Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE
MUSIC TRADE
REVIEW
Wake up lit-He $iriijourejust dream-in&prehhj dreams,
AUGUST 26, 1922
Drram-in^ the
hours
a -way,
WAKEUPUTTLE
GIRL
YOU RE JUST DREAMING
HEAR IT NOW
You carit &o v
With am/FEIS~
JLJULJ
LOPEZ FEATURING FOX NUMBERS
Prominent Orchestra Leader at Palace Theatre
Arranges to Feature Sam Fox Co. Publication
Each Week During Month's Engagement
Vincent Lopez, talented and versatile pianist
and orchestra leader, was the headliner at the
Palace Theatre, New York, this week with his
well-known Hotel Pennsylvania Orchestra and
registered a distinct success.
An unusually attractive stage setting, includ-
ing an exquisite back drop, served to add inter-
est to the performance. Mr. Lopez rendered
ten numbers, one of the features being "Nola,"
by the late Felix Arndt. As "Nola" was an-
nounced the lights were dimmed and the spot-
light thrown on Mr. Lopez, who played the
number as a piano solo to the subdued accom-
paniment of the orchestra.
"Nola," a silhouette for piano, has just been
adopted as a fox-trot from the original piano
edition, and the Sam Fox Tub. Co. reports un-
usual success for it.
Mr. Lopez has been engaged for four weeks
at the Palace and will feature a Sam Fox Co.
number each week. Next week it will be "'Ro-
many Love," then "Swanee Smiles" and finally
"Eleanor."
THE CENTURY_FALL CAMPAIGN
territory. Thus, for instance, the publications
used have 74,946 readers in the State of Idaho
Pamphlet Outlining Extensive Publicity Drive and it is estimated that over 221,838 people read
Being Sent to Dealers
the publications in that State. The highest cir-
culation shown is the State of New York which
The Century Music Pub. Co. has just an- has over 1,000,000 and it is estimated over
nounced its Fall advertising campaign and a 4,000,000 readersf. Pennsylvania follows very
SONGS THAT ARE SELLING
Kl.\(. OK ALL HM ES
BROKEN HEARTED
ON ALL ROLLS
AND RECORDS
BY BARCY. RINGLE
* KLICKMANN
WHEN YOU LONG FOR A PAL
WHO WOULD CARE
MARY CARRS
PICTURE
MOTHER
SONC
THERE'S
ONLY ONE PAL
AFTER ALL
ON AM,
RIII.I.S
I.KK\T
•MHTIIKK"
SON«;
MIX-TKOT
llAM.An MIT
CALIFORNIA
HOMK IV\M.\I> MTCEss
I TRAIL o LONG AGO
cbi««o McKinley Music Co. N " York
Publications to Be Used by Century Music Pub. Co. in Its Fall Advertising Campaign
pamphlet outlining the scope and the publica-
tions used has been forwarded to the trade.
This season's campaign includes many of the
best known publications of national circulation
which have a combined circulation of over 13,-
000,000 and estimated readers up close to 40,-
000,000. This is a mammoth campaign in ex-
ploiting sheet music and, undoubtedly, will, as
usual, bring the Century Co. substantial results.
Of particular interest to the individual dealer
in the circular received is the fact that the
Century Co. has prepared statistics of the cir-
culation by States of the publications used and
the number of monthly readers in any given
closely. By these figures a dealer is enabled to
see the campaign in a personal light.
The L. Wolfe Gilbert Music Corp. has released
a new song by Wolfe Gilbert, entitled "What
Does It Matter Who Is Wrong, as Long as It's
All Right Now?"
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City