Music Trade Review

Issue: 1923 Vol. 76 N. 17

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
VOL. LXXVI. No. 17 Piblished Every Saturday by Edward Lyman Bill, Inc., 373 4th Ave., New York, N. Y.
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April 28, 1923
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Contribution of Jonas Chickenng to the Piano Industry t@ \ i
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N Saturday of last week, in Boston, there was celebrated with elaborate and appropriate ceremonies
the one hundredth anniversary of the completion of the first piano by Jonas Chickering at the estab-
lishment he had opened in that city. The occasion held not only the interest of Bostonians, for whom
it naturally had a direct appeal, but of those associated in any way with music throughout the country.
The Chickering centennial was not in any sense simply the celebration of the one hundredth anniversary
of a business house. Rather it was a tribute not so much to the founder of the House of Chickering & Sons,
but to his accomplishments in the development of the American pianoforte and consequently in the development
of the art of music as a whole.
As W. J. Henderson, the noted critic, declared in his address, the success of Jonas Chickering was due
to his ability to combine engineering with art as did the ancient Romans in their architectural achievements.
It was the invention of the iron plate by Chickering that made possible the sonorous quality of tone found in the
pianos of to-day, particularly grands. For without that plate it was impossible to build a wooden frame strong
enough to withstand successfully the heavy strain of the strings.
In the invention and adoption of the practice of over-stringing, the bringing of the heavy bass strings
across the most vibrant section of the sounding board, Chickering also made an outstanding contribution to the
art of piano building. The fact that the full iron plate and the over-strung scale are found in all pianos of the
present day offers indisputable testimony of the soundness of the engineering knowledge of this great American
piano-maker.
The fact that one hundred years have passed since Chickering made and sold his first piano is also deeply
significant from a purely historical standpoint. For within the space of that century the American pianoforte,
as a result of the inventions and adherence to high ideals on the part of Chickering and those who have come
after him, has been developed to a point where it is acknowledged as the dominant instrument of its type
throughout the world.
In the establishment and maintenance of high ideals in the production of pianofortes, and in strict adher-
ence to the idea of offering something representative of art in its fullest sense rather than of a commercial
proposition, Chickering and those who have followed him in observing the traditions of the trade are deserving
of a measure of credit far greater than that usually accorded them.
Regardless of the quality of the individual piano, or of the standards observed in its production, it is to
be conceded that it has been the work of these idealists of the trade—these men who have been able to co-ordi-
nate art with practical engineering sense—who have made possible the creation of a permanent interest in, and
respect for, the American pianoforte, and consequently the establishment of an industry that, although not per-
haps as large and widespread as some of the trade members would like to see, nevertheless stands at the head
of similar industries throughout the world. It is gratifying to realize that the industry, through the medium
of the President of the Music Industries Chamber of Commerce, Richard W. Lawrence, took the opportunity to
extend official recognition to the occasion and to its importance, for it was a celebration in which commer-
cialism was eliminated in an effort to pay proper tribute to the science and art of the industry in observing the
centennial of an outstanding example.
Incidents such as the Chickering centennial are to be considered seriously as representing the passing of
definite periods in the progress of the industry. In the case of the American pianoforte, for instance, the
marketing of the first Chickering piano meant the first step in whatever has come after. Whatever position
the American pianoforte holds among the instruments of the world to-day is due to the progress that has been
made and the reputation that has been won in the century that has passed since Chickering first launched his
enterprise.
O
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW
(Registered in the U. S. Patent Office)
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill, 373 Fourth Ave., New York; Vice-President,
J. B. Spillane, 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave., New York; Secretary. Edward Lyman Bill, 373 Fourth Ave., New York;
Assistant Treasurer, Wm. A. Low.
J. B. SPILLANE, Editor
RAY BILL, B. B. WILSON, bRAID WHITE, Associate Editors
WM. H. McCLEARY, Managing Editor
CARLETON CHACE, Business Manager
L. E. BOWERS, Circulation Manager
Executive and Reportorial Stall
E. B. MUNCH, ARTHUR NKALY, V. D. WALSH, EDWARD VAN HARLINGEN, LEE ROBINSON,
THOS. A. # BRSSNAHAN, E. J. NEALY, C. R. TIGHE, A. J. N I C K H N
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Vol. LXXVI
NEW YORK, APRIL 28, 1923
No. 17
UTILIZING THE EXHIBITS AT THE CONVENTION
EPORTS from Chicago are to the effect that an increasing
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number of manufacturers have arranged to display their prod-
ucts in that city during Convention Week, June 4 to 9, either at
the Drake Hotel, convention headquarters, or at some other place
in the convention city.
In view of the number of exhibits that will be.prepared for
the benefit of the dealers, it is well to emphasize again the wisdom of
convention visitors in going to Chicago prepared to take advan-
tage of the opportunity to look over the lines, to place their orders
for the balance of the year and to make such new agency arrange-
ments as they deem fit and proper. From the angle of both the
manufacturer and the dealer such a move is desirable from sev-
eral standpoints, particularly that of economy in sales expense.
Incidentally at the convention and in the exhibit rooms the
dealer will find the executives of the various manufacturing com-
panies; who will be in a position to speak with authority regard-
ing new arrangements in respect to shipments, financing, etc., and
thus accomplish in a short time through personal contact what
might require weeks when negotiations have to be carried on with
the factory through the roadmen. This is a point that is well worth
considering, for it means the saving of time and trouble.
STANDARDIZATION BEGINS AT FUNDAMENTALS
HE question of standardization of piano parts continues to be
a live one in the industry. As it is discussed more frequently,
however, it becomes increasingly apparent that the standardization
problem is a real one and that no haphazard attempt to eliminate
surplus types and sizes in certain piano parts is going to bring any
general relief. Likewise it is brought strongly to mind that any
effective program of standardization rests upon the co-operation
of all manufacturers and not upon that of any one group.
In endorsing the suggestion of the Superintendents' Club in
the New York trade to the effect that action brackets be limited to
three sizes, the point was emphasized that even that move would
not prove really effective until the manufacturers themselves gave
thought to the proper setting of their action and followed a given
line of practice in that connection.
One action manufacturer called attention to the fact that he
T
REVIEW
APRIL 28, 1923
was compelled to carry in stock to meet the demands of his cus-
tomers 168 styles in one single part, and that this great number could
be reduced to a half dozen or so if the majority of manufacturers
would look to the setting of their actions on a sound, scientific and
mechanical basis.
As this work of standardization progresses, it would seem as
though there were considerable logic in the claim of a New York
factory superintendent, published in The Review recently, to the
effect that in discussing piano standardization a start must be made
from the fundamentals, and that the logical place to start was in
the case itself, looking to an elimination of odd sizes that create
nothing but extra work for the case maker.
SKILLED LABOR AND FACTORY PRODUCTION
HE piano merchant who recently visited several of the large
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piano manufacturing centers and was informed in various quar-
ters of the difficulty experienced in getting a sufficient number of
trained men to bring production up to a point where it would keep
step with demand took occasion to express surprise that the piano
manufacturers should alone seem to have difficulty in getting a suffi-
cient quantity of the right kind of help.
The piano merchant was naturally in error. But it is probable
that there are many other piano retailers who hold the same view-
point. The fact of the matter is that practically every industry
where workers with a greater or less degree of skill are required
is finding difficulty in recruiting its forces up to the necessary level.
This is due in all probability to the expansion of industry, to the
effects of the war and largely to the restrictions placed on immi-
gration which bar out foreign workers, at the same time that thou-
sands who have accumulated what they consider a competence' in
this country are returning to their homelands.
That the unemployment situation which existed a couple of
years ago has switched entirely around and that there are not enough
men in many industries to fill the jobs that are open are responsible
for the efforts that are being made by manufacturers and business
interests to have the immigration laws changed to provide for the
entrance of desirable aliens on a selective rather than a quota basis.
The president of the National Piano Manufacturers' Associa-
tion and other members of that body have on certain occasions
emphasized the desirability of lifting the immigration bars suffi-
ciently to admit skilled and semi-skilled workers in order to fill the
gaps which now exist in the manufacturing plants and cannot be
be filled by American labor. Naturally, the movement is meeting
with strong opposition from organized labor and is not likely, for
some time to come, to reach a point where it will bring relief to
industries.
However, when the piano merchant is advised of the labor situa-
tion in the trade, he is informed of a condition that is general and
not local. He has every reason to prepare himself to place orders
as early and as liberally as possible for his own protection against
the time when the demand becomes even more out of proportion
to production than it is at present.
GROWING SCOPE OF EDUCATION EXPLOITATION
is a matter for congratulation that a number of piano manufac-
I seen T turers,
and particularly those featuring reproducing pianos, have
fit to take cognizance of the great opportunities for business
development that are offered through the medium of the educational
field. Such work of exploitation has well passed the experimental
stage, for the talking machine companies have for a number of years
made most successful efforts to develop a close tie-up with educators
throughout the country through the medium of music supervisors
and by other means.
In fact, so successful have the talking machine people been
that it is difficult for some of the companies to supply a sufficient
number of lecturers on the subject of musical education through
the medium of the talking machine to meet the demand for speakers
at educational conventions.
The piano, and the reproducing piano particularly, have much
to offer of interest from an educational standpoint. The latter
instrument provides the music student with a means for hearing the
great compositions of the masters played as they should be played
by the greatest of pianists. It provides also a definite example by
which the student may be guided, for it gives him all interpretations
of a composition.

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