Music Trade Review

Issue: 1922 Vol. 75 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
NOVEMBER 11, 1922
43
Sung by AL JOLSON in
"BOMBO."
You can't £o
&
With any FEIST son^'
TOOTTOOTSIE
{GOtf BYE )
A Fox Trot With aTootsieWootsie Rhythm
r- ^ r
"Toot,toot,Toot-sie, Goo* Bye!
NEW FEIST SUCCESS
"When the Leaves Come Tumbling Down"
Proving a Great Hit During Present Season
Leo Feist, Inc., is the publisher of the new
success, "When the Leaves Come Tumbling
Down," which is described as the most appro-
When The Leaves
Come Tumbling Down
Toot, toot,Toot-sie.dorit cry,
five hundred and thousand copy lots and repeat
orders have invariably shown substantial in-
creases.
"When the Leaves Come Tumbling Down"
has been given a particularly attractive title
page, the color and atmosphere of which carry
out the idea of the Fall season. The number
particularly lends itself to window display pur-
poses and several dealers have used the title
pages as a background with Fall branches from
nearby trees. One dealer carrying out this idea
used a tiny electric fan which kept the leaves
in motion, thereby attracting further attention
to the window.
NEW PACIFIC_COAST FIRM
Neville-Marple Co. Starts Career Auspiciously
in Los Angeles
Words and Music by
Richard Howard
Title Page of New Feist Number
priate song for the Fall season. The number
is a ballad in fox-trot rhythm, the words and
music of which are by Richard Howard. The
number, although only a recent release, has had
an exceptionally heavy sale for a new issue.
Dealers in the larger cities have stocked it in
Los ANGELES, CAL., November 4.—The Neville-
Marple Co., the new sheet music store, sharing
quarters with Plan's, has been tendered a
cordial welcome from the profession, students
and music lovers. The new firm, headed by
Harry Neville, a conspicuous figure in musical
matters here when managing Hefflefinger's and
later Schirmer's, has been ushered into existence
on the basis of a smoothly working organiza-
tion.
Musical activities of every nature find repre-
sentation in the ample new stock carried by
the firm just founded. Mr. Neville is noted for
his unusual knowledge of repertoire, American
and foreign, while eighteen years' experience in
the sheet music business have brought him val-
uable.connections with the leading publishers in
Europe and here. He is considered an authority
on copyright matters, having a wide and com-
prehensive grasp of this subject.
American composers and specially those liv-
ing here will be featured especially by the
Neville-Marple Music Co. Mr. Neville will, in
the course of time, also act as publisher for
California composers.
LICENSES FOR TEACHERS
City
Chamberlain Outlines Desirability
Licensing Teachers of Music
of
The need for licensing teachers of music in
order that only instructors of character and
ability may carry on their work in New York
was set forth at a hearing in City Hall re-
cently by City Chamberlain Philip Berolzheimer.
Several hundred men and women prominent in
the music arts attended, including Frank Dam-
rosch, Frank La Forge, Estelle Pratt and
Graham Reid. It was the first of a series of
such meetings to be held.
"We have found some teachers in this city,"
said Mr. Berolzheimer, "who exhibit diplomas
alleged to have been awarded by foreign c o n -
servatories, but on careful investigation we have
ascertained that these institutions did not exist.
Many of these fakers have received as high as
$300 and $400 from their pupils, who have little
or nothing to show for their expenditures. So
far the teaching profession is in favor of licens-
ing teachers, and I- believe if this-^were done
the profession would be on as high a plane
as the medical or legal professions."
Dr. Damrosch said he did not know how it
would be possible to license teachers of music.
"There is nothing so elusive as an examina-
tion in any of the arts," Mr. Damrosch de-
clared. "You cannot ask questions and then
by direct answers say a person is qualified.
Think of the many people who consider they
have the right to teach! It is shameful and
disgraceful. It is surely incredible how they
put it over. The principal difficulty is devising
practical means of licensing teachers in this
State. Music congresses for years have dis-
cussed this matter, but have reached no definite
conclusion."
Arthur Behim, professional manager for
Harms, Inc., is spending several weeks in
Chicago in the interest of his firm's publications.
m
"I£ave upJim-myRo£-ers,WhoOTnstwo&a-i-a£-es, All for the
love of Mike,—
A Comic Waltz S o n £ With a Contagious Lau£h
IT NOW *
11 N U W .
" You car i l £° m :K
With any FfilSTsor.£
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
THE
SB
rj
i
(
H
MUSIC TRADE REVIEW
NOVEMBER 11,
1922
I'LL BE IN MY DIXIE HOME AGAIN
TOMORROW
To • mor.row,
to . mor-row.
How hap-pjr
I will
b«.
1>> • nu>r-raw, lo-
OUTSTANDING HIT OFTHE SEASON
STRAND THEATRE &\S)Q
"SMILIN' THROUGH" IN LONDON
Feldman & Co. Arrange Artistic Display of
Witmark Success
B. Feldman & Co., the London music pub-
lishers who are the British agents for M. Wit-
song, "Smilin' Through," which inspired the
play and picture of that name, is scoring as big
a success across the water as it is here. "Smilin'
Through" is also issued by the English pub-
lishers in waltz form, introducing another Penn
success, "Gingham Gown," and the sales of this
issue are reported very lively. The window dis-
NCW YORK
WATERSON, BERLINJt SNYDER NEWS
Chicago Offices of Prominent Publishing Firm
the Scene of Much Activity
CHICAGO, III., November 6.—Results from the
appearance of a novel Saturday Evening Post
ad have exceeded Waterson, Berlin & Snyder
Co.'s expectations, who have had to run their
printing and engraving plant overtime, reports
Frank Clark, manager of the W. B. & S. Chicago
office. Simultaneously with this advertisement
Waterson, Berlin & Snyder launched a big cam-
paign. Many novel window and store displays
of the company's hits appeared almost every-
where throughout the country.
Flo Jacobson Clark (Mrs, Frank Clark), wife
of the busy Chicago manager, together with her
parents, Mr. and Mrs. John Jacobson, and Mrs.
L. Wright, have just completed a motor trip
to New York, where the three ladies motored
to meet Mr. Jacobson upon his return from a
trip around the world.
Marvin Lee, otherwise known as the "Globe
Trotter," is heading toward the Pacific Coast
and is reporting wonderful sales of the Water-
son, Berlin & Snyder publications. The leading
sellers are "To-morrow," "You Gave Me Your
Heart," "I Gave You Up Just Before You
Threw Me Down," "Mary, Dear," and "Just
Because You're You." The new novelty song,
called "Whistling," is making a big hit with
the trade.
FEATURE_FOX NUMBER
Volkwein Bros. Display "I Love a Little Cot-
tage" Most Artistically
Display of "Smilin' Through" at B. Feldman & Co.'s Headquarters in London
mark & Sons, recently opened their fine new play noted is further enhanced by effective pic-
building on Shaftesbury avenue and one of the tures, not only of the gifted star herself, but
first exclusive window displays made there is of scenes in the picture that will never be for-
that which is herewith reproduced. It was en- gotten by the millions who saw and are still
tirely devoted to the special Norma Talmadge seeing this beautiful presentation.
souvenir edition of Arthur A. Penn's unusual
Maurice Abrams, professional manager foi
song success, "Smilin' Through." This picture
has quite recently had its initial showings in Waterson, Berlin & Snyder, has resigned and
Great Britain and is repeating the remarkable contemplates, according to reports, entering the
success it scored in America this year. The music publishing business, on his own behalf.
C/arence Gaski//
PITTSBURGH, PA., November 6.—Volkwein Bros.,
the well-known sheet music and musical instru-
ment dealers, have on display in their show
window a fine exhibit of the latest song hit
issued by the Sam Fox Publishing Co., of Cleve-
land and New York. The song is entitled, "I
Love a Little Cottage." The music is by Geof-
frey O'Hara and the words by Roscoe Gilmore
Stott. The song is making quite a hit here and
sales are reported brisk by the firm.
Writer of Kentucky B/uesr
WITMARK £. SONS WITMARK BUILDING • NEW YORK

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