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THE
ftUSIC TIRADE
VOL. LXXVI. No. 21 Published Every Saturday by Edward Lyman Bill, Inc., 373 4th Ave., New York, N.Y.
May 26, 1923
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The Music Trade Conventions of 1923
Music Industries Chamber of Commerce and Divisional Member Associa-
tions Meet at Hotel Drake, Chicago, During Week of June 4 to June 9—
Prosperity the Keynote of the Gatherings—Elaborate Programs Pr epared
Dealing With Principal Problems Now Confronting All Sections of Trades
two weeks of this date the legions of the trade, repre-
W ITHIN
sentative of practically everv branch of the industry, will
gather at the Drake Hotel, Chicago, for the purpose of attending
the annual convention of the Music Industries Chamber of Com-
merce, and the various organizations affiliated with it, including
the National Association of Music Merchants, the National Piano
Manufacturers' Association, the National Piano Travelers' Asso-
ciation, the Musical Merchandise Association, Musical Supply Asso-
ciation and several other national bodies.
As it is with the circus, each new convention is heralded as
the largest and best, and in this particular case there seems to be
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as elaborate as some of the programs arranged in the past, it never-
theless gives recognition to those problems which are considered
uppermost in the trade to-day. In this connection attention must be
called to the fact that the problems of retail merchandising appear
strongly in the forefront in practically all the discussions both in
the Chamber meetings and in the sessions of the Merchants' Asso-
ciation, it being believed that if the distribution of musical instru-
ments can be developed to a particularly high plane, many of the
problems incident to production, financing, etc., will take care of
themselves automatically. It has been the case during previous
years that particular thought has been given to the development of
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The Drake Hotel, Michigan Avenue and Lake Shore Drive, where the Music Trade Conventions Will Be Held
reason for that confident statement, inasmuch as reports from all
sections of the country point to the largest attendance from a retail
point of view in the history of the associations. Special trains will
bring both manufacturers and dealers from distant points of the
country including both the Atlantic and Pacific Coasts, and ar-
rangements are being made to accommodate the expected crowds.
Giving Thought to Principal Problems
The program for the convention has been prepared slowly
and carefully, and although it may not at first glance appear quite
musical appreciation and to music itself, rather than to the trade
angle as such. This year, although the question of music advance-
ment is given earnest consideration, the program appears to follow
commercial lines and is likely to provide ways and means whereby
the retailer can profit by the countrywide musical interest that has
been aroused.
In the matter of the Chamber of Commerce some interesting
developments may be expected. Last year there was evident in
certain quarters an inclination to be somewhat critical regarding
what the Chamber was doing or had done. Perhaps the criticisms