Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
40
MUSIC
TRADE
REVIEW
JULY
15,
1922
Proved Instantly Popular in Vaudeville
—A Great Favorite with Dancers.
READY FORJFALL CAMPAIGN
DEVICE ANNOUNCES SONG TITLES
Robert Crawford Preparing to Feature Several
Irving Berlin Numbers
Vincent Lopez Using Device Which Announces
Titles of Numbers Being Played by His Orchestra
Robert Crawford, sales manager of Irving
Berlin, Inc., returned late last week from a ten
days' vacation and immediately made plans for
the Fall campaign of his organization. Among
the new songs which he announces are to be ex-
ploited on a large scale are: "Don't Bring Me
Posies" (It's Shoesies That I Need), "Truly,"
"Night," "My Cradle Melody," "While the Years
Roll By," "Rose of Bombay" and "Abie's
Lullaby."
We have in various issues of this paper out-
lined plans by which orchestras could aid the
sales of sheet music, talking machine records and
player rolls. Our contention invariably was that
the display by the orchestra of the title of the
number being rendered would be of considerable
value to the publisher, manufacturer and retailer.
Although there have been a number of schemes
devised to encourage orchestras to carry out such
plans they have not, to any extent, proved suc-
cessful. Most orchestras believe that if they
play a given number they are doing all they are
obligated to do. The publisher naturally is not
in a position to dictate the methods by which
selections are programmed. He must, appar-
ently, remain satisfied after he induces the or-
chestra to play a number from his catalog.
The retailer, however, is not obligated to the
orchestra as is the publisher and he can, where
his relationship will allow, bring pressure to
bear and often persuade the orchestras of his
city to carry out some plan of displaying the titles
of the numbers rendered.
A recent innovation along these lines which
marks an important step forward in the an-
nouncing of titles rendered by an orchestra is a
new device used by Vincent Lopez and his
orchestra at the Pennsylvania Hotel, New York
City. Mr. Lopez is ever on the alert to make
his organization one of the leaders in its field
and he spares no time or expense to carry out
new ideas and to render service.
This new Lopez method consists of an electric
sign above the orchestra stand which registers the
titles of the numbers as they are being played. It
is operated automatically with the titles of the
various numbers being flashed from a series of
slides which are set in motion by the pressing
of a button. The machine holds as many as 100
titles which are operated in rotation and pressing
the shift button two seconds before the end of
the selection the title of the following piece is
flashed by the time the introduction is taken up.
The machine is known as the Songtitleograph
and Mr. Lopez controls full selling rights.
Under its use the orchestra not only installs a
distinct novelty, but renders to its clientele a
service that once inaugurated would, we believe,
be difficult to discontinue. From the commercial
standpoint it has exceptional value. The dance
enthusiasts, in addition to the melody, see the
title of the number which, they have received
more or less favorably and can go to the retailer
for the sheet music, record or roll.
Aside from the initial expense of the installa-
tion of this electric machine the costs which
follow are quite low and we believe that there are
possibilities of the device being installed by at
least one leading orchestra in every large city.
It must be remembered by those who are inter-
ested in the success of this method of program-
DAMROSCH BACK FROM EUROPE
Walter Damrosch, conductor of the New York
Symphony Orchestra, recently returned from Eu-
rope, where he spent many weeks. While in Eu-
rope he visited the American Academy of Rome,
where the Walter Damrosch Fellowship of Music
has been established.
RECORDS ENOCH & SONS SONG
Barbara Maurel, the w T ell-known opera and
concert artist, recently made a recording for the
Columbia Graphophone Co. of the song "At
Eventime." The lyric of this work is by Daniel S.
Twohigand the music is by Frank H. Grey, and
is being published by Enoch & Sons.
The Jewish chant, "Eli Eli," is to be.used as
the basis for a motion picture of a historical
nature, according to the announcement of a newly
formed company which recently opened offices
in the Albee Building, Washington, D. C. The
officers are: Robert Sterling, president, and
Henry Fogel, vice-president.
REMICKS BEST SELLERS
California
Bamboo Bay
O-oo Ernest
When Shall We Meet Again
Don't Leave Me Mammy
Sweet Indiana Home
Nobody Lied
(When They Said That I Cried Over You)
Remember The Rose
She's a Mean Job
Sing Song Man
Lovable Eyes
O-H-I-O
JEROME
H.
REMICK6CO.
CHICAGO
DETROIT
NEW YORK
ing—and every one selling sheet music, records
and rolls is interested—that if this plan is taken
up by a sufficient number of large orchestras the
musical combinations of lesser caliber will be
forced to display the titles they are playing. Of
course, in every instance the smaller orchestra
would not be able to carry the expense of an
electric machine, but there are many less costly
methods of displaying titles which can and, no
doubt, will, be used if the idea makes the prog-
ress its importance justifies.
The Songtitleograph now being used by Vin-
cent Lopez and his orchestra is the third ma-
chine of this character that has been tried out
by him. He conceived the idea many months
ago and experimented extensively before com-
pleting the successful device now being used
nightly on the Pennsylvania Roof.
IRVING BERLIN RETURNS
Famous Composer Back After European Sojourn
of Six Weeks
Irving Berlin, the well-known songwriter, musi-
cal comedy composer, producer and theatre
owner, as well as head of Irving Berlin, Inc.,
arrived in New York recently after spending
some six weeks in Europe, where he completed
plans for the Fall opening of "The Music Box
Revue" in London and where he gathered much
material for the Fall opening, in this country,
of the new edition of "The Music Box Revue."
The H. C. Bay Piano Co., West Wiley avenue,
Bluffton, Ind., is erecting a one-story addition to
its factory in that city.
m
WATERSON,
BERLIN & SNYDER CO.
S-O-N-G H-I-T-S
n I
1
1
I M
B
|
m
I
IT
By the Sapphire Sea
Haunting Blues
Dancing Fool
Jimmy, I Love But You
Cuddle Up Blues
Lola Lo
Pick Me Up and Lay Me Down in
Dear Old Dixieland
Just Because You're You That's
Why I Love You
Waikiki, I Hear You Calling Me
A Bunch of Keys
Fickle Flo
Little Thoughts
Kl I
u I
1 ft
I m
Published by
WATERSON,
BERLIN & SNYDER CO.
Strand Theatre Bllg., New York City, N. Y.
|
U 1 1 N 1 1 li 11H i >: H11) 1 • i M T11111 P m 111 i ^ T i j m T i 111 T T T m i i T f f l i i mFWl LTTTI f iri • i f l T f
1 ft
M
W|
A/1