Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 25, 1922
THE MUSIC TRADE
REVIEW
DEMAND FOR McKINLEY LINE
Improvements Create Increased Demand for
McKinley Fifteen-cent Music—Chicago Pub-
lishing House Also Enjoys Good Business in
Popular Numbers—Some Recent Releases
CHICAGO, 111., November 18.—The McKinley
Music Co. has recently made many improve-
ments in the "World Famous McKinley Music"
and consequently is receiving a big response
from schools, convents and teachers of music.
Century has spent over $300,000 to na-
The opening of schools for the Fall season has
tionally advertise "CENTURY EDI-
stimulated a large demand from these institu-
TION" for every dealer's direct benefit.
tions, accentuated by the fifty new additions to
the AlcKinley line, which have made it more
FIFTEEN of America's best maga-
popular than ever. This fact is reflected in the
zines are now telling their 39,000,000
many complimentary letters and generous orders
readers every month to go to YOU for
which are coming in from 5,000 McKinley
"CENTURY EDITION."
dealers.
The three best reasons we can give
D. W. Foster, of the McKinley Music Co.,
for your pushing "CENTURY CERTI-
says that the past month has witnessed a big
FIED EDITIONS" are—
improvement in business and that teachers and
concert music particularly are steadily getting
It Is the Best—Most Profitable
back to normal. "Our McKinley line of 1,207
active numbers has now all been reduced to the
—and Nationally Advertised!
standard three-quarter size," says Mr. Foster,
"and our many artistic two-color covers are
encouraging dealers to make attractive window
displays, thus increasing their sales.
"We have just had made for us a very hand-
235 West 40th Street, N. Y.
some new cabinet to hold the twenty boxes
which contain the McKinley edition. These
boxes have also been reduced to the standard
NOVEL FEIST DISPLAY
size of the music. Artistic box labels have
DETROIT, MICH., November 18.—One of the
been prepared for this cabinet in brown, gold
Kresge stores, of this city, is using a wax figure and green to harmonize with the dealer's most
of a man reclining in a bed, while on an adja- classy store fixtures.
cent table is an alarm clock set at the hour of
"We have also made five new counter port-
three. A large display card at the side reads: folios, each holding first, second, third and
"It is time to wake up to the fact that 'Three fourth grade violin and piano numbers, and
o'Clock in the Morning' is one of the biggest
they are helping sales immensely.
waltz hits in years." A goodly showing of title
"We have also been devoting much time and
pages of "Three o'Clock in the Morning" also money to preparing new title pages and revised
appears.
plates for many of the old favorites. Altogether
our McKinley line is in better shape than ever
before and is up to the minute in every par-
W. D. WADSON A VISITOR
ticular. There is abundant evidence that the
Walter D. Wadson, of the firm of Thomas J. dealers appreciate these improvements.
Wadson & Son, Hamilton, Bermuda, exclusive
"Our popular song catalog contains some
Victor dealers of that city, was a visitor at
very good sellers at this time. The standard
the offices of The Review last week. Mr. Wad- sellers are 'There's Only One Pal After All,'
son made arrangements with a well-known dis- 'Broken-hearted Blues,' 'Weeping Willow Lane'
tributor to handle popular music.
and 'Sweet Hawaiian Moonlight.' These num-
He is very much interested in American pub- bers have been produced by practically all the
lications and states there is quite an active sale big talking machine companies. Our latest hit
in Bermuda for most of the current songs.
number is 'The Trail to Long Ago.' This is a
home type ballad with wonderful harmony,
For You!
TRICKS
GEORGIA
HOT LIPS
STUMBLING
SILVER STARS
VIRGINIA
LOVKLY
COAL BLACK MAMMY
SWANKK RIVER MOON
THE NINETEENTH HOLE
TOOT,
Irving Mills, general manager of Jack Mills,
Inc., and Jimmy McHugh, professional manager
of the company, who have been spending the
past two weeks in Chicago, making their head-
quarters at the Sherman Hotel of that city, have
inaugurated a Western campaign on several
numbers of the Mills catalog, including "Stop
Your Kiddin'," "Deedle Deedle Dum" and
"Kitten on the Keys."
TOOT,
TOOTSIE
ALL FOR THE LOVE OF MIKE
WHY SHOULD I CRY OVER YOU?
THREE O'CLOCK IN THE MORNING
WAKE UP, LITTLE
JUST DREAMING
GIRL,
YOU'RE
STUMBLING
(Paraphrase for piano,
especially composed by Zez Confrey.)
Write for Dealers' Prices
LEO. FEIST, Inc., FEIST Bid*., New York
Century Music Publishing Co.
NEW MILLS CAMPAIGN
BLUES
LUCERNE
which gives promise of being one of the biggest
sellers of the season. It has been recorded for
phonographs and will be on sale in December
with five of the biggest companies. 'When You
Long for a Pal Who Would Care' is another
ballad starting splendidly. This selection is of
the 'mother' type and will also be released in
December by several large mechanical com-
panies. These two promising ballads will be
very popular this Winter.
"Two new numbers just off the press are
'Hawaii' (I'm Dreaming of You) and 'I'm Lone-
some for You, Dear Old Pal,' on which our
sales and general publicity campaign has just
been started."
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SONGS THAT SELL
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11
A Sign of Importance
Acknowledged by
Leading
Sheet Music
Dealers and Jobbers
the Greatest
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Standard Songs
in the World
336 of the best-selling composition!
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2,000 dealers selling it.
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