Music Trade Review

Issue: 1922 Vol. 75 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
RMLW
J. B. SPILLANE, Editor
RAY BILL, B. B. WILSON, BRAID WHITE, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
L. E. BOWERS, Circulation Manager
Executive and Reportorial Staff
EDWARD VAN HARLINGEN, V. D. WALSH, E. B. MUNCH, LEE ROBINSON, C. R. TIGHE,
EDWARD LYMAN BILL, SCOTT KINGWILL, THOS. VV. BRESNAHAN, A. J. NICKLIN
WESTERN DIVISION*
BOSTON OFFICE:
Republic Bldg., 209 So. State St., Chicago.
JOHN H. WILSON, 324 Washington St.
Telephone, Wabash 5242-5243.
Telephone, Main 6950.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every'Saturday at 373 Fourth Avenue, New York
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y.,
under the Act of March 3, 1879.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $6.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $150.
REMITTANCES, in other than currency forms, should De made payable to Edward
Lytnan Bill, Inc.
Departments conducted by an expert wherein all ques-
anil
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
|
are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal. .. .Charleston Exposition, 1902
Diploma
Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
Gold Medal—Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONES—NUMBERS 5982—5983 MADISON SQ.
Connecting: all Departments
Cable Address: "Elbill, New York"
Vol. LXXV
NEW YORK, JULY 15, 1922
No. 3
THE RAILROAD STRIKE
T
H E prospects of an early settlement of the strike of the railroad
shop workers and others concerned in railroad operation will
be welcomed by the business interests of the country who have been
laboring for some time under the shadow of a general strike which
would tie up transportation systems and interfere seriously with the
shipment of goods.
Although the strike, up to the time of writing, has not had an
appreciable effect on the operation of trains, any long continuance
of the trouble would certainly have had a very irritating, if not disas-
trous, effect, and the failure of certain elements among the railroad
workers to support the shopmen leads to the hope that in the future
troubles between the railroad men and their employers can be settled
amicably and without resorting to strike measures.
Certainly business to-day has enough problems to contend with
without seeing orders in hand and prospective orders going for
naught because the transportation systems of the country have been
crippled by a comparatively small minority of workers. That the
railroad problem is in a fair way to be settled before it reaches a
serious state is, therefore, a matter for congratulation.
THE MUSICAL MERCHANDISE DEMAND
NE of the outstanding features of the music business during the
past year or so has been the heavy and persistent demand for
musical merchandise of all kinds, and particularly band and orchestra
instruments. There have been many reasons assigned for this popu-
larity of small musical instruments, but it is logical to assume that
the dance craze, and with it the development of various orchestral
and jazz band organizations, has brought the small musical instru-
ment, obtainable at comparatively low cost, close to the average
music lover.
When business is good it is hardly worth while taking time to
look for the reason. The time to study the situation seems to be
when business is bad. That musical merchandise stores and depart-
ments have been doing a substantial volume of business when other
O
15, 1922
departments in music stores have complained of dullness is a matter
for congratulation on the part of those who some time ago saw
the logic of a general music store idea and have profited thereby.
Consistent advertising of band and orchestra instruments, par-
ticularly those of the saxophone family, has brought notable results,
and the sales of such goods have gone far in providing profits to
offset the deficiencies in some other departments.
.
FEDERAL CONTROL OF TRADE BODIES
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill, 373 Fourth Ave., New York; Vice-President,
T. B. Spillane, 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 37i
Fourth Ave., New York; Secretary, Edward Lyman Bill, 373 Fourth Ave., New York;
Assistant Treasurer, Wm. A. Low.
JULY
E
ARNEST thought should be given to the bill introduced in the
United States Senate by Senator Edge, of New Jersey, know^
as Senate Bill No. 3385, which provides for Federal control of trade
associations by forcing those organizations to file with the Federal
Trade Commission not only the names and addresses of officers and
members, copies of by-laws, etc., but also the minutes of all meet-
ings and copies of all resolutions and agreements.
There have been, perhaps, trade organizations that have been
operating in defiance of the anti-trust laws, but such organizations
have been decidedly in the minority and, in most cases, have been
checked through legal channels. The attempt to force Governmental
control of trade associations at large, however, is regarded in most
quarters simply as a further effort of the Federal authorities to
extend and tighten their so-called paternal grip on business.
With the individual it is what he does and not what he thinks
that is accepted as violation of the law, and the same rule should
apply to trade organizations. There are, without doubt, many dis-
cussions in association meetings that appearing in a minute book
would seem to come close to conflicting with some statute or statutes,
yet those same discussions are frequently carried on simply for the
purpose of airing the views of trade members and without any idea
of having them form the basis for any definite action by the asso-
ciations.
It does not seem just to penalize and hamper legitimate trade
organizations by Federal restrictions simply because a few have over-
stepped the bounds. When action is taken that seems suspicious or
smacks of restraint of trade it is a very simple matter for the authori-
ties to investigate and take such steps as will remedy the situation.
It may be that the Edge Bill appears more vicious than it actu-
ally is, but it is well for association members to be on their guard
on the chance that it really has teeth.
USING PREPARED PUBLICITY
T
HOSE manufacturers of musical instruments who provide adver-
tising service for the benefit of retailers report a most general
inclination on the part of dealers to take advantage of the prepared
newspaper advertisements and other publicity matter that is made
available for their use either free or at a nominal charge.
Perhaps the number of retailers who engage in local advertis 1
ing has not increased to any material degree, but the more general
use of prepared forms indicates a realization of the fact that a well-
equipped central organization is in a better position to provide
attractive and appealing advertising copy and literature than is the
individual dealer, unless he is in a position to shoulder an expense
often out of proportion to his business.
In the case of pianos particularly it is found possible for the
dealer to use prepared advertising matter locally without conflicting
with other dealers carrying the same line of instruments, for the
agencies are generally sufficiently scattered to prevent interference.
It stands to reason that copy prepared at the metropolitan head-
quarters, with substantial resources in the matter of advertising
experience, is likely to be more effective and resultful than that pre-
pared by the local newspaper with facilities that are often limited.
Even stock advertising of quality, when properly handled, can be
made to reflect the individuality of the local dealer to a surprising
degree.
BETTER BUSINESS CONDITIONS
TATISTICS for the month of May compiled by the Department of
Commerce and just issued, indicate beyond question that every
branch of industrial activity is experiencing a steady and increasing
revival. Agricultural and building conditions are especially pleasing,
the only inharmonious notes being those of the railroad and coal
strikes, each of which gives promise of being temporary in its dura-
tion and effect. Better conditions are here, unquestionably.
S
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 15,
1922
THE MUSIC TRADE REVIEW
DUTY ON CATALOGS TO AUSTRALIA
OVER 207 COLUMNS OF PUBLICITY
COL. J. C. JOSS^ DIES AT 76
U S. Consul Calls Attention to a Matter That
Often Works to Disadvantage of American
Goods—Duty Should Be Fully Prepaid
Music Industries Chamber of Commerce Makes
Interest.ng Keport Regarding Volume ot News-
paper Space Devoted to Recent Convention
Veteran Piano Dealer and G. A. R. Veteran Had
Interesting Career—Became Well Known in
and Around New Philadelphia, O.
One of the things that often militates against
the sale of American merchandise in Australia,
according to Consul Henry H. Balch, Adelaide, is
the failure of the American manufacturer or ex-
porter to prepay duties on catalogs and other
advertising matter. Another is the use of insuffi-
cient postage.
In many cases when this happens, according to
a report made by Mr. Balch to the Bureau ot
Foreign and Domestic Commerce, if the Austra-
lian merchant who is the victim of the oversight
had been inclined to purchase American goods
represented in the catalog the manner of its re-
ceipt offends him and the line receives no fur-
ther consideration from him.
"It is, therefore, advisable," the report goes on,
"to warn American business houses to make cer-
tain that the duty is fully prepaid and that the
packages bear the full amount of postage re-
quired. It should also be borne in mind that
short postage that has to be paid at the other end
is levied at double the regular rate.
"The customs tariff of Australia provides an
alternate duty of 10 pence per pound or 45 per
cent ad valorem—-whichever returns the higher
duty—on catalogs, price lists, circulars, prospec-
tuses, show cards, and photographic, lithographic
and other printed advertising matter. The cus-
toms regulations further provide that demurrage
at. the rate of 2 pence for every twenty-four hours
or part thereof shall be charged on parcels not
claimed within seventy-two hours after notice has
been given of the arrival of the package. Pre-
payment of duty on all kinds of printed advertis-
ing matter may be made by means of stamps
which are obtainable from the official representa-
tive of the Commonwealth of Australia, Room
610, 11 Broadway, New York City."
The latest figures compiled by the Music Indus-
tries Chamber of Commerce indicate that 20/
coiumns ot publicity in reference to the recent
music industries convention at the Hotel Com-
modore, J\ew York, were published in 332 news-
papers in forty-four States and the District of
Columbia. In New York City alone twenty-
seven newspapers printed fifty-four columns of
matter concerning the convention, most of it of a
distinctly constructive nature.
"Perhaps our most effective publicity, from a
constructive point of view," says the report, "was
that which we secured by utilizing the members
of the various division member associations of
the Chamber as direct points ot contact with the
local newspapers in all parts of the country."
Word has been received by Weser Bros., Inc.,
524 West Forty-third street, New York, of the
death of Col. John C. Joss, veteran piano dealer,
which occurred at his home in New Philadelphia,
O., recently.
Col. Joss was seventy-six years of age at the
time of his death and had been in the piano busi-
ness for many years handling the Steinway and
Weser Bros, pianos and player-pianos.
Col. Joss, who was born in Toledo in 1846, be-
came a very unique and well-known man of af-
DE VOLNEY EVERETT'S LONG CAREER,
Piano Traveler Who Died in Milwaukee Last
Week Had Been Connected With Trade for
Nearly a Half Century
MILWAUKEE, WIS., July 10.—As noted briefly in
last week's issue of The Music Trade Review, the
death of DeVolney Everett, for many years field
representative of the Ivers & Pond piano, oc-
curred at his home in Milwaukee on July 3.
Funeral services were held Wednesday morning,
July 5, and interment was at Hartford, Wis.,
which is the birthplace and was the girlhood
home of Mrs. Everett.
Mr. Everett began his career as a traveling
representative of the old George M. Guild factory
when he was a little over twenty-two years old,
so that he served practically half a century as a
piano traveler. Before joining the Ivers &
Pond forces thirty years ago, Mr. Everett worked
for several years for the Harrington Piano Co.
Last Fall Mr. and Mrs. Everett decided to take
up their residence in the West and by an ex-
change of territory Mr. Everett was able to es-
tablish a residence in Milwaukee, at 859 Forty-
eighth street. He was taken ill while on a busi-
ness trip lasting from January until March of this
year, when he was compelled to take to his bed.
His acquaintance among p.iano men in all parts
of the United States was a wide one and many
tributes and expressions of condolences were re-
ceived upon news of his death.
C. A. ERICSSON ON WAY HOME
C. A. Ericsson, president of Ludwig & Co.,
136th street and Willow avenue, New York, has
arrived in San Francisco after a very enjoyable
trip to Honolulu, and is expected in New York
the early part of next week.
John A. Krumme, Jr., of the wholesale traveling
staff of Hardman, Peck & Co., is spending a
two weeks' vacation in Vermont.
NEW PIANO CONCERN STARTS WELL
F. W. Van Scoyoc Piano Co. Disposes of Twenty-
seven Pianos in First Month
AKRON, 0., July 10.—A total of twenty-seven
pianos were sold by the F. W. Van Scoyoc Piano
Co. the first month in business, Mr. Van Scoyoc
announced this week. He said this was considered
very good in the face of present conditions and
the fact that the company was a new firm.
Mr. Van Scoyoc announces that the Stradivara
talking machine has been added to his line and
that this machine will be featured by the store
in the future. No records will be sold by the
store.
He announces the following well-known sales-
men as the personnel of his new sales force:
C. L. Fetty, Leonard Johnson, T. B. Johnson,
L. B. Geismger, the latter taking care of the
Wadsworth territory and Leonard .A. Johnson
the Kent area.
PENNSYLVANIA HOUSE REORGANIZED
Pioneer Music House, Inc., Succeeds the Old
Firm of S. Ren Pollock in Indiana, Pa.
INDIANA, PA.. July 10.—The Pioneer Music House,
Inc., has succeeded the old firm of S. Ren Pol-
lock, Inc., which has been operating in this city
s nee 1891, having been founded by S. M. Work.
The officers of the new company are: J. M.
Stewart, president; C. F. Gaylord, vice-presi-
dent, and H. C. Trader, treasurer. The company
is incorporated under the laws of Pennsylvania
with capital stock of $150,000.
The new company has started work on a
two-story addition to its present building and
also plans to entirely remodel the interior of
the store, making it one of the most attractive
establishments in this section of the State.
The Pioneer Music Hoase features the Bram-
bach, Packard and other makes of pianos and
player-pianos, and has a large talking machine
department, in which is handled the Victor, Edi-
son and Brunswick lines of machines and rec-
ords. Musical merchandise and sheet music are
also carried.
ATTRACTIVE CHASE^BROS. PUBLICITY
The Chase-Hackley Piano Co. is sending out
to dealers for distribution to prospects small,
attractive quarterly calendars, the reverse side
of which is a blotter. At the top of the calendar
is an illustration of the original Chase Bros,
piano. Following the calendar is a brief history
of the progress of the company.
NEW MATHUSHEK MANAGER
The Mathushek & Sons Piano Co. announces
that Howard Weber has been appointed general
manager of the retail stores of that company,
with headquarters at 37 West Thirty-seventh
street, New York.
Col. J. C. Joss

fairs throughout his section of the country. He
had always been active in G. A. R. circles, as
during the Civil W T ar he was regimental bugler
in the 178th Ohio Infantry and saw service in
many of the largest battles. In 1866 he became
a part owner of the firm of Nickols & Joss, join-
ing his brother, William F. Joss. Upon the death
of this brother the name of the firm was changed
to Joss Bros., another brother being taken into
the firm. It was at this time that the firm com-
menced to handle pianos, organs and sewing ma-
chines. After twelve years the firm was dis-
solved and Col. Joss became the sole owner. In
1915 he sold out his jewelry business, but had
been active in the music business since that
time. He is survived by a widow, Emma M. Joss,
and four children, as well as three sisters, who
live in various parts of the country.
During his life he was a great traveler and al-
ways took his bugle with him, which he played
whenever he took a notion. His last long trip
was to Europe in 1920, where he visited the bat-
tlefields and sounded his bugle from the heights
of the Eiffel Tower in Paris. During this visit
French citizens and soldiers accorded to him the
honors of a general because of his military bear-
ing and his familiarity with martial affairs.
He was buried in New Philadelphia with full
military honors.
A. B. LANE ADDRESSES SALES STAFF
Talks at Regular Monthly Meeting of Rosenstein
Piano Co. Organization
Allen B. Lane, secretary of the Mansfield
Piano Co., 135th street and Willow avenue, New
York, addressed the sales staff of the Rosenstein
Piano Co., Baltimore, on Thursday of last week.
Word has been received at the Mansfield plant
that the Capitol Male Quartet, of Washington,
D. C, is using the Mansfield grand in its work.
Its accompanist is Byron E. Blodgett, a well-
known pianist in Washington.
Ora Dick, formerly a salesman for the Ft.
Wayne Music House, Ligonier, Ind., has opened
a music sales station in the Brown furniture
store.

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