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THE MUSIC TRADE REVIEW
40
MARCH 10, 1923
CONDUCTED BY V. D. WALSH
PUBLISHERS INTERESTED IN MUSIC CLUBS' CAMPAIGN
National Federation in Year Book Advocates Gradual Steps in Increasing Popular Taste -Work
Is Really Constructive and of More Than Passing Value to Industry
Much interest by music publishers is being
taken in the activities of the National Federa-
tion of Music Clubs. Some of the newer plans
of the Federation have brought forth some
pointed comments showing that even the popu-
lar publishers who heretofore have been disin-
terested are recognizing the work of this Na-
tional Association.
In the year book of the Helen G. Steele
Music Club, 1922-23, we find the following com-
ment, which seemingly recognizes a set plan,
simple in design, for the furtherance of wide-
spread musical taste:
"People are not born with a taste for good
music—neither do they achieve it suddenly, nor
have it thrust upon them. No. The well-
rounded musical amateur is the product of long
evolution. The lover of good music has de-
veloped his love only by passing through every
successive stage of musical enthusiasm from su-
preme delight in the rattle solo to supreme
delight in, say, the choral symphony."—Robert
Haven Schauffler.
The method outlined above for musical de-
velopment is the best statement of the case
that has been put forth for some time and
clerks, salesmen, retailers and the trade in gen-
eral would do well to recognize it. After all,
it is giving the public what they want that
makes for a successful business. The kind of
music that they will enjoy and will buy. This
will mean a larger percentage of sales for the
clerk and more profit for the retailer.
In a recent chat with C. A. Woodman, of the
Oliver Ditson Co., he offered much timely com-
ment on the activities of music clubs in gen-
eral and called attention to the quoted material
above as something really constructive and of
more than passing value to the entire music
publishing industry.
FEIST HOUSE MAKES EMPLOYES' NEW STOCK DISTRIBUTION
Those Whose Work Is Recognized Include Fred Auger, Solly Cohn, J. A. Decatur, Henry Heine,
Arthur Hoffman, H. C. Johnston, Bob Miller, Cliff Odoms and Lester Santly
On May 16 of last year Leo Feist, Inc., in
celebrating its twenty-fifth anniversary, added to
the stockholders of that organization Philip
Kornheiser, manager of the professional d c
partment; Rocco Vocco, manager Chicago office;
Theodore Morse, manager mechanical depart-
• incnt; Lcc Orean Smith, manager of band and
orchestra department, and Mycr Jacobs, auditor
of the firm.
At the time the above stock distribution was
made it was announced that the move was only
the beginning; further stock distribution was
to be made from time to time to members of
the organization selected on merit and period
of service, under the slogan "He Who Wins
the Spurs Shall Wear Them." In accordance
with the above policy thus established, Leo
Feist, Inc., at a meeting of the board of direc-
tors, held on February 20, 1923, selected the
following employes to participate in the second
distribution of stock: Fred Auger, manager of
the Boston office; Solly Cohn, assistant pro-
fessional manager; J. A. Decatur, assistant gen-
eral manager; Henry Heine, traffic manager;
Arthur Hoffman, personal secretary to Mr.
Feist; H. C. Johnston, manager of the San Fran-
cisco office; Bob Miller, manager of the Detroit
office; Cliff Odoms, sales manager in charge of
branch offices; Lester Santly, manager of or-
chestra special service department.
In closing, the report reads: "Pursuant to the
action of the board of directors, stock has been
issued and distributed to the employes men-
tioned, thus adding additional links that bind us
together for the future progress and prosperity
of the company. We reiterate 'He Who Wins
the Spurs Shall Wear Them.'
"Leo Feist, Inc.,
"Leo Feist, President; Edgar F. Bitner, Treas-
urer and General Manager."
DEPARTMENT JVUKES BIG DRIVE
popular music among the Chautauquas against
strong prejudice.
The value of this work to the music dealer
'cannot be overlooked. It brings to the dealer's
community the popular numbers which are
given in attractive performances by well-known
artists. At least one-third of a Chautauqua pro-
gram is now often devoted to popular numbers.
The music dealer can promote his sales of sheet
music, records and music rolls with special di-s-
play windows and a tie-up campaign that will
increase his business with these Chautauqua
programs that are given in his town, which is
practically every small one in the country.
Mr. Holbrook announces that the catalog that
the company is now getting out and the num-
bers they are working on in this department
are "Mother in Ireland," "One Night in June,"
"Lovelight in Your Eyes," "You Gave Me Your
Heart" and "Who's Sorry Now?"
Harry M. Holbrook, Manager Lyceum, Chautau-
qua and Home-talent Department of Water-
son, Berlin & Snyder Co., Announces Campaign
on Leading Numbers and Co-operation With
Music Dealers
CHICAGO, IIJ.., March 3.—One of the most recent
developments in the music publishing trade is
the Lyceum, Chautauqua and Home Talent De-
partment which some of the larger music pub-
lishing houses have organized. The Waterson,
Picrlin & Snyder Co. started such a department
about six; months ago and put it in charge of
Harry M. Holbrook, who is highly qualified for
this work because of his long experience. Mr.
Holbrook has been in the Lyceum and Chau-
tauqua business about twenty-five years, which
has stood him in good stead in promoting
r
i
DECEMBER
RECORDS
VICTOR'
BRUNSWICK
.EDISON
•PATHE
'OKEH
ORDER FROM YOUR JOBBER
SONGS THAT SELL
You Know You Belong
to Somebody Else
(So Why Don't You Leave Me Alone ?)
Dearest
(You're the Nearest to My Heart)
You Tell Her—I Stutter
— Homesick
— Ivy (Cling to Me)
— Choo Choo Blues
Open Your Arms, My Alabamy
Some Day You'll Cry Over Someone
Some Little Someone
Every Wednesday Night
Come on Home
Down Among the Sleepy
Hills of Tennessee (new)
Don't Bring Me Posies
(It's Shoesles I Need)
Some Sunny Day
Truly
Just a Little Love Song
Yankee Doodle Blues
Early in the Morning (Bines)
Night
New Hampshire
Venetian Blues
Constantly
Kissing Time (Waltz)
—
—
Universal Dance Folio for 1923
IRVING BERLIN'S NEW
Music Box Revue
Crinoline Days
Lady of the Evening
Porcelain Maid
Pack Up Your Sins
—
and Go To The Devil
Will She Come From the East?
The Little Red Lacquer Cage
Bring On the Pepper
—
IRVING BERLIN, Inc.
1607 Broadway, New York
FEATUREDJNJNEW PLAY
A new high-class ballad, "Love's Little Hour,"
by Francis de Witt and Robert Hood Bowers,
recently released by Riclunond-Robbins, Inc., is
being featured in the new play, "Hail and Fare-
well," which opened recently at the Morosco
Theatre, New York City.
WHEN YOU I M P A L
<^> WHO WOULD CARE ~
Published by McKinleyMusic Co. Chicago NewYork