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AUGUST
19,
THE MUSIC TRADE REVIEW
1922
NEW KRANICH & BACH BOOKLETS
Artistic Booklets, Descriptive of Kranich & Bach
Instruments, Prepared for Dealer Distribution
—High Character of Product Reflected in
Publicity Literature Now Being Issued
Two booklets of distinction and artistic merit,
descriptive of the line of instruments manufac-
tured by Kranich & Bach, have been prepared by
this concern for dealer distribution. One is de-
voted to a history of the house of Kranich &
Bach and the complete line of larger instruments,
and the other is concerned entirelv with the
a historical sketch of the achievements of the
house of Kranich & Bach during the sixty years
of its existence; the high standards maintained
by the company in the manufacture of its prod-
uct; methods employed; various improvements
made in these pianos during the past half cen-
tury; a description of the musical qualities of the
instruments, and their favor in the eyes of fa-
mous musicians. The first illustration is that of
the "Grandette" Style G, which is made in dull
or polished mahogany or walnut. Following this
are illustrated and described the specially de-
signed "Grandette" Style G-SS, which is similar
to the first-mentioned instrument with the ex-
ception that the legs are a modification of the old
Colonial design; the small salon grand, Style M;
salon grand. Styles O and L, Louis XV finish;
Style A, salon grand; Style B, semi-concert
grand; Style K, full concert grand, and the vari-
ous upright instruments which the company man-
ufactures.
Testimonials received by world-famous artists,
including Florence Easton, soprano of the Metro-
politan Company; Mme. Marie Sundelius, so-
prano, Metropolitan Opera House; Paul Alt-
house, one of the leading tenors of the Metropoli-
tan Opera Company; Elizabeth Wood, concert
artist; Vera Curtis, formerly of the Metropoli-
tan Opera House; Margery Maxwell, of the
Chicago Opera Association; Beryl Rubinstein,
and Francis Maclennan, one of the foremost
American tenors, are reproduced.
The booklet devoted exclusively to the
"Grandette," although much smaller, is equally
artistic in conception as may be seen from the
accompanying illustration of the front cover.
These small instruments are described as "The
Grand Incomparable in Miniature" on the title
page of the booklet. Several colored illustrations
of the piano in use in the well-appointed home
are shown and the text is devoted mainly to a
description of the quality of the small grand.
PORTLAND, ORE., TRADE ACTIVE
where he will have commodious departments.
On the first floor he will have a large modern
display room and will have the second floor
for a repair and manufacturing department.
L. D. Heater is one of the most successful
phonograph accessories jobbers in Portland and
his business has expanded to such an extent that
he has been called upon to put additional men
in the field to represent him. He has the ex-
clusive agency for the Portophone for Oregon
and Washington and has been appointed as
distributor of the Strand Console phonograph of
Salem, Ind., for the same two States. He has
placed C. H. Williams in charge of Eastern
Oregon and Washington, with headquarters at
Spokane; H. L. Williams has charge of the
Seattle office, while Harry Norton is to take
care of northern California.
Sherman, Clay & Co.'s local branch was paid
a visit last week by P. T. Clay, the president
of the firm, who was en route to San Francisco,
after having attended the music convention in
the East. Mr. Clay was accompanied to Port-
land by G. P. Guppy, manager of the Seattle
branch, and by A. S. Cobb, of the Spokane
branch.
Wm. Smith, who was the Oregon territory
salesman of the Columbia Graphophone Co., has
resigned his position and gone to Lake Tahoe,
Cal., where he will vacation for a couple of
months and will then go to Los Angeles, where
he expects to go into business for himself.
Mid-Summer Sales of Instruments Help Keep
Local Music Dealers Busy—News and Notes
of Vacationists—Other Items of Interest
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Cover of New "Grandette" Booklet
"Grandette," the beautiful small grand, which
the company recently placed on the market and
which is meeting with an unqualified success, as
evidenced by the constantly increasing demand
from people who desire a grand piano of un-
doubted worth and who have not the room for
the larger instruments.
The first-mentioned booklet contains thirty-
two pages on heavy coated stock. A heavy brown
paper cover is used which is minus embellish-
ment of any kind with the exception of the title,
"Kranich & Bach Ultra Quality Pianos," in
raised gray letters. In the upper corner, en-
closed in a border of gray, is a colored illustra-
tion of a Kranich & Bach grand in use in the
music room of a home. Preceding the text is
a crayon sketch of the Kranich & Bach factory
on Twenty-third street, New York City.
The first pages of the booklet are devoted to
9
PORTLAND, ORE., August 12.—The business con-
ditions of Portland as reflected in the reports
of bank clearances, building permits and the
statistics of the local postoffice as compared
with this time last year show a very healthy
condition, and the music dealers along with the
business men in all lines watch for these re-
ports with interest and are very optimistic in
their expressions as a result.
Sherman, Clay & Co. are having a mid-Sum-
mer sale of Estey, Emerson, Kurtzmann, Aid-
rich, Aeolian, Story & Clark, Carter and Price
& Teeple pianos and players. W. Anton Elzy,
of the department, says that they are not dis-
continuing the lines, but only clearing out some
styles and at the same time making room for
new stock that is coming in. They are getting
ready for an anticipated big Fall trade. The
sale is proving very satisfactory and many pianos
are moving.
Motoring in his Paige car, accompanied by
his family and combining business with pleasure,
G. F. Johnson, of the G. F. Johnson Piano Co.,
visited Aberdeen, Seattle, Tacoma, Ellensburg,
Yakima, Spokane, Walla Walla, Pendleton and
The Dalles, Ore., and upon his return said that
he found business conditions favorable at all
points visited.
After occupying a store at Second and Alden
streets for five years, Vern L. Wenger has
branched out and moved to 244 Alden street,
Cole Shoemaker, veteran salesman at the Ben-
jamin Temple of Music, Danville, 111., has re-
tired from the music business after forty-four
vears of service.
ATWOOD
LOADERS
$65.00
COMPLETE
F. O. B. FACTORY
Cedar Rapids,
low**
INSTRUMENT PARTLY
LOADED
With the Atwood Loader one man can load or unload
a piano in fifteen seconds. Can be attached to any
make of car; to Ford roadster In thirty minute*—
taken off in less time and car used as pleasure vehlole.
Simple and durable in construction and will last a
lifetime.
Weight of piano well to forward on oar,
hence a well balanced and easy pulling load.
With the Atwood Loader the grief of loading and
unloading pianos is a thing of the past. Any morning
the salesman can load his piano, single handed. In less
time than It takes to tell It. and be on his way and
stop to demonstrate his Instrument at every farm house,
if he so desires, with no more trouble or effort
than to fill the radiator of his ear.
Order one today. It will pay for itself the first day
in use.
TERMS:—JI5.00 cash, balance bill against B/L. Cat-
alogue on request.
At $65.00 completely equipped and ready to mount on your
car.
One Atwood Loader
One Ford Car and
One Man
will sell more pianos than any
six of the best piano salesmen
that ever walked in shoe leather.
Needn't take our word. Ask
dealers using them.
Designed to permit use on any make of car
SALESMAN
DEMONSTRATING
INSTRUMENT
IN FARM
ATWOOD PIANO LOADER CO.
YARD
CEDAR RAPIDS, IOWA