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THE MUSIC TRADE REVIEW
NOVEMBER 18, 1922
IT l f pir
so blue thru and thru when the leaves come a turn-ble-in£ down from the trees,
The Bi& Boston Fox Trot Hit
When The Leaves
ComeTumbMDown
HEAR IT NOW!
NEW "GOLD SEAL" LISTING
NEW WALTZ BALLAD
PAYS TRIBUTE TO OLIVER DITSON
Richmond-Robbins, Inc., Announces New Ballad
by William Axt
"Just an Old Love Song" Added to Catalog of
Sherman, Clay & Co.
Richmond-Robbins, Inc., has just accepted for
publication "If Love Were All," written by
William Axt, associate conductor of the Capitol
Theatre, New York. The number was featured
in a specially staged prologue for two weeks at
the Capitol Theatre and a demand was created
for the song. "If Love Were All" is a high-
class ballad and will be listed in the Richmond-
Robbins "Gold Seal Series."
Among the new songs added to the catalog of
Sherman, Clay & Co., of San Francisco, is a
waltz ballad, entitled "Just an Old Love Song."
It is being exploited in conjunction with the
Douglas Fairbanks photoplay, "Robin Hood."
Richard T. Powers, manager of the New York
office, has also received from the home office
the score for a musical comedy, entitled "Be
Careful, Dearie," the book of which is by Aaron
Hoffman and the lyrics and music by Victor
Schertzinger. The show had a four weeks' run
in San Francisco and is expected to open on
Broadway in the near future.
National Magazine Devotes Large Space to
History of Oliver Ditson and the Music Pub-
lishing Co. Which He Founded
DAVIS AND HANLEY COLLABORATE
Shapiro, Bernstein & Co., Inc., recently re-
leased a new song, entitled "Lost" (A Wonder-
ful Girl), which is being heard frequently in
vaudeville circles. The song is by Benny Davis
and James Hanley. It is a song of merit, which
could easily be interpolated in any high-class
musical show.
HERE THEY ARE
The Song Gems From
IRVING BERLIN'S Second Annual
Music Box Revue
vvhich opened at Music Box Theatre
October 23, 1923
Crinoline Days
Lady of the Evening
Will She Come from the East?
Pack Up Your Sins
and Go To The Devil
Porcelain Maid
The Little Red Lacquer Cage
Bring On the Pepper
Mont Martre
Introductory Price:
23 Cents Per Copy
22 Cents In Hundred Lots
IRVING BERLIN, Inc.
1607 Broadway, New York
BENEFIT FORSOL LEVOV
Manager of Harlem Opera House Given Benefit
by Prominent Artists
Sol Levoy, who for years was manager of the
Harlem Opera House, New York City, which
recently changed hands, was tendered a benefit
on the closing night of the B. F. Keith regime.
Mr. Levoy had a host of friends in the music
publishing industry and took particular interest
in popular songs. He at various times staged
popular song contests and in other ways gave
co-operation to publishers. Among those who
appeared at the recent benefit were Harry Von
Tilzer, who sang a few of his old-time songs,
including "Wait Till the Sun Shines, Nelly,"
"When the Harvest Days Are Over" and "I'd
Leave My Happy Home for You." •
ROMBERG NUMBER A HIT
Interpolated Number in "Lady in Ermine"
Proving Very Popular
One of the outstanding songs in the new
Shubert production, "Lady in Ermine," now
playing in New York, is an interpolated number
by Sigmund Romberg, entitled "When Hearts
Are Young." The song has been received with
much favor and promises to be one of the big
musical comedy successes of the present season.
The writer, Mr. Romberg, is under exclusive
contract to M. Witmark & Sons, but inasmuch
as Harms, Inc., is the publisher of the score
of the production an arrangement has been
made whereby this latter firm will publish
"When Hearts Are Young."
Under the title "The Story of Music in Amer-
ica" the National Magazine in its current issue
devotes three full pages to a history of Oliver
Ditson, pioneer music publisher of this coun-
try and founder of the present Oliver Ditson
Co., which has its headquarters in Boston, Mass.
The article describes in detail the growth of
the company since it was founded as a small
establishment in 1838 to the present large and
nationally known institution. Considerable
space is also devoted to a description of the
handsome ten-story structure which houses the
Oliver Ditson headquarters in Boston and a
view of the main floor of the establishment is
reproduced. The article is a fitting tribute to
one of the leaders in the music industry in
America.
NOVEL PUBLICITY ISSUED
Stark & Cowan, Inc., Featuring Folder Con-
taining Biographical Sketches of Writers
Something new in the way of publicity has
been arranged by Stark & Cowan, Inc., music
publishers, New York, in the form of a circular
which is headed "Why Music Business Is Good With
Us," and which gives the photograph and biog-
raphy of every writer on their staff, among
whom are some of the best-known writers of
the day, including Grant Clarke, Walter Donald-
son, Pete Wendling, Lou Handman, Edgar Les-
lie, Archie Gottler, James V. Monaco and
Violinsky.
This circular is being distributed broadcast
to over fifty thousand people and reports thus
far indicate that it has increased the firm's busi-
CHANGES IN MARKS CO. STAFF
Gerald Malloy Now Orchestra Department Man-
ager—Jack Roth Resigns
Gerald Malloy, for many years connected with
the orchestra department of Harms, Inc., is now
manager of the band and orchestra department
of the Edward B. Marks Music Co., taking over
his new duties on November 1.
Mr. Malloy is a young man of considerable
experience and most modern ideas. He is a
thorough musician and a member of several
musical organizations.
IRVING MILLS RETURNS
Jack Roth, who for many years was connected
Irving Mills, of Jack Mills, Inc., is back at with Joseph W. Stern & Co. and its successor,
his desk after a three weeks' trip spent in the the Edward B. Marks Music Co., as manager
Middle West in the interest of his firm's catalog. of the band and orchestra department, recently
Among the songs he featured while away were severed his connections with that company. Mr.
"Stop Your Kiddin'," "When You and I Were Roth leaves the Marks Co. with the best wishes
Young, Maggie, Blues" and "Kitten on the of the firm and its employes, as well as his
musical friends and acquaintances.
Keys."