Music Trade Review

Issue: 1923 Vol. 76 N. 14

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
APRIL 7, 1923
13
The Bases of Piano Standardization
S. Wm. Osthagen, General Superintendent of the Kohler Industries, New York, Points Out the Way by
Which These May Be Established—Standardization Presents an Essentially Technical Problem
Which Must be Solved by Technical Men, the Best in the Industry
That the question of standardization in the
manufacture of pianos is receiving widespread
discussion in the piano industry at the present
lime is indicated by the comment which The
Review has received on the interview with Jus-
tus Hattemer, vice-president of the Premier
Grand Piano Corp., which recently appeared in
its columns. Those who are intimately con-
cerned with the manufacturing problems of the
industry have come to the conclusion that the
slight divergencies in dimensions which are
characteristic of each individual manufacturer's
product, and which in no way are essential to
the individual character of his instrument, are
but a drag on speed in production and an im-
portant factor in raising the manufacturing
overhead, a condition that is reflected in the
ultimate prices of the product. That the solu-
tion of this problem lies in concerted action on
the part of manufacturers working through the
various associations also is the general opinion,
and the coming convention in June is looked
forward to as an opportunity for action that
will mark progress towards the ultimate solu-
tion of this problem.
Calls for Concerted Action
Typical of this opinion is the following letter
from S. Wm. Osthagen, general superintendent
of the Kohler Industries, New York:
New York, March 28, 1923.
Editor Music Trade Review:
I must say Mr. Hattemer has struck the key-
note of standardization in the piano industry
and I believe that the piano manufacturers
throughout the country should take steps to
eliminate a lot of unnecessary construction
which can be saved providing they standardize
the various backs, plates, actions and keys. You
take, for instance, a piano manufacturer who
handles three Or four scales. He would not
have to handle this number, as he could take,
for instance, a scale of four feet six inches and
use it for a four feet seven inches or four feet
seven and one-half inches by adding a well-
designed panel to be put on the top of a piano.
This would, if anything, make a better finished
product than a piano with a cut top.
I also agree with Mr. Hattemer's suggestion
on standardization of the back. This can be
standardized all through the industry in regard
to width, height and thickness.
I believe it would be a very good idea to get
together a standardization committee, or, in
other words, a committee of piano engineers
such as now exists in the automobile trade,
where certain things could be standardized for
each factory and not in any way jeopardize the
true intent of the individual makes of pianos.
Take, for instance, the piano case. It should
be of individual design, but the piano actions,
k'evs and backs could be of standardized manu-
American
Piano Wire
"Perfected"
"Crown"
Highest acoustic excellence dating back to the
days of Jonas Chickering. Took prize over whole
world at Paris, 1900. For generations the
standard, and used on the greatest number of
pianos in the world.
Services of our Acoustic Engineer always available — fret
Illustrated books—free
American Steel & Wire
ACOUSTIC DEPARTMENT
208 S. LA SALLE ST.. CHICAGO
facture. The design of the plate, of course,
could be optional with the manufacturer. I
firmly believe that a lot of money could be
saved by getting down to some basic form of
handling piano construction. I would suggest
that this vital question be taken up at the next
piano convention and there organize a piano
engineers' club and take steps to standardize
the subjects which Mr. Hattemer has outlined
in your issue of March 24.
Yours very truly,
S. WM. OSTHAGEN,
General Superintendent, Kohler Industries.
Purely a Technical Question
Standardization is purely a technical question
and its solution must come from technical men.
Nor will that be found by general discussion of
the problem nor by efforts to standardize cer-
tain isolated parts of the instrument. At the
present time the New York Piano Manufactur-
ers' Association has a committee on standardiza-
tion and the Superintendents' Club in New York
a similar body. It is stated that plans are under
way for joint meetings of these two bodies and
it is to be hoped that from those meetings will
come a plan which can be placed before the con-
vention for discussion and eventual endorse-
ment.
It would appear that the primary aim in the
entire question of standardization is to present
something tangible to the manufacturers and
their superintendents in order to centralize dis-
cussion. Lack of such a plan would appear to
have been the weakness in the past in all at-
tempts to develop such work. Men directly in
charge of manufacturing must be enlisted and
they must have the support of the executive
branch of the manufacturing organizations.
Standardization is one of those things of
which every one realizes the advantages. What
stands in its way at the present time is largely
the fact that many manufacturers cling stub-
bornly to an extra quarter, half or three-quarters
of an inch in their product, a difference having
no effect on the character of instrument itself.
This adherence to tradition is largely due to
the fact that the industry has never possessed
a forum for the discussion of technical prob-
lems, and each manufacturer has worked out
those confronting him isolated from what the
rest of the industry is doing. Hence these slight
differences have been magnified far beyond their
true importance and the industry has paid the
price of that false position in money, time and
labor. It should be the work of the associa-
tions to provide such a forum so that a true
adjustment of attitude towards these conditions
might be brought about.
No Effect on Individuality
In all discussion of standardization one point
must always be stressed. Those who are in-
terested in it have no desire to diminish the
individuality of each manufacturers' instrument
nor in any way to create a standardized product
in tonal character or case styles. Some manu-
facturers raise that objection at once when they
are approached on this question. Style in cases,
from the standpoint of the case-maker, is a
minor matter compared to slight differences in
over-all dimensions. Let the design of each
case be as individual as the manufacturer may
desire and still the over-all dimensions of the
cases could be standardized and the advantages
of speed in delivery and economy in manufac-
turing overhead could be achieved. So far as
the tonal character of the instrument is con-
cerned, standardization does not touch it—the
scale remains individual and the musical quality
of the instrument the same.
There is no valid reason why all the parts of
a piano which do not affect these two character-
istics could not be standardized to the advan-
tage of every member of the trade, whether he
be manufacturer or dealer, for the direct benefit
will be participated in by both. As this problem is so
important and so far-reaching in its effect The
Review would be glad to hear from other manufac^
turers and superintendents as to their ideas upon
standardization, for it believes that an open
discussion of this topic at this time would go
far towards bringing it prominently before the
convention in June.
NEW JORDAN PIANO CO. MANAGER
Frank H. Kimmel Takes Over Management of
Arthur Jordan Piano Co., Washington, D. C.
WASHINGTON, D. C, April 2.—Frank H. Kimmel,
a well-known figure in the trade in Washington,
has returned to this city, after an absence of
several years to take over the management of
the Arthur Jordan Piano Co., 1329 G street,
Northwest. Mr. Kimmel's varied experience in
the music trade ably fits him for his new posi-
tion. Originally connected with the Arthur Jor-
dan Piano Co. as sales and advertising manager,
he left this firm four years ago to join the sell-
ing force of the American Piano Co., where
his work carried him first into the New England
States and later to the Middle West. He re-
cently left the employ of that concern and re-
turned to Washington on March 19 to assume
the position of manager of the Arthur Jordan
Piano Co.
NEW STORE IN BEND, ORE.
BEND, ORE., March 29.—Orlow and Ocla White,
for several months identified with the music
business in this city, have announced that they
have closed a deal which includes a lease on one
of the store rooms in the Mutzig Building which
is to be erected here. They will fit the room
out as a music store. While waiting for the
new quarters they are temporarily located at
824 Wall street. The firm will be known as
the White Bros. Music Store. Orlow White has
been store manager for the E. M. Thompson
Music Co. for several months up to the time
when Corsen the Music Man purchased the busi-
ness, and has also been a traveling man for the
Bush & Lane Piano Co.
Success in piano selling depends directly upon
clean financing.
•THE LEADING LINE
WEAVERPIANOS
Grands, Uprights
and Player*
YORK PIANOS
Uprights and Players
LIVINGSTON PIANOS
Uprights and Player-Pianos
If your competitor does not already have this
line go after it at once
Weaver Piano Co.. Inc.
FACTORY
EatablUhmd 1870
YORK, PA.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
14
THE MUSIC TRADE REVIEW
COINOLAS
Supremacy thru their
Performance
Tiny Coinola
Durability that has
defied the years
APRIL 7, 1923
THE NEW KURTZMANN AD BOOK FOR THE PRESENT YEAR
Buffalo House Issues Series of Dealers' Advertisements Designed for Local Representatives—
Points Out That Present Conditions Warrant Steady Campaigns by the Dealers
C. Kurtzmann & Co., Buffalo, N. Y., have just
issued the Kurtzmann Ad Book for 1923, a folder
full of attractive advertisements of various sorts
designed for the use of Kurtzmann dealers in
their local advertising. The copy in each ad-
vertisement is distinctly individual and designed
to have a special appeal of its own. The lay-
outs are arranged for two and three-column dis-
plays and are either provided with plain rules
with the Kurtzmann name prominently at the
top or with a specially designed border with the
Kurtzmann initial appearing in a shield.
Several of the ads make a special appeal on
the basis of the musical education of the child.
Others emphasize the structural merits of the
Kurtzmann instruments, while still others call
attention to the fact that Kurtzmann grands fit
into the finest homes. Each of the advertise-
ments allows space for the insertion of the deal-
er's name and address and mats or electrotypes
are forwarded to dealers on request without
charge.
A particularly interesting feature of the per-
sonal advertisement book is the introduction,
which emphasizes the fact that "this is the year
to advertise." In this connection a number of
excellent reasons for optimism are offered that
might well be considered by the trade in gen-
eral. In presenting the advertisements Kurtz-
mann & Co. say:
"Business conditions in every section of the
country are definitely on the up-grade. No
boom, no inflation, but a highly sensible state
of affairs where intelligent and aggressive sell-
ing effort does not go unrewarded. That is the
picture as a whole. In the piano business it is
even brighter, especially for those stores which
sell the better grade of instruments.
"The present healthy tone of general busi-
ness could not help but be reflected in increased
prosperity for the well-organized piano dealer.
Yet added to these generally favorable condi-
tions there is a specific condition Which is go-
ing to add a special stimulant to piano trade.
That is the present tremendous home-building
program now in progress—a program which
building authorities assert will not subside until
5,000,000 new dwellings have been added to the
nation's wealth. A new home means a new
piano; often as soon as the home is completed
and always as soon afterwards as the family
feels prepared to make the purchase.
"With all of this business within your grasp
you will be unusually interested in the 1923 edi-
tion of the Kurtzmann Ad Book. For this is the
lime to advertise. This year you can expect a
more ready response to a sustained advertising
campaign than has been the case in many sea-
sons. And advertising is vital if you are going
to capture your rightful share of the enlarged
piano market in your community.
"You need to advertise, primarily, to keep
your name before your people as their leading
piano house. You need to advertise to reduce
overhead and accelerate the turnover of the
money invested in your piano stock. You need
to crystallize that universal desire for a good
piano into a definite buying frame of mind,
where the prospect will come to your store first.
You need to point out, directly or inferentially,
that the purchase of a worthy piano should pre-
cede the spending of money for other less per-
manent pleasures. Even in the best of times
people only have a certain amount of money to
spend and they are prone to spend it in the
direction in which they receive the most urging.
And when you carry a piano as fine as the
Kurtzmann you surely want to tell your pro-
spective customers about it.
"The advertisements contained in this book
have been purposely prepared to include a wide
variety of human appeals. For that reason they
merit your earnest reading. If you will do that
you will want to see them in your newspapers."
RAILROADS FIGHT MILEAGE BOOKS
CHURCH CO. OPENS NEW BRANCH
HOOPESTON, III., April 2.—The John Church
Piano Co., of Chicago, has opened a new branch
in the Armory Building in this city. A line of
BOSTON, MASS., March 31.—The railroads of the pianos has been installed and a big sale of
East, in a petition filed in the Federal Court popular musical instruments is being arranged.
here, ask for a permanent injunction against the The local store is under the direction of Edwin
Interstate Commerce Commission's decree for A. Elmer, of Danville, district sales manager.
the introduction of interchangeable mileage
books at a 20 per cent reduction in rates. Judge
Consult the universal Want Directory of
Morton has issued an order of notice, return- The Review. In it advertisements are inserted
able April 6. . The Commission has ordered free of charge for men who desire positions.
virtually every road in the country to place the
new scrip on sale May 1.
A Complete Line of High Grade
Commercial Instruments
The petitioning railroads, of which there are
approximately fifty, headed by the New York
Central, Pennsylvania and eight New England
etiduj/
lines, estimate their net loss in operating in-
come from the proposed reductions at $30,000,-
000 a year, which is said to be about one-half
the loss for the railroads of the country as a
whole.
It is contended that the order of the Com-
ind
mission requires the carriers to perform serv-
ice at rates that are non-compensatory. The
additional cost entailed by the use of the pro-
art
posed mileage books is placed at $1,600,000 a
year.
Pianos and Player Pianos
It is held that the order is discriminatory in
that it creates an undue preference in favor of
Write for our dealer proposition
the holders of the special form of ticket.
THE
WEYDIG PIANO CORP.
The experiment of trying this form of tickets
Wm. E. Weydig. President
for a year, as directed by the Commission, it is
133rd St. and Brown Place
New York
asserted, can yield no information of value be-
cause it can show only the number of persons
in the United States who travel 2,500 miles a
year and have $72 to pay for such transporta-
for musical instrument*
tion in advance, but cannot show whether such
Gold-plated Steel and
persons would have traveled to the same ex-
Wound Strings
tent if the reduced fare tickets had not been
Gibson Musical String Co. Be A lev / lle
available.
Eastern Roads Apply to Court for Injunction
Against Issuance of Such Books
Reproduce* Player Organ
Known Values
Proven Satisfaction
10,
Style CO
Your territory may be open
Manufactured by
The Operators Piano Co.
16-22 S. Peoria Street
Chicago
Illinois
Gold Medal Strings

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