Music Trade Review

Issue: 1923 Vol. 76 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
42
MAY
19, 1923
DECISION IN BROWNING PATENT SUIT
DEPARTMENT TO PROMOTE SALES
MRS. CLARK'S MUSICAL ACTIVITIES
U. S. District Court in Wilmington, Del., Rules
Claim 1 of Browning Patent Covering Double
Doors Invalid Because of Abandonment of
Any Right to Invention—Also Finds Claim
19 of Johnson Patent Invalid
E. D. Coots, Assistant Sales Manager in Charge
of Sales Promotion of Sonora Co., Tells of
Purposes and Value of This Department
Director of Educational Department of Victor
Co. Co-operating Strongly With National
Supervisors and With Music Club Federation.
E. D. Coots, formerly assistant general sales
manager of the Sonora Phonograph Co. in the
field, is now assistant sales manager in charge
of sales promotion, with headquarters at the ex-
ecutive offices of the company, 279 Broadway,
New York. Mr. Coots is thoroughly familiar
with the Sonora dealers' problems and, in his
new department, plans are being made whereby
Sonora dealers will receive maximum co-opera-
tion in the development of sales. In a recent
issue of the Sonora Bell Mr. Coots gave his
ideas as to the importance and purposes of his
new department as follows:
"The foremost duty of this department is, of
course, that which its name implies—to pro-
mote sales. We believe that the most efficacious
manner in which we can accomplish this pur-
pose is through service—service to the dealers
who are out on the firing line, in direct contact
with the consumer. So all our efforts are built
on this one all-embracing basis—to help you
sell. To do this we have in preparation a large
amount of educational material having to do
with the effective merchandising of Sonora in-
struments, as well as sales letters and other
direct selling material. We are also preparing
comprehensive specifications and descriptions ot
the various models and selling talks on the
smaller but none-the-less important units of
each machine.
"In addition to this intensive educational work
we will also prepare numerous direct-mail cam-
paigns for the use of dealers and will work out
and present for their consideration suggestions
regarding the best means of handling these cam-
paigns. Direct-mail campaigning is a vital part
of modern retail merchandising and one which
requires real attention and thought. By devot-
ing serious consideration and study to this phase
of selling activities right here at the home of-
fice we will be able to send in to the dealers,
from time to time, series of well-worked-out
circularizing campaigns which, if used consist-
ently and systematically, are sure to aid Sonora
dealers materially in building sales."
Mrs. Frances E. Clark, director of the Edu-
cational Department of the Victor Talking Ma-
chine Co., took a prominent part in the recent
Music Supervisors' National Conference held in
Cleveland, O., she being a member of the Edu-
cational Council of that organization. Incident-
ally Mrs. Clark was re-elected at the Cleveland
meeting to her place in the Council for a further
period of six years, the other members of the
body including those prominent in music edu-
cational work in practically every section of the
country.
During the Cleveland meeting the Founders'
Association of the Music Supervisors' National
Conference was organized with Mrs. Clark as
president and with a score or more of the found-
ers of the organization in attendance. It was
at a meeting attended by these founders in
Keokuk, la., in 1907 that the National Confer-
ence was really launched.
Of particular interest at the Cleveland meet-
ing was the attention given to music apprecia-
tion, two full sessions being given to that work
and emphasizing the recognition accorded it.
Mrs. Clark is now busily engaged on the pro-
gram for the convention of the National Fed-
eration of Music Clubs, she being the head of
the Educational Department of that strong or-
ganization as well as an actual member of a
half dozen committees.
The convention will be held in Asheville, N.
C, on June 9-17, and all the programs will be
devoted entirely to American compositions. At
this convention will be performed the new type
of lyric dance drama, for which a $1,000 prize
was awarded.
Judge Morris, of the United States District
Court at Wilmington, has handed down a deci-
sion in the suit of Victor Talking Machine Co.
against the Brunswick-Balkc-Collenrler Co. and John
]'. Browning to adjudge Claim 1 of the Brown-
ing patent granted to these defendants last year
on the "double door" construction invalid on the
ground of interference with Claim 19 of its
prior Johnson patent No. 946,442 granted in
1910.
The Court holds that Claim 1 of the Browning
patent is invalid because of Browning's aban-
donment of any right he may have had to the
invention. -The Court further holds that Claim
19 of jhe Johnson patent is also invalid on the
ground of lack of originality, the Court treating
the prior decision in 1921 on this latter point
by the Court of Appeals of the District of Col-
umbia in the Patent Office interference pro-
ceeding as controlling. Of the two claims which
are thus invalidated by the Court's decision,
Claim 19 of the Johnson patent had less than
four years to run, while Claim 1 of the Brown-
ing patent, having been issued only last year,
had about sixteen years to run.
An infringement issue presented by the
counter-claim of the defendants in this suit still
lemains undisposed of and until this is out
of the way neither party will be in a position
1o appeal.
15 PER CENT DUTY ON ENVELOPES
Starr Piano Co. Wins Important Decision in
Court of Customs Appeals
D. C, May 14.—Paper containers
for phonograph records are dutiable at the rate
of 15 per cent ad valorem as flat paper en-
velopes, and not at 25 per cent ad valorem as
manufactures of paper, according to a decision
rendered on May 7 by the United States Court
of Customs Appeals.
The case decided by the court was brought
against the Government by M. A. Graser-Rothe,
Starr Piano Co., protesting against the 25 per
cent assessment of duty on such containers.
The decision of the collector of customs was
reversed by the Board of General Appraisers,
and the Court of Customs Appeals upheld the
decision of the board.
WASHINGTON,
FILES APPEAL IN MACY=VICT0R CASE
The Victor Talking Machine Co. has filed in
ihe United States Circuit Court of Appeals an
appeal from the decision of the U. S. District
Court in New York in favor of the plaintiffs
in the action brought by R. H. Macy & Co. in
1921. It is expected that the appeal will be
heard some time in the coming Fall.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
DAVEGA AND JOHN LURIE COMBINE
Expansion Plans of the Firm Include Taking
Over Other Concerns
The metropolitan dailies carried a recent an-
nouncement of the combine of the Davega chain
of retail talking machine and sporting goods
stores with that of John Lurie, Inc., operating
as Davega-Lurie stores and thereby adding one
more store to the chain, making a total of six.
In a supplementary announcement from Davega
headquarters it was stated that negotiations are
now under way with several other sporting
goods stores in New York City, Brooklyn and
Newark, N. J., with the purpose in the near
future to cover the metropolitan district thor-
oughly. The officers are S. B. Davega, presi-
dent; H. S. Davega, vice-president, and John
Lurie, chairman of the board. Considerable
expansion is expected in the future.
THE
LAUR1VOLP1 SINGS FOR BRUNSWICK
Tenor Who Recently Made Debut With Metro-
politan Opera Co. Makes First Recording
A recent addition to the Brunswick-Balke-
Collender Co.'s "New Hall of Fame" is Giacomo
Lauri-Volpi, tenor, who, a short time ago, made
his debut with the Metropolitan Opera Co.
Mr. Lauri-Volpi's first record has already been
made and distributed to dealers. It is a double
sided recording, "La Donna e Mobile" from the
opera "Rigoletto" appearing on one side and
on the other "Questa o quella," also from
"Rigoletto."
CONVENTION OF SONORA JOBBERS
One of the greatest gatherings of Sonora
jobbers is just coming to a close as The Review
is closing its forms. The convention opened
on Monday at the immense Sonora factory
at Saginaw, Mich., and consumed the greater
part of three days. Jobbers from all parts
of the country were in attendance. A spe-
cial car carried the Sonora executives from
the New York headquarters, together with rep-
resentatives of the Sonora jobbers in the New
York and metropolitan district. The Review
will have a convention report next week.
BRUNSWICK-B ALKE-COLLENDER
CO.
623-33 S. Wabash Ave., Chicago A. J. KENDRICK, Gen'l Sales Manager
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
19, 1923
THE
MUSIC TRADE
43
REVIEW
ANNUAL REPORT OF VICTOR CO. SHOWS BIG INCREASE
Total Assets of Company Increased $2,308,137 During 1922—Other Indications of Its Strong Finan-
cial Position—Completion of New Factory Building Will Add to Output
Anyone who doubts the steady growth of
and possibilities for development in the talk-
ing machine business is likely to have those
doubts removed following a survey of the
twenty-first annual report to the stockholders
of the Victor Talking Machine Co. covering
the year 1922, issued recently.
The report shows that the total assets of the
company on December 31, 1922, were $45,734,892,
representing an increase of $2,308,137 during the
year. During the year the surplus account
showed a decrease of something like $28,000,000
as a result of the stock dividend declared before
the close of last year which served to raise the
amount of common stock to $34,999,900 as a
factor in the liability column.
The soundness of the Victor Co.'s financial
condition is reflected in the statement that in-
vestments in other companies now total $4,568,-
127, an increase of $2,957,044, and represented
by the taking over of the total stock interest
in the Gramophone Co., Ltd., of London. The
company also has marketable securities totaling
$6,261,900, an increase of $2,612,995 during the
year, and has on hand a cash balance of $8,635,-
377, representing an increase of $4,410,742. At
the present time the company has no bank
loans.
The report for 1922 indicates that the com-
pany made a steady and impressive gain, and
lildridgc K. Johnson, the president, states that
the directors of the company look forward with
great confidence to the growth of the company's
business and earnings during the course of the
current year.
In presenting the report Mr. Johnson states
that the strong financial condition of the com-
pany in the opinion of the directors warrants
proceeding with long-planned extensions, one of
these being the new eight-story record pressing
plant in Camden which is being pushed to com-
pletion rapidly and will be ready for occupancy
by July 1. This new building will enable the
company to concentrate its record manufacture
and make for greater efficiency and increased
output.
In this connection it is interesting to note
that in the report the present plant of the com-
pany, including land, buildings, machinery,
furniture, etc., is valued at $11,415,164.
NEW YORK SYMPHONY ORCHESTRA RECORDS FOR COLUMBIA
Walter Damrosch and the Famous New York Symphony Orchestra Sign Contract to Record
Exclusively for the Columbia Co.—One of the Most Important Happenings in the Musical World
The Columbia Graphophone Co. has obtained
an exclusive contract with Walter Damrosch
and the New York Symphony Orchestra. The
New York Symphony Society has never before
authorized recordings by this orchestra, and the
Columbia Co. has received the hearty congratu-
lations of its dealers upon securing this famous
organization as exclusive Columbia artists.
Walter Damrosch, conductor of the New York
Symphony Orchestra, enjoys the distinction of
Walter Damrosch
being one of America's foremost musicians as
well as the Dean of American conductors. For
thirty-eight years Mr. Damrosch has been in
command of the New York Symphony forces,
continuing the work commenced in 1871 by his
illustrious father, Leopold Damrosch, founder of
the orchestra. Walter Damrosch gave to New
York the first Beethoven Festival, and the first
performances of many of the symphonic works
of Brahms, Tschaikowsky, Sibelius and Elgar.
He has also encouraged American art by the
production of many works of native American
composers, and in 1914 the Columbia University
conferred upon Mr. Damrosch the degree of
Doctor of Music.
For two seasons, commencing in 1900, Mr.
Damrosch conducted the Wagner operas at the
Metropolitan Opera House, and for the follow-
ing season he was invited to conduct the New
York Philharmonic Orchestra. The symphony
concerts for young people as well as his lecture
recitals have brought Air. Damrosch prominently
before the American public as an educator. In
this series of concerts for young people, now
in its twenty-fifth year, Mr. Damrosch explains
and demonstrates the works of the masters for
thc purpose of inspiring a sound beginning in
musical taste.
The artistic activities of Walter Damrosch
and the New York Symphony Orchestra became
international when, on the official invitation of
European Governments, the orchestra made a
triumphant tour of Europe in the Summer of
1920. Mr. Damrosch was the recipient of un-
usual honors, being nominated a Chevalier of
the French Legion of Honor, an Officier of the
Order of the Crown of Italy and a Chevalier of
the Crown of Belgium. He also received the
gold medal of the Banda Municipale of Rome
and the silver medal of the Worshipful Company
of Musicians of London, at the same time being
elected an honorary member of that ancient so-
ciety.
Mr. Damrosch has composed two operas, a
choral work, a sonata for violin and piano, inci-
dental music for many symphonic numbers and
a number of well-known songs. The first Col-
umbia records by Walter Damrosch and the
New York Symphony Orchestra, which will be
ready in the near future, will form an invaluable
addition to the Columbia record librarv.
SAUL BIRNS PLANS SKY=SCRAPER
New York Talking Machine Man Planning
Huge Structure on Second Avenue to House
Headquarters of His Big Business
What is without question one of the most
ambitious building projects undertaken recently
by any music merchant is the plan of Saul Birns,
well known throughout the metropolitan talking
machine trade as a live wire, to construct a
twelve to fifteen-story building on the site of
the property, which houses his headquarters at
111 Second avenue, New York City. In a chat
with The Review Mr. Birns stated that pro-
vision will be made for the display of his line
of talking machines, musical instruments and
pianos on an elaborate scale. There will also
be a large auditorium where musical events
will be staged, and in addition, if present plans
go through, there will be a radio broadcasting
station.
SELLING MUSICAL
MERCHANDISE
By J. R. FREW
This is a practical book that describes
the methods pursued by a successful
music dealer in conducting his musical
merchandise departments. It covers
every routine problem incident to es-
tablishing and operating a depart-
ment devoted to band and orchestra
instruments.
This branch of the music industry
has had a very prosperous year and
an excellent opportunity awaits other
dealers who take it up. It requires a
small investment, gets quick turnover,
involves no risk and, in addition to
being highly profitable itself, increases
the sale of talking machines, records,
etc., and helps make a given store the
music center of its community.
READ THE CONTENTS^
THIS PRACTICAL BOOK
Chapter
From the Publisher.
Introduction.
PART I
THE PROBLEM OF BUYING
I. Buying in General.
II. Importance of Quality In Buying.
III. Where to Buy.
IV. Future Buying.
V. Buying for Special Sales.
VI. Some Don'ts for the Buyer.
PART II
THE PROBLEM OF PUBLICITY
VII. Advertising In General.
VIII. Space or Display Advertising.
IX. Advertising by Personal Contact.
X. Advertising Through Service.
XI. Direct and Mail Advertising.
XII. Advertising Through Musical
Attractions.
PART III
THE PROBLEM OF MANAGEMENT
XIII. Management in General.
XIV. Stock Display.
XV. The Care of Stock.
XVI. Inventory and Sales Analysis.
XVII. The Question of Credit.
XVIII. The Repair Department.
XIX. The Value of Co-operation.
PART IV
THE PROBLEM OF SELLING
XX. Selling In General.
XXI. The Sales Organization.
XXII. Psychology of Salesmanship.
XXIII. Collective Selling.
XXIV. Organizing a Band or Orchestra.
XXV. The Used Instrument Problem.
PART V
INSTRUMENTATION
XXVI. Musical Organizations and their
Instrumentation.
XXVII. The Principal Instruments of the
Band and Orchestra Described.
APPENDIX
List of Principal Musical Merchandise
Products
FREE INSPECTION OFFER
Edward Lyman Bill, Inc.
373 Fourth Avenue, New York.
You may send me, on five days' free inspec-
tion, your book SELLING MUSICAL MER-
CHANDISE. I agree to return it to you
within five days, or remit $2.00
Name
Address
City

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