Classic Mode

Music Trade Review

Issue: 1923 Vol. 76 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
42
THE MUSIC TRADE REVIEW
MARCH 24,
1923
NEW COLUMBIA_NATIONAL DRIVE
BRUNSWICK DEALERS IN CONVENTION
COLUMBIA DEALERS TIE UP
Pages in Saturday Evening Post Make Prestige
Appeal in New National Campaign
Dealers in the Pittsburgh District Meet and
Close Session With Dinner at Fort Pitt Hotel
—Leslie I. King Makes Address
Chicago Appearance of Van and Schenck Fea-
tured in Window Displays and Special Drive
Starting a few weeks ago, the Columbia
Graphophone Co. inaugurated a new full-page
campaign in the Saturday Evening Post. This
campaign will supplement the extensive news-
paper advertising campaign which is credited
largely with the increase in record sales volume
reported by Columbia dealers this year. These
new pages are aimed directly at the prestige
appeal with a well-defined explanation of the
New Process record feature.
The opening advertisement prepared the
ground for the real purpose of the campaign.
On March 31 a full-page describing a special
Columbia record, Ponselle's "Ernani Involani,"
is directed to attract the attention of people
who know good music. Comparison is invited
and six other symphony series records are listed.
It is suggested that Columbia dealers tie up
to this campaign with local window displays,
as such displays will give them an opportunity
of getting maximum results from this adver-
tising. All Columbia dealers will receive copies
of the advertisements to be run in the Saturday
Evening Post well in advance of their ap-
pearance.
NEW MEIER & FRANK DEPARTMENT
PORTLAND, ORK., March 21.—Among the remod-
eled stores and departments that are attract-
ing much attention from talking machine and
View of Interior of Establishment
record buyers in this city is the elaborate de-
partment of the Meier & Frank store, which
has been greatly enlarged, well equipped and
attractively furnished. The department occu-
pies an entire floor of the big store and, in ad-
dition to liberal space for the display of ma-
chines, has a battery of a dozen or more dem-
onstration booths, which will take care of the
steadily increasing trade.
A. H. CURRY ON EXTENDED TRIP
Vice-president of Thos. A. Edison, Inc., Making
a Visit to Important Southern Points
A. H. Curry, vice-president in charge of the
phonograph division of Thomas A. Edison, Inc.,
left Orange on the thirteenth of this month on
a business trip. His fir.st stop was at Pitts-
burgh, where he addressed the Dealers' Conven-
tions, held in that city under the auspices of the
Buehn Phonograph Co., Edison jobber in the
Pittsburgh district. From there Mr. Curry pro-
ceeded to Dallas, Tex., where he will survey the
business of his Edison jobbing house in Dallas
and the Texas territory it serves. On the way
back from the South Mr. Curry plans to stop
off at New Orleans and Atlanta, where he will
call on the local Edison jobbing houses, posting
himself in a first-hand way on trade conditions
in the Louisiana and Georgia sections.
The regular Victor April supplement con-
tains, in its list, a new Caruso selection which
will undoubtedly have a wide appeal, as well
as four numbers from "William Tell."
March 17.—Brunswick phono-
graph dealers of the Pittsburgh district were
guests at an informal dinner held at the Fort
Pitt Hotel last evening. Dealers were present
from western Pennsylvania, eastern Ohio and
West Virginia. An excellent dinner preceded
the business session. George Meyer, Jr., the
well-known and popular Brunswick representa-
tive, presided and introduced Leslie I. King, of
Cleveland, divisional sales manager. Mr. King
made a very interesting and forceful address
and presented a number of reasons for better
business conditions in 1923.
He pointed out that the industrial situation
throughout the country was materially improv-
ing and that all indications pointed to a brisk
season in all lines of business for the next
twelve months. He stated that as the result
of a survey of the phonograph business taken
in forty-nine retail stores between New York
and Chicago the analysis indicated that the
unit of sale for 1922 was $111, whereas the
previous year it was only $81, which indicated
a public trend to purchase better merchandise.
Thirteen of the dealers included in this number,
Mr. King stated, had an increase of 31 per cent
over the previous year. Twenty-two had an
increase on the average of 10 per cent. Seven
of this number discontinued business and the
balance was on a par with 1921.
Mr. King laid no small stress on the subject
of dealers expecting a return on their invest-
ments in merchandise for advertising and talked
very strongly on the point that the dealers
should find an original idea to link up with the
national advertising copy which had been pre-
pared for them by national organizations and
that they should always seek the advice of news-
paper advertising staffs who were adequately in-
formed to serve them. Mr. King's outlook for
the Pittsburgh district Brunswick business was
most optimistic and he predicted larger and more
diversified sales of the Brunswick line in this
section. L. S. McLeod, branch manager of the
Brunswick at Cleveland, also attended the
dinner.
PITTSBURGH, PA.,
ARTISTIC EDIS0N_SL0GAN USED
In Advertising Campaigns of Jobbers and Deal-
ers Throughout the Country
CHICAGO, III., March 19.—-Van and Schenck, ex-
clusive Columbia artists and one of the finest
popular teams on the big time vaudeville cir-
cuit, appeared recently at the Palace Music Hall
Featuring Van and Schenck Records
in this city, where they were given an enthusias-
tic ovation. The act stopped the show at prac-
tically every performance and the management
was obliged to turn away thousands who could
not secure admission during that week.
The local Columbia dealers throughout the
city tied up to the appearance of Van and
Schenck through the medium of attractive window
displays, featuring the artists and their record-
ings. During Van and Schenck's stay in Chi-
cago Columbia dealers reported a substantial
increase in the demand for the Columbia records
made by this famous team.
SONORA ART POSTER FOR MARCH
The art posters prepared by the Sonora ad-
vertising department for the use of Sonora
dealers during March are especially fitting the
season of the year, as they embody the period
Thomas A. Edison, Inc., has recently pre-
pared a series of electrotypes, decalcomanias,
etc., for the use of Edison jobbers and Edison
dealers in their advertising campaigns. This
new series was built around the slogan "Com-
parison With the Living Artist Reveals No Dif-
ference," which has been adopted as "standard
equipment" for Edison publicity and promo-
tion matter. The name of the instrument and
this slogan, which appears in Edison ads, pages
32-3, this issue, have been humanized by the
illustration of the singer and the whole has
been set into a form which partakes of a trade-
mark and is shaped and colored so that it will
quickly attract attention.
The Victor Co. has just sent out a number of
foreign supplements in the following languages:
Arabian, Bohemian, German, Greek, Hebrew
(Yiddish), Italian, Lithuanian, Mexican, Polish,
Portuguese, Russian, Swedish.
Dealers who are keen to the development of
their business should see to it that greater
stress is put upon the sale of the foreign records
represented in catalogs like these referred to.
of Spring. The accompanying illustration, show-
ing one of the March posters, will give some
idea of their attractiveness, although the black
and white reproduction hardly does justice to
the color theme. This poster features a scene
from "Hansel and Gretel" and the popular
Louis XV Sonora is shown in actual color.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 24, 1923
TIIK
MUSIC
TRADE
PLANS FOR RECORD VICTOR OUTPUT
PRIZES FOR MUSIC MEMORY CONTEST
Victor Factory Schedules Up to July Call for
Heaviest Machine Production in the History
of the Company—New Models of Victrolas
Have Strong Appeal to Public
Score of Music Houses Contribute Merchandise
to Be Awarded in Music Memory Contest in
New York Sponsored by Talking Machine
Men, Inc., in Connection With Music Week
The committee representing the Talking Ma-
In an interview with The Review, Ralph L.
Krccman, director of distribution of the Victor chine Men, Inc., has succeeded in gathering an
Talking Machine Co., stated that factory pro- impressive list of prizes to be awarded in the
duction schedules on Victrolas had been laid Music Memory Contest to be held among the
out as far ahead as July and that the schedules public school children of New York City in
called for a volume of output substantially the connection with the forthcoming celebration of
New York's Fourth Annual Music Week. The
largest in the history of the Victor business.
At present the various departments are work- list of the prizes already donated and the donors
ing overtime in an effort to fill orders for the is as follows:
reason that the demand for the new models of
Bucgeleisen & Jacobson, one violin outfit.
Victrolas introduced during the past twelve
Frank H. Isaacs, one record cabinet.
months has been enormous. The demand inci-
C. Hruno & Sons, Inc., one Victrola and a
dentally has thoroughly established the strong selection of records.
appeal of each of these models from the stand-
Silas E. Pearsall Co., $150 in machines and
point of case design, price and musical quality. records.
The Victor Co. plans to make a nation-wide
S. B. Davcga, a Davega portable.
delivery on several new horizontal types of Vic-
General Phonograph Co., a selection of rec-
trolas within the next few months and announce- ords.
ments have just been made regarding the design,
Sonora Phonograph Co., two Sonora port-
equipment and price of these forthcoming new ables.
models.
Chas. H. Ditson & Co., a Victrola XXV school
Mr. Freeman added that the business being machine.
done by Victor dealers is of a very satisfactory
The Modcrnola Co., a Moderuola machine.
character throughout the country, including the
Long Island Phonograph Co., a Sonora
Western and Southern agricultural regions, portable.
which were the last to recover from the general
Knickerbocker Talking Machine Co., a V ictor
economic depression. There is no question but portable.
that 1°23 will be a very wonderful year for
Aeolian Co., a Vocation phonograph.
the entire Victor industry, and every possible
Columbia Graphophonc Co., a Columbia
policy which will contribute to increasing the Grafonola.
volume of business done by Victor dealers and
Otto Hcineman, a portable phonograph.
Victor wholesalers is now being vigorously pro-
Peerless Album Co., some record albums.
mulgated at the Victor headquarters in Camdcn.
Mrilliantone Needle Co., brushes and needles.
Ormes, Inc., $150 worth of records and Vic-
DANCE ORCHESTRAS TO HOLD CONTEST trolas.
Otto Goldsmith, a portable phonograph.
Fourteen Well-known Organizations to Com-
H. Reinhardt, a Stenola.
pete for $1 000 Prize, Which Will Determine
the Championship in Dancing Orchestra
Domain—First Event of Kind
OIKACO, li.i.., March 19.— Fourteen nationally
known dance orchestras will hold a contest on
April 10 at the ArcacFa Auditorium to compete
for a $1,000 prize. This is the first event of its
kind and il is said thai the rivalry will be a
bciu-fil to American music of the popular type.
In addition to the $1,000 prize, the winning
orchestra will be given the title of "Champion-
ship Dance Orchestra of Cook County, 1923."
The fourteen orchestras entered in the con-
k-si, many who are recorders for talking ma-
chine records, arc as follows: Paul H. Biese
and his Kdgewak-r IJrach Hotel Orchestra;
Charles Straight, Kainbo Gardens; Frank West-
phal, Green Mill Gardens; Walter Ford, the
Tent; (ieorge J. Mallen, Arcadia; Husk O'Hare,
Drake Hotel broadcasting station; Don Bestor,
[Benson's Victrola recording orchestra; Jules R.
Hcrbcveaux, Guyon's Paradise; Roy F. Bargy,
Trianon Ballroom; Elmer Schoebel, Midway
Gardens; Friars; Genet recording orchestra; E.
E. Sheets' Californians, Ralph Williams and Sol
Wagner.
DEATH OF WILLIAM KEMPF
Deceased Was Head of Kempf Bros., Well-
known Utica, N. Y., Music House
I'TICA, N. Y., March 18— William Kempf, head
of the firm of Kempf Bros., of this city, prom-
inent talking machine and piano dealers, died
suddenly on Saturday, March 3. Funeral serv-
ices were held from his late home on March 7
and were attended by many of his friends in
the trade, including W. D. Andrews, Victor
wholesaler of Syracuse, N. Y., and O. H. Wil-
liams, traveling representative for the Buffalo
Talking Machine Co., Buffalo, N. Y., Victor
wholesaler. Mr. Kempf was widely known
throughout New York State as one of the most
successful talking machine dealers in the State.
43
KKVIEW
V. W. MOODY JOINSJ>EARSALL STAFF
Popular Victor Wholesale Man Joins New York
Jobber's Force in Executive Capacity
Thomas F. Green, president of the Silas E.
Pearsall Co., 10 East Thirty-ninth street, New
York, Victor wholesaler, announced recently
that V. W. Moody, one of the best-known and
most popular members of the Victor industry,
had joined the company's executive staff. Mr.
Moody, who has not been associated with the
talking machine field for the past year or so,
is now arranging his personal afiairs so that
he may assume his new duties within the next
fortnight.
The appointment of Mr. Moody to an execu-
tive post in the Pearsall organization will be
welcome news to Victor dealers throughout the
metropolitan territory, as Mr. Moody knows
practically all of these dealers personally, and
because of his thorough knowledge of Victor
merchandising has won their esteem and friend-
ship.
FORBIDDEN TO USE COUE'S NAME
Supreme Court Justice Erlangcr, New York,
last week signed an order restraining the Coue
System, Inc., from using the name of M. Coue,
his photograph or any talking machine record
of any lecture given by him. The order was
signed on the application of the Columbia
Graphophone Co., which claims to have the
only master record of a talk by Coue.
TEXAS=0KLAH0MA CO. BURNED OUT
DAM.AS, TKN., March 19.—The home of the
Texas-Oklahoma Phonograph Co., Edison jobber,
Commerce street, this city, was practically destroyed
by fire recently. The Texas-Oklahoma Co. suf-
fered losses estimated at $150,000, which were
covered by insurance. This concern supplied
Edison dealers in a large territory.
SELLING MUSICAL
MERCHANDISE
By J. R. FREW
This is a practical book that describes
the methods pursued by a successful
music dealer in conducting his musical
merchandise departments. It covers
every routine problem incident to es-
tablishing and operating a depart-
ment devoted to band and orchestra
instruments.
This branch of the music industry
has had a very prosperous year and
an excellent opportunity awaits other
dealers who take it up. It requires a
small investment, gets quick turnover,
involves no risk and, in addition to
being highly profitable itself, increases
the sale of talking machines, records,
etc., and helps make a given store the
music center of its community.
READ THE CONTENTS**/*
THIS PRACTICAL BOOK
Chapter
From the Publisher.
Introduction.
PART I
THE I'ROHLKM OF IIUYING
I. Buying In General.
II. Importance of Quality in Buying.
III. Where to Buy.
IV. Future 1 Buying.
V. Buying for Special Rales.
VI. Some Don'ts for the Buyer.
PART II
THE PROBLEM OF PUBLICITY
VII. Advertising- In General.
VIII. Space or Display Advertising-.
IX. Advertising by Personal Contact.
X. Advertising Through Service.
XI. Direct and Mail Advertising.
XII. Advertising Through Musical
Attractions.
PART III
THE PROBLEM OF MANAGEMENT
XIII. Management in General.
XIV. Stock Display.
XV. The Care of Stock.
XVI. Inventory and Sales Analysis.
XVII. The Question of Credit.
XVIII. The Repair Department.
XIX. The Value of Co-operation.
PART IV
THE PROBLEM OF SELLING
XX. Selling In General.
XXI. The Sales Organization.
XXII. Psychology of Salesmanship.
XXIII. Collective Selling.
XXIV. Organizing a Band or Orchestra.
XXV. The Used Instrument Problem.
PART V
INSTRUMENTATION
XXVI. Musical Organizations and their
Instrumentation.
XXVII. The Principal Instruments of the
Band and Orchestra Described.
APPENDIX
List of Principal Musical Merchandise
Products
FREE INSPECTION OFFER
Edward Lymnn Bill, Inc.
873 Fourth Avenue, New York.
You may send me, on five days' free inspec-
tion, your book SELLING MUSICAL MER-
CHANDISE. I agree to return it to you
within five days, or remit $2.00
Name
Address
City

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