Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
58
THE MUSIC TRADE REVIEW
APRIL 28, 1923
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NOVEL USE FOR OLD TITLE PAGES OF POPULAR MUSIC
PUBLISH AMERICAN COMPOSITIONS
Western Dealer Wraps Them in All Packages of Sheet Music After They Serve Display Purposes
—Method Thus Far Has Been the Means of Creating Many Sales in This Store
Society for the Publication of American Music
Now Ready to Receive Original Manuscripts
A Western dealer has evolved a profitable way
of using the old title pages of popular sheet
music, following their use for display purposes.
Invariably such material after it has been used
in the window or about the store is discarded
as waste. This dealer, however, wraps them in
the packages of sheet music. The customer
upon looking over his purchases often is at-
tracted by the title page and a sale of the num-
ber results which would not otherwise be ob-
tained.
This form of advertising a number following
a campaign involves no cost, and as much of
this material is of the caliber that creates atten-
tion and a desire to possess the complete copy
it is worthy of note. It is direct advertising
and if it were not so expensive would be worthy
of extension. As used above it makes inex-
pensive and profitable advertising material.
This brings to mind that much thought and
attention is given by the retailer as to the means
of making the best use of literature and adver-
tising material that is placed in his hands by
the publishers. At all the conventions of the
National Association of Sheet Music Dealers
this question invariably comes up for discussion.
It has been pointed out that the dealer who fails
to put some sort of advertising material in the
package of every sale is failing not only to make
use of gratis advertising material, but is suf-
fering a distinct loss of sales which often result
from such publicity.
The publishers, particularly the standard
houses, spend* hundreds of thousands of dollars
a year on literature made to reach the consumer.
One of the big problems they have to contend
with is placing at the disposal of the dealer
The society for the Publication of American
Music will receive original compositions by
American citizens for submission to its advisory
board for recommendation for publication in the
season of 1923-1924, not later than October 15
next, when manuscripts should be in the cus-
tody of the society's secretary. They must be
submitted under assumed names, with the actual
name inclosed in a sealed envelope and accom-
panied by return postage. Only chamber music
will be considered; no orchestral works, short
solo pieces or songs, unless these last are written
for an accompanying group of instruments.
There is no restriction on the number or com-
bination of instruments used.
The compositions selected by the society to
be published for its fourth season, 1923-1924,
are:
J oon
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sufficient material of that caliber for his needs
without giving him an oversupply. Traveling
representatives of publishing houses have stated
at open meetings that much of this material
goes to waste. The fault, seemingly, lies not so
much with the proprietor of the store as the
failure to use the material on the part of his
clerks. This situation bears attention and the
importance of the use of consumer literature
should be impressed upon the music clerks.
Pamphlets and circulars which have been pre-
pared with great care and which are issued in
attractive form are creators of business. Such
literature is issued to suit the taste of every
musician, student and teacher.
CROWN MUSIC CO. TO MOVE
The Crown Music Co., one of the largest job-
bers of sheet music, talking machine records and
accessories, will shortly move from 1437 Broad-
way to the seven-story building at 143 West
Forty-first street. The entire building will be
occupied by the Crown Music Co. and its sub-
sidiaries, the Home Music Co. and the Cameo
Record Distributing Co. Alterations in the
building are now taking place and it will be
ready for occupancy about May 1.
JACK ROBBINS TO GO ABROAD
Jack Robbins, of Richmond-Robbins, Inc., and
1). Onivas, the well-known composer, have
booked passage on the S. S. "Leviathan" to sail
to Europe on July 4 to get first-hand knowledge
of European trade conditions and to look over
some European song novelties.
bn
Piano Trio
William Clifford Heilman
Quartet for Strings
Charles Martin Loeffler
Three Pieces for Strings, Flute and Harp,
Daniel Gregory Mason
These will be printed and issued to mem-
bers on or about October 15.
FEIST SONGS FOR SHRINE MEET
SAN FRANCISCO, CAL., April 20.—H. C. Johnston,
local manager for Leo Feist, Inc., has two of
his firm's new publications in the big Shrine
festival which takes place in the Civic Audi-
torium next May. "Flower of Araby" will be
sung by 500 male voices and 700 women's voices
will be lifted in song in "China Boy." In addi-
tion to these Oriental numbers Mr. Johnston
thinks he has a winner in "Crying for You." He
expects it to duplicate its Eastern success on
the Pacific Coast.
and Player Fianos
City Mo.