Music Trade Review

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THE MUSIC TRADE REVIEW
APRIL 14,
1923
VICTOR CO. WILL OPEN PACIFIC COAST RECORD PLANT
LEV1TZK1 NEW COLUMBIA ARTIST
Proposed Plant Will Be a Complete Unit for the Production of Victor Records—Will Improve
Western and Coast Service—Rapid Progress Being Made in New Camden Addition
Noted Young Pianist to Record Exclusively for
Columbia Co.—Among Leading Masters of
the Keyboard To-day
CAMDEN, N. J., April 5-—At the general offices
of the Victor Talking Machine Co. here to-day
the report of the company's intention to estab-
lish an auxiliary record manufacturing plant on
the Pacific Coast was confirmed. The rumor
has prevailed in the trade on the West Coast
for some time, and was substantiated to a large
degree by statements made by Eldridge R. John-
son, president of the company, in the course of
various addresses.
It was stated at the factory that the proposed
new plant would be a complete unit for the
production of Victor records, including record-
ing studio, matrix department and special ma-
chinery for actual manufacture of records. No
details as to the location or extent of the Pa-
cific Coast plant are available at this time.
The new venture is calculated to improve the
Victor Co.'s service as to the delivery of its
products to the trade and public in the Western
section of the country far removed from the
main factory. It is not expected that the move
will result in economies of production, but will
undoubtedly overcome the many present diffi-
culties of transportation and facilitate distribu-
tion. No changes whatever in the general poli-
cies of the Victor Co. are involved.
Incidentally, substantial progress is beinjj
made in the construction of the mammoth new
addition to the Victor plant here, which, it is
planned, will increase production materially
when put in actual operation. The new building
is located directly on the Delaware river and
is an eight-story structure of steel, concrete and
glass, 436 feet long and 91 feet deep. Plans call
for the completion of the building by July 1
and the consequent rearrangement of depart-
ments in other buildings will give the company
badly needed additional production capacity.
Those who have seen the architect's drawings,
showing the details of the new building as it
will appear when completed, have received an
excellent idea of its immense size. It will be
a fitting addition to the great Victor plant,
which even now is little short of a city in itself
within Camden.
PLAN LIVE MUSIC WEEK PROGRAM
TRADE VISITORS IN LOS ANGELES
Talking Machine Trade of New York to Carry
on Strong Co-operative Advertising Campaign
in New York Dailies During the Week
Several Prominent Talking Machine Men From
the East Visiting Concerns in That City
The members of the talking machine trade
in New York and vicinity have made prepara-
tions for an energetic participation in the Fourth
Annual Music Week Celebration to be held in
this city during the week of April 29 to May 5,
and are raising by subscription among manu-
facturers, wholesalers and dealers a fund of
approximately $15,000, a part of which will go
to the support of the New York Music Week
Association and the balance devoted to a co-
operative advertising campaign which will pro-
vide for two full-page advertisements, featuring
the musical possibilities of talking machines and
records, appearing in two daily papers each day
throughout the week.
Otto Heineman, president of the General
Phonograph Corp., is chairman of the committee
in charge of the campaign and a sub-committee
consisting of L. L. Spencer, of the Silas E.
Pearsall Co., and Maurice Landay, of the
Greater New York Phonograph Co., has been
appointed to raise the necessary funds.
Some very attractive newspaper copy of gen-
eral character has been prepared by a prominent
agency and streamers and posters will be pro-
vided for the use of dealers during the week in
tying up with the newspaper campaign. The
public will be invited to visit talking machine
stores during the week and hear the records.
CORLEY CO. PLANS FORMAL OPENING
Los ANGELES, CAL., April 5.—Professor Forrest
Cheney is expected to reach Los Angeles on
April 22, according to R. L. Rayner, of the
Munson, Rayner Corp., California Cheney dis-
tributors. Mr. Cheney will visit Cheney dealers
and lecture before a number of organizations.
W. C. Fuhri, of the General Phonograph
Corp., visited Los Angeles last week, accom-
panying W. E. Henry, who has been appointed
Western manager of distribution of Okeh
records.
P. L. Dcutsch, of the Brunswick-Balke-Col-
lcnder Co., has been spending a few days in
Los Angeles recently.
Two carloads of the new Edison baby con-
soles reached here last week and were allotted
among Edison dealers by whom they are in
strong demand.
R. P. Hamilton, Western representative of
the Victor Talking Machine Co., has returned
from attending a conference in Camden, N. J.,
to which he was summoned. Mr. Hamilton
enjoys a great popularity among Victor dealers
in this territory.
Dorothy Jardon, of the Chicago Grand Opera
Co., Brunswick artist, is singing this week at
Loew's State Theatre. Miss Jardon, who enjoys
the unique distinction of holding a captaincy of
police, was met at the station upon her arrival
by Chief of Police Oaks. Brunswick dealers
are planning a reception in her honor. Miss
Jardon has made a distinct hit in the act which
she is presenting.
Victor Wholesaler and Music Merchant of
Richmond, Va., Again in Permanent Home
COLUMBIA HOLDS ANNUAL MEETING
RICHMOND, VA., April 9.—The Corley Co., the
prominent Victor wholesaler and piano and
music merchant of this city, whose building at
213 Broad street was badly damaged by fire last
November, has had the old quarters entirely
repaired and redecorated and is now busily
engaged in moving the various departments into
the permanent building. It is planned to hold
the formal' opening of the remodeled ware-
rooms on May 1. Incidentally, new equipment
has been installed and the quarters brought
strictly up to date in every particular. A large
stock of new instruments is being received.
The annual meeting of the stockholders of the
Columbia Graphophone Mfg. Co. was held Mon-
day, April 9, at Bridgeport, Conn., and resulted
in the re-election of all of the directors who
have held office the past twelve months. These
directors comprise M. N. Buckner, G. L. Burr,
C. W. Cox, W. C. Dickerman, Van Horn Ely,
H. J. Fuller, G. H. Kinnicutt, F. W. Shibley,
E. E. Thompson, T. F. McClelland, Douglas
Parmentier and H. L. Willson. The directors
will probably meet within the next week or ten
days and at this meeting will elect the officers
for the coming year.
The Columbia Graphophone Co. announced
this week that arrangements had been com-
pleted whereby Mischa Levitzki, one of the
world's foremost pianists, would record exclu-
sively for the Columbia library. This will be
welcome news to Columbia dealers and their
clientele everywhere, for, although Mischa
Levitzki is comparatively young in point of
years, he has already attained international fame
and renown.
Mr. Levitzki returned to the American conceit
stage for the season of 1922-1923 after a year's
absence, during which he circled the globe, play-
ing a series of forty-two concerts in Australia
and New Zealand, where he achieved a success
little short of phenomenal. In the city of Syd-
ney he gave nine consecutive recitals within
three weeks and at the ninth recital there were
present 3,500 people. In Melbourne, Brisbane,
Adelaide and the principal cities in New Zea-
land he was received with similar favor by
Australian audiences.
During the six seasons that he has been be-
fore the American public Mr. Levitzki has
played with practically every orchestra of im-
portance in the country, including the Boston
Symphony, New York Symphony, the New
York Philharmonic and the Chicago, Detroit,
Minneapolis, St. Louis, Cincinnati, Toronto and
Russian Symphony Orchestras. All of these
noted organizations engaged him for return ap-
pearances, and wherever he has played the
newspaper critics have referred to him in terms
of exceptional praise.
Mr. Levitzki is recognized throughout the
world as a pianist who has perfected his tech-
nique to a remarkably high degree, and one
prominent musical critic has referred to his
playing as follows: "There is no pianist living
lo-day who can draw from the instrument tone
more infinitely caressing and exquisite, or phras-
ing more polished and inspired." Another critic
lias stated: "He stands in the first rank with
few equals and no superiors." Mr. Levitzki's
first records for the Columbia library will be
ready in the near future and, needless to say, the
Columbia Co.'s acquisition of this famous artist
will be given wide publicity through all of the
mediums utilized in the extensive Columbia ad-
vertising program.
E. R. JOHNSON HOME FROM COAST
President of Victor Talking Machine Co. Re-
turns From Transcontinental Trip
Eldridge R. Johnson, president of the Victor
Talking Machine Co., returned to the headquar-
ters of the company in Camden on Monday,
April 2, after a transcontinental trip, in the
course of which he spent considerable time on
the Pacific Coast and also made a general sur-
vey of the business situation throughout the
country.
JEWETT PURCHASES DE FOREST CO.
DETROIT, MICH., April 5.—The Jewctt Radio &
Phonograph Co., of this city, has purchased the
business, good will and patents of the De Forest
Radio & Telegraph Co. As a result the Jewett
firm comes into possession of 181 radio patents.
The purchase also includes the new Jersey City
plant of the De Forest Co. According to a
statement by Edward Jewett Dr. De Forest
will continue in the capacity of consulting
engineer.