Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE MUSIC TRADE REVIEW
NOVEMBER 25, 1922
CONDUCTED BY V. D. WALSH
PROPER DISPLAYS INCREASE SALE OF SHEET MUSIC
The Use of Wall Racks, in Which Sheet Music Can Be Displayed Most Efficiently, Results in
Larger Sales—Publishers Designing Title Pages With This Method of Display in Mind
There seems to be a move among dealers to
get more sales through popular issues. A great
number of dealers are using wall racks for the
display of some of the more successful of popu-
lar numbers. The use of such displays, in addi-
tion to attracting attention, more often than
not acts as a silent salesman.
The results obtained through the wall racks
in which each title is shown off advantageously
are encouraging. There are other advantages,
such as simplifying the placing] of, say, fifty
popular titles before practically every customer
Naturally, there are moments in every active
retail establishment when the normal quota oi
clerks finds the clientele larger than can be
accommodated advantageously.
Taking into
consideration that most stores, naturally, de-
sire to give service and co-operation to every
visitor, the racks at such periods serve a pur-
pose of immeasurable value.
There is hardly any retail establishment that
cannot find space available for such purposes
The racks come in small sections and can
either be hung from the wall or set on the
floor. In some cases dealers have placed them
against the back part of the window near the
door. This serves the purpose of allotting space
for the display of current hits and brings such
issues to the mind of every visitor to the store
at the time oi his or her departure, if not
before.
Besides the current issues that can be dis-
played in this manner the slots in the rack will
readily hold most of the dance folios and pub-
lications of that type, including, for instance,
"The Most Popular Series." They have been
found adaptable also for the display of orches-
trations, in fact, Ben Kline, of the Phoenix-
Kline Music Co., Syracuse, N. V., impressively
brought out that fact at the last convention of
the National Association of Sheet Music
it would hardly be possible to design all title
pages in that manner. The publishers of any-
thing but the black and white editions put
great value upon the illustration that goes witli
the title of the song. Most of them have made
a study of that feature and naturally it must
be taken into consideration in arranging the
title proper.
Another point that seems particularly perti-
nent is the gain or loss in the change of design
of a title page following its first introduction to
the trade and public. This latter is a question
that has never been settled. It has been said
on various occasions that dealers have placed
before customers, upon request for a certain
title, a newly designed covering which brought
forth exclamations of surprise. How often that
happens has never been figured and whether
there is any appreciable loss in sales by the
change has yet to be proved. The thought is
worthy of some consideration and a word from
dealers who have the direct contact might prove
important.
WHITESMITH CO. NEWS
Boston House Featuring Compositions by Mrs.
Gertrude Ross
BOSTON, MASS., November 20.—Mrs. Gertrude
Ross' compositions, which are published by the
White-Smith Co., are enjoying great vogue and
the latest announcement from this house is that
"The Round-up Lullaby" and "Work," both by
Mrs. Ross, have gone into their third edition.
Two other songs of hers that are coming along
finely are "The Goblins," which is being sung
this season by Ethelynde Smith, and "The De-
light of Out of Doors," which is described as
a particularly interesting composition and the
latest to be put out. Another announcement of
interest from this same house is that "Apple
Dealers.
Blossoms," by William Lester, has become a
All of which brings to mind the availability
of the designs of title pages for such display favorite of Claire Dux, the opera singer, who
purposes. A good many publishers are pro- is to use it in her'concert work this season.
ducing, their numbers in a form that easily
The White-Smith Co. has just put out also
shows the complete title when inserted in such a march and two-step called "Radiant Radio,"
racks. However, there are still many numbers by Mabel V. Mulrey, which is being widely
issued, the titles of which, when placed in such ordered. Two convenient little catalogs which
receptacles, do not show enough of the title the company has just put out are under the
to acquaint the customer with it without re- general head of Sterling Music Books for Music
Lovers, one being of piano pieces, the other
moval. Wherever possible the title page should
be made to conform to such display. Naturally, of songs.
SONGS THAT SELL
Irving Berlin's Latest,
Greatest Song Hit
Homesick
Yankee Doodle Blues
Truly
Some Sunny Day
— Night
Send Back My Honey Man
While the Years Roll By
Just a Little Love Song
Early In the Morning Blues
Choo Choo Blues
My Cradle Melody
Away Down South
Come Along
From Zlegfeld's Follies of 1922
Don't Bring Me Posies
It's Shoesies I Need
IRVING BERLIN, Inc.
1607 Broadway,
New York
TO SPEAK TO ORGANISTS
Banks M. Davison, of the White-Smith Co.,
has been invited by the New England Chapter
of the American Guild of Organists to be its
guest at one of the forthcoming dinners, when
he will give an address on organ music and
organists from the publishers' point of view.
Just a plain old fashioned name"
NoW sailing like
NOT CAKES' .-
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POSITIVEIY
54GUARANTEEDHIT"
mm SUREFIRE SELLER.
cSlnolher big hit"Lonesome Mama Blues "
J.W. JtMltfs SotfS }\VSIC CO. KANSAS CITY f\o.