Music Trade Review

Issue: 1922 Vol. 75 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
148
THE
MUSIC TRADE
REVIEW
CONCERNING THE SALE OF ORCHESTRATIONS
By M. WINKLER, President of Belwin, Inc.
There has long been a feeling in both pub-
lishing and retail circles that there are too many
orchestrations placed in orchestra leaders'
hands gratis. Attempts have been made, in
some instances with some success, in charging
for all orchestrations with the exception of
those for some of the leading dance combina-
tions which are considered the bipc factors in
several times the size of the ordinary orchestra-
tion. For these, of course, the publishers make
a charge.
Comparatively few dealers in the country get
the most out of a sale of orchestrations. Where
the proper attention is given to this feature it
has been the means of not only creating addi-
tional profits, but attracting musicians to the
DECEMBER 9, 1922
discount featured in the retailing of such goods
be discontinued.
What discount do you allow to orchestra
leaders? Why discounts? This is but another
phase of the music business which I would call
illegitimate. It is most peculiar that dealers
and professional musicians throughout the
country have not as yet come to the realization
that nothing can be deducted unless added on
first. Paper is patient—no printed copy of a
number will protest no matter what price you
decorate it with. Rut why all this camouflage?
, Would you like to see your own honest and
true language discounted? I am sure that you
are all acquainted with the phrase, "Discount
what he says." In every-day language it means
the fellow is lying. This is just the situation
governing the policy of discounts. It was
created years ago in a price-cutting spirit by
a few men in the publishing industry and has
gradually developed into a chronic disease,
forcing legitimate concerns to raise their prices
in order to combat this epidemic.
Why can't we publishers, assisted by the
dealers, inaugurate an educational campaign on
this matter? Why should the music industry
issue catalogs listing prices which don't mean
anything? Why continue making our patrons
happy by camouflaging? We all know that be-
fore a publisher or dealer marks a certain price
on an orchestral number he first thinks of the
price he is going to sell it for and next he
thinks of the discount, adds the two together
and everybody is happy. Why not resort to
truth and tell the "discount fans" that there is
no discount because the price marked is the
lowest and rock bottom? Let it be an honest
and true price and make them understand that
truth cannot be discounted.
MANY POPULAR WITMARK SONGS
M. Winkler, Snapped at One of His Busy Moments
their line and who are able to give a new issue establishment, invariably resulting in the sale
an impetus that results in its becoming a of instruments and small goods.
favorite with orchestras everywhere. Some or-
At the annual meetings of the National Asso-
chestras, too, of course, must try out the new ciation of Sheet Music Dealers the sale of or-
numbers and give the publisher an idea of their chestrations is generally given consideration
possibilities as dance selections, etc. Naturally, and some success has been achieved in making
under the circumstances, it would hardly be it possible for the retailer to get a larger share
wise to charge such orchestra leaders for the of such sales.
material.
We have given the sale of orchestrations
In recent months several publishing houses through the retailer more than a little attention,
have issued what are known as special or- and feel that not only should free orchestrations
chestrations. These are arranged at extra ex- be discontinued, but that the dealer should be
pense, are printed on heavy stock and are allowed a larger share in their sale and the
STASNY LATEST RELEASES
"PANAMA TWILIGHT"
SUCCESSOR TO "RIO NIGHTS"
"OH BABY"
BY BENNY DAVIS, WRITER OF "MARGIE," "ANGEL CHILD," ETC.
"I'M CALLING YOU"
THE BALLAD WITH CHIME EFFECTS
I'VE GOT ANOTHER LOVIN' MAMA
(CALLIN* ME DADDY NOW)
BY THE WRITER OF "WAKE UP, LTTTLE GIRL," "NESTLE IN YOl R DADDY'S ARMS'
"MIDSUMMER NIGHT BLUES"
A TYPICAL BLUE FOX TROT.
"RIO NIGHTS"
THE EVER-POPULAR WALTZ SUCCESS
A. J. STASNY MUSIC CO.
56 West 45th Street
New York City
Standard Pictorial Songs Published by M. Wit-
mark & Sons Make Gains in Popularity
There's always a healthy, steady improvement
in the popular standard pictorial songs issued
by M. Witmark & Sons. Much activity that
extends from coast to coast is ever noticeable
in the promotion of these hits and every local
office in important cities of the country co-
operates with splendid results with the main
professional offices in New York. The season
recently inaugurated sees many new sellers
issued by this firm carried over to make activity
for the New Year. Some of them are of very
recent date; others, like "Angel Child" and "Say
It While Dancing," are still popular. The vogue
of the dance craze still exercises its powerful
influence on the really popular songs of the day,
but it is significant that the Witmark numbers
can and do hold their own as mighty singable
and sellable songs, irrespective of their un-
doubted merits as dancing favorites. One of
the most promising of new songs, "Carry Me
Back to My Carolina Home," is by the same
writers as "Angel Child." Other favorites are
"For the Sake of Auld Lang Syne," by Ernest
R..Ball, a typical Ball-Witmark waltz ballad,
and a new one by this writer invitingly named
"The Little Gray House Without Any Key."
Growing fast in public demand and favor is
"All Over Nothing at All," with still newer
hits, such as "Fate," an uncommonly meritorious
number, and "Juliette," catchy and up to date.
In addition, mention may also be made of a
number of really successful picture songs issued
by Witmark—songs that are identified with the
screening of important productions and whose
sales are large. Heading the list, of course, is
the beautiful Penn song, "Srriilin' Through," the
only song on record which was not written for
a picture, but actually inspired it; also "Oliver
Twist," immortalizing Jackie Coogan in the
part; "Eternal Flame," featuring Norma Tal-
madge; "Suzanna," with Mabel Normand; "You
Know How 'Tis," inspired by Virginia Valli's
phrase in "The Storm"; "My Wild Irish Rose"
and "Lorna Doone," one of the really graceful
numbers that a picture has evoked.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 9, 1922
THE
MUSIC
TRADE
149
REVIEW
INTERESTING FAD OF COLLECTING SHEET MUSIC TITLES
The Value That Lies in Some of the Old Title Pages Here Explained—Can Frequently Be Sold
at a Substantial Figure—Have Some Historical Matter
If you tell someone you are collecting music
titles they will probably ask for further en-
lightenment and with more excuse than the
man who asked, "What are Keats?" says the
Musical News and Herald. You may go on
to explain you mean music title pages or
frontispieces, when you will probably be met
with a vague "Oh!"—for though stamp col-
lectors are as the sands of the sea, music title
collectors are comparatively few. As a matter
of fact they have not as yet come into their
kingdom; they are really investing for the fu-
ture, for these charming pictures, although
sometimes a joy forever, do not usually com-
mand a high price in the market unless one
chances on one of Leybourne as "Champagne
Charlie," which will fetch a "fiver," or a very
rare one by the great Thackeray, which I am
told is worth £50. Baxter prints are sometimes
met with stuck on music, and these generally
fetch about 10s. each.
After an experience of some years I can
testify to the pleasure of this hobby. I have
now a collection of prints amounting to several
hundreds, comprising every class of subject—
operatic scenes, landscape, naval and military,
portraits, music hall, etc. . . .
Sheet music has been adorned in this way
for many years, even as early as Stuart times.
The earlier examples are mostly in line or
stipple printed from copper plates. It was the
invention of lithography, especially that in color,
which gave a vast impetus to the production
of the music picture. Numerous artists special-
ized in this branch of art and made great profits.
. . . The demand for this class of work was
enormous, for it seems that the picture often
sold the song or piece, wliich without it would
be neglected. . . . Nowadays the music page,
though not so numerous or so elaborate as of
old, but in some cases simpler and more artistic,
still survives, and, indeed, shows signs of in-
creasing. . . . The great period of the music
title was in the early and mid-Victorian ages,
when opera was in its glory—in London—at
one time supporting two temples of song, and
such song as we may never hear again. Now,
these pictures, although they cannot enable us
to hear those dead voices, can at least let us
see how the singers looked in the habit as they
lived. The details of the costumes in some of
Brandard's pictures (he was the chief depictor
of opera stars) is wonderful. Mario and Grisi,
Lablache, Sims Reeves, Jenny Lind and many
more seem to live again on these pages, and I
often think a collection of such pictures would
suitably adorn a musical museum, if we had such
a thing. For instance, I have one of the Crystal
Palace during a Handel Festival, and have seen
another of the interior of an opera house in
old days with orchestra playing. I have picked
up specimens in all sorts of places, the second-
hand shop, the barrow and even the rag and
bone merchant being resorted to. One must be
prepared for disappointment, as when I found
a print of Mario and Grisi with the top part,
including the heads, missing! But you may en-
tertain, if not angels, still Madonnas, unawares,
as when I found five Baxter's Holy Family in
a heap in the Caledonian Market and bought for
one shilling.
Now a word as to modern developments of
the frontispiece. In recent years it has some-
what fallen into disuse save as regards comic
songs and dance music, but, as I said, there are
signs of its revival in a simpler form. A glance
round some of the music publishers will show
what is being done. At Messrs. Chester, in
Marlborough street, I was shown lately some
beautiful examples of modern Russian covers.
THE kV1 s ? BALLADS
MY FORGET-ME-NOT
POPULAR
MUSIC BOOKS
Bellak's New Method
The best selling copyrighted piano
method and now going better than ever.
Every dealer should keep a good stock
on hand.
Gordon's Graded Piano
Course
In nine grades—Price 50c each, retail.
A graded course that is continually
growing in popular favor. Teachers are
demanding it.
Gordon's Motion Picture
Collection
In two volumes—Price $1.00 for the
two. Not a mere folio but a book es-
pecially for picture playing. Sells to
picture players at sight.
Jousse's Musical Catechism
A new revised edition, much improved
and completely indexed so that it can
be used as a work of reference or "Hand-
book of Music." Ask for the "Gordon
Edition."
Every-Day Melodies
For piano solo, Vols. 1 and 2. Price
75c each.
For violin solo, Vols. 1 and 2. Price
60c each.
For piano ace, Vols. 1 and 2. Price
$1.00 each.
Folios of easy arrangements of popular
standard numbers that are in great de-
mand. They sell on sight. Every dealer
should have them.
Insist on the
Gordon Edition of
BEYER'S PIANO METHOD
A fine edition, revised and enlarged.
DAN CUPID
MYSTIC HOUR
Kohler's Piano Method, 3 vols.
Hohman's Violin School, 3 vols.
Hamilton S. Gordon
141-5 West 36th St., New York, N. Y.
IF I GAVE YOU A ROSE
SHOES
BEAUTIFUL MOTHER
DO DREAMS COME TRUE?
LONELY HOURS
CARL FISCHER S
These are in different styles, either elaborate
lettering and border work of beautiful design,
and color by Bueck, Antipoff and others, or
broad and freely handled modern subjects, of
which the most striking—even startling—speci-
mens are those of Larionov for Lord Berners'
"Trois Morceaux." Most of these Russian speci-
mens are published by Belaieff and printed by
Roder, Leipzig.
At Messrs. Curwen's, Berners street, I saw
some very charming covers illustrating action
songs for children, of which this firm makes a
specialty. Most of these are done in outline
and colored by hand. There were also here
some prints by the late Lovat Fraser, of
"Beggar's Opera "fame.
Messrs. Enoch and others have good examples
of modern work, mostly simple and decorative
in character. The old elaboration of the Vic-
torian print has quite disappeared with the runs,
shakes and roulades of that epoch. So the music
cover, with the song it celebrates, still survives
in a modified form, but its great age, coinciding
with the age of great singers, is no more.

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