Band instruments to the value of $24,468 were
shipped abroad during March, 1923, while string
instruments totaled $8,191.
The value of all other musical instruments
and parts thereof exported during March, 1923,
amounted to $150,306, as compared with $125,-
574.
The total exports for the nine months
under this heading foot up to $983,146, as against
$883,319 in 1922, showing an appreciable in-
crease over last year.
The countries to which imports were sent in
March, and the values thereof, are as follows:
Spain, $30,709; Canada, $16,620; Mexico, $56,930;
Cuba, $45,766; Argentina, $29,210; Other South
America, $23,327; Japan, $2,559; Philippine
Islands, $2,635; Australia, $182,826; Other coun-
tries, $34,381.
EDITOR'S NOTE.—The omission of figures on imports from
the above list is explained liy the liureau of Foreign and
Domestic Commerce as follows: "Only tin; exports of
domestic merchandise by articles and principal countries
are published at this time, MI account of delay in the
import reports due to the new tariff. The corresponding
statement of imports will be published when the delayed
reports are received."
FRENCH MUSIC INDUSTRY HOLDS EXPOSITION IN PARIS
Showing of Duo-Art by Aeolian Co. One of Outstanding Features—Other American Instruments
Shown Include French Victors and Brunswicks—Selmer Makes Large Small Goods Showing
Reproduco Player Organ
Known Values
Proven Satisfaction
Style CO
Your territory may be open
Manufactured by
The Operators Piano Co.
16-22 S. Peoria Street
Chicago
Illinois
PARIS, May 12.—The first music show held in
France opened at the Esplanade des Invalides,
Foire de Paris, on May 10, with a large and
representative showing of the products of
French and foreign piano and player manufac-
turers, small goods manufacturers and music
publishers. There are over 100 exhibitors who
have taken space and most of them are showing
their complete lines. Particularly interesting to
the American visitor is the large showing, com-
paratively speaking, of player-pianos, an instru-
ment which at the present time, seems to have
the attention of the French manufacturing
industry concentrated upon it.
One of the exhibits attracting most atten-
tion is that of the French house of the Aeolian
Co., especially the Duo-Art, which is featured.
The reproducing piano is somewhat of a nov-
elty yet in France and the visitors to the show
marvel at the fidelity with which this instru-
ment reproduces the interpretations of the
great pianists in the Duo-Art library. Other
instruments in the Aeolian exhibit were a Ga-
veau Pianola grand, a Gavcau Pianola upright
and an Aeolian upright Pianola. The Aeolian
Co. also shows a full line of Vocalions and
both Duo-Art reproducing rolls and music rolls
for the player-piano.
In the talking machine section the exhibit of
La Compagnie Brunswick Francaisc is being
largely visited. This French house is showing
a full line of P>runswick machines and records.
Another exhibit in this section which is at-
tracting a steady stream of visitors is that of
the Compagnie Francaisc du Gramophone,
French representatives of the Victor Talking
Machine Co. "La Voix. de son Maitre" is as
popular in France as "The Voice of His Mas-
ter" is in America. The concern shows a hand-
some selection of its full line, especially a num-
ber of special models which are masterpieces
of cabinet work and fully worthy of the record
library which it controls.
In the musical merchandise section, as we
would call it in America, one of the most com-
prehensive exhibits was that of H. Selmer. The
feature of this exhibit is this firm's scries of
saxophones for 1922, which are offered at very
interesting prices. The Selmer house has con-
tributed greatly to the development of the saxo-
phone in France, evidence of this being shown
in the exhibit of these instruments. The entire
line of this house was shown.
Other instruments which arc shown in this
section and which are well known in the United
Stales are Bcsson band instruments, imported
to America by Carl Fischer, and Buffet wood
wind instruments.
STERLING INDIVIDUAL SERVICE
Brooklyn House Using Series of Ten Folders
to Reach Old Customers and New Prospects
The Sterling Piano Corp., Brooklyn, has
printed ten separate folders about the size of
a normal blotter, which are being sent prospects
of this concern instead of a larger Spring
pamphlet. Each of the folders features a dif-
ferent point of its products, having to do in-
dividually with their players, grands, renting
and accessories, etc. This is a more direct way
to reach its prospects than crowding all the in-
formation into one bulky pamphlet, and tends
to give the customer more of the "personal
touch" with his particular needs considered. Old
customers have been mailed details for tuning
or moving their instruments, whenever this
service is needed.
SAMUEL BITTEL IN NEW STORE
CAI.IKH'N, KV., May 29.—The Samuel Bittel
Music Co. is now doing business in the new
location at 112 West Main street. The large
building now occupied gives ample space for
displaying the stock. To inaugurate the new
business, several used and rebuilt pianos, in per-
fect condition, have been offered at bargain
prices.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
JUNE 2, 192.3
11
CONDUCTBD BfWWUPtiA BRAID WHITfr
matic in the hands of any competent manager.
And it must, likewise, be as efficient as can be
imagined for the ultimate purposes which are
to be subserved by the goods which are to
The Three Key Ideas Which Have Been Responsible for the Development of Volume Production spring from it. Now, no candid man will say
that the piano business possesses many funda-
in the American Industrial Plant—Their Application to the Piano Industry—Standardiza-
mental sets of designs to which these qualities
tion as It Applies to the Piano Within the Walls of the Individual Factory
could rightly be attributed.
It will be admitted generally, I suppose, that in vain, to the extent that numerous industrial
Scientific Principles Are Practical
modern industrial methods are all being direct- atrocities have been committed by persons who
Yet, that it can easily, or relatively easily,
ed towards the attainment of what is usually have had the enthusiasm needed to follow him, be established in "the piano industry is a fact
called "mass production." By this term is without, unfortunately, his technical or financial about this key idea not generally appreciated.
meant the continuous generation, through me- abilities, need not be considered beside the fact Because piano making has been hitherto an in-
chanical processes duly classified and indefinite- that the Ford method, when paralleled through- dustry almost anarchical in its organization, an
ly repeated, of articles exactly alike, costing out in industries affording the necessary simi- industry standardized only in certain obvious
precisely the same and selling at equal retail larities, proposes and attains to the ideal of mechanical aspects (such as in the interior de-
prices. This definition may, of course, be ex- identical production of identical mechanical sign of actions), it is commonly assumed that
panded to cover the analogous cases where goods to an extent only limited by the physical any attempt to bring to a common focus all
the scattered theories and methods of practice
goods of different species within the same ge- circumstances of the case.
in respect of tonal design is necessarily im-
nus are separately manufactured, each species
The Key Ideas
practical. Yet this whole assumption rests upon
having its own plant and being regarded, for
Now, the Ford method essentially is gov-
all practical purposes, as if it were the single erned by three great key ideas. The first is the mere ipse dixit of the small group which
in every industry invariably opposes reform.
object of the manufacturer's endeavors.
the attainment and maintenance of a standard There is no gain in arguing with persons of this
Now, I am not prepared to argue for a mo- design. The second is the reduction of the
ment that this ideal is altogether admirable, processes of building after that design, from the sort.
Connotations of the Idea
but that it is inevitable as a result of the kind original irreducible minimum to the greatest
But there is a tendency to be met and, if
of civilization in which we live is a proposition possible number of stages, each proportionately
not, I think, to be disputed. Unfortunately, simpler and more nearly automatic. The third possible, to be directed. That tendency is the
the question of questions in most industries is is the establishment, training and maintenance tendency to mass production methods, and the
no longer how good, but how uniform and prac- of a working force of machine-tenders—radi- direction we desire to give to it is towards sci-
tically satisfactory can a product be; in other cally differing in their activities and, conse- entific principle. Only by scientific principle,
words, how can we produce something which quently in their thinking from the craftsmen, expressed in accurately efficient standard de-
will at once satisfy the greatest number of the whom they are slowly but surely displacing. signs, can the ideals of mass production be at-
people, something, therefore, always the same, Upon these three ideas rests the possibility as tained. These'ideals, even when expressed in
no matter how many millions of times it be re- well as the success of any method of mass pro- the lowest commercial terms, connote the in-
definite reproduction of one single efficient type,
produced. For the taste of the mass is never duction.
the best of its kind for the money, produced
distinguished; and, as time goes on, appears to
I have argued more than once that the first and reproduced unendingly, with the minimum
become less and less individual.
of these ideas—that which relates to the attain-
One must not be particularly happy at all ment and maintenance of standard design—has of variation and at the lowest attainable cost.
this, especially when one sees in our piano busi- not yet been attained in the piano industry, The foundation essential to them in any con-
ness the social insidious tendency towards mass save in a negative sense. That is to say, there ceivable case is a scientifically worked out de-
production of virtually identical articles; yet it has yet been no intimation anywhere that the sign, with accuracy of calculation limited only
is impossible to combat successfully what is, strivings of our more active manufacturers to- by the mechanical considerations involved in
after all, only the common direction of all con- wards the attainment of mass production are translating into it material tangible results.
In the business of piano manufacturing what,
temporary industry. That this direction must accompanied by the realization of the great
(Continued en paijc 12)
ultimately lead to a civilization mechanized truth that standard designs are something more
beyond all present possibilities of imagination than a mere average of the pattern-making
is one of the appalling prospects which one had which has managed to survive the wear and
better not make worse by dwelling upon it.
tear of the factory. In other words, there is
Guiding What We Cannot Prevent
no general realization that, in any method of
Since, then, our piano industry is inevitably mass production, the designing is really the
More profits for you
Our book tells you how to ln-
obliged to take its place (I assume the neces- most important of all the key ideas, since the
crease your profits. How to
sity, which, however, can very easily be proved) others are wholly useless without it. Design
c u t t h e d ar n aK ed goods, losses.
This valuable book tells you "How to repair
it becomes important to guide, if we can, the in mass production is the foundation on which
damage to varnished surfaces." If you are in-
progress of what we cannot prevent. It is rests the entire structure; and this design needs
terested in reducing- your losses write for your
copy, on your firm stationery, or send name of
Only necessary to go into many large and pro- must be the most nearly perfect for its purpose
firm, otherwise enclose ten cents to cover
postage.
gressive piano factories to-day to see sincere at- that the mind of man can beget. It must be
Write
tempts being made to attain to the ideal of accurate from the engineering standpoint. It
mass production, an ideal which in the mechani- must be so easily understood and so obviously
The M. L. Campbell Co.
cal field has perhaps been most efficiently ex- clear that the deduction of manufacturing proc-
Kansas City, Mo.
23 Penn. Street
pressed by the manufacturing activities of Hen- esses from it becomes a process almost auto-
rv Ford. That Mr. Ford's name has been taken
In it's 20-year
with upwards of
POLKS
1 U N £J K. IS
Here are
HARLEM PIANO & ORGAN KEY CO.
1OOO
TUNING
IVOKY AND PORCELAIN CEMENT
SUCCESSFUL
FOR PIANO KEYS
GRADUATES
THE FUNDAMENTALS IN THE DEVELOPMENT OF
MASS PRODUCTION IN THE PIANO FACTORIES
Profits-Profits
This is a fine white ivory cold plue.
We have spent IS years perfecting it.
Parcel post paid anywhere in U. S. for $1.
121-123 East 126th Street
New York. N. Y.
FAUST SCHOOL
OF TUNING
BASS STRINGS
Special attention given to Iko loads of tko tuner and tho doalor
AODMIt
OTTO R. TREFZ, Jr.
COURTHOUSE SO.
VALPARAISO. IND.
2110 Fair-mount Avenue
Philadelphia, Pa.
The TUNER'S FRIEND
Repair Parts and Tools of
Every Description
New stria all leather bridle strap
Braunsdorf's Other Specialties
Send for New Prices
Standard of America
Alumni of 2000
BRAUNSDORF'S ALL LEATHER BRIDLE STRAPS
Piano Toning, Pipe and Reed Or (a a
and Player Piano. Year Book Free.
Labor Saving: Mouse Proof; Guaranteed all an* length
Bend far Samples.
Prleet en Request
27-29 Gainsboro Street
BOSTON, MASS.
Felt* and Cloths In anu Quantities
GEO. W. BRAUNSDORF, Inc.,
Papor, Felt Mid Cloth
Patchings, Fibre Waaharn
and Bridge* for
Ptsnoe, Organ* and
Player Actions
Offlte and Factory:
D KMt Mrd St., New Tork

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