Classic Mode

Music Trade Review

Issue: 1922 Vol. 75 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 23,
39
THE MUSIC TRADE REVIEW
1922
I'LL BE IN MY DIXIE HOME AGAIN
TOMORROW/
To . n u n row, t o - mar-row. How hap-gy
I will
be.
To mor-row,
THE OUTSTANDING HIT OFTHE SEASON
NEW YORK
STRAND TMCATRC
SHERMAN, CLAY IN STANDARD FIELD
VAN AND SCHENCK BOOST SALES
HENRY LANGE WITH JACK MILLS
"Just a Bit of Irish Lace," Published by Sher-
man, Clay & Co., Is Featured by Colin
O'More, Vocalion Artist, in Concert
Musical Comedy Stars Visited W. T. Grant
Store in Buffalo, N. Y., and Autographed
Copies of Song—Many Sales Resulted
Nationally Known Pianist With Paul White-
man's Orchestra and Composer of Note Now
Associated With Jack Mills, Inc.
Sherman, Clay & Co. have been chiefly noted
lor their representative music stores in Pacific
Coast cities and the publication of music folios
and a series of
p o p u l a r songs
which became in-
ternational suc-
cesses. It is not
so generally known
that the music pub-
lishing department
of this enterpris-
ing concern has
also a catalog of
songs such as are
termed of standard
variety.
The fact, how-
ever, that Colin
Colin O'More
O'More, the well-
known concert and exclusive Vocalion record
artist who has been giving a series of con-
certs in the metropolitan district, has been sing-
ing with great success the song "Just a Bit of
Irish Lace," from the catalog of Sherman, Clay
& Co., gives recognition to that house as pub-
lishers of music of the better sort.
"Just a Bit of Irish Lace" is from the pen
of Alfred Solman, who has contributed many
songs in years past, chiefly of the popular
variety. It is understood that this new song
will be released on leading talking machine
records in the near future.
During the recent visit of Van and Schenck,
the well-known musical comedy and vaudeville
stars as well as record artists, to Buffalo, N. V.,
they particularly made it a point to visit some
of the sheet music retail establishments.
Arriving at the W. T. Grant store, of that city,
which had just received a large shipment of
"Who Did You Fool After All?", written by
Van and Schenck and Johnny S. Black, they
saw a full window display of the number. This,
they felt, was an invitation to visit the music
counter, with the result that the manager of
the store, upon recognizing these well-known
Columbia artists, requested that they autograph
all the copies of the song sold. This proved a
big attraction and created a heavy volume of
sales. Goodman & Rose, Inc., are the pub-
lishers of this number.
Herewith is reproduced a photograph of
Henry Lange, one of the best-known com-
posers of contemporary American music. He is
a pianist of rare ability and a record artist of
note. Henry Lange also has the added distinc-
tion of being the pianist with Paul Whiteman's
BILLY VITCHEL HAVING SUCCESS
CHICAGO, III., December 18.—Billy Vitchel, who
was recently appointed Chicago representative
for Richmond-Robbins, Inc., has been on the
ground for about a month or more and reports
an unusual success with the companys' cata'og,
which includes "Burning Sands," "Baby Blue
F.yes," "Old Fashioned Girl" and other songs.
"LOVIN' SAM" IN BROADWAY SHOWS
Featured by Two Productions in Well-known
Gotham Theatres—Hit With Audiences
"Lovin' Sam" (The Sheik of Alabam'), pub-
lished by Ager, Yellen & Rornstein, Inc., has
the distinction of being among the featured
songs of two Broadway productions. At the
Globe Theatre, in the musical show, "The Bunch
and Judy," Grace Hayes renders it in the last
act to an audience tbat invariably receives it
by demanding repeated encores.
Greenlee and Drayton also feature it in the
second act of the new colored musical show,
"Liza," now playing at Daly's Sixty-third Street
Music Hall. It is also necessary here to give
repeated encores of the number.
Harriet Moran, well-known vaudeville enter-
tainer, is singing with success the Joe Mitten-
tiial, Inc., fox-trot, "To Have and to Hold,"
which was originally issued for exploitation in
conjunction with the famous photoplay of the
same name.
Clarence Gaskf/f
Henrjj Lange
Orciiestra, which in itself gives him national
importance in that particular field.
Besides the above, Mr. Lange finds time to
be the directing head of several well-known
orchestras, most of them now playing on
Broadway. He was recently added to the staff
of composers of Jack Mills, Inc., where he con-
tributes to the catalog of representative Ameri-
can piano solos. His composition, "Cho-Piano,"
has been most prominent and contains the most
popular strains of Massenet's "Elegie," "Ma-
dame Butterfly" and the "Minute Waltz."
"Symphanola," another Lange piano composi-
tion from the same catalog, is a unique work
which has a particular appeal to the accom-
plished pianist. Mr. Lange is an important
addition to the Jack Mills staff.
Miter of Kentucky Btuesr
WITMARK £. SONS WITMARK BUILDING - NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
40
THE
MUSIC TRADE
It's the BeesKnees.and just taKe it from me .There's oneihin^ I wanUo_say,
REVIEW
1922
Youre $on-nahearitrr#ht arid day,
BEES
ES
ABusyBeeF^xrTrot
J RaVLopez and Ted Lewis
You can't £o
^
With an/FElSTson£
LATEST PRICE DEVELOPMENTS IN SYNDICATE STORES
The S. S. Kresge and W. T. Grant Stores as Well as Other Dealers Reduce Prices of Popular
Music to Twenty Cents to Meet Competition of the J. G. McCrory Co.'s Stores
Owing to the competition of the syndicate
slores operated by the J. G. McCrory Co.,
which for the past six or eight months has been
selling popular music at 20 cents, the S. S.
Kresge stores and the W. T. Grant stores, as
well as other dealers, have been forced to re-
duce retail prices in accordance in the localities
where the McCrory stores operate.
While at present these reductions affect less
than a dozen cities, it is apparent that a long
continuance of the reduced scale will become
permanent in the eyes of the public and in time
will make it necessary for other localities to
lower the retail figures.
Encouragement by some publishers has been
given several of the syndicates in their re-
taliatory moves against the J. G. McCrory com-
petition ar* zations 'on record as favoring a reduced price.
On the other hand, there are several of the
leading publishing houses who have refused to
entertain any reductions in wholesale prices,
thereby giving support to a continuance of the
present-day retail figure.
Most of the publishers interviewed regarding
the change in retail prices by the syndicate
stores hold the opinion that there is practically
nothing to be gained in the way of sale^ by
the reductions. The difference between 25 cents
and 20 cents as a retail price is not sufficient,
seemingly, to attract purchasers in a volume
that would make the reduction attractive.
If the volume of sales of the retailer were
greatly increased through reductions the situa-
tion could be looked upon with favor. How-
ever, the experiences of the past six months
would tend to prove that there has been little
or no gain made by lowering the retail price and
certainly not sufficient increase to warrant what
is termed a radical change.
At present the problem is a trade war among
DECEMBER 23,
retailers, and the efforts of some publishing
houses to assist the competitors in carrying on
the price battle creates a most unhealthy situa-
tion. It would appear that the outcome of the
present change in prices would educate the buy-
ing public to believe that the 20-cent figure
was the proper price for popular prints. If the
present 20-cent price remains for any length of
time it will be almost impossible to go back
to a higher retail price. At least, not without
allowing the public to believe that either the
publisher or retailer has been profiteering.
Twenty cents, then, may become the standard
retail price for popular prints, and this will
naturally bring up the question whether there
will be, or can be, in the near future, any addi-
tional reductions. The question can be easily
answered because the present trade battle be-
tween the syndicate stores, as noted above, has
forcibly brought the problem before the leading
publishing houses. While practically all of them
admit it is possible to lower wholesale prices
so as to allow the retailer to sell music for
20 cents, the publisher, they contend, does so
at a substantial loss. With these losses in mind
it would be unhealthy to entertain any further
reductions. Even the publishing houses who
have believed a lower retail price would be a
healthy move do not contemplate encouraging
any further reductions. In fact, those who were
most enthusiastic over the new retail prices
state it would be impossible to sell music which
had been exploited at less than 12^ cents, which
is practically the wholesale price of most
20-cent music.
From the standpoint 'of the legitimate sheet
music dealer the present situation is quite im-
portant. If he does not operate a store in the
towns now affected, it is only a matter of time
until the trend of lower prices travels to his
territory.
"WITMARK BLACK AND WHITE" SERIES NOW REGISTERED
Prominent New York Publishers Announce That Official Registration Was Granted by the Patent
Office of Washington, D. C, Under Date of December 12—Protection Well Merited
The announcement was made early this week
by M. Witmark & Sons, the well-known pub-
lishing house, that they have been granted by
the Patent Office the right to register the trade
mark "Witmark Black and White Series." This
familiar slogan, which for over twenty years
has been identified with the highest -type of
melody ballads, now becomes, by authority of
the Government, an exclusive national product.
The application for the registration of the
"Witmark Black and White Series" was faced
by what is officially known as "interference,"
the opposition originating from a chemical man-
ufacturing concern located in the South and
another concern doing business in Cincinnati,
O., both of whom claim the right to use "Black
and White" as a trade mark. One of the con-
testants subsequently joined M. Witmark &
Sons in protecting the latter's rights in the
matter. Counsel in Washington was engaged
and after several delays the case came up for
adjudication before the Patent Office, with the
result that the application for the trade mark
was allowed by the officials of the Patent Office
at Washington, D. C, on December 12, 1922,
in favor of the "Witmark Black and White"
publications, all of which will be of importance
to the trade, and, no doubt, gratifying to the
industry.
Maurice Abrahams, formerly professional
manager for Waterson, Berlin & Snyder, con-
templates the opening of a music publishing
company shortly after January first.
Sung by AL JOLSON in
"BOMBO."
"You can't £o won&
With am/FEIST son&"
OT TOOT TOOTS IE
^
V
(COtf
^V
(COtf BYE)
BYE)
A Fox Trot With aTootsie Wootsie Rhythm
1JE.
"Toot,toot,Toot-sie. Goo*
Bye!
Toot, toot. Toot-sie,dorit cry.

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