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THE
APRIL 28, 1923
MUSIC TRADE
REVIEW
59
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"ALA MOANA," BIG WESTERN HIT, FOR IRVING BERLIN
NEW BEE TEE CO. NUMBERS
New York Publishing House Buys Number From Florentine Music Co., of San Francisco—Ber-
lin Organization Placing Active Campaign of Exploitation Behind Its Purchase
T h e recently organized Bee Tee P u b l i s h i n g
Co., 145 W e s t Forty-fifth street, N e w Y o r k City,
has released t w o n u m b e r s , a comedy, " K e e p ll
U n d e r Y o u r H a t , " originally introduced by
Eddie C a n t o r in the musical show, " M a k e ll
Snappy," a n d a ballad entitled " G r a n d d a d d y . "
I'oth songs a r c having good sales on t h e sheet
music c o u n t e r s of t h e country a n d also will
shortly bo released in record form by several
leading t a l k i n g m a c h i n e companies.
The purchase by Irving Berlin, Inc., of the
Pacific Coast hit, "Ala Moana," from the Floren-
tine Music Co., of San Francisco, Cal., will bring
to Eastern and Middle West territory a number
which should be one of the most active sellers
during the present season. The sales depart-
ment of the Berlin organization reports that
the song has been received most favorably by
the trade which, undoubtedly, has heard some
comments of its earlier success upon the Pacific
Coast.
Th.e professional band and orchestra depart-
ments of the Berlin organization have inaugu-
rated an exploitation campaign in behalf of "Ala
Moana" and this intensive publicity drive will
be carried far into the Summer months. The
fact that the number, in addition to being an
appealing song, is a timely dance number, adds
to its value and will, undoubtedly, increase its
sale.
The various branch offices of the Berlin or-
ganization will also take part in the campaign
on the number. They will follow up the orches-
tras in the cities where branch offices are located
and in adjacent territory. The offices will also
rehearse acts on the number when they visit
various cities. Dance orchestras and photo-plav
house musical organizations will be given par-
ticular attention in the drive.
The number will shortly be released by vari-
ous talking machine record and player roll com-
panies and this added publicity, together with
the co-operation of the trade, should result in
"Ala Moana" having a large sale. The song was
written by Bob Lukens and Johnny Noble and
is a novelty Hawaiian fox-trot.
"HOME, SWEET HOME" CENTENNIAL
NAT GOLDSTEIN IN NEW YORK
Nat Goldstein, head of the Nat Goldstein
Music Co., San Francisco, recently spent ten
days in New York making arrangements for the
A "Home, Sweet Home" celebration will be exploitation of his catalog in Eastern territory.
held in Prospect Park, Brooklyn, on the after- The Goldstein organization has popularized sev-
noon of May 6, Park Commissioner Harman eral songs on the Pacific Coast. It closed ne-
gotiations with Jack Mills, Inc., whereby that
announced last week.
That date precedes by two days the exact organization would take its outstanding num-
one hundredth anniversary of the first singing bers for Eastern exploitation. The first num-
of the famous song in public. The exercises ber accepted by the Mills concern under the new
also will mark the fiftieth anniversary of the arrangement is "Honolulu Blues," which has al-
erection of the memorial in Prospect Park to ready been recorded by several talking machine
John Howard Payne, author of the poem. The record and player roll manufacturing organiza-
tions.
monument was set up by the Faust Society of
Brooklyn in 1873.
Celebration to Be Held in Prospect Park, Brook-
lyn, on May 6
BERNARD PRAOER IN PORTLAND
PORTLAND, ORE., April 19.—The Portland sheet
music dealers were visited last week by Ber-
nard Prager, the representative of Edward B.
Marks Music Co., who was featuring the "Pa-
rade of the Wooden Soldiers," "Down by the
Old Apple Tree," "Just for To-night" and "Lit-
tle Lost Rolling Stone."
TO FEATURE FOUR NUMBERS
SAN FRANCISCO, CAL., April 20.—B. Adkins, man-
ager of the Jerome H. Remick Song Shop, is
preparing to feature four new songs. They are
"Babbling Brook"; the comic song, "Barney
Google," based on one of the contributions to a
comic supplement; the ballad "Just a Little
Blue," and the latest Al Jolson contribution,
"Sweet One."
Sheet music properly Kindled is a l w a y s prof-
itable to t h e dealer.
ThlK Murk Mount) BEAUTIFUL BALLAD Hotter Songs
(
homo that is desirous of ohtainiiiK I'"'
most beautiful hiillnd music of (lie day.
American composers of t:imo and distinc-
tion huvo ninde this scries one that will
live long; in the annals of American music.
'OUT WHERE THE BLUE BEGINS*'
Ity licit (irnnt, Jimmy MCIIUKII and
Geo. Graff, Jr.
THK FAJlOrS CLAHA KDHARDS KDITION
(Featured by I>endiiiK Artists of Concert and
Recital)
"THE LITTLE SHEPHERD'S SONG"
"HAPPINESS"
" 'TIS ENOUGH"
OTHKR
FORKMOST
BKA1TIFIL
J»AI,LA1>M
YES, SIB"
THK MKMORY OF A SONG"
"LITTLK LI Ml' OK COAT/ 1
A IlltKATH OF OLD IRKLANI) ANO YOl "
PAL O' MY JJRKAMS"
"LILACS A M ) Y O l "
SKND
FOR THEMATIC BULLETINS,
PRICE LISTS, ETC.
jaCK MUIS,
Music
152-4 West 45th St.
Publishers New York, N. Y.
LONESOME TWO
BEAUTIFUL ROSE
WONDERFUL CHILD
j — HOME (My Lovin' Dixie Home) - SHE'S GOT ANOTHER DADDY - j
j ALWAYS LOOKING FOR A LITTLE SUNSHINE - IN BABY'S SMILE |
1 — JUST A LITTLE GOLD WATCH AND CHAIN - PIANO DREAMS ~ I
| + + + * * + * LOVE IS LOVE FOR EVER — STEP
+ + + + + + + J
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