Music Trade Review

Issue: 1922 Vol. 75 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
42
THE MUSIC TRADE REVIEW
They're the Chimes of
L i b - er - ly,
NOVEMBER 11,
Chimeslhat rin& for
you.
and
1922
me,
Edwin Franko Goldman's Inspirational Success
The Chimes «f Liberty
As Triumphantly Played by
"THE GOLDMAN BAND"
HEAR
IT NOW!
WithamjFEISTson£
SINGING (THARA BALLAD
"I Love a Little Cottage" Featured by Adrian
Da Silva in New England
Adrian Da Silva, the lyric tenor, recently in-
troduced Geoffry O'Hara's new ballad, "I Love
a Little Cottage," at the Palace Theatre, Bridge-
panied by the large Palace concert orchestra,
sang the song and at every performance it was
greeted with much applause.
Prior to his departure for Bridgeport Mr.
Da Silva was well and favorably known to
audiences of the Rialto and Rivoli Theatres,
New York, for his ability as a soloist.
BIG CAMPAIGN READY
National Publicity Used to Feature "Three
o'Clock in the Morning" Campaign
Adrian Da Silva
port, Conn. This song is one of the latest addi-
tions to the catalog of the Sam Fox Publishing
Co. and the Palace Theatre, the leading motion
picture house of the above city, made an elabo-
rate stage setting for the number's rendition.
As one paper reported: "The little cottage with
its mass of foliage and clinging vines, and the
inevitable white gate, made a very appropriate
and effective background for the theme em-
bodied in the ballad." Mr. Da Silva, acconi-
The opening announcement of the big cam-
paign inaugurated by Leo Feist, Inc., on a na-
tional scale exploiting the song and dance suc-
cess, "Three o'Clock in the Morning," was made
in a full-page advertisement in the rotogravure
section of the New York Tribune, October 29.
This campaign is being supplemented by adver-
tisements in the following papers: Birmingham
News, Los Angeles Herald, San Francisco Ex-
aminer, Denver Post, Bridgeport Post Tele-
gram, New Haven Register, Hartford Times,
Washington Star, Atlanta Journal, Chicago
Tribune, Indianapolis News, Des Moines Reg-
ister Tribune, Louisville Times, New Orleans
Item, Portland Express, Baltimore Sun, Boston
Post, Springfield Union, Worcester Telegram
Gazette, Detroit News, Grand Rapids Press, St.
Paul Pioneer Press & Dispatch, Kansas City
Star, St. Louis Post Dispatch, Omaha World
Herald, Newark News, Brooklyn Eagle, Buffalo
News, Rochester Times Union, Cleveland Plain
Dealer, Cincinnati Times Star, Columbus Dis-
patch, Toledo Blade, Portland Oregonian-, Phil-
adelphia Bulletin, Pittsburgh Press, Providence
Bulletin, Dallas Times Herald, Seattle Times
and Milwaukee Journal.
Leo Feist, Inc., is also offering $500 in prizes
for the best window displays of the title pages
of "Three o'Clock in the Morning." These
windows can appear any time during the month
of November and all photographs should be in
the hands of the publishers bv November 30.
FEATURING "NOVEMBER ROSE"
Latest Jack Snyder Hit to Be Exploited Ex-
tensively During Coming Season
The latest Jack Snyder song hit, "November
Rose," is proving one of the most popular suc-
cesses ever written by this young writer. This
song, in connection with "In Maytime" (I
Learned to Love), will be the feature of the
Jack Snyder, Music Publisher, Inc., catalog
during the Fall season.
Al Livsey, business manager of the company,
has arranged a special publicity campaign on
these two numbers and the plans call f-or the
expansion of the professional activities of the
company. Besides the various branch offices
and representatives now covering the country
for this publishing house the firm further con-
templates the opening of offices in other im-
portant cities in the Middle West and on the
Pacific Coast.
Many leading vaudeville headline artists are
singing "November Rose," and it has been
recorded in talking machine record and player
roll form by many of the leading companies
in those fields.
There is little doubt but that "November
Rose" is what can be termed an established
success and the reports of sales from dealers
would indicate that it is coming into further
popularity.
The publisher has issued some novel adver-
tising material on this song, including a repro-
duction of a red rose, which is being distributed
by the thousands. On the leaf attached to
the stem of the rose is embossed in gold letters
the title of the song.
Paul Specht, the orchestra leader, who records
exclusively for Columbia records, opened Mon-
day, October 30, with his original orchestra at
the Monte Carlo Cafe, formerly the Club
Maurice, and is being featured in that resort
with the famous Dolly Sisters.
LONDON'S N E W E S T W A L T Z H I T !
IQVELYIUCERNE
AsBeautif ul as ValseSeptembre and by the sameWriter
22
_
You can t &
&
WilhamjFElSTsor# rt
When falls the calm of
m
e -ven-Hde,There comes a vis-ion
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
NOVEMBER 11, 1922
43
Sung by AL JOLSON in
"BOMBO."
You can't £o
&
With any FEIST son^'
TOOTTOOTSIE
{GOtf BYE )
A Fox Trot With aTootsieWootsie Rhythm
r- ^ r
"Toot,toot,Toot-sie, Goo* Bye!
NEW FEIST SUCCESS
"When the Leaves Come Tumbling Down"
Proving a Great Hit During Present Season
Leo Feist, Inc., is the publisher of the new
success, "When the Leaves Come Tumbling
Down," which is described as the most appro-
When The Leaves
Come Tumbling Down
Toot, toot,Toot-sie.dorit cry,
five hundred and thousand copy lots and repeat
orders have invariably shown substantial in-
creases.
"When the Leaves Come Tumbling Down"
has been given a particularly attractive title
page, the color and atmosphere of which carry
out the idea of the Fall season. The number
particularly lends itself to window display pur-
poses and several dealers have used the title
pages as a background with Fall branches from
nearby trees. One dealer carrying out this idea
used a tiny electric fan which kept the leaves
in motion, thereby attracting further attention
to the window.
NEW PACIFIC_COAST FIRM
Neville-Marple Co. Starts Career Auspiciously
in Los Angeles
Words and Music by
Richard Howard
Title Page of New Feist Number
priate song for the Fall season. The number
is a ballad in fox-trot rhythm, the words and
music of which are by Richard Howard. The
number, although only a recent release, has had
an exceptionally heavy sale for a new issue.
Dealers in the larger cities have stocked it in
Los ANGELES, CAL., November 4.—The Neville-
Marple Co., the new sheet music store, sharing
quarters with Plan's, has been tendered a
cordial welcome from the profession, students
and music lovers. The new firm, headed by
Harry Neville, a conspicuous figure in musical
matters here when managing Hefflefinger's and
later Schirmer's, has been ushered into existence
on the basis of a smoothly working organiza-
tion.
Musical activities of every nature find repre-
sentation in the ample new stock carried by
the firm just founded. Mr. Neville is noted for
his unusual knowledge of repertoire, American
and foreign, while eighteen years' experience in
the sheet music business have brought him val-
uable.connections with the leading publishers in
Europe and here. He is considered an authority
on copyright matters, having a wide and com-
prehensive grasp of this subject.
American composers and specially those liv-
ing here will be featured especially by the
Neville-Marple Music Co. Mr. Neville will, in
the course of time, also act as publisher for
California composers.
LICENSES FOR TEACHERS
City
Chamberlain Outlines Desirability
Licensing Teachers of Music
of
The need for licensing teachers of music in
order that only instructors of character and
ability may carry on their work in New York
was set forth at a hearing in City Hall re-
cently by City Chamberlain Philip Berolzheimer.
Several hundred men and women prominent in
the music arts attended, including Frank Dam-
rosch, Frank La Forge, Estelle Pratt and
Graham Reid. It was the first of a series of
such meetings to be held.
"We have found some teachers in this city,"
said Mr. Berolzheimer, "who exhibit diplomas
alleged to have been awarded by foreign c o n -
servatories, but on careful investigation we have
ascertained that these institutions did not exist.
Many of these fakers have received as high as
$300 and $400 from their pupils, who have little
or nothing to show for their expenditures. So
far the teaching profession is in favor of licens-
ing teachers, and I- believe if this-^were done
the profession would be on as high a plane
as the medical or legal professions."
Dr. Damrosch said he did not know how it
would be possible to license teachers of music.
"There is nothing so elusive as an examina-
tion in any of the arts," Mr. Damrosch de-
clared. "You cannot ask questions and then
by direct answers say a person is qualified.
Think of the many people who consider they
have the right to teach! It is shameful and
disgraceful. It is surely incredible how they
put it over. The principal difficulty is devising
practical means of licensing teachers in this
State. Music congresses for years have dis-
cussed this matter, but have reached no definite
conclusion."
Arthur Behim, professional manager for
Harms, Inc., is spending several weeks in
Chicago in the interest of his firm's publications.
m
"I£ave upJim-myRo£-ers,WhoOTnstwo&a-i-a£-es, All for the
love of Mike,—
A Comic Waltz S o n £ With a Contagious Lau£h
IT NOW *
11 N U W .
" You car i l £° m :K
With any FfilSTsor.£

Download Page 42: PDF File | Image

Download Page 43 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.