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THE MUSIC TRADE REVIEW
MAY
19, 1923
NEW FOX TROT
SONG HIT
Order Now, the Sales Are Big
Send for Advertising Material
A. J. STASNY MUSIC CO., INC.
56 West 45th St., N. Y. C.
PURCHASE "IN A TENT"
A UNIQUE WINDOW DISPLAY
SHEET MUSIC IN DEMAND
Stark & Cowan, Inc., Buys Rights to Big West-
ern Oriental Fox-trot Hit
"Saw Mill River Road" Featured by Cable
Piano Co. in Jackson, Mich.
Buffalo Dealers Report Heavy Demand From
Buying Public
Recently there was some energetic bidding
for the publishing rights of a Western song
called "In a Tent," described as an oriental
fox-trot which had jumped into unusual popu-
larity in Middle West territory. After a series
of meetings the firm of Stark & Cowan, Inc.,
bought the publishing rights for a cash con-
sideration which is said to have been well over
the $10,000 mark.
Those who have heard "In a Tent" claim
that its popularity will sweep the country in
a very short space of tiine. A large number
of leading orchestra leaders are already pro-
gramming it and, from present indications, it
will be booked for early release by the leading
talking machine record and player roll manu-
facturing companies.
The sales department of Stark & Cowan,
which has published a series of successful num-
bers during the past few years, such as "Blue,"
"Rose of the Rio Grande," "Oogie, Oogie, Wa
Wa," states that "In a Tent" is not only the
biggest number ever added to the Stark &
Cowan catalog, but that it has possibilities of
being one of the biggest popular successes is-
sued for many years. The writers of the num-
ber are Ted Koehler, Frank Magine and Joe
Lyons.
Stark & Cowan have made a large appropria-
tion to exploit "In a Tent" and every musical
channel will be used in a drive to supplement
the popularity of this number. Plans are now
under way to issue an entirely new edition,
special orchestrations of all kinds are being
issued, acts are being rehearsed to program the
number in vaudeville and other activities to give
the number prominence have been inaugurated.
The thought and time, as well as the expense,
BIHTAIO, N. Y., May 12.—Sheet music is proving
given to window displays by dealers throughout in great demand, in spite of its present price,
the country are reaching a high mark. Many which had worried some dealers handling it.
of these windows are original conceptions ar- Good salesmanship is responsible for this, is
ranged with great care
and prove that the
sheet music, talking
machine record and
player roll dealer un-
derstands the great
value of this form of
publicity. That it pays
and pays liberally has
been again and again
demonstrated.
The
unusual
window
forces the passer-by
to stop and undoubt-
edly, in the course of
the year, is the creator
of hundreds of thou-
sands of sales that
would not be other-
wise made.
The case in point
showing the thought
Cable Display of "Saw Mill River Road"
given to the music
dealer's window was recently demonstrated in the belief of the proprietor of one of the stores
a showing which appeared in the store of the handling this line.
"Don Moran, in charge of the sheet music
Cable Piano Co., Jackson, Mich. The firm re-
cently opened new quarters and N. Leonard, department at the W. T. Grant store, knows
manager of the store, planned an unusual win- his business," said a representative of one of
dow befitting the occasion, following the an- the large publishing houses. "This store has
one of the best sheet music counters in Buffalo
nouncement of the opening.
The song selected for this special display was and the young man behind the counter has
"Saw Mill River Road," from the catalog of made it the success it is."
Other dealers report a very good demand
Leo Feist, Inc., together with Brunswick rec-
ords of the number. A country road winding for the following hits: "Barney Google,"
its way to a miniature saw mill, which from "Who's Sorry Now?", "Beside the Babbling
appearances was in active operation, made it Brook," "You've Got to See Mama" and
possible for the onlooker to get a good con- "Runnin' Wild."
ception of the lyrics of the number. The small
Throughout contributory territory reports
wagons loaded with logs, and the other neces- have the same tenor.
sary atmosphere to carry out the picture were
all in an appropriate position. It was, indeed,
NEW REINHARDT MANAGER
an unusual showing, as the reproduction here-
Reinhardt's Music Shop, Memphis, Tenn., re-
with proves.
cently appointed Bob Miller manager of its
sheet music department. Mr. Miller is the com-
NEW OHIO PUBLISHER
poser of a series of successful songs. He is
OBKRUN, O., May 7.—A new music publishing chiefly known by the success obtained by "I
house to be known as the Oberlin Music Co. was Married Up in the Air." The number is
published by the Metro Music Co.
will be opened here soon.
NEW BAARTZ COMPOSITION
Carl Baartz, music writer of Niagara Falls,
has a new piece, "Sweets," to be released the
latter part of May. The song was recently
broadcasted from a Boston radio station and
made a big hit. Mr. Baartz wrote "Race Track
Blues," "Together" and many other hits.
So great has been the demand for Lily Strick-
land's "Ma Li'l Batteau" and "Dreamin' Time,"
published originally in a group of songs known
as "Bayou Songs," that J. Fischer & Bro. have
found it necessary to publish them separately.
The record of the former is now on the market.
Watch
this Baby
CJPtOW!