Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
DECEMBER 2, 1922
An Important Announcement
Regarding the New Period
Model Premiers
Conforming to the progressive Premier policy, and expres-
sive of our great desire to ever widen the opportunity for
Premier sales, we are pleased to announce to the Trade that
representative
Premier Baby Grand
Period Models
William and Mary
William and Mary
Jacobean
will be available January, 1923.
These two new models, together with the Queen Anne
model previously announced, are the only popular priced
small Grand Period models on the market.
These beautiful, authoritative styles, architecturally cor-
rect in every detail and the latest examples of Premier art
and craftsmanship, will give a further impetus to the
"National Home Beautiful Movement" which owes so
much to the Premier product.
These instruments will enable every Piano dealer to appeal
to the most desirable class of purchasers—purchasers with
a, : discriminating sense of genuine beauty whose require-
ments are that the Grand will blend in style with their
Period furniture.
It Is Most Significant
Jacobean
that the very restricted sale of Period Model Grands in the
past has been entirely .due to prohibitive retail prices. The
sale of Period furniture has been much wider simply be-
cause the price has been within reason.
The Availability of Premier Period Models
will now enable that ever-growing class of Period furni-
ture buyers to make a complete unit of their Period decora-
tive scheme.
The William and Mary, the Jacobean Period Models,
together with the Queen Anne Model, will enable every
Dealer to capitalize on the sale of a character of small
Grands whose appeal will rapidly widen year after year.
This is the first announcement relative to Premier 1923
activities.
Inquiries regarding Premier Period Models solicited.
Premier Grand Piano Corporation
Largest Institution Building Grand Pianos Exclusively
WALTER C. HEPPERLA, President
Queen Anne
JUSTUS HATTEMER, Vice-Preaident
510-532 West 23rd Street, New York