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THE
54
MUSIC
TRADE
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NEW BERLIN DANCE FOLIO BOOK
Publication Contains Many of the Latest Dance
Hits From Catalog of This Publishing Firm
Irving lierlin, Inc., has just released a special
edition of the Universal Dance Folio Series,
which will be known as "Universal Dance Folio
No. 4." The issuance of the book at this time
SPECIAL EDITION
N? 4
1923
IRVING BERLIN INC
UNIVERSAL
j
DANCE
inint: s w h S1.11? 11 its :is "LADY OF THE EVENING"
"YOU TOI HER I STUTTER" "YOU KNOW YOU BaONG TO SOMEBODY ELSE" rit.
iratn the fetsef Aneras foremost SfflxisvrfcrS
Headed by IRVING BERLIN
For
PLA.NO SOiO
Especially arranged as-
FOX TBOTS ONg'STEPS
WAI/TZES BLUES
SO?
Broid
I
is in response to a demand from the trade.
From icports from various sections of the coun-
try the sales department of the Merlin organiza-
tion decided that an up-to-date dance folio
carrying some of the newer selections from the
catalog would have a wide sale.
The folio is issued with a particularly attrac-
tive title page and, as usual, includes fox-trots,
one-steps and waltzes. Among the more promi-
REVIEW
APRIL 14, 1923
tears
You caiit Ao o\£
With aiw'HlST$on£
nent numbers are "You Tell Her, I Stutter,"
"FORGOTTEN POPULAR SONGS'
"You Know You Belong to Somebody Else,"
"Down Among the Sleepy Hills of Tennessee," New York Times Comments Editorially on the
Short Vogue of These Numbers
"Crinoline Days," "Open Your Arms, My Ala-
bamv." etc.
Under the caption "Forgotten Popular
Songs,"
the Sunday edition of the New York
THE SANDS BURNED LITERALLY
Times on March 18 carried an editorial with
Buffalo Dealer's Window for "Burning Sands" some interesting comment regarding popular
songs of the present day and some of the old
Attracts Wide Attention
songs of the past, including those that are for-
gotten. It is worth while to note that the
BUFFALO, N. Y., April 7.—Hundreds of passers-
Times
points out that it is better to have some
by stopped at the windows of Neal, Clark &
Neal, Victor dealers in Main street, to look into of the old classics turned into jazz to the enter-
the mysteries of "Burning Sands," which the tainment of the millions, thereby making it pos-
store had so cleverly arranged in a literal sense sible to improve their taste, .when otherwise
of the phrase. The window represented the they would hear nothing older than to-day's
burning sands of the Sahara, made interesting popular song. An excerpt from the editorial
with numerous other details. A pyramid is seen is reproduced herewith: "To make a dancer's
in one section of the window, and the tomb of holiday every semblance of a tune is now being
King Tut is nearby. Tramping its way over the turned into jazz. This may torture the ears
burning desert is a caravan of camels, headed of the musical, but undoubtedly carries the first
for an oasis, marked by a group of palm trees knowledge of great themes from classic opera
and a small lake. Ruins of an old Egyptian to ears that would otherwise hear nothing older
temple are seen in another corner of the win- than to-day's popular song. Every song may
dow. Flames from some mysterious source are have its day, but that day is usually as brief
as the butterfly's. The finer creations in all
seen coming through the sands.
arts often win a place at last even in the homes
of untaught millions. But the 'popular" prod-
NEW PUBLISHING FIRM
uct of one period seldom catches the eye or ear
of the next."
Grant Clarke and Edgar Leslie, the well-
known songwriters, who for the past year have
been connected with Stark & Cowan, Inc., will
NEW BERLIN NOVELTY SONG
shortly enter the ranks of the publishers. Sid-
ney Caine, who formerly headed Sidney Caine,
Irving Berlin, Inc., has just issued a new
Inc., will act as general manager. Offices will novelty song entitled "Find 'Em, Fool 'Em,
be opened in the Hilton Building, New York Fondle 'Em and Forget 'Em." The number
originated from some lines used by Eddie Buz-
City.
zell in the musical comedy "The "Gingham Girl,"
Consult the universal Want Directory of now playing in New York. It is already being
The Review. In it advertisements are inserted heard in vaudeville and bids fair to win an
free of charge for men who desire positions. immediate popularity.
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