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JULY 29, 1922
THE
MUSIC
TRADE
REVIEW
ALTERATIONS AT MEIER & FRANK CO.
BUSINESS WAKING UP, SAYS EDISON
Portland Concern Makes Extensive Changes to
Talking Machine Department—Mary E.
Godwin Resigns From Seiberling-Lucas Co.
American manufacturers Making Study of Cost
of Doing business
PORTLAND, OKK., July 22.—The Meier & Frank
Co. is making extensive improvements in its
phonograph department. The entire department
is torn up, but business is being conducted as
usual. Harry Andrews, manager of the depart-
ment, says that the alterations will be finished
about September 1 and that this will then be one
of the largest and best-equipped talking machine
departments in the city.
Mary'E.
position of Victor educational director of the
Seiberling-Lucas Music Co., has severed her
connection with the firm, as the position of edu-
cational director has been discontinued during
the Summer months. Miss Godwin was a live
wire and only recently put over the Victor float,
which took the first prize during the recent Rose
Festival.
VISITORS AT COLUMBIA OFFICES
Several Branch Managers Visit New York Head-
quarters—Another Carload Sale
• Among the recent visitors at the executive of-
fices of the Columbia Graphophone Co. was S. H.
Nichols, manager of the company's Pittsburgh
branch; Fred E. Mann, manager of the Boston
branch, and W. S. Parks, manager of the Balti-
more branch. All of these out-of-town managers
were optimistic regarding the business outlook,
stating that the dealers were preparing for an
active Fall trade. Another caller at the Colum-
bia executive offices was Miss M. Gross, assist-
ant bookkeeper of the Cincinnati branch, who is
spending her vacation in the East and who
dropped in at the Columbia offices in order to
become acquainted with the executive organiza-
tion.
The general salts department of the Columb'a
Graphophone Co. was advised recently, by Mr.
Pickering, sales representative at the San Fran-
cisco branch, that another carload of Grafonolas
had been sold to Fred R. Howe, Columbia dealer
at Santa Cruz, Cal. The first carload sale in-
augurated by Mr. Howe last Spring was a sig-
nal success, and he was so well pleased with the
results achieved at this sale that he made ar-
rangements for another carload of Grafonolas.
SLIDE SERVICE REDUCED
Columbia Co. Announces Reduction in Price on
Motion Picture Slides
The advertising department of the Columbia
Graphophone Co. announced recently that the
moving picture slide service for Columbia deal-
ers had been reduced from $2.40 to $L00 per
month. For this nominal sum, the Columbia
dealer receives four different hand-colored mov-
ing picture slides with his individual imprint.
Each slide features a different record, as, for
example, one set of slides presented Marion Har-
ris singing "Fickle-Flo"; Eddie Cantor singing
"I Love Her, She Loves Me," while the other
two records featured several of the latest dance
hits.
ISSUES FOREIGN RECORD POSTER
The Victor Talking Machine Co. has just is-
sued an exceptionally handsome window poster
for dealers' use in connection with the sale of
foreign language records on the August list. The
poster contains the national colors of Arabia,
Bohemia, Croatia, Germany, Greece, Hungary,
Italy, Spain, Poland, Portugal and Sweden and
beneath these are listed the records in these
languages.
j,, Consult the universal Want Directory of
|* The Review. In it advertisements are inserted
^-free of charge for men who desire positions o:
l$. any kind.
45
BRAND NEW
"For the first time in his hie the American
manufacturer is beginning to know what it co^t.>
him to run his business, and he's beginning to
appreciate that it isn't the first cost, but the
last cost that really counts," declared Thomas A.
Edison, in a recuit interview, pointing out, at
the same time, that the English and Germans do
business on a "much firmer basis."
"When a German manufacturer puts up a bu.id-
ing he builds for all time—solid, tremendous*
foundations, tesselated floor and everything pos-
sible to make for permanence. When we bu.id a
factory we build a shack," the inventor said.
"This hurry to get wealth was the fundamental
basis upon which the American manufacturer
went into business. Put as little as you can in,
get as much as you can out. But it's changing
now. We were ingniiiing to sec that it doesn t
pay for one thing, and then there is more avail-
able money. 1 lie American manufacturer is be-
ginning to wake up."
TyVLKING
MACHINE;
WOR.LD
TRADE
DIRECTORS
EDWARD i m \ N BUI*
3 7 3 FOURTH AVBNUE
N THW "YORK
GEORGE JARROW IN TOWN
Chicago Columbia Dealer and Party of Friends
Visit Columbia Co. Offices
Here is the handbook of the talking machine
industry for which you have long been
waiting. It is a directory you can keep
on your desk to give you, in an instant, de-
tailed knowledge about this and that com-
pany, which would otherwise consume much
of your time to secure.
Geo. Jarrow, well-known Columbia dealer in
Chicago, accompanied by Mrs. J arrow and a
party of friends, visited the executive offices of the
Columbia Graphophone Co. in New York after
a four weeks motor trip to various sections of
the country, including Ohio, Indiana, Pennsyl-
vania and i\ew York State. While visiting the
Columbia offices Mr. Jarrow took advantage of
the opportunity to hear Ray Miller and Nora
Hayes record in the Columbia laboratories and
then lett lor Bridgeport to visit the Columbia
factories. Mr. Jarrow is keenly enthusiastic re-
garding Columbia product and states that he is
making plans lor an active, healthy Fall trade.
ONLY 50 CENTS
For instance, it will give you a complete
up-to-date list of the manufacturers and
jobbers who comprise the talking machine
industry, including invaluable data about
each concern, such as location of factories,
names of officers, location of branch offices,
trade names controlled, policy of marketing
product, etc., etc.
ONLY 50 CENTS
McCORMACK'S ^OICE UNIMPAIRED
Also it will give you a full, up-to-date list
of the manufacturers who make any given
class of product, such as talking machines,
records, parts, accessories, store equipment,
etc.
Famous Tenor Sings at Birthday Party at Sum-
mer Home Outside of London—Entertains
American Friends Who Enthuse Over Him
ONLY 50 CENTS
According to a dispatch from London to the
New York Herald, John McCormack's voice has
not lost any of its richness through his illness.
The popular tenor and Victor artist demonstrated
that to a select gathering of friends, including
many American singers, who assembled at his
country home outside of London recently to
celebrate his thirty-eighth birthday. A day or
two before his birthday Mr. McCormack drove
into London, made a tour of the leading hotels,
picking up all the friends he could hnd, and
sent them in motors to his place. Among the
notables present were: Clarence Whitehill, Bar-
bara Maurel, Mischa Elman, Vladimir de Pacli-
mann, Fred Powell, Charles Wagner, his man-
ager; Madge Titheridge and Mary Anderson de
Navarro. The tenor, looking almost his old self,
but slightly thinner and paler, presided at an
informal dinner, which was made delightful by
his high spirits as well as charming personality.
His friends naturally were very anxious about
his voice. He kept assuring them that it was as
good as ever, and when they appeared still un-
convinced he sang for them. In "Asthore" and
a cradle song, both of which are familiar to rec-
ord lovers, he convinced his friends that his voice
was as charming and pleasing as ever. Mr. Mc-
Cormack's voice continues to. be exceedingly
popular in English homes, and the increased sales
of his records since his illness has almost equaled
the rush for Caruso's since his death.
The August foreign record supplements of
the Victor Talking Machine Co. include records
in the Arabian, Bohemian, Croatian, German,
Greek, Hebrew, Hungarian, Italian, Mexican,
Polish, Portuguese and Swedish languages.
This book contains the kind of data about
each concern which cannot be put into the
company's current advertising for lack of
space and which is nevertheless a kind of
data that is valuable from your standpoint.
ONLY 50 CENTS
This volume also contains a number of
pertinent articles on highly important topics
and much other material too extensive to
enumerate here in detail.
ONLY 50 CENTS
It is the only book of its kind ever pub-
lished and is a volume which no enterprising
member of the industry can fairly afford to
do without. It has been produced by the
publishers of The Talking Machine World.
USE
T H I S
COUPON NOW
Send Cash, Stamps or Check
llllllllllllllllll!
1
EDWARD LYMAN BILL, Inc.,
373 Fourth Ave., New York City.
Gentlemen:
Please send me postage prepaid a copy of the
1922 edition of The Talking Machine World Trade
Directory, in payment for which I enclose 50 cents.
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