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46
THE MUSIC TRADE REVIEW
AUGUST 26.
CONDUCTED BY V. D. WALSH
NEW CONCERN FORMED TO PUBLISH POPULAR MUSIC
SONGS THAT SELL
Milton Ager and Jack Yellen, Prominent Composers, Join Ben Bornstein, Formerly of the
Harry Von Tilzer Co., and Incorporate a New Popular Music Publishing Concern
Rumors that a new music publishing house
of formidable proportions was being organized
were substantiated this week in the formal an-
nouncement of the incorporation of Ager, Yel-
len & Bornstein, of 1591 Broadway, New York,
the Bornstein in the new firm being Ben Born-
stein, who for twenty years has been associated
with the Harry Von Tilzer Music Pub. Co. His
retirement from the Von Tilzer corporation, of
which he was for years the general manager
and in which he is known to have held consid-
erable stock, comes as a surprise.
His new associates, Milton Ager and Jack
Yellen, are writers of established reputation,
with a long line of popular and musical comedy
successes to their credit. Milton Ager, one of
the youngest successful writers on Broadway,
is already accorded a front seat among the com-
posers of the day and is said to possess a wealth
of latent talent, which the new firm will en-
deavor to exploit.
Mr. Ager was for several years with Feist
and more recently with T. B. Harms. His most
noteworthy hit has been "A Young Man's
Fancy," the famous "Music Box" number from
"What's in a Name?", the musical revue for
which he composed the score. Others of his
successes include "I'm Nobody's Baby," "Ev'ry-
thing Is Peaches Down in Georgia," "Freckles "
and "Anything Ts Nice if It Conies From Dixie-
land."
Jack Yellen is a lyric writer who first gained
prominence through a long string of Dixie hits,
including "All Aboard for Dixieland," "Are You
From Dixie?" and "There's a Lump of Sugar
Down in Dixie." His more recent hits include
"Johnny's in Town," "Kiss-a-Miss" and "Down
by the O-hi-o." He was also one of the writers
of "What's in a Name?"
The new firm has leased offices heretofore
occupied by Albert Von Tilzer, in the Hilton
Building, corner Broadway and Forty-eighth
street. These rooms will be devoted to the pro-
fessional department. Spacious adjoining of-
fices have been leased for the business depart-
ment.
Relative to his withdrawal from the Harry
Von Tilzer Music Pub. Co., Ben Bornstein is-
sued the following statement:
"Mr. Von Tilzer and I part, as we have
always been, the best of friends. I have been
contemplating a change for some time and
when the chance of associating myself with
Milton Ager and Jack Yellen came along I
felt that here was a real opportunity. My part-
ners are young and aggressive and have shown
that they can write the kind of songs the pub-
lic wants nowadays. We are ready to begin
with a catalog that promises to give us at least
two immediate hits.
"The corporation, I am happy to say, is firmly
established financially and we shall be able to
give our songs all the exploitation that they
need to make them nation-wide hits. Our or-
ganization will be conducted on the highest
plane of business morals and management and,
with the co-operation of our many friends in
every branch of the industry, we expect to
establish ourselves immediately among the fore-
most music publishing houses in America."
Mr. Bornstein will be president and business
director of the corporation. Capable business
and professional staffs are being carefully
selected. His successor as general manager of
the Harry Von Tilzer Music Pub. Co. has not
been announced.
Irving Berlin's Latest,
Greatest Song Hit
Some Sunny Day
Just a Little Love Song
You tor Me—Me tor You
Don't Bring Me Posies
It's Shoesles I Need
Send Back My Honey Man
No Wonder I'm Lonesome
Come Along
From Zlegfeld's Follies of 1922
Early in the Morning
(Blues)
Truly
Night
My Cradle Melody
Abie's Lullaby
Rose of Bombay
ANOTHER MARVIN LEE IDEA
Western Sales Manager of Waterson, Berlin &
Snyder Co. Heralds Visits to Dealers by
Means of Talking Machine Records
CHICAGO, 111., August 21.—Marvin Lee, genial
Western sales manager for Waterson, Berlin &
Snyder Co., arrived last week from his
vacation and immediately began to make up the
itinerary for his Coast trip. He purchased a
quantity of blank phonograph records and into
them dictated his customary announcement of
date of arrival in each town and maled the
records to the various stores en route where he
will call in person. It seems that for many
years Mr. Lee has been annually adopting some
unusual method in exploiting his firm's publi-
cations, but this seems to be the most novel
of all.
Frank Clark, Chicago manager for Waterson,
Berlin & Snyder Co., spent his vacation at Mani-
towish, Wis., but as yet there are no reports
-Kicky-Koo
Klcky-Koo-
Our New Sensational Waltz
Song Hit
(More and More I Need You)
While the Years Roll By
IRVING BERLIN, Inc.
1607 Broadway,
New York
from his camp regarding his catching the usual,
with him, forty or fifty-pound muskellunge. We
have every assurance, however, that he will not
leave the North without one big fish at least.
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Two Other Big Sellers
Suppose The Rose Were You * Dangerous Blues
j#rc Sfoii One gfthe LuckyDealer?ReapingaGolden Hari/est/rom
the Sale QfiTiese Numbers-IfNot, Why Not ? The Demand Is Jjtere.
JWjEtfKitfs Sorts' Ausic CO.-KAJ/SAS CITX,/IO.