Classic Mode

Music Trade Review

Issue: 1923 Vol. 76 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
56
THE MUSIC TRADE REVIEW
APRIL 28, 1923
CONDUCTED BY V. D. WALSH
ORGANIST PROBLEM IN THE MOVING PICTURE THEATRE
Lack of Competent Players Makes Organ Music in These Houses Poorest Part of Musical Pro-
grams in Many Cases—More and Better Organists Should Be Developed by Campaign
Some of the most successful directors of mo-
tion picture houses have stated that music is
50 per cent of the attraction on their programs.
This is substantiated by the many piece or-
chestras of the larger houses and the care given
to their musical programs. There is a factor,
however, in some of the musical programs
which, if not a detriment to music itself, is cer-
tainly of no value and that is the organ.
Seemingly in the houses where the orchestras
rule some thought and attention is given to
organ music which must function during the
interim in which the orchestras have their rest
periods. As a whole, however, such programs
cannot be considered of the highest standard
and in most cases could not be billed as an
organ attraction.
In the vaudeville houses where motion pic-
tures are a part of the program and where an
organ is used to supplement the work of the
orchestras such music is very poor indeed. To
the casual observer it would appear that the
organ in such cases in the eyes of the musical
director becomes a necessary evil. Certainly
very little care and attention is given to organ
music.
It is said there are over 18,000 motion picture
houses in the United States and a good per-
centage of these are equipped with organs. It
may be that there is a shortage of well-equipped
organists. Indications point in that direction.
If such be the case it would appear to be a
problem for the entire music industry. Every
one interested in music should be interested in
seeing that it is rendered at its best, and poor
organ playing is certainly not good music propa-
ganda. In fact, of all musical instruments which
arc supposed to function in the place of an
orchestra, it lends itself least readily to the
novice.
Something should be done to encourage the
development of more and better organists. A
movement to secure better organ programs is
needed. The hundreds of thousands of people
attending motion picture houses deserve better
music from that instrument. If they obtain it,
naturally, the whole music industry will indi-
rectly benefit.
The fault does not lie with music publications
devoted to organ music. There is much high-
class material readily available for such instru-
ments. The organists need a more diversified
program and this, naturally, can be obtained
through having a comprehensive range of ma-
terial at hand. The local sheet music dealer
should give this problem some thought. It may
be that the sales of organ publications in the
smaller cities will not involve large amounts of
money. This should not deter the retailer from
exploiting organ music. The profit may be
quite small, but the possibilities of the organ
in his territory carrying out propaganda for
better music are too important to be judged
from a mere profit-making viewpoint.
KORTLANDER WITH MILLS, INC.
Max Kortlander, general manager of the re-
cording department of the Q R S Music Co.,
has closed a contract with Jack Mills, Inc.,
whereby that firm will publish all his piano com-
positions for a period of two years. The first
of these new releases has been added to the
Mills "Pianolog Series" and are entitled "Deuces
Wild" and "Red Clover."
NUMBERS BEING PLAYED BY SPECHT
Among the numbers Paul Specht and His Or-
chestra are now playing in their vaudeville tour
of the Keith Circuit are "Dearest," "Twelve
Bells," "Yankee Doodle Blues," from the Irving
Berlin catalog; "Sweet One" and "Buddy," from
the Reinick catalog; "Way Down Yonder in
SONGS THAT SELL
You Know You Belong
to Somebody Else
(So Why Don't You Leave Me Alone ?)
Dearest
— You
Tell Her—I Stutter
(You're the Nearest to My Heart)
Homesick
Open Your Arms, My Alabamy
Ivy (Cling to Me)
Choo Choo Blues
—
Some Day You'll Cry Over Someone
Some Little Someone
Every Wednesday Night
Come on Home
Down Among the Sleepy
Hills of Tennessee (new)
Don't Bring Me Posies
(It's Shoesles I Need)
Some Sunny Day
Truly
Just a Little Love Song
Yankee Doodle Blues
E a r l y In the Morning (Bines)
— Night
New Hampshire
Venetian Blues
Constantly
Kissing Time (Waltz)
—
Universal Dance Folio for 1923
IRVING BERLIN'S NEW
Music Box Revue
Crinoline Days
Lady oi the Evening
Porcelain Maid
Pack Up Your Sins
and Go To The Devil
Will She Come From the East?
The Little Red Lacquer Cage
Bring On the Pepper
—
—
IRVING BERLIN, Inc.
1607 Broadway, New York
New Orleans," published by Shapiro, Bernstein
& Co., Inc.; the M. Witmark & Sons' number,
"Fate," and a special novelty arrangement by
Specht of Tosti's "Good-bye."
WRIGHTMAN CO. NUMBER POPULAR
HARMS. INC.
62 WEST 45™ ST.
NEW YORK
"When Uncle Sammy Mows That Pay-Day
Call," described as the National bonus song, has
been featured by some of the leading orchestras
in the Middle West. In addition it has several
times been broadcasted by the Westinghouse
station from Kimball Hall, Chicago, 111., one pro-
gram being played on the Kimball grand con-
cert organ by Claud B. Ball, professional man-
ager for the Wrightman Co. Following its pub-
licity in the above form the Wrightman Co. re-
ceived a series of favorable letters.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
APRIL
28,
THE
1923
ITS INTENTIONS WERE GOOD
But the Telegraph Company Evidently Does
Not Keep Up on the Latest Hits
The leading telegraph companies never over-
look an opportunity of adding to their revenues.
There is quite a little competition in that field
and various means are used by these organiza-
tions to hold the interest of their clients and
get the larger amount of their business.
This wide-awake policy of the Western Union
Telegraph Co. recently led to a humorous in-
cident which can be particularly enjoyed by
MUSIC
TRADE
REVIEW
from The Music Shop, Indianapolis, Ind., which
leads, "Send 100 'Got to See Mamma'." The
New York telegraph office, not being familiar
with the title, interpreted the message to mean
that the sender needed $100, evidently to see
his or her mother, and the result is that it at-
tached a memo, shown in the reproduction, call-
ing the receivers' attention to the fact that $100
could be sent to Indianapolis for $1.98.
LEO FEIST AIDS CLUBHOUSE
The Songwriters, formerly known as the
Composers and Lyric Writers Protective As-
Form 1204
Money Transferred
UNION
t y Telegraph.
The quickest and safest
way to send money is by
Western Union
AM
G E O R G E W . E . A T K I N S , FIRST VICE-PRKSIDENT
CLASS OF SERVICE
SYMBOL
Telegram
Day Letter
Blua
Night Message
Nlte
Night Letter
N L
If none of these three symbols
appears after the check (number of
words) this Is a telegram. Other-
wise its character is indicated by the
symbol appearing after the check. |
be
A persona! or business message may
be sent with the money at a nominal
additional cost
•
F Y INDIANAPOLIS
LEO F E I S T AND CO
I N D 3 3 1 P APR 1 4 1 9 2 3
759
231 WE&f 4 0 ST NEWYORK NY
SEND ONE HUNDRED GOT t O
57
PICTURE HOUSES IMPROVE PROGRAMS
One Thousand Theatres Negotiating to Better
Musical Programs With Film Presentations
It has been announced that negotiations were
being carried on by one thousand motion pic-
ture houses which heretofore have been devoted
to films exclusively for the purpose of adding
concert features to their programs. The pur-
pose is to attract the better-class singing acts
to the photoplay houses and improve musical
programs.
The move is another indication of the recog-
nition accorded to music by exhibitors. In the
programs planned the decided benefit will accrue
to vocal selections in both popular and stand-
ard variety and should add further activity to
the sales of sheet music. The moving picture
theatre is one of the most active forces in cre-
ating a wider musical demand.
NEW MUSIC PUBLISHING COMPANY
A new publishing organization, to be known
as the Artists' Music Publishing Co., was re-
cently incorporated. Nat Vincent, the well-
known songwriter, is president and manager of
the new concern and Frank Tinney is vice-
president. Among those who are said to be in-
terested is the musical comedy and vaudeville
star, Nora Bayes.
Looks Like a Sensation!
SEE MAMMA
THE MUSIC SHOP
sheet music dealers. Leo Feist, Inc., as is well sociation, recently received a donation of $1,000
known, is the publisher of the novelty dance from Leo Feist, head of Leo Feist, Inc., to-
success ''You've Got to See Mamma Ev'ry wards the erection of a proposed $100,000 club-
Night" (Or You Can't See Mamma at All). The house. Mr. Feist had heard of the series of
various dealers, naturally, when ordering the meetings which had recently been held with
number shorten the title and the number then the above object in view and immediately lent
becomes "Got to See Mamma." We reproduce his encouragement.
a telegram received recently by the publisher
FOX-TROT SONG SUCCESS
Used by Leading Orchestras Everywhere
LEE ROBERTS WRITES NEW SONG
EDITION BEAUTIFUL!
SSS of the best-selling composition*
of th«
Old Masters.
ONLY the best seller*.
No deadwood.
Carefully edited.
Beautifully produced.
8,000 dealers selling: It.
Permanent and large result*.
SMALL INVESTMENT.
That's what
CnicAcn, 111., April 23.—We have all hem won-
dering why our old friend, Lee Roberts, so well
known to the members of the Chicago trade,
has not been furnishing us with any of his de-
lightful melodies during the past year or so.
Hut now comes "Oh, Harold!" which is being
advertised extensively in national and local ad-
vertising and bears all the ear-marks of a char-
acteristic Lee Roberts success, much as he has
had them in the past.
EDITION BEAUTIFUL
FRED FISHER SPRING DRIVE
means to YOU.
Write for particular* today.
NOW 18 THE TIME
Fred Fisher, Inc., is featuring two numbers
during the Spring season. Particular attention
is being given to vaudeville singers on the num-
bers and the result is that in song form they
are being heard frequently. The songs are
"That Red Head Gal" and "No One Loves You
Any Better Than Your M-A-Double-M-Y." The
numbers are also popular in dance form.
C. C. CHURCH ANT* COMPANY
HARTFORD, CONNECTICUT
Hartford—Now York—London—Paris—Sydney
Order Front Your Jobber or
McKinley Music Co.
CHICAGO
1501-1513 E. 55th St.
% Profit!!!
On a line of "SPECIAL" up-to-date popular SHEET MUSIC-Ideal for SALE DAYS and P. M'S—
The "LIVE-WIRE" DEALERS are Cleaning Up on this "Proposition—Write for Particulars and Samples TODAY!
PUBLISHER OF THE FOLLOWING CHALLENGE "HITS"!
"In Bluebird Land"
and the original "If Winter Comes"
"Those Longing for You Blues"
"Love Days"
"Some of These Days"
"Down in Sweetheart Town"
•?Trot Along"
"I'm Waiting' in Dreamland for You','
Most all the above are out on all the Records!
WINDOW TITLE PAGES, CARDS, ETC., ALL FREE.
WILL ROSSITER, "The Chicago Publisher", 30 W. LAKE STREET, CHICAGO, ILL.
WRITE TODAY!

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