Music Trade Review

Issue: 1922 Vol. 75 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
THE MUSIC TRADE
REVIEW
BROADCASTING OF VOICES AND MUSICAL INSTRUMENTS
Radio Fans Often Wonder Why Some Notes of Music Are Intense While Others Weaken and Drag
—Noted Expert Tells Interestingly Why Some Concerts Are Often "Blurred"
The Radio Editor of the New York Times
carried a very interesting story the other day on
the broadcasting of music. After pointing out
how the Radio telephone commenced to gain
recognition among Radio operators, both amateur
and commercial, a couple of years ago, and how
its entertainment features began to influence
thousands of others to listen in, he said:
"Many people hear a concert which is 'blurred'
and far from being as perfect as the original
tones. This is not due to radio defects, but to
the receiving operator's failure to understand his
set properly, a run-down battery, or some de-
fect in tuning because of inexperience. Trans-
mitting operators have their troubles, but experi-
ments and study are fast overcoming the agen-
cies which in the early days of the radio telephone
made it difficult to produce with true fidelity and
clearness all classes of voices, and the tones of
musical instruments.
"It is a question in the minds of many radio
fans why some notes are heard with abnormal
intensity and others have a tendency to weaken
and drag. This effect can best be understood by
considering the manner in which the notes of
the piano reproduce and transmit. All who have
listened to a piano recital by radio are familiar
with the way some notes 'push through' and do
not sound normal in their relation with other
notes. This increase in the volume of certain
piano notes is called 'blasting.' There is a defi-
nite group of notes on the piano in the middle
register closest to the particular frequency at
which the microphone or transmitter diaphragm
vibrates best. The combination causes the in-
crease in volume and creates a 'blast.' Much of
this unpleasant sound has been eliminated by
building microphones which are particularly
adapted for use with the various types of instru-
ments and by placing the instruments at the cor-
rect distance from the transmitter. In one of
the early broadcasting stations the piano was
shifted for six months before a position was
found which overcame certain acoustic effects,
harmful to radio transmission. Many of the
peculiar problems presented by the piano in radio
work have been solved in this way, but further
improvements are still to be made before the
piano music can be broadcasted perfectly.
Brass Instruments Carry Well
"Brass instruments, such as the horn and cor-
net, have characteristics which require care in
handling, especially in their position and dis-
tance from the microphone, but when properly
placed they are most successful in radio trans-
mission. If these instruments are played directly
into the transmitter, 'blasting' is certain to result.
"The cornet is considered one of the best musi-
cal instruments for radio concert work. The
saxophone ranks high so long as the musician
stays away from the extremely low notes. Traps
carry very well over the radio because of their
sharp, clearly defined characteristics. The bass
drum is too slow and low. The music of the
clarinet carries exceptionally well, but care must
be taken to place it far enough from the micro-
phone so that the mechanical click of the stops is
not picked up by the transmitter. The flute at
times reaches too high and piercing a pitch. The
violin has characteristics which make it a great
favorite and one of the finest instruments for
radio entertainment. Its tones are reproduced by
the microphone almost to perfection.
"Bells and the xylophone sound very good by
wireless, as they produce tones which are clear
and sharp, generally having a higher frequency
than the natural vibrating frequency of the metal
diaphragm of the transmitter. The ukulele is not
as good as the banjo and mandolin. The ukulele
produces what might be termed dead accompani-
ments, as its notes, clearly defined at the be-
ginning, suddenly die away or fade, making re-
production difficult. The mandolin can be re-
produced a trifle more efficiently than the banjo
or harp. The tenor banjo and harp when struck
vibrate at certain frequencies and die out grad-
ually, making them well suited for a place in the
radio orchestra.
Baritone Best Radio Voice
"The human voice can be reproduced and
broadcast to a finer degree than any of the musi-
cal instruments. Voices, like the instruments,
have their peculiarities for radio transmission.
Articulation and correct breathing must be given
every consideration to render the concert a suc-
cess.
"Male voices reproduce and carry far better
than female because of more efficient modulation.
This explains why the majority of announcers
are men. The baritone has the vocal strength
and quality which produces excellent modulation
and places it first among the voices adapted to
radio. The bass has to be placed closer to the
transmitter than the baritone and the tenor still
nearer.
"Soprano may be broadcast effectively and can
be heard over great distances because of the high
pitched notes. The alto and contralto singer
must be careful in striking notes too low and
deep for they are apt to fade out and the beauty
of the song cannot help being lost in the micro-
phone.
"All singers do not have voices desirable for
the radio, although on the concert stage they
may be beyond reproach. In some cases person-
ality and appearance capture an audience, but
radio has not reached the stage where its in-
visible waves can transmit personality, therefore
it is vocal qualities alone which make a singer
a success as a radiophone artist. The distance
of the singer from the microphone and the cor-
rect selection of the proper microphone for each
class of music add in a great degree to the
perfection of the concert. Each instrument and
each voice present a different problem when
broadcasted by radio.
"The most popular and pleasing music to the
average radio fan is the well-known jazz, and
the ideal combination of instruments to send
forth the tones as near to the originals as pos-
sible is the violin, saxophone, tenor banjo and
piano. With a well-tuned receiving set the music
is as clear as if its source were a few feet rather
than many miles away. As observed, much de-
pends upon the set and the competency of the
operator."
AUGUST 19, 1922
BRAND NEW

TALKING
MACHINE
WOFtLD
TR^ADB
DIRECTORS
1
1
Usm)
If 'i ^^^H
; {
1
V 1922 ^
EDWARD I.miS' BILL*
|'UBI.I.SIH;RS
3 7 3 FOURTH AVENUE
If MS
1
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•••••••I
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' ' "——'—-^11
Here is the handbook of the talking machine
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This volume also contains a number of
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
AUGUST 19, 1922
45
MUSIC TRADE REVIEW
CONDUCTED BY V. D. WALSH
EXPLOITATION THE BIGGEST FACTOR OF EXPENSE
IN THE POPULAR MUSIC PUBLISHING BUSINESS
SONGS THAT SELL
The Cost of Making a Song "Popular" and Therefore a Good Seller Is So Great That Music
Publishers Cannot Issue Music to Retail at 10 or 15 Cents and Remain in Business
Irving Berlin's Latest,
Greatest Song Hit
Despite the discussions as to why popular mu- carded. This costs money. It costs money for
sic is not sold at a price to make it retail at 10 the publisher to find out if he has a song worth
or 15 cents a copy, no one seems to have taken publishing. The very small percentage of songs
into consideration the one big element that makes tried out in this manner that ever see the light of
popular music "popular." This is the exploita- day, or, in other words, ever get published in
tion of the song. If all the expense a big pub- "regular copy" form is really surprising. Actual-
lisher has in connection with a song were the ly dozens of them are worked on and discarded
cost of printing and the royalties paid to the in the course of a year as not being "commercial"
KIcky-Koo
Kicky-Koo
writers he could sell music at 7 or 8 cents a copy songs; that is, songs that will sell.
and make money. A sheet of music is the most
Now, assuming that the preliminary work has
difficult kind of merchandising proposition, be- been encouraging and it has been decided to "go
cause the intrinsic value of the paper and print- after" the song and work on it to "make" it a
ing amounts to only a few cents, but you must hit, what happens?
It's Shoestes 1 Need
make this article so desirable that a customer
What the Professional Department Does
will willingly pay 30 cents for it.
Additional quantities of professional copies,
Now, what makes a song worth 30 cents? vocal orchestrations, dance orchestrations, band
Simply the exploitation put behind it by the big arrangements, slides and "special material," con-
publisher. Probably not oftener than once in a sisting of extra choruses, patter, catch lines, etc.,
year will a publisher get what is called a "natural" to interest the performers, are then printed and
From Zlegfeld's Follies of 1922
hit—by that is meant a song that catches on supplied to the various offices of the publish-
immediately without any great effort or expense ers throughout the country. A word about these
on the part of the publisher. All the other song branch professional offices is not amiss here,
(Blues)
"hits" have to be "made." Now, take into con- because they add to the expense of "making"
sideration the cost of "making." In an article songs popular. The big publishers maintain
some months ago we pointed out that a publish- them in the principal cities from coast to coast,
er has to do the following things before he pub- starting in the East at Boston, then New York,
lishes his song in marketable form: Make the Philadelphia, Baltimore, Atlanta, New Orleans,
Pittsburgh, Cleveland, Cincinnati, Buffalo, De-
piano arrangement, calling for the services of
an expert arranger, usually a very high-priced troit, Chicago, Minneapolis, St. Louis, Kansas
man, as manuscripts are rarely if ever handed City, Denver, Los Angeles, San Francisco, Seat-
in to the publisher in a form that can be pub- tle, etc.
lished—usually all they get is a "lead sheet and
These offices employ from three to twenty
lyric." The arranger must put it in a suitable men, according to locations, and their purposes
key and arrange the fingering to come within are twofold, the first being to rehearse acts and
Our New Sensational Waltz
the range of the ability of the average buyer of get them "up" in the songs being exploited. They
Song Hit
sheet music.
not only call upon and solicit acts playing their
(More and More I Need You)
Then come the "professional" copies, vocal respective pities, but they also "follow up" acts
orchestrations in three or four different keys, the that have been interested in the songs by the
special versions for singles, doubles, quartets, home office, usually in New York or Chicago.
extra catch lines, extra choruses, slides, dance For instance, an act playing New York has been
orchestrations, etc., etc.—all this work for the successfully solicited by the "act man," but has
purpose of trying it out with vaudeville per- had time for only one or two rehearsals while
1607 Broadway, New York
formers and dance orchestra leaders to see if the in New York and is not thoroughly "up" on the
public likes it. If it shows signs of being popu- song and needs further rehearsals. Maybe the
lar then it is published as a "regular" copy in the act plays Philadelphia the next week, the New or Pittsburgh or Huffalo. If so, then the Phil-
form in which the public buys it. But—and York office advises the Philadelphia office and it adelphia office passes the word along to the
here's the rub—if the performers and public do continues the rehearsals there; possibly it needs next stopping place and the act gets a further re-
not take to it all of this work and material is dis- further rehearsals and is traveling to Baltimore
{Continued on page 46)
Some Sunny Day
— Just a Little Love Song
You tor Me—Me for You
Don't Bring Me Posies
Send Back My Honey Man
No Wonder I'm Lonesome
Come Along
Early in the Morning
Truly
Night
My Cradle Melody
Abie's Lullaby
Rose of Bombay
While the Years Roll By
IRVING BERLIN, Inc.
ASongThat Sells. Suryflayedand AdvertisedJfomQoash°Coast
r
r
r -
i
1 ^ r
iiir
Two Other Big Sellers
Suppose The Rose Were You * Dangerous Blues
jGrcSfou One gfthe LuckyDcalcrfReapingaGolden tian/est/rom
the Safe ofThese Numbers ~{fNot, Why Not ? The Demand Is Thzrz.
J.WjEtfK»/s Sotfs' Aosic CO~KAW5AS Crr^/to.
Hi'.**

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