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THE
MARCH 31, 1923
MUSIC
TRADE
11
REVIEW
MARCH RECORD GOOD WITHMTHE_ INDIANAPOLIS DEALERS
Average for Year's First Three Months at High Figure—Wiking Co. to Handle Jesse French
Line—Christena-Teague Co. Incorporated—State Music Memory Contest
INDIANAPOLIS, IND., March 27.—Indianapolis and in the Knabe, which was furnished by the Kapp
& Lennox Piano Co., local Ampico dealers.
Indiana dealers are very much gratified by good
The State Music Memory Contest, for public
sales during the latter part of March. Manu-
facturers are still confronted with the serious school pupils, was held in connection with the
problem of increasing the production of instru- convention of the Indiana Federation of Music
ments to meet the demands of dealers. Milder Clubs. Contestants were divided into three
weather conditions have prevailed over the groups, rural, grammar and high school, each
State, generally, and this has had a very stimu- contestant having won a county and district
lating effect on the trade in the rural districts. contest.
Dealers are not reporting any unusual sales,
Esther Gerkins, of Hendricks County, won
but the month of March has been so good on first prize in the rural schools competition.
the whole as to offset any bad effects of recent
Mildred James, of Rush County, was second in
slumps and bring up the average for the three this division. In the grammar school competi-
months of the year to a pleasing figure.
tion, Mildred Frazee, of Hendricks County, was
C. Cunningham, of the American l'iano Co., first, and Dolores Hycclle, of Jay County, sec-
was a recent visitor of the Rap]) & Lennox ond. Lorene Hicks, of Hendricks County, was
Piano Co. and reports a general spirit of opti- first in the high school class, with second prize
mism among the dealers that he has visited. divided between Ruth Peterson, .of Laportc, and
The E. L. Lennox L'iano Co. is still featuring Gladys Pierce, of Jay County.
These contests, State, district and county,
its special prices and terms on used instru-
ments and the Pearson Piano Co. has just closed have been heartily supported by everyone con-
a special sale of players, which has been suc- nected with the musical trade. The contests
cessful. The Starr Piano Co. is still handi- have an unquestioned good effect on the artistic
capped to some extent by its inability to secure life of the people of the State and exert cor-
prompt deliveries of instruments from the fac- responding beneficial effect on the music trade
tory. The Baldwin l'iano Co. has had a satis- in general.
factory month and the local Steinway & Sons
store reports business as usual. Steinway &
CORTOT HELPS HEPPE CELEBRATE
Sons have featured the use of their instruments
by Paderewski in his recent appearance in In- Noted Pianist Gives Elaborate Concert With
dianapolis, in extensive advertising, and the ap-
Duo-Art Piano to Mark 25th Anniversary of
pearance of this artist has also been utilized by
Introduction of Pianola in Philadelphia
other dealers in advertising and sales promo-
tion work in connection with reproducing pianos
PHH.ADII.I'HIA, PA., March 27.—An interesting
and rolls.
feature of the recent celebration of the twenty-
The Wiking Music Co. has taken over the fifth anniversary of the introduction of the
Pianola in Philadelphia by C. J. Hcppc & Son
distribution of Jesse French & Sons' products
in Indianapolis. The Krench factory at New- through the medium of an elaborate concert
castle, Ind., has orders in excess of production at the Academy of Music, that city, marked by
capacity and reports from the branches and
dealers point to a very prosperous Summer
season. Jesse French, Sr., head of the French
organization, is in South America, where he
is making a special study of the South American
export trade conditions.
The Christena-Teague Piano Co., of Indian-
apolis, has been incorporated with an authorized
capital stock of $200,000. The directors of the
new corporation, which is to deal in musical
instruments, are Herbert J. Teaguc, William C.
(hristena and George Kanouse.
John Trasher Howard, of the American Piano
Co., addressed the convention of the State Fed-
eration of Music Clubs, held in Indianapolis
last week, on "American Music." In connection
with his address Mr. Howard used an Ampico
Alfred Cortot and F. J. Heppe
the appearance of Alfred Cortot, the noted
A Complete Line of High Grade
pianist and Duo-Art artist, was the visit made
Commercial Instruments
by Mr. Cortot to the headquarters of Heppe &
Son, where he. took occasion to congratulate
Florence J. Heppe, head of the company, on
the importance of the event.
Since first introducing the Pianola in 1898
Heppe & Son have done some notable work in
the exploitation of that instrument in its origi-
nal form and its later developments, but par-
ticularly fine results have come as a result of
ind
the numerous concerts given in and about
Philadelphia by the Heppe house in which the
Duo-Art piano has been featured in company
with notable artists. The appearance of Cortot
brought to a close a short concert tour made
by that artist with the Duo-Art piano and was
Write for our dealer proposition
hailed as one of the most important musical
events of the season in the Quaker City, both
THE WEYDIG PIANO CORP.
by press and public.
Win. E. Weydig, President
Can
Paderewski
Tune
a Piano?
The Music Merchant needs no
knowledge of technical radio to
merchandise it. The piano or
phonograph salesman is far bet-
ter qualified to sell radio than is
the average radio technical man.
To the music merchant belongs
radio just as much as do the
electric piano and the electric
phonograph.
ZENITH Radio
takes its place in the music store
as naturally as any musical in-
strument.
The radio promises to become
the biggest element in the music
trade since the advent of the
talking machine.
Seventy-five per cent (75%) of
your own customers already own
a piano and a phonograph, yet
not 2% of them, in spite of the
enormous sales, own radio.
As for the s u p e r i o r i t y of
ZENITH itself ask Kieselhorst
Co. of St. Louis; Wiley B. Allen
Company, of San Francisco; B.
Dreher's Sons Co., of Cleveland;
Cable Piano Company of Chi-
cago ; Knight-Campbell Music
Co. of Denver. Ask the Drake
Hotel Broadcasting Station which
sent the messages to the Cunard
Liner Berengaria to passengers
aboard using a ZENITH receiv-
ing set, which made a world rec-
ord. You owe it to yourself to
get into the business now.
Chicago Radio Laboratory
332 S. Michigan Ave.,
Chicago, 111.
Wi
Pianos and Player Pianos
133rd St. and Brown Place
New York
Cuts for Dealers
Pianos, Phonographs, etc.
Suitable (or Advertising
Send 4c. Postage for Proof Sheets
CRYSTAL ART SERVICE. lac.
152 Wcit 42nd St., New York
OETTING & SON INCORPORATED
AI.HANV, N. Y., March 26.—Incorporation papers
were issued to Philip W. Oetting & Son, 213
F.ast Nineteenth street, New York, manufac-
turers of piano felts and materials, with a capital
of $50,000. The officers of the corporation are
P. R. Oetting, G. Oetting and W. M. Shailer.
Tear off and mail to
CHICAGO RADIO LABORATORY
332 S. Michigan Ave.,
Chicago, Illinois.
Send catalog and quote price and dis-
counts on ZENITH radio.
Name
Address
City
State