Music Trade Review

Issue: 1923 Vol. 76 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
APRIL
28,
THE
1923
ITS INTENTIONS WERE GOOD
But the Telegraph Company Evidently Does
Not Keep Up on the Latest Hits
The leading telegraph companies never over-
look an opportunity of adding to their revenues.
There is quite a little competition in that field
and various means are used by these organiza-
tions to hold the interest of their clients and
get the larger amount of their business.
This wide-awake policy of the Western Union
Telegraph Co. recently led to a humorous in-
cident which can be particularly enjoyed by
MUSIC
TRADE
REVIEW
from The Music Shop, Indianapolis, Ind., which
leads, "Send 100 'Got to See Mamma'." The
New York telegraph office, not being familiar
with the title, interpreted the message to mean
that the sender needed $100, evidently to see
his or her mother, and the result is that it at-
tached a memo, shown in the reproduction, call-
ing the receivers' attention to the fact that $100
could be sent to Indianapolis for $1.98.
LEO FEIST AIDS CLUBHOUSE
The Songwriters, formerly known as the
Composers and Lyric Writers Protective As-
Form 1204
Money Transferred
UNION
t y Telegraph.
The quickest and safest
way to send money is by
Western Union
AM
G E O R G E W . E . A T K I N S , FIRST VICE-PRKSIDENT
CLASS OF SERVICE
SYMBOL
Telegram
Day Letter
Blua
Night Message
Nlte
Night Letter
N L
If none of these three symbols
appears after the check (number of
words) this Is a telegram. Other-
wise its character is indicated by the
symbol appearing after the check. |
be
A persona! or business message may
be sent with the money at a nominal
additional cost

F Y INDIANAPOLIS
LEO F E I S T AND CO
I N D 3 3 1 P APR 1 4 1 9 2 3
759
231 WE&f 4 0 ST NEWYORK NY
SEND ONE HUNDRED GOT t O
57
PICTURE HOUSES IMPROVE PROGRAMS
One Thousand Theatres Negotiating to Better
Musical Programs With Film Presentations
It has been announced that negotiations were
being carried on by one thousand motion pic-
ture houses which heretofore have been devoted
to films exclusively for the purpose of adding
concert features to their programs. The pur-
pose is to attract the better-class singing acts
to the photoplay houses and improve musical
programs.
The move is another indication of the recog-
nition accorded to music by exhibitors. In the
programs planned the decided benefit will accrue
to vocal selections in both popular and stand-
ard variety and should add further activity to
the sales of sheet music. The moving picture
theatre is one of the most active forces in cre-
ating a wider musical demand.
NEW MUSIC PUBLISHING COMPANY
A new publishing organization, to be known
as the Artists' Music Publishing Co., was re-
cently incorporated. Nat Vincent, the well-
known songwriter, is president and manager of
the new concern and Frank Tinney is vice-
president. Among those who are said to be in-
terested is the musical comedy and vaudeville
star, Nora Bayes.
Looks Like a Sensation!
SEE MAMMA
THE MUSIC SHOP
sheet music dealers. Leo Feist, Inc., as is well sociation, recently received a donation of $1,000
known, is the publisher of the novelty dance from Leo Feist, head of Leo Feist, Inc., to-
success ''You've Got to See Mamma Ev'ry wards the erection of a proposed $100,000 club-
Night" (Or You Can't See Mamma at All). The house. Mr. Feist had heard of the series of
various dealers, naturally, when ordering the meetings which had recently been held with
number shorten the title and the number then the above object in view and immediately lent
becomes "Got to See Mamma." We reproduce his encouragement.
a telegram received recently by the publisher
FOX-TROT SONG SUCCESS
Used by Leading Orchestras Everywhere
LEE ROBERTS WRITES NEW SONG
EDITION BEAUTIFUL!
SSS of the best-selling composition*
of th«
Old Masters.
ONLY the best seller*.
No deadwood.
Carefully edited.
Beautifully produced.
8,000 dealers selling: It.
Permanent and large result*.
SMALL INVESTMENT.
That's what
CnicAcn, 111., April 23.—We have all hem won-
dering why our old friend, Lee Roberts, so well
known to the members of the Chicago trade,
has not been furnishing us with any of his de-
lightful melodies during the past year or so.
Hut now comes "Oh, Harold!" which is being
advertised extensively in national and local ad-
vertising and bears all the ear-marks of a char-
acteristic Lee Roberts success, much as he has
had them in the past.
EDITION BEAUTIFUL
FRED FISHER SPRING DRIVE
means to YOU.
Write for particular* today.
NOW 18 THE TIME
Fred Fisher, Inc., is featuring two numbers
during the Spring season. Particular attention
is being given to vaudeville singers on the num-
bers and the result is that in song form they
are being heard frequently. The songs are
"That Red Head Gal" and "No One Loves You
Any Better Than Your M-A-Double-M-Y." The
numbers are also popular in dance form.
C. C. CHURCH ANT* COMPANY
HARTFORD, CONNECTICUT
Hartford—Now York—London—Paris—Sydney
Order Front Your Jobber or
McKinley Music Co.
CHICAGO
1501-1513 E. 55th St.
% Profit!!!
On a line of "SPECIAL" up-to-date popular SHEET MUSIC-Ideal for SALE DAYS and P. M'S—
The "LIVE-WIRE" DEALERS are Cleaning Up on this "Proposition—Write for Particulars and Samples TODAY!
PUBLISHER OF THE FOLLOWING CHALLENGE "HITS"!
"In Bluebird Land"
and the original "If Winter Comes"
"Those Longing for You Blues"
"Love Days"
"Some of These Days"
"Down in Sweetheart Town"
•?Trot Along"
"I'm Waiting' in Dreamland for You','
Most all the above are out on all the Records!
WINDOW TITLE PAGES, CARDS, ETC., ALL FREE.
WILL ROSSITER, "The Chicago Publisher", 30 W. LAKE STREET, CHICAGO, ILL.
WRITE TODAY!
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
58
THE MUSIC TRADE REVIEW
APRIL 28, 1923
An OtdFashioned Song With aFojc Trot Swing
You cant $ o wroi\£>
Withany'FElSTsorg*
©Leo-FeistlncNYC
NOVEL USE FOR OLD TITLE PAGES OF POPULAR MUSIC
PUBLISH AMERICAN COMPOSITIONS
Western Dealer Wraps Them in All Packages of Sheet Music After They Serve Display Purposes
—Method Thus Far Has Been the Means of Creating Many Sales in This Store
Society for the Publication of American Music
Now Ready to Receive Original Manuscripts
A Western dealer has evolved a profitable way
of using the old title pages of popular sheet
music, following their use for display purposes.
Invariably such material after it has been used
in the window or about the store is discarded
as waste. This dealer, however, wraps them in
the packages of sheet music. The customer
upon looking over his purchases often is at-
tracted by the title page and a sale of the num-
ber results which would not otherwise be ob-
tained.
This form of advertising a number following
a campaign involves no cost, and as much of
this material is of the caliber that creates atten-
tion and a desire to possess the complete copy
it is worthy of note. It is direct advertising
and if it were not so expensive would be worthy
of extension. As used above it makes inex-
pensive and profitable advertising material.
This brings to mind that much thought and
attention is given by the retailer as to the means
of making the best use of literature and adver-
tising material that is placed in his hands by
the publishers. At all the conventions of the
National Association of Sheet Music Dealers
this question invariably comes up for discussion.
It has been pointed out that the dealer who fails
to put some sort of advertising material in the
package of every sale is failing not only to make
use of gratis advertising material, but is suf-
fering a distinct loss of sales which often result
from such publicity.
The publishers, particularly the standard
houses, spend* hundreds of thousands of dollars
a year on literature made to reach the consumer.
One of the big problems they have to contend
with is placing at the disposal of the dealer
The society for the Publication of American
Music will receive original compositions by
American citizens for submission to its advisory
board for recommendation for publication in the
season of 1923-1924, not later than October 15
next, when manuscripts should be in the cus-
tody of the society's secretary. They must be
submitted under assumed names, with the actual
name inclosed in a sealed envelope and accom-
panied by return postage. Only chamber music
will be considered; no orchestral works, short
solo pieces or songs, unless these last are written
for an accompanying group of instruments.
There is no restriction on the number or com-
bination of instruments used.
The compositions selected by the society to
be published for its fourth season, 1923-1924,
are:
J oon
f 'S
sufficient material of that caliber for his needs
without giving him an oversupply. Traveling
representatives of publishing houses have stated
at open meetings that much of this material
goes to waste. The fault, seemingly, lies not so
much with the proprietor of the store as the
failure to use the material on the part of his
clerks. This situation bears attention and the
importance of the use of consumer literature
should be impressed upon the music clerks.
Pamphlets and circulars which have been pre-
pared with great care and which are issued in
attractive form are creators of business. Such
literature is issued to suit the taste of every
musician, student and teacher.
CROWN MUSIC CO. TO MOVE
The Crown Music Co., one of the largest job-
bers of sheet music, talking machine records and
accessories, will shortly move from 1437 Broad-
way to the seven-story building at 143 West
Forty-first street. The entire building will be
occupied by the Crown Music Co. and its sub-
sidiaries, the Home Music Co. and the Cameo
Record Distributing Co. Alterations in the
building are now taking place and it will be
ready for occupancy about May 1.
JACK ROBBINS TO GO ABROAD
Jack Robbins, of Richmond-Robbins, Inc., and
1). Onivas, the well-known composer, have
booked passage on the S. S. "Leviathan" to sail
to Europe on July 4 to get first-hand knowledge
of European trade conditions and to look over
some European song novelties.
bn
Piano Trio
William Clifford Heilman
Quartet for Strings
Charles Martin Loeffler
Three Pieces for Strings, Flute and Harp,
Daniel Gregory Mason
These will be printed and issued to mem-
bers on or about October 15.
FEIST SONGS FOR SHRINE MEET
SAN FRANCISCO, CAL., April 20.—H. C. Johnston,
local manager for Leo Feist, Inc., has two of
his firm's new publications in the big Shrine
festival which takes place in the Civic Audi-
torium next May. "Flower of Araby" will be
sung by 500 male voices and 700 women's voices
will be lifted in song in "China Boy." In addi-
tion to these Oriental numbers Mr. Johnston
thinks he has a winner in "Crying for You." He
expects it to duplicate its Eastern success on
the Pacific Coast.
and Player Fianos
City Mo.

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