Music Trade Review

Issue: 1923 Vol. 76 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MARCH 24, 1923
MUSIC
TRADE
REVIEW
41
THE NEW STYLES IN FURNITURE
HARDWOOD INSTITUTE MEETING
DELAYED SHIPMENTS^ CAUSE TROUBLE
Something of the Trend in Design and Finish
That Should Interest the Piano Men
Gathering Will Represent More Than One-third
of the Hardwood Industry
Slow Movement of Freight on the Railroads
Embarrassing to Piano Manufacturers in Ur-
gent Need of Various Supplies
In view of the fact that the design and finish
of piano cases follow to a certain degree, at
least, the current styles in furniture, makes a
study of what the furniture manufacturers have
to offer each season and what buyers prefer
a matter of interest to the piano manufacturer
who desires to follow the trend of public taste.
From the comments of those who have at-
tended furniture shows and made a study of the
trend in styles there is evidence of grace in
lines and simplicity in pattern and some other
things which make a splendid opportunity for
decorative veneering. As one reviewer puts it,
the furniture of to-day runs more to lines and
less to ornament, with walnut leading decidedly,
especially in dining room and bedroom lines,
and mahogany the second in favor in the public's
taste.
There is plainly a strong tendency toward
smooth surfaces and a minimum of ledges and
raised work and it is this which makes the
opportunity for decorative veneering. Ledges
and raised work are dust collectors and hard
to keep clean, and the flat, smooth surfaces
find their favor largely because of sanitation and
cleanliness. It does not mean that people are
lacking in appreciation of beauty; it means an
opportunity, to combine beauty with smooth
surfaces and it is this which opens up the big
field of possibilities in fine face veneer. The
more we can present in the way of new and
attractive face veneer on flat surfaces the better
will be the beauty element showing in furniture
and the higher will be the favor accorded ve-
neered work.
The situation is one in which there are oppor-
tunities to exercise all the art and talent of the
fraternity in the matter of face veneer. There
is room for fantastic figures and artistic match-
ing up, also for blending, for two-tone panel
effects, and for any and all those combinations
of color and figure of face veneer which will
make for beauty in the flat surfaces finished off
with veneer.
The Hardwood Manufacturers' Institute an-
nounces its first annual convention for May 10
and 11 at the Blackstone Hotel, Chicago. Elab-
orate plans are under way to make this conven-
tion an outstanding feature in the annals of
the hardwood producing industry. The pro-
gram will provide a fitting celebration of the
strides the institute has made since its organ-
ization in June, 1922, with but some seventy
members. The May annual, less than a year
since the organization, will show the institute
with over three hundred bona fide hardwood
producers, standing as the greatest association
in the hardwood producing field and represent-
ing upwards of a third of the hardwood lumber
manufactured in this country and thus really
representative of the industry.
The many activities of the institute have
grown a pace with the strides in membership,
so that, for example, the first institute lumber
inspection force of three men is now increased
to an inspection corps of twelve giving service
upon call, whether the parties desiring an offi-
cial inspection be members of the institute or
not. Prominent speakers will address the con-
vention, representing outstanding hardwood
consuming interests, figures of national promi-
nence in politics, government and general busi-
ness, authorities on general and technical phases
of the lumber industry.
It is hoped that every hardwood manufac-
turer will attend this meeting, whether a mem-
ber of the institute or not. The institute ex-
tends a cordial invitation to all and is preparing
to give a rousing welcome at and beyond the
door of the convention.
The Steel Sounding Board Corp. has been
authorized to manufacture musical instruments
in Wilmington, Del., with a capital of $8,500,-
000. The Corporation Trust Co. of America has
charge of the incorporation.
The man who uses Behlen's Varnish
Crack Eradicator can afford to figure
lower, yet makes more profit on a re-
finishing job, than the man who does
not use it.
The reason—he saves the time, trouble
and expense of scraping off the old var-
nish and shellac and the finished job is
just as satisfactory too—if not more so.
Send for a sample can to-day and try
it
H. BEHLEN & BRO.
Anilines
Shellacs
Pulp and Paper Association Opposes Pending
Legislation in New York State
A definite forestry policy for the State of
New York was advocated in resolutions adopted
this week by the Executive Committee of the
American Paper and Pulp Association, at a
quarterly meeting at the Union League Club.
The resolutions oppose legislation now pending
in Albany, which would specify cutting regula-
tions not in accord with the unanimous recom-
mendations of the Association of Technical
Foresters of the State. The resolution said
that passage of such legislation before the State
has defined a practical forest policy would so
confuse forest officials and forest owners that
no reasonable forestry progress would be made,
and urged that any further legislation be de-
layed until the State had conducted an effective,
economic survey and worked out a reasonable
forest policy applicable to both State owned
and privately owned lands.
The Association, which is co-operating with
the American Newspaper Publishers' Associa-
tion and other similar organizations in the effort
to get Federal legislation fixing a national for-
estry policy, decided to make forestry a chief
subject of discussion at the convention in the
week of April 9, in New York, when the Wood-
lands Section, composed of foresters employed
in the industry, will discuss fundamental for-
estry education.
Near 6th Ave., and 8th St.
ARTNOVELTYCO.
Cxelusive manufacturers
Stains
Fillers
10-12 Christopher St., New York
BRITISH APPRENTICESHIP SYSTEM
FOR STATE j^OREST POLICY
THE
of
Piaivo BeiveKes
and Musie eabincts
GOSHEN
An increasing number of complaints are being
tiled by local piano manufacturers regarding the
delays experienced in getting shipments of
necessary supplies from the factories, and in
several cases cited that production has been ac-
tually held up through inability to get necessary
parts that have been ordered and shipped well
in advance. One manufacturer reported that
certain supplies shipped from a Connecticut
town only a trifle over 100 miles from New
York had been twelve days in transit, and delays
equally as bad have been reported in connection
with shipments from other sections.
The situation is particularly bad on those rail-
roads that have not yet made a definite settle-
ment of the strike of the shopmen which began
last Spring and, although new forces have been
recruited, there still remains a lack of locomo-
tives and cars in sufficiently good repair to keep
moving over the rails. On top of this has de-
veloped the heaviest volume of freight reported
for several years, troubles growing out of the
coal situation and the usual drawbacks of Win-
ter weather.
The majority of manufacturers are meeting
the situation by having shipments made well
ahead of the usual schedule, in order to conclude
any possibility of a shutdown for lack of sup-
plies. One manufacturer, after going to con-
siderable expense to trace a shipment of parts,
met the emergency by sending motor trucks to
railroad yards seventy miles from New York
in order to remove a shipment from the freight
car and bring it in over the road. The move
was expensive, but it got the results.
Write/or'catalog and details
INDIANA
LONDON, ENGLAND, March 1.—The Piano Manu-
facturers' Association of Great Britain has under
consideration a plan to increase the number of
apprentices in the industry of that country. As
it is at present outlined, it calls for a five-year
apprenticeship for fly-finishers and polishers, the
boys spending the first year at the Music Trade
School at an annual cost of £ 3 each to the
Association. At the end of this period they
are balloted for by the Association's members
and for the remaining four years they arc to
spend one week a year in the school and the
remainder in the factories.
METAL MARKETS SHOW ADVANCES
During the month of February the most
marked advances in all raw materials took place
in the metal markets. Despite sharp advances,
there was no corresponding falling off in de-
mand. Copper especially advanced heavily,
which was immediately reflected in all brass
goods.
Leather Specially
Tanned for Player-
Pianos and Organs.
Also Chamois
Sheepskins, Indias
and Skivers
A Specialty of
Pneumatic and
Pouch Skin Leathers
T.L.LUTKINSInc
4 0 SPRUCE ST.. NEWYORK.N.Y.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
42
THE MUSIC TRADE REVIEW
MARCH 24,
1923
NEW COLUMBIA_NATIONAL DRIVE
BRUNSWICK DEALERS IN CONVENTION
COLUMBIA DEALERS TIE UP
Pages in Saturday Evening Post Make Prestige
Appeal in New National Campaign
Dealers in the Pittsburgh District Meet and
Close Session With Dinner at Fort Pitt Hotel
—Leslie I. King Makes Address
Chicago Appearance of Van and Schenck Fea-
tured in Window Displays and Special Drive
Starting a few weeks ago, the Columbia
Graphophone Co. inaugurated a new full-page
campaign in the Saturday Evening Post. This
campaign will supplement the extensive news-
paper advertising campaign which is credited
largely with the increase in record sales volume
reported by Columbia dealers this year. These
new pages are aimed directly at the prestige
appeal with a well-defined explanation of the
New Process record feature.
The opening advertisement prepared the
ground for the real purpose of the campaign.
On March 31 a full-page describing a special
Columbia record, Ponselle's "Ernani Involani,"
is directed to attract the attention of people
who know good music. Comparison is invited
and six other symphony series records are listed.
It is suggested that Columbia dealers tie up
to this campaign with local window displays,
as such displays will give them an opportunity
of getting maximum results from this adver-
tising. All Columbia dealers will receive copies
of the advertisements to be run in the Saturday
Evening Post well in advance of their ap-
pearance.
NEW MEIER & FRANK DEPARTMENT
PORTLAND, ORK., March 21.—Among the remod-
eled stores and departments that are attract-
ing much attention from talking machine and
View of Interior of Establishment
record buyers in this city is the elaborate de-
partment of the Meier & Frank store, which
has been greatly enlarged, well equipped and
attractively furnished. The department occu-
pies an entire floor of the big store and, in ad-
dition to liberal space for the display of ma-
chines, has a battery of a dozen or more dem-
onstration booths, which will take care of the
steadily increasing trade.
A. H. CURRY ON EXTENDED TRIP
Vice-president of Thos. A. Edison, Inc., Making
a Visit to Important Southern Points
A. H. Curry, vice-president in charge of the
phonograph division of Thomas A. Edison, Inc.,
left Orange on the thirteenth of this month on
a business trip. His fir.st stop was at Pitts-
burgh, where he addressed the Dealers' Conven-
tions, held in that city under the auspices of the
Buehn Phonograph Co., Edison jobber in the
Pittsburgh district. From there Mr. Curry pro-
ceeded to Dallas, Tex., where he will survey the
business of his Edison jobbing house in Dallas
and the Texas territory it serves. On the way
back from the South Mr. Curry plans to stop
off at New Orleans and Atlanta, where he will
call on the local Edison jobbing houses, posting
himself in a first-hand way on trade conditions
in the Louisiana and Georgia sections.
The regular Victor April supplement con-
tains, in its list, a new Caruso selection which
will undoubtedly have a wide appeal, as well
as four numbers from "William Tell."
March 17.—Brunswick phono-
graph dealers of the Pittsburgh district were
guests at an informal dinner held at the Fort
Pitt Hotel last evening. Dealers were present
from western Pennsylvania, eastern Ohio and
West Virginia. An excellent dinner preceded
the business session. George Meyer, Jr., the
well-known and popular Brunswick representa-
tive, presided and introduced Leslie I. King, of
Cleveland, divisional sales manager. Mr. King
made a very interesting and forceful address
and presented a number of reasons for better
business conditions in 1923.
He pointed out that the industrial situation
throughout the country was materially improv-
ing and that all indications pointed to a brisk
season in all lines of business for the next
twelve months. He stated that as the result
of a survey of the phonograph business taken
in forty-nine retail stores between New York
and Chicago the analysis indicated that the
unit of sale for 1922 was $111, whereas the
previous year it was only $81, which indicated
a public trend to purchase better merchandise.
Thirteen of the dealers included in this number,
Mr. King stated, had an increase of 31 per cent
over the previous year. Twenty-two had an
increase on the average of 10 per cent. Seven
of this number discontinued business and the
balance was on a par with 1921.
Mr. King laid no small stress on the subject
of dealers expecting a return on their invest-
ments in merchandise for advertising and talked
very strongly on the point that the dealers
should find an original idea to link up with the
national advertising copy which had been pre-
pared for them by national organizations and
that they should always seek the advice of news-
paper advertising staffs who were adequately in-
formed to serve them. Mr. King's outlook for
the Pittsburgh district Brunswick business was
most optimistic and he predicted larger and more
diversified sales of the Brunswick line in this
section. L. S. McLeod, branch manager of the
Brunswick at Cleveland, also attended the
dinner.
PITTSBURGH, PA.,
ARTISTIC EDIS0N_SL0GAN USED
In Advertising Campaigns of Jobbers and Deal-
ers Throughout the Country
CHICAGO, III., March 19.—-Van and Schenck, ex-
clusive Columbia artists and one of the finest
popular teams on the big time vaudeville cir-
cuit, appeared recently at the Palace Music Hall
Featuring Van and Schenck Records
in this city, where they were given an enthusias-
tic ovation. The act stopped the show at prac-
tically every performance and the management
was obliged to turn away thousands who could
not secure admission during that week.
The local Columbia dealers throughout the
city tied up to the appearance of Van and
Schenck through the medium of attractive window
displays, featuring the artists and their record-
ings. During Van and Schenck's stay in Chi-
cago Columbia dealers reported a substantial
increase in the demand for the Columbia records
made by this famous team.
SONORA ART POSTER FOR MARCH
The art posters prepared by the Sonora ad-
vertising department for the use of Sonora
dealers during March are especially fitting the
season of the year, as they embody the period
Thomas A. Edison, Inc., has recently pre-
pared a series of electrotypes, decalcomanias,
etc., for the use of Edison jobbers and Edison
dealers in their advertising campaigns. This
new series was built around the slogan "Com-
parison With the Living Artist Reveals No Dif-
ference," which has been adopted as "standard
equipment" for Edison publicity and promo-
tion matter. The name of the instrument and
this slogan, which appears in Edison ads, pages
32-3, this issue, have been humanized by the
illustration of the singer and the whole has
been set into a form which partakes of a trade-
mark and is shaped and colored so that it will
quickly attract attention.
The Victor Co. has just sent out a number of
foreign supplements in the following languages:
Arabian, Bohemian, German, Greek, Hebrew
(Yiddish), Italian, Lithuanian, Mexican, Polish,
Portuguese, Russian, Swedish.
Dealers who are keen to the development of
their business should see to it that greater
stress is put upon the sale of the foreign records
represented in catalogs like these referred to.
of Spring. The accompanying illustration, show-
ing one of the March posters, will give some
idea of their attractiveness, although the black
and white reproduction hardly does justice to
the color theme. This poster features a scene
from "Hansel and Gretel" and the popular
Louis XV Sonora is shown in actual color.

Download Page 41: PDF File | Image

Download Page 42 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.